Digital Marketing for Contractors

FatCat Strategies
  • 5.0 (6)
  • MARKETING
  • UPDATED BIWEEKLY

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

  1. 4D AGO

    Why Google Isn't Enough Anymore (And What Contractors Should Do About It)

    Send a text Google isn’t gone — but it’s no longer the only way homeowners are finding contractors. In this episode, Caitlyn and Meredith break down how search behavior has dramatically changed and why relying on Google rankings alone is no longer enough to drive consistent leads. From AI Overviews and zero-click searches to ChatGPT, social media, YouTube, and neighborhood groups — discovery is now fragmented across multiple platforms. You’ll learn: What’s changed with Google Search (and why clicks are declining)How AI tools like ChatGPT and Perplexity are influencing buying decisionsWhy contractors must adopt a multi-channel discovery strategyWhat “Generative Engine Optimization (GEO)” really meansHow to structure your website so AI tools can “cite” your businessWhy video and social media are no longer optionalIf your strategy still revolves around ranking #1 on Google… this episode is your wake-up call. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    21 min

  2. FEB 11

    Website Conversions in 2026: What Actually Works

    Send a text In this episode of Digital Marketing for Contractors, Caitlyn and Meredith break down what’s actually driving website conversions in 2026 — and what contractors need to prioritize to turn traffic into booked jobs. They explain how the definition of a “conversion” has evolved beyond just form fills and phone calls to include meaningful actions like chat interactions, scheduled appointments, and quote requests. The conversation highlights the growing importance of first-party data, AI-driven personalization, and building trust through strong social proof and clear messaging. Listeners will learn how dynamic content can create more relevant experiences, why mobile-first design is now essential, and how speed, accessibility, and technical performance directly impact lead generation. The episode also covers practical tools and tactics — from heat mapping and session recordings to A/B testing — that help contractors continuously improve results instead of guessing. If your website gets traffic but doesn’t consistently generate quality leads, this episode provides a clear roadmap to turning it into a true conversion engine. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    24 min

  3. FEB 4

    The Real Cost of Bad Leads (And How to Eliminate Them)

    Send a text Not all leads are created equal — and cheap leads often come with the highest price tag. In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin break down the hidden costs of low-quality leads and how they quietly drain your time, your team’s energy, and your company’s growth. From shared leads and lead aggregators to poor qualification and vanity metrics, Caitlyn and Meredith explain why chasing volume instead of conversion leads to lower close rates, frustrated sales teams, and even brand damage. They also reveal what high-quality leads really look like — and how contractors can build smarter digital systems that prioritize exclusivity, intent, and true ROI. You’ll learn: What defines a “bad lead” (and why they’re so expensive)The hidden costs behind cheap lead sourcesWhy cost per acquisition matters more than cost per leadHow exclusive, high-intent leads outperform shared leadsSimple ways to improve lead scoring and qualificationThe digital marketing strategies that consistently drive better conversionsIf you’re tired of chasing dead-end leads and want a system that actually helps you close more jobs, this episode is for you. 🎙️ Listen now and start turning better leads into real growth. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    19 min

  4. JAN 14

    Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry

    Send a text In this episode of Digital Marketing for Contractors, we sit down with Bryan Shankman, co-founder & CEO of LeadTruffle, an AI-powered platform built specifically for home-service contractors to capture every lead, respond instantly, and route qualified jobs into your CRM. Bryan walks through the origin story, how LeadTruffle works (website widgets, missed-call text-back, AI qualification), contractor use-cases that doubled bookings, and a practical playbook for any contractor looking to lock down lead flow and never lose another call. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    22 min

  5. JAN 7

    Rewind Series - Revisiting SEO Trends You Can't Ignore

    Send a text In the final episode of our Rewind Series, Caitlyn and Meredith revisit the most-listened-to episode in Digital Marketing for Contractors history: SEO Trends You Can’t Ignore — and update it for 2026. When the original episode aired, Google had just rolled out more than 5,000 algorithm updates in a single year, and the industry was bracing for massive change. Now, two years later, those predictions didn’t just come true — they accelerated. In this episode, we break down what SEO fundamentals still matter, what has changed dramatically, and what contractors must do now to stay visible as AI search, engagement signals, video, and Google Business Profile become fully integrated into modern SEO. You’ll learn: Why AI is changing how people search — not replacing SEOWhat E-E-A-T means for contractor websites todayWhy thin location pages actively hurt rankingsHow engagement metrics now influence SEO performanceWhy video SEO is no longer optionalHow Google Business Profile is now core to SEOWhat a 2026-ready SEO checklist actually looks likeIf you want to future-proof your website, improve rankings, and attract higher-quality leads, this episode is a must-listen. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    23 min

