The Floral CEO

Jeni Becht
  • 4.9 (37)
  • Entrepreneurship
  • Updated Weekly

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com

  1. 1d ago

    How to Escape the $1,000 Inquiry

    00:00 Getting honest feedback for growth 05:43 Improving floral portfolio focus09:27 Building trust and positioning expertise12:31 Improving brand perception15:56 Building Confidence for Business Success18:20 Different service tiers and pricing22:31 Boosting Bookings through Brand Confidence25:48 Success stories from the Mastermind Ready to join the mastermind? http://floralceo.com/mastermind

    27 min

  2. 3d ago

    The Floral Rockstar Retreat - All the Details!

    In this episode, Jen shares all the details about the final workshop of the year: Floral Rockstar Retreat, happening August 16–18 on her family farm in Dennison, Minnesota. This is not just a floral workshop — it is a restorative, portfolio-building, creativity-fueling experience designed to help florists slow down, connect, create, and walk away with an upgraded body of work they can actually use. After seeing how attendees used the images from previous workshops, Jen completely rethought and upgraded this experience. That means more intentional styling, more sets, more content, and more opportunities to leave with portfolio images that feel scroll-stopping and brand elevating. The retreat begins Sunday evening with a welcome gathering on the farm featuring charcuterie, a custom cowboy hat bar, and s’mores if the weather cooperates. Monday includes a restorative yoga session, a beautifully styled Strawberry Fields-inspired lunch, hands-on floral design time building out the next day’s styled shoot, and a girls’ night out at a local restaurant. The styled shoot itself is farm-to-table inspired, with a basket-filled ceremony installation, a richly layered green velvet head table, fruits and vegetables woven into the design, and miniature donkeys and cows incorporated into the imagery. Jen also shares that the vendor team is incredible, including Rachel L Photography, Grace Myler Media / The Wedding Edit for behind-the-scenes content, and Tim Thornburg Films. This retreat is meant to feel peaceful, fun, and creatively energizing. It is also designed with florists’ schedules in mind, running Sunday through Tuesday so attendees can still work around weekend weddings. In this episode, Jen talks about: Why she upgraded the retreat experienceHow the retreat is designed to build a stronger portfolioWhat the Sunday welcome night includesThe restorative yoga and Strawberry Fields lunch experienceThe farm-to-table styled shoot conceptWhat florists will create and photographThe vendor team behind the retreatWhy the farm setting makes this experience so specialTravel logistics and why it is easy to attend even with weddings nearbyKey takeaway Floral Rockstar Retreat is more than a workshop. It is a chance to recharge, connect with other florists, build an elevated portfolio, and experience creativity in a way that feels fun, inspiring, and restorative. Learn more Visit http://floralceo.com/workshop for retreat details.

    9 min

  3. Jun 17

    15 things I No Longer Do In My Floral Business

    In this episode, Jen shares some of the biggest lessons she has learned after years of working as a florist and doing a high volume of weddings. These are the things she used to do because she thought they made her a better florist, a nicer person, more accommodating, or more bookable — but in reality, many of them were costing her money, peace, creativity, and joy. This episode is all about boundaries, discernment, and learning to run your floral business in a way that actually feels good and makes sense. From last-minute emergencies and undercharging, to promising specific blooms and saying yes to the wrong inquiries, Jen walks through the things she no longer does — and why florists should think about letting go of them too. In this episode, Jen talks about: Why other people’s emergencies are not automatically your emergencyWhy she no longer takes labor-intensive work below her minimumWhy undercharging to get the job is no longer an optionWhy she no longer takes on super rustic barn weddings that do not align with her brandWhy florists should speak up when they know something is a bad ideaWhy she no longer promises specific bloomsWhy exact delivery timeframes can create unnecessary stressWhy she no longer says yes to every inquiryWhy she no longer does things just because “that’s how florists do it”Why she stopped over-explaining her pricingWhy she no longer takes on work that feels miserable or inauthenticWhy client indecision is not her problemWhy she no longer compares her business to other floristsWhy she does not do jobs for “exposure”Why listening to her body matters more than everKey takeaway Boundaries do not make you a worse florist. They make you a wiser one. A lot of the things Jen stopped doing were not helping her become more successful — they were draining her. This episode is a reminder that you are allowed to protect your peace, your profit, your creativity, and your body as you build your business. Mentioned in this episode Instagram: @‌thefloralceo

