Fearless Sellers - The Women of Amazon

Joie Roberts
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Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!

  1. 11/18/2025 · VIDEO

    #153 Building a Viral Sustainable Brand on Amazon with Louisa Li

    In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, a brand that focuses on sustainable bath and home care products. Louisa shares her journey from a corporate finance career to entrepreneurship, detailing how she turned a personal problem into a viral brand on Amazon. The conversation covers the challenges she faced, the importance of community and customer engagement, strategies for success on Amazon, and her experiences with global expansion and competition. Louisa emphasizes the significance of learning from mistakes and the value of building a supportive network in the entrepreneurial journey.   Takeaways Louisa transitioned from a corporate finance career to entrepreneurship. She created MaisoNovo to address a personal problem with sustainable design. The brand quickly gained traction on Amazon, achieving seven figures in its first year. Community engagement and customer feedback are crucial for brand growth. Mistakes are part of the learning process in entrepreneurship. Utilizing Amazon's tools, like the Vine review program, can enhance product launches. Global expansion has been beneficial for MaisoNovo's revenue. Protecting your brand legally is essential in a competitive market. Building a supportive network is vital for success. Entrepreneurship requires hard work and dedication, but offers flexibility.

    25 min

  2. 11/13/2025

    #152 From Family Recipe to Amazon Success: Tracey Tisdale-Richardson’s Hot Sauce Journey

    In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Tracey Tisdale Richardson, co-founder and CEO of Lilie's of Charleston, a family-run hot sauce and barbecue brand. Tracey shares her journey from growing up in her father's restaurant to launching a successful business on Amazon. The conversation explores themes of legacy, entrepreneurship, and the importance of branding and marketing in the food industry. Tracey emphasizes the significance of research and leveraging platforms like Amazon for nationwide distribution, while also discussing the balance between personal passion and market demand. Takeaways Tracey's journey is rooted in family and tradition. The importance of branding and storytelling in food products. Amazon provides a unique opportunity for small businesses. Research and preparation are key to success on Amazon. Utilizing AI can enhance marketing strategies. Balancing personal passion with consumer preferences is crucial. Visual appeal is essential for online food sales. Collaboration within family businesses can lead to success. Innovative product offerings can attract diverse markets. Nationwide distribution is more accessible through Amazon.

    14 min

  3. 11/10/2025

    #151 The Future of Retail: Data, Influencers, and Dynamic Pricing for Amazon Sellers with Hitha Herzog

    In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Hitha Herzog, chief research officer at H Squared Research, about the current landscape of retail intelligence and consumer behavior. They discuss key trends that Amazon sellers need to be aware of, including the resilience of consumers, the importance of understanding credit card spending, and the role of influencers in shaping purchasing decisions. Herzog emphasizes the need for sellers to marry brand performance with data insights and to leverage AI for dynamic pricing strategies. The conversation also touches on the missed opportunities in Amazon storefronts and the importance of staying informed about market trends to succeed in the competitive retail environment.   Takeaways Retail sales in the U.S. grew by 5% year over year, exceeding expectations. Consumers are resilient despite economic uncertainties, particularly older generations. Gen Z and millennials are more cautious with credit card spending due to limited savings. Amazon sellers should focus on credit card spending trends to inform their strategies. Marrying brand messaging with performance data is crucial for long-term success. Influencers continue to play a significant role in consumer purchasing decisions. Dynamic pricing on Amazon can change rapidly, requiring sellers to stay agile. AI can help sellers optimize their pricing strategies and marketing efforts. Sellers should analyze geographic demographics to better target their products. Staying informed through business news is essential for understanding market trends.

