Art Biz Talk

Andrea La Valleur-Purvis

Art Biz Talk is a podcast for a bold generation of Visual artists who are building their Personal Brand. I’ve been in the creative industry for over two decades and am a practicing sculptor myself. The reason why I’m so passionate about working with visual artists like you, is because traditionally, the art profession doesn’t have a clear path to success. There’s a lot of gatekeeping, opaqueness and outdated strategies in play, and I believe any artist pursuing their career wholeheartedly can define what success means to them and develop long-term strategy to reach their vision and make money from their art. This podcast is here to tell the stories of artists like you and dive deeper into the ways we can build modern art businesses in the new economy. We talk about creative entrepreneurship, artist websites, online art sales, art marketing strategies and digital studio management. If you want to feel better prepared to achieve your goals, get a blueprint you can implement yourself, I invite you to explore my growing collection of guides, templates and online training. I hope you’re inspired by today's episode and if you ever have a question you’d like to ask a guest or myself, jump to the show notes to submit your question.

  1. 07/26/2024

    E27 Knowing your values with business expert Barb Stuhlemmer

    About the guest Barb Stuhlemmer, MBA, CCCTA, is the founder and Exit Strategist at BLITZ Business Success. Barb and her team specialize in helping Canadian small businesses create a solid exit strategy, improve team engagement, and implement effective transition plans. Barb's goal for her clients is to create great value in the business so the owner can afford to either reduce their control in the business or leave it completely. Barb also serves as a public speaker and professor of entrepreneurship at the college in her region. Barb's website Download Barb's values exercise 5P's of Marketing ProductPricePromotionPlacePeopleGrab our 'Ideal Art Collector' workbook This link is to my EXIT Readiness Assessment. https://bit.ly/ExitReadinessAssessment Artwork Barb mentioned by Altalena by Giacinto Bosco - Beautiful installation in Capri Art Zoom by Google - artist talks e-myth book on Amazon Get on the waitlist Art Biz Pro Artists + Studio Managers — Which training do want next? Submit your answer Subscribe to the Art Biz Talk Newsletter Apply to be a guest  Ask a question for the show   Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you.   (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit.   CREDITS Original Music composed by Hillary Albrecht  Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

    57 min
  2. 12/29/2023

    E24 "My value as an artist has nothing to do with sales" with Jaclyn Gordyan

    About the guest Jaclyn is a contemporary abstract artist living and working between Ann Arbor and the Upper Peninsula of Michigan. Gordyan has been an artist for nearly 25 years. Working in a variety of mediums including oils, acrylics, ceramics, raku, woven textures, gouache, graphite and photography. Her work has evolved over the years, starting in realism and expanding now to abstract, organic and sculptural. She’s earned a BFA and studied art history, design and learned classic painting techniques. It wasn’t until years later she combined nature and abstract for the first time. It was electric and intuitive all at once for her. She knew she had found her voice and her medium for expression. In 2024, Jaclyn will be participating in the  Pouch Cove Residency  in Newfoundland and Labrador. Jaclyn's website Jaclyn's Instagram   Artists mentioned by Jaclyn Leonardo Drew Ty Nathan Clark Book: 9th Street Women Crystal Bridges Museum  You may like this article 'How to plan for an artwork collection release + timeline"   Want to try our pricing calculator, its included in the Artist Starter Kit Artists + Studio Managers — Which training do want next? Submit your answer Subscribe to the Art Biz Talk Newsletter Apply to be a guest  Ask a question for the show   Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you.   (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit.   CREDITS Original Music composed by Hillary Albrecht  Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

    1h 10m
  3. 12/07/2023

    E23 Spectrum Art Fair Is the place to be discovered during Art Miami with Linda Mariano

