Myosin.xyz

Myosin.xyz
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.

  1. 4D AGO

    Building State Street for Digital Assets: How Lagoon Is Powering the On-Chain Vault Economy

    In Episode 50 of Chain Reactions, Blake sits down with Nadia Sergujuk, Co-Founder of Lagoon, the permissionless vault management infrastructure that wants to become the State Street of digital assets. With a background spanning Danish law schools, PWC Legal in London, hedge funds managing $10B+ in AUM, and VC investing in deep tech, Nadia brings a rare cross-disciplinary lens to one of the fastest-growing categories in DeFi. We cover:– How Nadia went from law school in Copenhagen to hedge funds in London to co-founding an on-chain vault protocol– What vault management infrastructure actually is and why every stablecoin dollar eventually needs one– Why Lagoon's team put their own capital in first and how word of mouth drove early traction– The stablecoin explosion, neo banks in emerging markets, and why the digital dollar is eating the world– Privacy on-chain, the rise of institutional chains, and what keeps Nadia up at night (hint: quantum computing and the triple bubble) We also get into regulation as a tailwind, why Japan is the most slept-on institutional market in crypto, the innovator's dilemma facing Western Union and Visa, and why founder-led marketing beats KOLs every time. Timestamps 00:00 – Going live and Nadia joins from the Swiss Alps04:00 – From law school in Denmark to hedge funds in London06:30 – First exposure to Bitcoin in 2016 (and not buying it)08:20 – COVID, DeFi summer, and going all in on crypto09:30 – Meeting co-founder Remy at a conference in Bogota11:27 – What is Lagoon? Vault management infrastructure explained13:30 – Why permissionless and open source matters for trust16:26 – Business model: 10% of vault fees plus SaaS services18:00 – Go-to-market: putting your own money in the vaults first20:45 – BlackRock, Fidelity, and the TradFi wave coming on-chain faster than expected22:23 – Why regulation is actually a tailwind for Lagoon25:36 – Japan as the most slept-on institutional crypto market28:00 – Neo banks, stablecoin yield, and serving emerging markets30:30 – Why the digital dollar is irresistible in LatAm, Africa, and Southeast Asia37:00 – Conference circuit: DAF London, DAS New York, and founder-led presence40:06 – What keeps Nadia up at night: quantum compute and the triple bubble45:23 – Chain landscape: Solana's DeFi renaissance and BTCFi's comeback48:04 – Privacy on-chain: why institutions need it and how Lagoon will enable it51:35 – Rapid fire: founder-led marketing, KOLs, Merkl, and the power of peopleShow Notes & Mentions 🔗 Lagoon – Permissionless vault management infrastructure for digital assets🧵 Nadia on X🧵 Lagoon on X🏔️ DAS (Digital Asset Summit) – Upcoming in March in New York

