Event Promoter Podcast - By Event Vesta

Craig Heron

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Connect with us at https://info.eventvesta.com/podcast-preview/ Music interviews, concert marketing, live music venues, performing arts organizations, and more.

  1. Scaling to Millions of Attendees with Heidi Luerra, EVERYWHERE Event Marketing Summit

    11/19/2025

    Scaling to Millions of Attendees with Heidi Luerra, EVERYWHERE Event Marketing Summit

    In this inspiring fireside chat from EVERYWHERE Event Marketing Summit 2025, founder Heidi Luerra shares how she built RAW Artists from her kitchen table during a recession into one of the largest independent arts showcases in the world. Hosted by Craig Heron (Director of Marketing at Vesta), this conversation dives into the creative, operational, and marketing lessons behind scaling a grassroots event series into a global brand.Heidi opens up about:🎨 Starting RAW Artists with $0 and a vision to give creators a platform🚐 Growing from 1 city to 70+ through community building and bold experimentation💡 Using proprietary event technology to streamline production and promotion👥 Managing creative teams and maintaining quality at scale🌍 Expanding internationally and adapting to new markets💪 The real challenges of leadership, burnout, and staying true to missionWhether you’re an event organizer, marketer, or creative entrepreneur, this conversation offers an honest look at the systems, resilience, and passion it takes to scale a creative movement.📍 Filmed at EVERYWHERE 2025Omaha, Nebraska | March 15–16, 2025A summit for event marketers and organizers shaping the future of live experiences.Hosted by Vesta, with support from Prekindle and RAW Artists.🔗 Join the EVERYWHERE CommunityConnect with event marketers year-round, access full session recordings, and get updates for EVERYWHERE 2026: everywherehq.com

    39 min
  2. How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

    02/11/2025

    How to Nail the Announce Plan for Concerts & Festivals | Event Promotion Tips with Aaron Owens

    Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares expert insights on launching a successful event promotion campaign. With experience marketing 1,000+ events across Texas, including Austin Psych Fest and LEVITATION, Aaron explains:✅ The key elements of a powerful announce strategy✅ How to align venues, promoters, and artists for maximum reach✅ Common mistakes that hurt ticket sales✅ The importance of local partnerships in event marketingIf you want to improve your event promotion strategy and ensure your show gets the buzz it deserves, this episode is a must-watch!Aaron and Resound Presents also use Event Vesta to publish their event listings and increase coverage for their events. Learn more about how Event Vesta works: https://www.youtube.com/watch?v=aVoJf68mRQoAaron Owens is the Festival and Special Events Marketing Manager for Resound Presents. His role is to manage marketing for festivals like Austin Psych Fest and LEVITATION. He previously managed marketing for local shows for Resound in Austin, Houston, and San Antonio at venues like Empire Control Room, Mohawk, Paper Tiger, and Parish. In all, he's been on the marketing team for 1,000+ events in Texas.Learn more about Resound Presents here: https://resoundpresents.com/_____The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/

    19 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Connect with us at https://info.eventvesta.com/podcast-preview/ Music interviews, concert marketing, live music venues, performing arts organizations, and more.