    About the guest Linda Mariano oversees the marketing and brand extension efforts for Redwood Art Group. With a career that spans over 35 years, Linda is a leader in marketing, brand management, e-commerce and promotion initiatives for the art industry, contemporary art fairs, specialty retail, art licensing partnerships, media and entertainment, as well as entrepreneurial business environments.  Founded in 2009, Redwood Art Group is the nation’s leader in exhibitions and event production, media, and marketing for the global fine art community. They produce Art Expo New York, Art Santa Fe, Art San Diego, Spectrum Miami and Red Dot Miami. Linda’s Linkedin https://www.linkedin.com/in/linda-mariano-b69430b/ Linda's Instagram https://www.instagram.com/redwoodartgroup/ Spectrum Miami Art Fair https://redwoodartgroup.com/spectrum-miami/ Artist Collective https://redwoodartgroup.com/redwood-art-group-collective/ Art Business News https://artbusinessnews.com   Artists mentioned by Linda Kate Taylor https://www.katetaylorstudio.com/ James Koskinas https://jameskoskinas.com/ Julie Schumer https://julieschumer.com/ Kris and Angela Gerhardt https://artbusinessnews.com/2017/08/meet-kris-and-angela-gebhardt-and-explore-the-future-of-the-art-world/   Artists + Studio Managers — Which training do want next? Submit your answer Subscribe to the Art Biz Talk Newsletter Apply to be a guest  Ask a question for the show   Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you.   (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit.   CREDITS Original Music composed by Hillary Albrecht  Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

    1h 3m
  4. 11/09/2023

    E22 There's no better time to be an artist with gallerist Jen Tough

    About the guest Jen has a passion for building businesses centered around art and artists. She has a studio and commercial art background and a BFA in Sculpture. Jen founded her Gallery in the San Francisco Bay Area in February 2017 and moved to Santa Fe just prior to the Covid Pandemic. She quickly pivoted by creating an online artist community called Artist Alliance.  Gallery https://jentough.com/ Artist Studios https://www.airstudios.art/ Artist Alliance https://www.artistalliance.community/c/generaldiscussion Rachel Rodgers Book “We should all be millionaires” https://amzn.to/46XjNq9 Destination Art Retreats https://uptrek.com/retreats/art Marcel Dzama https://www.davidzwirner.com/artists/marcel-dzama Must Have Tools For Visual Artists Resource link Grants for Visual Artists https://artbizconsulting.com/blog/professional-development-grants-for-visual-artists/   Artists + Studio Managers — Which training do want next? Submit your answer Subscribe to the Art Biz Talk Newsletter Apply to be a guest  Ask a question for the show   Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you.   (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit.   CREDITS Original Music composed by Hillary Albrecht  Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

    59 min
  5. 08/18/2023

    E21 Musicians who are also visual artists with Jen DiSisto of Art Duet

    About the guest Founder Jen DiSisto is a Manhattan native who brings with her over fifteen years of experience within the Music and Art landscape. This includes: celebrity assisting, radio promotions, public relations, book publishing and talent management. Two defining moments directed her career path: her job as the Art Department Coordinator at Warner Brothers Records & befriending iconic illustrator Alan Aldridge.  Jen has collaborated with Art of Elysium, Bookmarc Marc Jacobs, Chronicle Books, Design Within Reach, Hennessey & Ingalls, Hard Rock Hotel, Hurley, Incase, Lipps LA, Legions of Bloom, LACMA, Taschen, Thompson Hotel Group, TOMS Shoes, The Marley Foundation, The Sundance Film Festival,  The Muhammad Ali Parkinson Center and The Museum of Monterey. Art Duet Instagram  Must Have Tools For Visual Artists Resource link   Artists + Studio Managers — Which training do want next? Submit your answer Subscribe to the Art Biz Talk Newsletter Apply to be a guest  Ask a question for the show   Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you.   (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit.   CREDITS Original Music composed by Hillary Albrecht  Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

    54 min
5
out of 5
4 Ratings

About

Art Biz Talk is a podcast for a bold generation of Visual artists who are building their Personal Brand. I’ve been in the creative industry for over two decades and am a practicing sculptor myself. The reason why I’m so passionate about working with visual artists like you, is because traditionally, the art profession doesn’t have a clear path to success. There’s a lot of gatekeeping, opaqueness and outdated strategies in play, and I believe any artist pursuing their career wholeheartedly can define what success means to them and develop long-term strategy to reach their vision and make money from their art. This podcast is here to tell the stories of artists like you and dive deeper into the ways we can build modern art businesses in the new economy. We talk about creative entrepreneurship, artist websites, online art sales, art marketing strategies and digital studio management. If you want to feel better prepared to achieve your goals, get a blueprint you can implement yourself, I invite you to explore my growing collection of guides, templates and online training. I hope you’re inspired by today's episode and if you ever have a question you’d like to ask a guest or myself, jump to the show notes to submit your question.