Empowered Artists

Tamara Hergert
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Empowered Artists: a podcast for Artists who want to bring their visions of success to life!

  1. 12/21/2025

    Updated How she grows her network of art collectors - Artist interview with Michelle Sakhai

    How she grows her network of art collectors - Artist interview with Michelle SakhaiSummaryIn this engaging conversation, Tamara Hergert interviews Michelle Sakhai, an accomplished artist, about her journey in the art world. They discuss Michelle's early beginnings, her transition into a professional artist, and the importance of finding a unique style. Michelle shares valuable insights on knowing when to stop working on a piece, effective sales strategies, and building relationships with collectors and galleries. The conversation also touches on the significance of authenticity in art and the challenges of marketing and promoting artwork in today's digital age.Connect with Michelle Sakhai:Website: https://www.michellesakhai.com/Instagram: https://www.instagram.com/michellesakhaiart/TakeawaysMichelle started painting at a young age and began selling her art in high school.Transitioning to a professional artist can be a gradual process.Finding a unique style is essential for an artist's identity.Knowing when to stop working on a piece is a skill that develops with experience.Building relationships with galleries and collectors is crucial for sales.Authenticity in art is key to making the right decisions as an artist.Promoting art requires a mix of personal connections and digital marketing.Publishing a book can elevate an artist's brand and reach.Limited edition products can create excitement and exclusivity.Navigating art shows and exhibitions requires understanding gallery dynamics.Chapters00:00 The Artistic Journey Begins10:09 Navigating Art Sales and Promotion19:05 Publishing and Promoting Art Books and Cards23:22 Art and Product Promotion25:18 Navigating Art Exhibitions27:26 Marketing Strategies for Artists30:39 Group Shows and Gallery Relationships34:26 Consignment and Shipping Dynamics35:06 International Exhibitions and Collaborations39:01 Finding Opportunities and Authenticity in ArtI hope you like this episode and it helps you on your creative path! Tamara HergertMentions:Empowered Artists: https://www.empoweredartists.coPS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.Grab this guide - The Best Art Business Models: https://www.empoweredartists.co/best-art-business-modelsConnect with Empowered Artists Community:Website: www.empoweredartists.coFacebook: Empowered ArtistsInstagram: @empowered.artistsYoutube: @EmpoweredArtistsPinterest: @EmpoweredArtistsTwitter: @EmpoweredArtistsConnect with Tamara Hergert:Website: www.tamarahergert.comInstagram: @tamara_hergertPinterest: @HergertTamaraFacebook: Art by Tamara HergertTwitter: @TamaraHergertYoutube: @TamaraHergert

    41 min

  2. 09/20/2025

    How she and her best friend started their own clothing brand in NY - interview with Jessie Licata

    SummaryIn this conversation, Tamara Hergert interviews Jessie Licata, the co-founder of Equals Human, a sustainable clothing line. They discuss the journey of creating the brand, the challenges faced during the COVID-19 pandemic, and the importance of using organic fabrics. Jessie shares insights into the collaborative design process, marketing strategies, and the significance of building relationships with retailers. The conversation also touches on the role of social media in promoting the brand and the unique experiences of styling for celebrities. Overall, the discussion highlights the intersection of art, fashion, and sustainability.Jessie's websites: equalshuman.com licatabean.comthanksgivinginharlem.comFollow Jessie on social media:@equalshuman_movement@licatabean@thanksgivinginharlemMentions:Empowered Artists: https://www.empoweredartists.coGrab this guide - The Best Art Business Models: https://www.empoweredartists.co/best-art-business-modelsTakeawaysEquals Human was born from a desire to create unique clothing.The journey involved extensive research into sustainable fabrics.Building relationships with manufacturers is crucial for ethical production.Fashion should allow individuals to express themselves creatively.COVID-19 posed significant challenges but also opportunities for growth.Collaboration is key in the design process.Marketing strategies include local promotions and social media engagement.Fashion events provide valuable networking opportunities.Retail partnerships are often formed through invitations rather than outreach.Community engagement is essential for brand loyalty.PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co.Connect with Empowered Artists Community:Website: www.empoweredartists.coFacebook: Empowered ArtistsInstagram: @empowered.artistsYoutube: @EmpoweredArtistsPinterest: @EmpoweredArtistsTwitter: @EmpoweredArtistsConnect with Tamara Hergert:Website: www.tamarahergert.comInstagram: @tamara_hergertPinterest: @HergertTamaraFacebook: Art by Tamara HergertTwitter: @TamaraHergertYoutube: @TamaraHergert

