Making Cents of It All

Jesse Stakes

Podcast that makes sense of the things people do to make cents...Making Cents of It All with Jesse Stakes gives the spotlight to the small businesses that make America run.  We look to share the "why" behind why people choose what they do professionally and showcase their expertise in their chosen profession for the benefit of our audience.  We also dive into the services that support those small businesses and provide information on the technology and services that allow them to do what they do each and every day effectively and more efficiently.  Making Cents of It All with Jesse Stakes looks to help businesses succeed financially and give them the spotlight while doing so!#smallbusiness #entrepreneur #sba #sales #training #why #businessservices #learning #america #ai #automation #podcast #makescents #jessestakes

  1. Jul 15

    The Open Championship or The British Open? That is the Question.

    In this special major‑week episode of Making Cents of It All, Jesse Stakes sits down with The Tin Cup Club to break down the year’s final major — the 2026 Open Championship at Royal Birkdale. From the history of this iconic links to the economic engine behind golf’s oldest championship, the crew dives into everything that makes The Open unlike any other event in the sport. Royal Birkdale has long been known as one of the fairest, toughest, and most visually stunning courses on the Open rota — a place where the dunes shape the story, the wind decides the champion, and only the most complete players survive. With record crowds expected and a projected economic impact topping £100 million, the 2026 Open is set to be one of the most influential sporting events of the year. Jesse and The Tin Cup Club dig into: What makes Royal Birkdale the perfect stage for the final majorThe unique challenge of links golf and how players adaptThe contenders, dark horses, and storylines shaping the 2026 championshipHow The Open drives massive economic growth for Southport and the Liverpool City RegionThe fan experience, the culture, and the legacy that only The Open can deliverWhether you’re a golf fan, a business mind, or someone who loves the intersection of sport and strategy, this episode brings insight, personality, and plenty of major‑week energy. Tune in as we make cents of the final major — and why Royal Birkdale is ready to crown a champion.

    The Open Championship or The British Open? That is the Question.
  2. Jul 8

    Building Brands That Win: Drew Webb on the Affari Approach to Creative Strategy

    In this episode of Making Cents of It All, Jesse Stakes sits down with Drew Webb — CEO, founder, and the creative force behind Affari, a marketing and digital innovation agency helping brands grow through strategy, design, and AI‑driven transformation. Affari has spent more than a decade building the future for its clients — from branding and visual identity to custom websites, digital marketing, and AI‑powered search optimization. Drew breaks down how Affari helps companies tell their story, stand out in crowded markets, and stay visible in an era where AI is reshaping how people discover and engage with brands. Jesse and Drew explore: How Affari blends creativity, technology, and strategy to build cohesive brand experiencesWhy AI‑driven search optimization is becoming essential for modern businessesThe process of transforming complex ideas into clear, compelling designHow Affari’s team of designers, strategists, marketers, and technologists collaborate to bring a client’s vision to lifeWhat it takes to build a creative agency that has been “creating the future since 2011”Drew shares the real founder story — the early days, the evolution of Affari’s capabilities, and the mindset required to lead a team that helps clients envision a better future and actually build it. If you’re a business leader, marketer, entrepreneur, or someone fascinated by the intersection of creativity and technology, this conversation delivers insight into how brands grow, adapt, and thrive in a digital-first world. Tune in and make cents of it all.

    Building Brands That Win: Drew Webb on the Affari Approach to Creative Strategy
  3. May 6

    The Exit - The Ultimate Guide to Exit Planning: Deal Structure, Valuation & Life After the Sale