    51 min

  2. FEB 10

    Octant & Giveth Are Proving Blockchain is Doing Real Good

    In Episode 49 of Chain Reactions, we sit down with Mashal Waqar, Head of Marketing at Octant, and get a surprise drop-in from Griff Green, Founder of Giveth, to dig into how public goods funding actually works on Ethereum and why it matters more now than ever. We cover:– How Octant's model works: lock GLM, earn ETH, and choose to fund public goods or keep the yield– The surprisingly heated debate over what counts as a "public good" (yes, Pizza DAO came up)– Why blockchain unlocks speed, transparency, and community-driven capital allocation that traditional grants can't match– Griff's wild story of The DAO hack, how edge case funds turned into $200M+, and the launch of the new DAO Security Fund– The case for an Ethereum security coalition and why L2s need to fund shared infrastructure Mashal shares her journey from running a media company with tens of millions of readers to burning out, discovering crypto through NFTs and Gitcoin, and co-authoring the first State of Web3 Grants report. We also get into real-world impact stories, from funding water filters in Gaza to helping doctors in Syria get paid through crypto, and why sustainable funding through DeFi yield beats depleting treasuries. Plus, a great riff on AI in public goods, the Zakat use case for crypto, and why execution beats everything. Timestamps 00:00 – Intro and what's on everyone's timeline right now02:08 – Welcome to Chain Reactions and introducing Mashal from Octant03:54 – Mashal's journey from media founder to crypto marketer06:28 – How NFTs and Crypto Covens pulled her back into Web308:53 – Co-authoring the first State of Web3 Grants report and discovering Octant10:25 – What Octant is and how the GLM staking model works13:15 – What actually counts as a public good (and the Pizza DAO debate)16:49 – The $1M Ethereum creator round and lessons from vetting 1,000+ applications18:30 – DeFi vaults, sustainable funding, and the new StreamVote experiment23:30 – Why blockchain unlocks faster, more transparent funding than traditional grants26:34 – Remittances, financial access, and the personal case for crypto in emerging markets33:24 – Griff joins: founding Giveth, The DAO hack, and rescuing $200M+ in edge case funds39:21 – The multiplier effect and why matching makes it hard not to donate44:18 – Launching the DAO Security Fund inspired by Octant's model48:45 – AI experiments at Octant, building with AI, and the case for AI in public goods56:29 – Vitalik's L2 tax tweet, Ethereum sustainability, and the need for a security coalition1:00:00 – Rapid fire: execution beats everything and don't count your chickens Show Notes & Mentions 🧠 Octant – Public goods funding platform on Ethereum🎁 Giveth – Donation platform and public goods movement since 2016🧵 Mashal on X🧵 Griff on X🧵 Octant on X🧵 Giveth on X🏗️ DAO Security Fund – Griff's new project to secure DAO funds and fund Ethereum security🪙 Golem / GLM – Token powering Octant's staking and funding model🌱 Gitcoin – Grants platform for open source and public goods🍕 Pizza DAO – Community funding pizza parties worldwide (public good or not?)🤖 Virtuals / 60days.ai – AI agent launchpad mentioned by Griff⭐ Stellar – Referenced for crypto-powered aid to doctors in Syria📊 [Blockchain for Good Report](https://docsend.com/v/9dm2p/myosin-blockchainsforgood](https://docsend.com/v/9dm2p/myosin-blockchainsforgood)) – Myosin's collaborative research report on blockchain impact

    59 min

  3. JAN 27

    Chain Reactions Ep.48 Ben from Rootstock

    In Episode 48 of Chain Reactions, we sit down with Ben Sanders, Chief Growth Officer at [Rootstock Labs](https://rootstock.io/), to unpack what it takes to grow the oldest Bitcoin sidechain in an industry obsessed with short-term wins.Ben came into crypto with zero degen credentials. His background spans management consulting at Bain, go-to-market at WorldPay ahead of their IPO, and executive roles at fintech startups like Chipper Cash. He joined Rootstock for an interim role and ended up staying to lead growth for a chain that's been quietly building Bitcoin programmability for nearly a decade.**We cover:**- How Ben learned Bitcoin, crypto, and Rootstock all at once (with no prior Web3 experience)- The origin of Rootstock: Argentinian Bitcoiners building EVM compatibility on Bitcoin before it was cool- Why Rootstock is the "next best thing to Bitcoin" with 90% of Bitcoin's hash rate- The 3 A's framework for growth: Awareness, Attractiveness, Accessibility- Market entry strategies for Korea (retail, CEX listings) vs Japan (institutional, relationship-driven)- Rootstock Institutional and the $260B opportunity in dormant Bitcoin- Why long-term brand building is the most underrated tactic in Web3We also get into TradFi-DeFi convergence, why airdrops are overrated, and what it means to "run your own race" when every project around you is chasing flavor-of-the-month narratives.---**Timestamps**00:00 – Intro and getting started02:00 – Ben's path: Bain, WorldPay, fintech startups, zero crypto background05:30 – Learning Bitcoin, crypto, and Rootstock all at once07:30 – The shift back to utility and self-sovereignty of money09:30 – What is Rootstock: Argentinian Bitcoiners and programmable Bitcoin11:30 – Rootstock vs Rootstock Labs vs RIF token explained14:00 – First priority as CGO: interoperability and on-ramps17:00 – Why Rootstock over other Bitcoin L2s (safety, security, hash rate)20:00 – Bitcoin holders vs retail degens: different audiences, different approaches24:00 – The 3 A's framework: Awareness, Attractiveness, Accessibility26:00 – Market entry into Korea and Japan with Myosin28:30 – Korea Blockchain Week and the Korbit listing31:00 – 2026 focus: consolidation over expansion32:30 – Rootstock Institutional and unlocking $260B in dormant Bitcoin40:00 – TradFi and DeFi convergence: the industry is finally catching up44:00 – Where Rootstock fits as the space matures47:00 – Alpha for Bitcoin holders: what's coming in the next 6-9 months51:00 – Rapid fire: most underrated marketing tactic (long-term brand building)53:30 – Rapid fire: most overrated tactic (airdrops, renting TVL)55:30 – Projects doing it right: Morpho, Midas, Wheeler57:30 – Biggest learning: stay focused, run your own race---**Show Notes & Mentions**- 🔗 [Rootstock](https://rootstock.io/) – The longest-running Bitcoin sidechain with EVM compatibility- 🧵 [Rootstock on X](https://x.com/rootaboratory)- 🪙 [RIF Token](https://rif.technology/) – Governance and utility token for the Rootstock ecosystem- 🏦 [Rootstock Institutional](https://www.rootstocklabs.com/institutional/) – Institutional Bitcoin deployment solutions- 🇰🇷 [Korbit](https://korbit.co.kr/) – Korean centralized exchange where RIF is now listed- 🌉 [LayerZero](https://layerzero.network/) – Cross-chain interoperability protocol- 💵 [USDT Zero](https://tether.to/) – Stablecoin integration for Rootstock- 🏛️ [Morpho](https://morpho.org/) – Lending protocol- 🪙 [Midas](https://midas.app/) – Real world assets protocol- 📊 [Wheeler](https://wheeler.fi/) – Lending protocol- 🥩 [Steakhouse Finance](https://steakhouse.financial/) – DeFi analytics and strategy