    31 min

  4. 10/21/2025 · VIDEO

    #150 Local to National: Ezra Coffee's Success Story with Jessica Ezra

    In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company. They discuss Jessica's journey in launching her coffee brand, the unique selling propositions that set her apart in a crowded market, and how she leverages Amazon for growth. The conversation also touches on preparing for seasonal sales, the importance of social impact, and advice for aspiring women entrepreneurs. Takeaways Jessica Taylor is the founder of Ezra Coffee Company, recognized as one of Amazon's 2025 Force for Good recipients. Ezra Coffee differentiates itself with unique blends and storytelling behind each product. The company focuses on naturally flavored coffee to cater to dietary restrictions. Amazon's FBA allows for efficient inventory management and market testing. Jessica emphasizes the importance of community engagement and social impact through scholarships. The coffee industry is seasonal, with peak sales from September to March. Ezra Coffee keeps popular seasonal blends available year-round to maximize sales. A small, dedicated team is crucial for navigating the challenges of entrepreneurship. Jessica advises brands to solve core problems to create social impact. Women entrepreneurs should give themselves grace and embrace learning from failures.

    13 min

  5. 10/10/2025 · VIDEO

    #149 Unlocking Multi-Channel Success with Amazon MCF with Wain Yu

    Summary   In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Wain Yu, the general manager of Amazon Multi-Channel Fulfillment (MCF), about the latest updates and strategies for sellers. They discuss the importance of diversifying sales channels, the benefits of using Amazon MCF, and how it can simplify fulfillment processes. Wain shares insights on managing inventory, the impact of fulfillment on revenue, and strategies for the upcoming holiday season. The conversation highlights the evolving landscape of e-commerce and the necessity for brands to adapt to meet shopper expectations.   Takeaways   Amazon MCF is now integrated with Shopify and Walmart. Multi-channel selling has become essential for brands. Keeping inventory in a single pool enhances agility. MCF can significantly reduce out of stock rates. Fast Badges can help extend holiday selling periods. Big and small brands are adopting similar strategies. Shoppers expect fast and reliable delivery. Fulfillment excellence is linked to revenue growth. Brands can leverage Amazon's fulfillment capabilities. Innovation in selling requires courage and adaptability.

    19 min

  6. 02/26/2025

    #148 Ensuring Authenticity: How Amazon Fights Fake Reviews with Rebecca Mond from Amazon

    In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon. They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue. Rebecca explains the distinction between authentic and fake reviews, the role of machine learning in detecting fake reviews, and the consequences for sellers who engage in review manipulation. They also touch on the Amazon Vine program, which helps sellers gain authentic reviews, and the future of reviews in light of advancements in AI technology.   Takeaways Fake reviews mislead customers and undermine trust. Amazon pioneered customer reviews to promote transparency. Authentic reviews are essential for informed purchasing decisions. Sellers can ask for reviews but must do so neutrally. Machine learning models help detect fake reviews at scale. The fake review broker industry is a growing concern. Amazon takes legal action against fake review brokers. Sellers face consequences for soliciting fake reviews. Patience is key in building authentic reviews over time. The future of reviews will leverage AI for better detection.   Connect with Rebecca: https://www.linkedin.com/in/rebecca-mond-9768545/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a free strategy session with Joie Roberts: www.callamz.com

    31 min

  7. 01/14/2025

    #147 Cracking the Code: How Uri Rahimi Mastered Amazon FBA and Skyrocketed to Success!

    Episode Summary In this episode of the Fearless Sellers podcast, Joie Roberts interviews Uri Rahimi, a successful Amazon seller known for his innovative product development and PPC strategies. Uri shares his journey from flipping textbooks in high school to building a thriving art business on Amazon. He discusses the importance of differentiating products through design, mastering PPC for sales success, and the custom tools he developed for managing his extensive PPC campaigns. Additionally, Uri highlights the role of AI in his business operations and the significance of teamwork and complementary skills in entrepreneurship.   Takeaways Uri started his entrepreneurial journey by flipping textbooks online. He emphasizes the importance of keyword research in product development. Differentiation through design is key to standing out in the market. PPC is a major cost center for Amazon sellers and requires careful management. Uri built custom tools to manage his extensive PPC campaigns effectively. AI is used for tasks like listing copy but not for PPC management. The journey of entrepreneurship is unpredictable and requires resilience. Finding complementary partners can enhance business growth. It's essential to focus on strengths and delegate weaknesses. Community support is crucial for scaling a business.   Connect with Uri: www.linkedin.com/in/uri-rahimi Seller Utilities Tool: https://www.sellerutilities.com/install Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a free strategy session with Joie Roberts: www.callamz.com