    27 min

  4. Jun 15 ·  Bonus

    How to Muster Creativity When Life Feels Chaotic

    In this episode, Jen talks about something every florist and creative business owner faces at some point: how hard it can be to access creativity when life feels loud, heavy, overstimulating, and exhausting. Between loss, motherhood, summer schedules, consultations, weddings, and the everyday chaos of life, it can feel like creativity gets buried under stress. But Jen shares an important reminder: chaos does not mean you lost your talent. It does not mean something is wrong with you. It may simply mean your nervous system is overloaded, your energy is depleted, and your creativity needs a softer, more intentional way back in. This episode is all about how to reconnect with your creative self when life feels hard — not by forcing brilliance, but by creating space, lowering the pressure, using supportive inspiration, and giving yourself more grace. In this episode, Jen talks about: Why chaotic seasons can make creativity feel far awayHow stress, grief, motherhood, and exhaustion impact your ability to createWhy creativity needs spaceWhy waiting for the “perfect mood” is not realisticHow to lower the pressure on your creative processWhy you do not need genius — you need momentumHow to use inspiration banks like Instagram folders, Pinterest boards, linens, venues, textures, and flowers to spark ideasWhy outside input can support your creativity when your brain feels tiredHow constraints can actually make creating easierWhy protecting tiny pockets of quiet and mental space mattersHow your body, energy, rest, and nervous system affect your creativityWhy chaos does not mean you are brokenHow creativity can become healing instead of another demandKey takeaway You did not lose your creativity. When life feels chaotic, your creativity may simply need more space, more softness, and less pressure. You do not need to be brilliant on demand — you just need little moments of movement, beauty, and reconnection. Why this episode matters If you are a florist, designer, creative business owner, or mom in a hard or heavy season, this episode is a reminder that your gift is still there. You may just need a gentler path back to it.

    19 min

  5. Jun 10

    How Carol Quit Her Floral Job After 35 Years and Booked 19 Weddings

    In this special interview episode, Jen sits down with Carol from Blissful Bloom Studio, one of her favorite flower friends inside the Floral CEO Mastermind. Carol shares the story of how she went from working in the floral industry for 35 years — including years in a demanding corporate floral job — to finally stepping out and building a business of her own. This conversation is for any florist who feels stuck, overwhelmed, scared to make a big move, or like it might be “too late” to change their life or business. Carol opens up about what pushed her to start something for herself, how she found support and confidence through workshops and the Mastermind, and how she recently left her job and already has 19 weddings booked this year — after setting a goal of just 20 for the entire year. Jen and Carol talk honestly about: what it felt like to work harder with less support after Covidwhy Carol knew something had to changehow attending a workshop lit a spark in herwhat it was like joining the Floral CEO Mastermindhow support, systems, and getting uncomfortable helped her growwhy being authentic in your communication matters so muchhow Zola became a lead source for her businesswhat finally pushed her to leave her corporate floral jobwhy it is not too late to build something newhow much lighter and happier she feels now that she bet on herselfWhy this episode matters Carol’s story is such a reminder that: it is not too late to startyou do not have to stay where you are stuckthe right support can change everythingand building your own business can create more freedom, confidence, and joy than you ever imaginedConnect with Carol Instagram: @‌blissfulbloomstudioWebsite: blissfulbloomstudio.com Mentioned in this episode The Floral CEO Mastermindhttp://floralceo.com/mastermind