    29 min

  3. 06/22/2025

    How she got into over 40 art shows and exhibitions - Artist interview with Leigh Witherell

    Summary In this engaging conversation, Tamara Hergert interviews artist Leigh Witherell, who shares her journey in the art world, discussing her unique approach to figurative art, the importance of body positivity, and the challenges of navigating national and international exhibitions. Leigh emphasizes the need for artists to step out of their studios, face rejection, and find their audience while also highlighting the significance of community support among artists. The discussion also covers practical aspects of selling art, including the transition from originals to prints, and best practices for shipping artwork. Connect with Leigh: See Leigh's website: www.leighs.art  Follow Leigh on instagram: www.instagram.com/leighsartfl Takeaways Leigh Witherell's classic nude art focuses on intimacy and body positivity. Navigating art exhibitions requires understanding specific calls for entries. International shows often have broader subject matter acceptance. Rejection is a common experience for all artists. Artists should present their work professionally when shipping. Building a community among artists is essential for support. Selling art involves both originals and prints, with a focus on quality. Quality photography is crucial for showcasing artwork. Artists need to be proactive in promoting their work. Art can facilitate important conversations about relationships. I hope you like this episode and it helps you on your creative path!  Tamara Hergert Mentions: Empowered Artists: https://www.empoweredartists.co PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details. Grab this guide - The Best Art Business Models:  https://www.empoweredartists.co/best-art-business-models Connect with Empowered Artists Community: Website: www.empoweredartists.co Facebook: Empowered Artists Instagram: @empowered.artists Youtube: @EmpoweredArtists Pinterest: @EmpoweredArtists Twitter: @EmpoweredArtists Connect with Tamara Hergert: Website: www.tamarahergert.com Instagram: @tamara_hergert Pinterest: @HergertTamara Facebook: Art by Tamara Hergert Twitter: @TamaraHergert Youtube: @TamaraHergert

    19 min

  4. 06/15/2025

    How she got featured in over 30 magazines - Artist interview with Leigh Witherell

    Summary In this conversation, Tamara Hergert interviews artist Leigh Witherell about her journey in the art world, focusing on how artists can get featured in magazines and the importance of marketing themselves. Leigh shares her experiences with various art publications, the costs involved, and the strategies she employs to gain exposure. The discussion emphasizes the need for artists to treat their careers as a business and to be proactive in seeking opportunities for publicity and representation. Connect with Leigh: See Leigh's website: www.leighs.art  Follow Leigh on instagram: www.instagram.com/leighsartfl Takeaways Leigh Witherell is an accomplished artist with a dynamic portfolio. Getting featured in magazines can significantly boost an artist's visibility. Artists should be prepared to invest in their publicity efforts. Researching magazines and their credibility is crucial to avoid scams. Emerging artists can benefit from art calls and contests. Networking with editors and publishers can lead to more opportunities. Publications often help artists with writing and presentation. Marketing and self-promotion are essential skills for artists. Finding an art agent can help artists focus on their craft. Building a strong online presence is important for artists. I hope you like this episode and it helps you on your creative path!  Tamara Hergert Mentions: Empowered Artists: https://www.empoweredartists.co PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details. Grab this guide - The Best Art Business Models:  https://www.empoweredartists.co/best-art-business-models Connect with Empowered Artists Community: Website: www.empoweredartists.co Facebook: Empowered Artists Instagram: @empowered.artists Youtube: @EmpoweredArtists Pinterest: @EmpoweredArtists Twitter: @EmpoweredArtists Connect with Tamara Hergert: Website: www.tamarahergert.com Instagram: @tamara_hergert Pinterest: @HergertTamara Facebook: Art by Tamara Hergert Twitter: @TamaraHergert Youtube: @TamaraHergert

    8 min

  5. 06/08/2025

    How she grew her instagram following from 3K to 42K in one year - Artist interview with Leigh Witherell

