Event Promoter Podcast - By Event Vesta

Craig Heron
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Connect with us at https://info.eventvesta.com/podcast-preview/ Music interviews, concert marketing, live music venues, performing arts organizations, and more.

  1. Scaling to Millions of Attendees with Heidi Luerra, EVERYWHERE Event Marketing Summit

    11/19/2025

    Scaling to Millions of Attendees with Heidi Luerra, EVERYWHERE Event Marketing Summit

    In this inspiring fireside chat from EVERYWHERE Event Marketing Summit 2025, founder Heidi Luerra shares how she built RAW Artists from her kitchen table during a recession into one of the largest independent arts showcases in the world. Hosted by Craig Heron (Director of Marketing at Vesta), this conversation dives into the creative, operational, and marketing lessons behind scaling a grassroots event series into a global brand.Heidi opens up about:🎨 Starting RAW Artists with $0 and a vision to give creators a platform🚐 Growing from 1 city to 70+ through community building and bold experimentation💡 Using proprietary event technology to streamline production and promotion👥 Managing creative teams and maintaining quality at scale🌍 Expanding internationally and adapting to new markets💪 The real challenges of leadership, burnout, and staying true to missionWhether you’re an event organizer, marketer, or creative entrepreneur, this conversation offers an honest look at the systems, resilience, and passion it takes to scale a creative movement.📍 Filmed at EVERYWHERE 2025Omaha, Nebraska | March 15–16, 2025A summit for event marketers and organizers shaping the future of live experiences.Hosted by Vesta, with support from Prekindle and RAW Artists.🔗 Join the EVERYWHERE CommunityConnect with event marketers year-round, access full session recordings, and get updates for EVERYWHERE 2026: everywherehq.com

    39 min
  2. The Text Message Empire: How Slacker Media Fills 3,000-Person Venues Every Weekend Using SMS Marketing

    08/26/2025

    The Text Message Empire: How Slacker Media Fills 3,000-Person Venues Every Weekend Using SMS Marketing

    How does a 24-year-old fill 3,000-person venues in 10 cities every weekend? Ross from Slacker Media Group reveals how SMS marketing drives their multi-city dance party empire. Learn why they chose texts over email (98% open rate!), how they segment by city, and their secrets for building repeat customers who attend 3-4x per year. Key topics: SMS marketing for events, scaling to multiple markets, community building strategies, and why "announcing the DJ later" creates marketing magic. 🔗 SlackerMediaGroup.com | 2000sParty.com 📧 Venue bookings: ross@liveslacker.com #EventMarketing #SMSMarketing #EventPromotion ---The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/

    14 min
  3. Building Successful Ambassador Programs for Events with Alex Hilburn, Surge Social

    08/04/2025

    Building Successful Ambassador Programs for Events with Alex Hilburn, Surge Social

    Building Successful Ambassador Programs for Events wiht Alex Hilburn, Surge Socialinstagram.com/surgesocial_

    14 min
  4. 10 Brewery Event Ideas That Fill Seats and Sell Pints: Insights From Caitlin Jewell

    07/22/2025

    10 Brewery Event Ideas That Fill Seats and Sell Pints: Insights From Caitlin Jewell

    Running a taproom is more than brewing great beer. It is entertainment. Unique brewery event ideas can be hard to come by though.As previous brewery owner and touring event organizer Caitlin Jewell puts it like this: her job at Somerville Brewing and now Grainbakers is simply “putting butts in seats… anything creative we could do to get folks to come in and have a pint." This recent podcast with Caitlin Jewell is packed with brewery event ideas you can copy next week. There are lots of great local event ideas in here that should work for anyone that has a physical space for hosting events and want to drive more foot-traffic. The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/

    15 min
  5. Past Projections & Sold-Out Nights: Scaling Show Promotion with Ashley Dawson

    05/14/2025

    Past Projections & Sold-Out Nights: Scaling Show Promotion with Ashley Dawson

    How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oak Music Hall, breaks down how her team uses data-driven marketing strategies, KPIs like MROI and EDP conversion rates, and community partnerships to prioritize shows and drive ticket sales. Learn how to improve event marketing ROI, allocate budget smarter, collaborate with artist teams, and boost morale while scaling concert promotions across hundreds of events a year.🎟️ Topics Covered:Event marketing KPIs that matterData-backed show prioritizationFacebook Ads & MROI trackingLocal partnerships & promotionsMarketing tools like Sparrow & TM1Avoiding burnout in live event marketingWhether you're a music venue marketer, concert promoter, or live event organizer, this episode is packed with actionable tips to sell more tickets and scale smarter.

    14 min
  6. Marketing Spend During a Recession: The Shocking Truth Backed By 1,000+ Real Company Results

    04/14/2025

    Marketing Spend During a Recession: The Shocking Truth Backed By 1,000+ Real Company Results

    We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns. The evidence (peer-reviewed research, real-world examples, statistics, and expert commentary) clearly shows that continued marketing investment in a crisis pays off in both the short and long term, whereas pullbacks can harm performance. Read the full post: https://info.eventvesta.com/organizer/marketing-spend-during-a-recession/

    23 min
  7. How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

    02/11/2025

    How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

    Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares expert insights on launching a successful event promotion campaign. With experience marketing 1,000+ events across Texas, including Austin Psych Fest and LEVITATION, Aaron explains:✅ The key elements of a powerful announce strategy✅ How to align venues, promoters, and artists for maximum reach✅ Common mistakes that hurt ticket sales✅ The importance of local partnerships in event marketingIf you want to improve your event promotion strategy and ensure your show gets the buzz it deserves, this episode is a must-watch!Aaron and Resound Presents also use Event Vesta to publish their event listings and increase coverage for their events. Learn more about how Event Vesta works: https://www.youtube.com/watch?v=aVoJf68mRQoAaron Owens is the Festival and Special Events Marketing Manager for Resound Presents. His role is to manage marketing for festivals like Austin Psych Fest and LEVITATION. He previously managed marketing for local shows for Resound in Austin, Houston, and San Antonio at venues like Empire Control Room, Mohawk, Paper Tiger, and Parish. In all, he's been on the marketing team for 1,000+ events in Texas.Learn more about Resound Presents here: https://resoundpresents.com/_____The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/

    19 min
  8. Creating Inclusive, Unique Spaces for Events, Emily Autenrieth from A Seat at the Table Books

    01/02/2025

    Creating Inclusive, Unique Spaces for Events, Emily Autenrieth from A Seat at the Table Books

    Emily Autenrieth, Business Owner at A Seat at the Table Books, joins the Event Promoter Podcast powered by Event Vesta to share how they create a feeling of a unique, inclusive space for events. We discuss how small businesses like A Seat at the Table Books can hold a space for events that make the events feel unique and memorable while creating loyalty and new customer engagement for the business. https://www.aseatatthetablebooks.org/ ---- The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/

    14 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Connect with us at https://info.eventvesta.com/podcast-preview/ Music interviews, concert marketing, live music venues, performing arts organizations, and more.

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