    39 min

  8. 12/10/2024

    #146 From Zero to Amazon Hero: Insider Secrets from Joie Roberts and Jamie Davidson

    Podcast Hosts: Joie Roberts & Jamie Davidson, Co-Founders of AMZ Insiders Special Offer: Join our LIVE Amazon Freedom Challenge — Starts Soon! www.amzinsiders.org/challenge Episode Summary: In this dynamic episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson take you behind the scenes of their Amazon success story. From humble beginnings to building multi-million dollar brands, Joie and Jamie pull back the curtain on the essential strategies every aspiring seller needs to know. Their combined experience, practical advice, and real-world success stories will leave you inspired and ready to take action. But that's not all — Joie and Jamie also invite you to join their transformative Amazon Freedom Challenge! This exclusive event is your chance to learn directly from the experts and get a head start on your journey to Amazon success. Spots are limited, so reserve yours now at www.amzinsiders.org/challenge. Key Takeaways from This Episode: How to Start an Amazon Business from Scratch Joie and Jamie reveal the exact steps they took to build a profitable Amazon business from zero. Learn the key principles to avoid costly mistakes and maximize your chances of success. Secrets to Scaling to a 7-Figure Business Ready to go from side hustle to full-time business? Jamie shares the core growth levers that propelled his Amazon brand to over $100M in sales. It’s not just about selling — it’s about scaling the right way. Overcoming the Mindset of Fear and Self-Doubt Joie opens up about how she overcame fear and embraced the power of "fearless selling." Her actionable mindset tips will leave you feeling unstoppable. The Biggest Mistakes New Sellers Make (and How to Avoid Them) From product selection to managing inventory, Joie and Jamie list the "rookie mistakes" that can drain your bank account. Avoid them from day one! Your Next Step: The Amazon Freedom Challenge Want to learn from Joie and Jamie directly? Get access to exclusive training, coaching, and the tools they used to build their empire. Sign up for the Amazon Freedom Challenge at www.amzinsiders.org/challenge and start your path to freedom! Why You Should Join the Amazon Freedom Challenge The Amazon Freedom Challenge is designed to fast-track your success as an Amazon seller. Here's what you’ll get when you join: Live Coaching from Joie and Jamie — Ask questions in real-time. Step-by-Step Action Plan — Know exactly what to do, even if you’re starting from scratch. Exclusive Resources & Tools — Gain access to the same tools Jamie used to grow his brand to 8 figures. Supportive Seller Community — You’ll be surrounded by motivated sellers, just like you! Links & Resources Mentioned in This Episode: Join the Amazon Freedom Challenge — www.amzinsiders.org/challenge Learn More About Joining the AMZ Insiders Community — www.CallAMZ.com About the Hosts: Joie Roberts is a fearless leader, Amazon seller, and co-founder of AMZ Insiders. Her passion for helping others succeed in e-commerce has driven her to empower thousands of sellers worldwide. Jamie Davidson is a veteran e-commerce leader with over a decade of experience building and scaling brands on Amazon. As a co-founder of AMZ Insiders, Jamie’s mission is to share his proven strategies with sellers at all levels. Like What You Hear? Don’t miss out on our next episode, where we’ll reveal even more behind-the-scenes insights into building a thriving Amazon business. Subscribe, leave a review, and share this episode with fellow entrepreneurs! Take the Next Step Toward Freedom! Want to take action on what you’ve learned in this episode? Register now for the Amazon Freedom Challenge and get access to Joie and Jamie’s exclusive live training. It’s time to turn your Amazon dream into reality. Register at www.amzinsiders.org/challenge

    33 min
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4.8
out of 5
47 Ratings

About

Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!

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