    Summary In this conversation, Tamara Hergert interviews artist Leigh Witherell, who shares her unique artistic journey, the evolution of her work, and the challenges of navigating social media as an artist. Leigh discusses the importance of empowerment in her art, particularly in relation to women's experiences and societal expectations. The conversation also touches on the impact of social media engagement and followers on an artist's career, as well as the significance of sharing personal stories behind the artwork. Connect with Leigh: See Leigh's website: www.leighs.art  Follow Leigh on instagram: www.instagram.com/leighsartfl Takeaways Leigh's journey into art began unexpectedly during her college years. Fluid art helped Leigh embrace chaos in her creative process, but figurative art is her passion. Social media, particularly Instagram, plays a crucial role in an artist's visibility. Engagement with followers is more important than the number of followers. Leigh emphasizes the importance of empowerment in her artwork. The societal expectations of women influence Leigh's artistic themes. Leigh's art aims to evoke feelings and connections rather than just visual appreciation. Navigating social media can be exhausting but is essential for artists today. Sharing personal stories behind art enhances viewer connection. I hope you like this episode and it helps you on your creative path!  Tamara Hergert Mentions: Empowered Artists: https://www.empoweredartists.co PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details. Grab this guide - The Best Art Business Models:  https://www.empoweredartists.co/best-art-business-models Connect with Empowered Artists Community: Website: www.empoweredartists.co Facebook: Empowered Artists Instagram: @empowered.artists Youtube: @EmpoweredArtists Pinterest: @EmpoweredArtists Twitter: @EmpoweredArtists Connect with Tamara Hergert: Website: www.tamarahergert.com Instagram: @tamara_hergert Pinterest: @HergertTamara Facebook: Art by Tamara Hergert Twitter: @TamaraHergert Youtube: @TamaraHergert

    19 min
  6. Top 5 platforms to sell your art - Where to sell your art online

    08/28/2024 · BONUS

    Top 5 platforms to sell your art - Where to sell your art online

    There are many places where you can sell your art online. Here are a few of the most popular options: Etsy: Etsy is a marketplace for handmade and vintage goods, so it's a great place to sell your original art. You can set up your own shop and sell your art at your own price. Fine Art America: Fine Art America is a print-on-demand site that allows you to sell your art on a variety of products, such as prints, canvases, and phone cases. You set the price and Fine Art America handles the printing and shipping. Society6: Society6 is another print-on-demand site that allows you to sell your art on a variety of products. You set the price and Society6 handles the printing and shipping.  Redbubble: Redbubble is similar to Society6 and Fine Art America, but it also allows you to sell your art on products like stickers, mugs, and bags. Saatchi Art: Saatchi Art is an online gallery that represents over 100,000 artists. You can submit your art to Saatchi Art and they will review it for potential inclusion in their gallery. These are just a few of the many places where you can sell art online. The best place for you will depend on your art style, your target audience, and your budget. Here are some additional tips for selling art online: Take high-quality photos of your art. This is essential for attracting buyers. Write clear and concise descriptions of your art. Be sure to include the size, medium, and price of your art in the description. Use relevant keywords in your titles and descriptions. This will help people find your art when they are searching online. Promote your art on social media. Share your art on Instagram, Facebook, and Twitter to reach a wider audience. Be patient. It takes time to build a successful art business. Don't get discouraged if you don't start selling right away. Just keep creating great art and promoting yourself, and eventually you will start to see results! Have a lovely week! Tamara Mentions: Empowered Artists: https://www.empoweredartists.co PS: Don’t forget to grab these helpful guides and sign up for these free workshops: 7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured 3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable Connect with Empowered Artists Community: Website: www.empoweredartists.co Facebook: Empowered Artists Instagram: @empowered.artists Youtube: @EmpoweredArtists Pinterest: @EmpoweredArtists Twitter: @EmpoweredArtists Connect with Tamara Hergert: Website: www.tamarahergert.com Instagram: @tamara_hergert Pinterest: @HergertTamara Facebook: Art by Tamara Hergert Twitter: @TamaraHergert Youtube: @TamaraHergert

    11 min
  7. Digital Art Pricing methods explained - How to price your digital art