  6. 12/31/2025

    Rewind Series - Revisiting Google Business Profile — What Contractors Must Know in 2026

    Send a text Google Business Profile (formerly Google My Business) has evolved from a simple listing into one of the most powerful — and fragile — digital assets a contractor owns. In this Rewind Series episode of Digital Marketing for Contractors, Caitlyn and Meredith revisit one of the podcast’s earliest and most popular episodes, originally recorded in 2023, and break down what still matters, what’s changed, and what contractors must do heading into 2025 and beyond. The big takeaway? Your Google Business Profile is now your digital storefront. For many homeowners, it’s the first — and sometimes only — place they interact with your business before calling. This episode covers: Why 60–70% of homeowners interact with your GBP before your websiteThe rise of zero-click searches and why you must maintain two digital homesWhat Google now prioritizes in local rankings (proximity, activity, authenticity)How photos, videos, reviews, messaging, and posting frequency directly impact visibilityThe most common mistakes causing suspensions in 2025A practical GBP checklist that contractors can actually followIf you want to protect your local visibility, avoid costly suspensions, and win more qualified local leads, this episode is essential listening. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    23 min

  7. 12/24/2025

    Rewind Series - Revisiting Brand Awareness: What's Changed Since 2023

    Send a text In this episode of the Rewind Series, Janet and Caitlyn revisit one of the most popular episodes in Digital Marketing for Contractors history: Building Brand Awareness — originally recorded in October 2023 — and break it down through a 2025 lens. While the fundamentals of brand awareness haven’t changed, how it shows up, how homeowners evaluate it, and how Google rewards it absolutely have. In this conversation, we unpack what still holds true, what’s changed dramatically, and what contractors should be doing right now to build trust, visibility, and long-term market dominance heading into 2026. You’ll learn: Why brand awareness is about trust and reputation — not leadsWhat brand awareness looks like at different contractor growth levelsHow Google now rewards brands, not just websitesWhy social media has become a validation step in the buying journeyHow short, simple video drives outsized local visibilityHow homeowner behavior has shifted to a trust-first funnelWhat metrics actually indicate growing brand awareness todayIf you want higher-quality leads, shorter sales cycles, and a stronger presence in your market, this episode lays out exactly how brand awareness supports all three. Visit https://fatcatstrategies.com/brand/ for your free branding checklist! Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    26 min

  8. 12/17/2025

    Rewind Series - Revisiting Google Analytics 4: What's Changed Since 2023

    Send a text In the first episode of our new Rewind Series, Janet and Caitlyn revisit Google Analytics 4 (GA4) and break down what’s actually changed since its rollout in 2023—and what home improvement contractors need to pay attention to now. When GA4 first launched, it left many contractors frustrated, confused, and unsure how to find the data they relied on in Universal Analytics. Fast forward to today, and while GA4 still isn’t perfect, it has evolved. In this episode, we cut through the noise to explain what matters, what’s improved, and how contractors should realistically be using GA4 to make better marketing decisions. You’ll hear a candid discussion about: What GA4 was supposed to do vs. how it’s actually being usedKey reporting and usability improvements since 2023Why GA4 should be viewed as a directional tool, not a source of absolute truthHow to pair GA4 with CRMs, call tracking, and ad platforms for clearer insightsThe biggest mistakes contractors still make when reviewing GA4 dataIf GA4 felt overwhelming or useless when you first logged in, this episode will help you reset expectations and use it more strategically—without getting lost in the weeds. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    27 min
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About

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

Information

  • Creator
    FatCat Strategies
  • Years Active
    2022 - 2026
  • Episodes
    73
  • Rating
    Clean
  • Copyright
    © 2026 Digital Marketing for Contractors
  • Show Website
    Digital Marketing for Contractors