    21 min

  6. Jun 8 ·  Bonus

    3 Things You Need to Know Before Starting a Floral Business

    3 Things You Need to Know Before Starting a Floral Business If you have been dreaming about starting a floral business—or you have already started and feel like you are not getting the momentum you want—this episode is for you. Jen breaks down three foundational truths every florist needs to understand before building a business around flowers. Because the truth is, loving flowers is not enough. You can love flowers deeply and still struggle if you do not understand how to run a business, price profitably, communicate clearly, and build something that actually supports your life. In this episode, Jen walks through three critical things she wishes every florist knew from the beginning. In this episode, Jen talks about: Why loving flowers is not enough to make a floral business successfulThe difference between making beautiful flowers and making moneyWhy florists need to understand pricing, sales, systems, boundaries, and client communicationWhy knowing your numbers early is foundationalThe importance of markup, labor, delivery, setup fees, overhead, and profitWhy undercharging becomes a dangerous habit if you start thereWhy profit is not a dirty wordHow to think about business expenses before you get too deepWhy you need to decide what kind of floral business you actually wantThe problem with saying yes to everythingHow building a business that does not fit you can lead to burnout fastKey takeaway A successful floral business is not just built on beautiful work. It is built on clarity, strategy, numbers, and deciding what kind of business you actually want to run. If this episode resonates Jen reminds listeners that there is an entire library of free podcast episodes to help florists grow, and reviews on the podcast mean so much.

    9 min

  7. Jun 3

    Where to Prioritize Your Time in Your Floral Business

    If you have ever looked at your to-do list and thought, I am doing so much… but am I actually doing the right things? — this episode is for you. In this minisode, Jen breaks down one of the biggest struggles florists and creative business owners face: figuring out where to spend their time for the greatest impact. Because the truth is, not everything in your business deserves your time equally. Some tasks feel productive because you are checking a box, but they are not actually creating traction, momentum, or revenue. Jen talks about how many florists get pulled into low-value admin work, overcomplicating tiny details, reacting too fast, doing things themselves that someone else could do, and spending time in ways that make them feel busy—but not effective. This episode is a reminder that if you want to grow your floral business, you need sharper priorities, not just more hours in the day. In this episode, Jen talks about: Why being busy does not automatically mean you are being effectiveHow to identify revenue-producing activities in your floral businessWhy consultations, proposals, follow-ups, content, and networking deserve more of your timeThe problem with spending CEO time on entry-level tasksHow a “full spaghetti plate” keeps you from creating growthWhy you need space in your schedule to be visionary, strategic, and proactiveHow to spend more time on what only you can doWhy templates, systems, SOPs, and better workflows matterHow to prioritize the highest-return activities in your businessThe difference between urgent tasks and important tasksWhy peace is a productive use of your timeHow to think differently if you are in a growth season versus a scaling seasonKey takeaway You do not need more time. You need sharper priorities. When you stop spending your time reacting, overcomplicating, and doing everything yourself, you make space for the work that actually grows your business—more visibility, better systems, stronger offers, more profit, and a lot more peace. Mentioned in this episode The Floral CEO Mastermindhttp://floralceo.com/mastermind

    22 min

  8. Jun 1 ·  Bonus

    From Surviving to Thriving This Summer

    In this minisode, Jen talks about the very real shift that happens when school gets out, summer begins, and suddenly motherhood, wedding season, and business all collide at once. As a mom with kids home for summer and a floral business to run, Jen shares how she is approaching this season differently—and why summer does not have to feel like survival mode. This episode is all about creating more peace, more structure, more support, and more intention so that summer can feel less like chaos and more like something you can actually enjoy. Jen shares practical strategies for florist moms who want to stop just getting through summer and start creating a version of it that feels calmer, simpler, and more aligned. In this episode, Jen talks about: Why summer asks more of you as a mom and as a business ownerWhy summer may need a completely different operating system than springWhat success could look like in this seasonHow structure and family rhythms create more peaceWhy it is okay to lower your standards on things that do not matterThe importance of asking for and accepting more supportHow to protect your energy before you are completely friedWhy feeling stretched does not mean you are failingHow to be more intentional about joy during summerWhy thriving often comes from subtraction, not additionKey takeaway Summer does not have to feel like drowning. You can build more support, more structure, and more peace into this season—and create a summer that feels better for you, your family, and your business.

    12 min
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Trailer

4.9
out of 5
37 Ratings

About

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com

Information

  • Creator
    Jeni Becht
  • Years Active
    2022 - 2026
  • Episodes
    370
  • Rating
    Explicit
  • Copyright
    © 2026 Jeni Becht
  • Show Website
    The Floral CEO

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