    08/14/2024 · BONUS

    Digital Art Pricing methods explained - How to price your digital art

    Pricing digital art is an important part of selling your work. Here are some tips on how to price your digital art: Consider your materials and time. How much did you spend on materials? How long did it take you to create the piece? These are factors that should be considered when pricing your digital art. Look at the market. What are other artists charging for similar pieces? This will give you a general idea of what your art is worth. Factor in your skill level. If you're a skilled artist, you may be able to charge more for your digital art. Consider your target audience. Who are you trying to sell your digital art to? If you're targeting high-end collectors, you'll need to price your art accordingly. Be flexible. You may need to adjust your prices depending on the market or the type of digital art you're selling. Here are some additional tips that you may find helpful: Do your research. Before you start pricing your digital art, it's important to do some research and to see what other artists are charging for similar pieces. This will give you a good starting point. Be realistic. It's important to be realistic when pricing your digital art. If you price your digital art too high, you may not be able to sell it. Be patient. It may take some time to find the right price for your digital art. Don't be discouraged if you don't sell your digital art right away. Just keep creating great digital art and promoting your work, and eventually you will find a buyer. Here are some specific formulas you can use to price your digital art: Cost-plus pricing: This is the most basic way to price your digital art. You simply add up the cost of materials and time, and then add a markup. Competitive pricing: This method involves pricing your digital art similarly to other artists who create similar work. Value-based pricing: This method involves pricing your digital art based on the value you believe it has. This is a more subjective method, but it can be a good way to price your digital art if you believe it is truly unique and valuable. Have a lovely week! Tamara Mentions: Empowered Artists: https://www.empoweredartists.co PS: Don’t forget to grab these helpful guides and sign up for these free workshops: 7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured 3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable Connect with Empowered Artists Community: Website: www.empoweredartists.co Facebook: Empowered Artists Instagram: @empowered.artists Youtube: @EmpoweredArtists Pinterest: @EmpoweredArtists Twitter: @EmpoweredArtists Connect with Tamara Hergert: Website: www.tamarahergert.com Instagram: @tamara_hergert Pinterest: @HergertTamara Facebook: Art by Tamara Hergert Twitter: @TamaraHergert Youtube: @TamaraHergert

    7 min
  8. Pros and Cons of Gallery representation - Do I need gallery representation?

    07/31/2024 · BONUS

    Pros and Cons of Gallery representation - Do I need gallery representation?

    Whether gallery representation is for you or is something worth pursuing depends on your individual circumstances and the gallery you are considering. Here are some of the pros and cons of gallery representation to help you decide: Pros: Increased exposure: Galleries have a network of collectors and art dealers that they can introduce you to. This can help you to get your work seen by more people and to sell more art. Professional representation: Galleries can help you to negotiate prices, promote your work, and handle the logistics of selling your art. This can save you time and hassle. Access to resources: Galleries often have access to resources that can help you to develop your art career, such as workshops, mentorships, and grants. Cons: Commissions: Galleries typically take a commission on the sale of your art. This can range from 20% to 50%, so you will need to factor this into your pricing. Control: Once you sign with a gallery, they will have some control over how your work is displayed and marketed. This can be a good thing if you trust the gallery's judgment, but it can also be frustrating if you don't agree with their decisions. Limited freedom: Galleries typically have a limited amount of space, so they may not be able to show all of your work. This can be frustrating if you have a lot of work that you want to show. Ultimately, the decision of whether or not to get gallery representation is a personal one. There is no right or wrong answer, and the best decision for you will depend on your individual circumstances and goals. If you are considering getting gallery representation, it is important to do your research and to find a gallery that is a good fit for you. You should also be prepared to give up some control over your work and to pay commissions. However, if you find the right gallery, they can be a valuable asset to your art career. Have a lovely week! Tamara Mentions: Empowered Artists: https://www.empoweredartists.co PS: Don’t forget to grab these helpful guides and sign up for these free workshops: 7 Great Art Spots to Get Featured In Easily https://www.empoweredartists.co/get-featured 3 Easy Steps to improve you Art practice revenue: https://www.empoweredartists.co/3-easy-steps Learn how to price your art with this free on-demand 20 min masterclass: https://www.empoweredartists.co/pricing-commissioned-projects Learn how to make your artworks shoppable in Google search with this free on-demand 8-min workshop https://www.empoweredartists.co/free-workshop-shoppable Connect with Empowered Artists Community: Website: www.empoweredartists.co Facebook: Empowered Artists Instagram: @empowered.artists Youtube: @EmpoweredArtists Pinterest: @EmpoweredArtists Twitter: @EmpoweredArtists Connect with Tamara Hergert: Website: www.tamarahergert.com Instagram: @tamara_hergert Pinterest: @HergertTamara Facebook: Art by Tamara Hergert Twitter: @TamaraHergert Youtube: @TamaraHergert

    7 min
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About

Empowered Artists: a podcast for Artists who want to bring their visions of success to life!

Information

  • Creator
    Tamara Hergert
  • Years Active
    2022 - 2025
  • Episodes
    42
  • Rating
    Explicit
  • Copyright
    © Tamara Hergert
  • Show Website
    Empowered Artists