Lobcast Podcast

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Welcome to the Lobcast Podcast: Mixers and Marketing. Join us for a drink as we talk about different marketing topics.

  1. 08/16/2023 ·  VIDEO

    Lobcast Podcast: Marketing AI & Appletinis

    On this episode of the Lobcast Podcast, we’re talking all things Artificial Intelligence and how it’ll change the way we do marketing. Joining us is Optimove’s Founder and CEO, Pini Yakuel, to discuss AI’s role in marketing. Key highlights include: What marketers need to consider when integrating AI into their marketing strategies and campaignsHow Optimove leverages AI technology in its platform How AI can personalize marketing campaigns and use customer data effectivelyHow marketers can find the right balance between human decision-making and machine automation

    41 min

  2. 08/02/2023 ·  VIDEO

    Lobcast Podcast: Deconstructing Direct Mail & Dessert Manhattans

    On this episode of the Lobcast Podcast, we’re doing things a bit differently today. We’re taking a second look at our 2023 State of Direct Mail Consumer Insights report and seeing how marketing teams in the real world are delivering mail consumers want to take action on. Key highlights include: Our 2023 State of Direct Mail Consumer Insights report shows that 64% of consumers say that direct mail has inspired them to take action, including exploring websites and reviews or making a purchasePersonalization matters as 68% of consumers are more likely to engage with a message/communication from brands that are personalized to themIn our 2023 State of Direct Mail Consumer Insights report, we found that 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainabilityMake it easy to take action! 39% of consumers are likely to scan a QR code on a piece of direct mail and take action

    34 min

  3. 07/19/2023 ·  VIDEO

    Lobcast Podcast: State of Direct Mail Consumer Insights & Island Cosmos

    On this episode of the Lobcast Podcast, we’re revealing some of the major findings from our 2023 State of Direct Mail Consumer Insights. This edition of the report shares insights into how consumers feel about direct mail marketing. Key highlights include: 64% of consumers say that direct mail has inspired them to take action, including exploring websites and reviews or making a purchase65% say an offer or promotion caught their attention. Offers are key to getting recipients to open and read direct mailPersonalization continues to be a key element for marketing success in direct mail. 68% of consumers are more likely to engage with a message/communication from brands that are personalized to them54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability

    28 min

  4. 07/05/2023 ·  VIDEO

    Lobcast Podcast: A/B Testing & Apricot Bellinis

    On this episode of the Lobcast Podcast, we’re discussing all things A/B testing in our marketing strategies, including direct mail. Learn more about running statistically significant A/B tests and improve your overall marketing campaigns by accurately analyzing the results and applying what you’ve learned. Key highlights include: A/B testing in both direct mail and email can help improve campaign effectiveness and ROI by providing valuable insights into what resonates with your target audienceThere are many personalization elements you can A/B test to drive lift. The ones that immediately come to mind are CTAs, CTA placement, offers, copy, lifestyle imagery used, the possibilities if you partner with tech companies like Lob are really endlessThe general results analysis time for direct mail is 45-60 daysStatistical significance is essentially a fancy term for proving whether a result is due to chance or a true result of your testing efforts. Essentially, a probability measurement

    33 min

  5. 06/21/2023 ·  VIDEO

    Lobcast Podcast: Marketing ROI & Mai Tais

    On this episode of the Lobcast Podcast, we’re talking about ROI - Return on Investment. ROI is a key metric most marketers track and we’re breaking down the ROI on direct mail marketing. Key highlights include: According to our 2023 State of Direct Mail, 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rate than all other channels used62% of consumers say they take action due to a direct mail communication they’ve received from a brandThe most successful direct mail campaigns are in winback, referral programs, and hand-raisers (also known as In-market leads)There are three key metrics to analyzing direct mail ROI: Response rates, lead rate, and sales rateIf you want to dive deeper into the topic of ROI, please download your complimentary copy of our eBook: The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail at https://lobdemo.co/directmailroi.

    37 min

  6. 06/07/2023 ·  VIDEO

    Lobcast Podcast: Marketing Optimizations & Old Fashioneds

    On this episode of the Lobcast Podcast, we’re talking all things optimizations in marketing workflows and direct mail, as well as sipping on some old fashioned cocktails. Key highlights include: Learn more about the RVA principle in marketing optimizations: Recency, Velocity, and AccuracyLeveraging technology to automate and optimize marketing campaigns, whether digital-based ones or direct mail campaignsWhat problems marketers are looking to solve through optimizations, such as reducing campaign costs or increasing ROI per campaignWhat metrics to track to effectively measure A/B tests and marketing campaign optimizationsAccess your complimentary copy of our eBook: Optimizing Direct Mail for Maximum Results at https://tinyurl.com/optimizingdm.

    55 min

  7. 05/24/2023 ·  VIDEO

    Lobcast Podcast: Personalization & Pina Coladas

    On this episode of the Lobcast Podcast, we’re mixing up piña coladas and talking all things personalization in marketing campaigns. Key highlights include: 79% of consumers are only likely to engage with a brand’s offer if that offer has been personalized to reflect previous interactions that the consumer has had with the brandPreference centers provide insight into what your customers want, and you can aggregate learnings to uncover trends within your own customer database by age, gender, household income, size of family, type of purchase, etc. You also create a new level of trust with your customer because you show them you care about their wants and only wish to provide them with communication they look forward toBefore setting up any automated workflows, it's important to have a clear strategy in place that outlines your goals and how personalization will help you achieve them. This strategy should take into account your target audience, their preferences and behaviors, and the specific messages or offers you want to deliverSocial media sentiment, seasonal trends, local events, and customer behavior patterns are variables marketers should pay attention to in order to improve campaign performance

    36 min

  8. 05/10/2023 ·  VIDEO

    Lobcast Podcast: Operational Mail & Orange Margaritas

    On this episode of the Lobcast Podcast, we’re sipping on orange margaritas and talking about a different type of direct mail: operational mail! Like marketing mail, this type of mail benefits from automation, integration, and optimization. Key highlights include: Organizations sending operational mail can improve results and customer engagement by A/B testing mail formats, and including marketing messages relevant to the customer.Direct mail automation improves workflows, allows resources to be reallocated to impactful work, and provides tracking information for regulated industries.Those sending operational mail need to have quality data hygiene practices in place to ensure mail is personalized and sent to the right recipients.An easy way to increase efficiency with operational mail is to partner with a company that has an expansive print delivery network.

    50 min
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About

Welcome to the Lobcast Podcast: Mixers and Marketing. Join us for a drink as we talk about different marketing topics.

Information

  • Creator
    Lob
  • Years Active
    2022 - 2023
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © 2022
  • Show Website
    Lobcast Podcast