What does it take to build an exceptional 3PL/LTL relationship? In a recent conversation, Senior Vice President of Operations at Old Dominion Freight Line, Chris Kelley, and Vice President of LTL at TQL, Grant Crawford, discuss how OD and TQL work together to deliver outstanding service and create value for their customers. Find out why they say setting expectations, constant communication, and shared core values are the keys to a winning partnership. What You'll Hear in This Episode ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="1">How TQL built its LTL division. Six or seven years ago, TQL focused only on full truckload. Then customers started asking for more. Crawford explains how the team is scaling LTL to the same service standard customers expect from its truckload business, with live support 24 hours a day, seven days a week, 365 days a year. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="2">Why LTL service stereotypes are changing. A lot can go wrong in LTL. Crawford shares how the right carrier partnership lets shippers get cost efficiency without giving up service and quality. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="3">What makes a strong 3PL-LTL partnership. Constant communication at every level, from frontline teams to executives, plus a clear understanding of each partner's role in the transaction. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="4">Where AI fits, and where it doesn't. Both leaders see AI as a way to handle time-consuming tasks and free up people to focus on customers. Neither sees it replacing the live person a customer can reach when something needs attention. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="5">Where the industry is headed. Crawford gives his read on the current freight cycle and explains why collaboration among carriers, brokers, and shippers will keep growing. Quotes "There's relationships, there's arranged relationships and there's partnerships."—Grant Crawford "Communication, clearly, it's a really easy word to throw out, but what does that mean? To me, it's communication at all levels."—Grant Crawford "Ultimately, we're sales organizations that represent the carrier."—Grant Crawford "The third parties have figured out that churn is bad for them just like it's bad for the LTL carrier."—Chris Kelley "It sure as heck isn't going to be where the AI is interacting with the customer and the customer doesn't have the ability to get a hold of a live person."—Grant Crawford "I think that our future is what we want it to be."—Grant Crawford Key Takeaways ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="1">Partnerships prove themselves over time. Relationships that hold up in strong and weak freight markets deliver the most value to the shared customer. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="2">Communication has to happen every day. Crawford says TQL and OD teams talk daily by phone, email, or text. That steady contact is what keeps problems small. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="3">Each partner should play to its strengths. Carriers focus on operational excellence and moving freight efficiently from A to B. A 3PL handles work behind the scenes that supports the customer. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="4">Technology should support people, not replace them. The best use of AI is to give teams more time for the work that protects the customer experience. ol]:!pt-0 [&>ol]:!pb-0 [&>ul]:!pt-0 [&>ul]:!pb-0" value="5">Frontline teams make the difference customers notice. Drivers, dock associates, and customer service staff are the ones who keep the promises a company makes.