    1h 3m

  4. JAN 20

    What x402 Actually Means for the Future of Agentic Commerce

    In Episode 47 of Chain Reactions, we sit down with Pontus, GTM Lead at Corbits and longtime Solana ecosystem builder, to break down what x402 actually is, why it matters, and how agents are about to reshape commerce as we know it. Pontus has been deep in Web3 since 2016, helped build one of the original NFT marketplaces on Solana (Holoplex), spent time with the Bonk ecosystem team, and is now building open source infrastructure for agentic payments.In this episode, we get into: The history of HTTP 402 and why crypto finally makes it viableHow Corbits and the FairMeter framework are positioning for a multi-chain, multi-standard futureWhy agents need wallets, not bank accounts, and what that unlocksThe real state of x402 adoption (spoiler: half of it is wash trading)How to think about marketing to agents, not just humansWhy expertise becomes more valuable when data access is universalWhether you're a founder exploring agentic infrastructure or a marketer trying to understand where attention is headed, this one is packed with signal. Timestamps 00:00 - Intro and New Year vibes 02:00 - Pontus's Web3 origin story: from university crypto club to Solana NFTs 05:00 - Building Holoplex and the pivot to enterprise digital asset infrastructure 07:00 - Time at Bonk and the pivot to agents 09:00 - What is Corbits and the FairMeter framework? 12:00 - The HTTP 402 history lesson: why payments were baked into the internet from day one 15:00 - What X402 actually is and how it works 18:00 - Current adoption numbers: what's real vs. wash trading 21:00 - Why crypto solves three critical problems for agents: microtransactions, wallets, and instant finality 25:00 - Will Claude, ChatGPT, and Grok integrate X402? 28:00 - Why betting on one standard is risky 32:00 - Developer GTM: how Corbits is approaching adoption 36:00 - Marketing to agents, not just humans 40:00 - The one-click API deploy tool and what's coming next 45:00 - Why expertise becomes more valuable when data is commoditized 50:00 - Subscriptions, credits, and new payment schemas for agents 55:00 - Rapid Fire: underrated tactics, overrated trends, and leaving group chats Show Notes & Mentions 🔗 Corbits - Agentic commerce infrastructure🧵 Pontus on X🧵 Corbits on X📦 FareMeter - Open source framework for agentic commerce📊 Artemis - x402 metrics and reports🔍 x402 Scan - x402 resource discovery🐕 Bonk - Solana's favorite meme coin💸 Decentralised - Payments in the Agentic Economy