    Making Cents of It All with Jesse Stakes welcomes Jeffrey Condren, CFP®, Senior Vice President at Mesirow Wealth Advisors, for a powerful, insight‑packed conversation on one of the most misunderstood financial milestones a business owner will ever face: the exit. Drawing from years of advising founders, entrepreneurs, and multi‑generation business owners, Jeffrey breaks down the real drivers of a successful sale — the operational, financial, emotional, and personal factors that determine whether an exit becomes a wealth‑building event or a missed opportunity. 🔍 What We Cover in This Episode 1. Setting the Stage: When Owners Should Start Thinking About an Exit Jeffrey explains the earliest signals that it’s time to prepare, the mindset shifts that separate successful sellers from those who struggle, and why the emotional side of letting go often catches founders off guard.  2. Preparing the Business for Sale We dig into the operational and financial blind spots owners commonly discover, the ideal preparation timeline, and the metrics buyers scrutinize most. Jeffrey also highlights why leadership succession planning is one of the most underrated value drivers.  3. Building the Right Advisory Team Jeffrey outlines the essential advisors every owner needs, the risks of relying solely on internal teams, and how a strong advisory bench protects value during negotiations.  4. Understanding Valuation & Deal Structure We unpack the biggest misconceptions around valuation, how to think beyond the headline number, and the long‑term impact of earn‑outs, rollover equity, and seller financing.  5. The Wealth Event: Preparing for Life After the Sale Jeffrey shares how he helps clients prepare for the sudden shift in wealth, avoid common post‑liquidity mistakes, and build a long‑term plan that integrates tax strategy, investments, and stewardship.  6. Emotional & Personal Transitions We explore the identity challenges founders face once the business is no longer theirs, how to prepare family members for the impact of a liquidity event, and what a healthy transition truly looks like.  7. Lessons Learned & Real‑World Stories Jeffrey shares examples of owners who prepared exceptionally well — and those who didn’t — and the lessons every business owner can apply today.  Rapid‑Fire Takeaways Biggest value‑killerMost underrated value‑driverOne thing owners should stop doingOne thing they should start doingThe question owners never ask but should This episode is a must‑listen for any founder, entrepreneur, or family‑owned business preparing for the next chapter.

    The Exit - The Ultimate Guide to Exit Planning: Deal Structure, Valuation & Life After the Sale
  4. Apr 21

    How RareShot Golf Is Bringing the Pokémon Craze to Golf — Brandon Fischer Interview

    What happens when the world of golf collides with the thrill of collecting? In this episode of Making Cents of It All, Jesse Stakes sits down with Brandon Fischer, the visionary CEO and Founder of RareShot Golf, to explore how he’s bringing the Pokémon‑style chase to one of the most traditional sports on the planet. RareShot Golf isn’t just another golf brand — it’s a full‑blown collectible ecosystem built around performance‑grade golf balls designed with rarity tiers, limited drops, and the kind of “pull excitement” usually reserved for trading cards and sneaker culture. Brandon breaks down how he took inspiration from the Pokémon craze, modern collectibles, and the psychology of the chase to create product golfers don’t just play… they hunt. We dive into: • The origin story behind RareShot Golf • How rarity tiers (Common, Uncommon, Rare, and beyond) are reshaping golf culture • Why golfers are embracing the collectible mindset • The balance between high‑performance equipment and artistic design • What the future of golf collectibles looks like — and why this is only the beginning Whether you’re a golfer, a collector, an entrepreneur, or someone fascinated by how new markets are created, this episode shows how Brandon is turning a simple golf ball into a cultural moment. RareShot Golf isn’t just innovating — it’s igniting a movement.

    How RareShot Golf Is Bringing the Pokémon Craze to Golf — Brandon Fischer Interview

Ratings & Reviews

5
out of 5
10 Ratings

About

Podcast that makes sense of the things people do to make cents...Making Cents of It All with Jesse Stakes gives the spotlight to the small businesses that make America run.  We look to share the "why" behind why people choose what they do professionally and showcase their expertise in their chosen profession for the benefit of our audience.  We also dive into the services that support those small businesses and provide information on the technology and services that allow them to do what they do each and every day effectively and more efficiently.  Making Cents of It All with Jesse Stakes looks to help businesses succeed financially and give them the spotlight while doing so!#smallbusiness #entrepreneur #sba #sales #training #why #businessservices #learning #america #ai #automation #podcast #makescents #jessestakes