    1h 3m

  5. 12/23/2025

    How Solflare Built the Most Loved Wallet on Solana (Without Farming Hype)

    In Episode 46 of Chain Reactions, we’re joined by Maky, the community architect behind Solflare, to unpack what it actually means to build a long-term, values-driven crypto community, and why Solflare is quietly becoming the most trusted wallet in Solana. We cover: The origin story of Solflare and how it’s been building since Genesis blockHow Maky went from gamer to Reddit mod to leading one of the strongest Web3 communitiesThe launch of Solflare Shield, a credit card–sized hardware walletThe secret behind G4G (Guardian for Guardian) and why most companies fake community while Solflare builds itWhy ROI in community is often invisible, and why that’s the pointWe also talk about Discord, scaling, social-fi fatigue, community tooling, and how to architect a program that actually empowers humans, not just users.

    58 min
  6. Fork Banks, Not Just Chains: How Gnosis Is Rewriting the Future of Money

    12/09/2025

    Fork Banks, Not Just Chains: How Gnosis Is Rewriting the Future of Money

    In Episode 45 of Chain Reactions, we sit down with Adrienne (aka Adz), CMO of [Gnosis](https://www.gnosis.io/), to explore what it really means to “fork banks,” and why now is the moment to fight for crypto’s original values.We get into how Gnosis is uniquely positioned to push the space forward: a fully operational Layer 1 with no downtime in 7 years, deeply values-aligned founders, and a full suite of infra (Gnosis Chain, Pay, Card, Safe, Circles, CowSwap, and more) built for a new kind of financial system, one where profits and power flow to users, not from them.**We also talk about:**- The brand reboot behind “Bank on Gnosis”- Why Gnosis is launching its own consumer app in Ireland (and what students really think about money)- What Web3 gets wrong about ownership, rewards, and trust- And how streetwear, co-creation, and cooperative finance might onboard the next million usersIf you’re tired of rebuilding TradFi with new branding, or trying to build something better with real-world adoption in mind — this is the blueprint.

    58 min
  7. Diversified, Onchain, Institutional: The Future of Digital Asset Treasuries

    12/03/2025

    Diversified, Onchain, Institutional: The Future of Digital Asset Treasuries

    In Episode 44 of Chain Reactions, we’re joined by Sebastian Bea, Olympic medalist, former BlackRock and Coinbase exec, and now Chief Investment Officer at Reserve One, a soon-to-launch Digital Asset Treasury (DAT) designed to give institutions diversified, long-term exposure to the crypto ecosystem.**We go deep on:**- How digital asset treasuries differ from ETFs and traditional funds- Why Reserve One is betting on a multi-asset strategy across BTC, ETH, SOL, and more- What institutions *really* need before entering crypto- Why stablecoins are the Trojan horse for mass adoption- The role of tokenized assets, onchain capital markets, and how sovereign funds are already enteringSebastian also shares what he learned from his time at BlackRock, the moment he got orange-pilled on a Thanksgiving dog walk, and why “time is not linear in markets.”**🎧 Listen + mint the episode: [pods.media/myosinxyz](https://pods.media/myosinxyz)**

    57 min
  8. From Wall Street to Wallets: How Provenance Is Quietly Powering the RWA Boom

    11/25/2025

    From Wall Street to Wallets: How Provenance Is Quietly Powering the RWA Boom

    In Episode 43 of Chain Reactions, we sit down with Michelle So (aka Miso), CMO at Provenance, to talk about the future of real world assets (RWAs), the evolution of tokenized finance, and how Provenance is one of the most under-the-radar giants in the space. We dig into how Miso made the leap from Activision, Sony, Meta, and TikTok to crypto, and what she’s learned bringing institutional-grade infrastructure into a world driven by memes, volatility, and community. We also talk through the relationship between Provenance and Figure, the recent IPO, and why the team believes not ALL assets should be tokenized. If you care about the future of stablecoins, onchain capital markets, or building Web3 brands with intention, this one’s for you. 🎧 Listen + mint the episode: pods.media/myosinxyz

    59 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.

Information

  • Creator
    Myosin.xyz
  • Years Active
    2022 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © Myosin.xyz
  • Show Website
    Myosin.xyz