Podcasting Strategy for Moms Who Podcast

Pamela Krista - Podcast Manager & Podcast Strategist
  • 4.8 (80)
  • Marketing
  • Updated Weekly

Welcome to Moms Who Podcast, the go-to show for female entrepreneurs who want to launch or grow a podcast that attracts clients, builds authority, and fuels their business without chasing ads, download numbers, or sponsorships. Hosted by podcast manager and podcast strategist Pamela Krista, this show gives you the strategy, structure, and systems to turn your dream listener into a buyer one episode at a time. Each week, you’ll learn how to position your podcast as the heart of your business and your marketing strategy by helping you turn conversations into clients with confidence. https://pamelakrista.com https://skool.com/podcasters/ https://pamelakrista.com/podcast-launch/ https://pamelakrista.com/podcast-management/

  1. Jun 22

    Your Podcast Is Already a Lead Magnet (You Just Haven't Designed It Like One)

    There is a thought most podcasters are quietly carrying around in their head right now, and it is costing them so much business they do not even realize is on the table. The thought is this: my podcast is for my community. My podcast is for the people who already know me. And that my friend, is only half the truth. Anyone with the Apple Podcast app or Spotify or an internet connection at all can hit play on your show right now today, and until you start designing your podcast for that person too, you are leaving the biggest job your podcast can do completely on the table. This episode is for the podcaster who has been recording every single episode for the people who already know them, and has never thought about what a complete stranger actually sees when they find the show at 11pm on Apple. I'm walking you through what your podcast is doing as a lead magnet whether you designed it to or not, the two modes every podcast needs to be running in at the same time, a full firefighter case study showing exactly what designing for both jobs looks like in practice, and the five tactical shifts to make on your next episode to start doing both at once. In This Episode You'll Learn: The thought most podcasters are quietly carrying about who their podcast is for (and the half of the truth that is quietly costing them business)The two modes every single podcast episode needs to be running in at the same time (and why most podcasters think they have to pick one)Why a perfect fit stranger who finds your podcast at 11pm tonight is leaving even when she loves the contentA full firefighter case study showing exactly what designing one episode for two completely different listeners looks like in practiceThe five tactical shifts to make on your next episode so it pulls strangers in and nurtures your community without doing any extra workWhy this is not a one and done audit task (and the new question to ask yourself before you record any episode from here on out) Related Podcast Episode: I reference the dormant podcast story (the show I stopped publishing 19 months ago that still pulled in 38 listens in a single day) and the four ways strangers find your old episodes. If you have not heard that one yet, listen here: Why Strangers Are Still Listening To Your Old Podcast Episodes Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    23 min

  2. Jun 8

    Why Strangers Are Still Listening to Your Old Podcast Episodes

    38 people listened to a podcast I stopped publishing 19 months ago. Yesterday. And over 200 people have pressed play on it in the last three months. I have not posted about it, promoted it, or thought about it since October of 2024, and the numbers from my analytics last week genuinely shocked me. If that is happening on a dormant podcast my friend, what do you think is happening on your active show's older episodes that you stopped looking at six months ago? This episode is for the podcaster who has a back catalog of episodes they forgot about months ago because they have been heads down on what comes next. I'm walking you through the four ways strangers are finding your older episodes right now, the two ways those episodes can be working for you, what I found when I audited the very first episode of my own podcast, and the exact move to make this week to find out what your back catalog is really doing in the background. In This Episode You'll Learn: The shocking number of listens a dormant podcast can still pull in (and what it actually proves about every active podcaster's back catalog)Why your podcast is one of the only marketing channels where a piece of content from two years ago competes for a listener's click at the same level as what you published this morningThe four ways strangers are finding your older podcast episodes right now whether you are paying attention to your back catalog or notThe two ways every single one of your old podcast episodes is working right now (and why there is no third option)What I found when I audited episode one of my own podcast (and why I was the most embarrassed person in the room about it)The exact analytics move to make this week before you touch a single episode in your back catalog Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    19 min

  3. Jun 1

    The Call to Action Mistake I Made for 80+ Podcast Episodes

    For 80 plus episodes of this show, my call to action was the EXACT same thing. Every. Single. Episode. It did not matter if the episode was about launching a podcast, picking equipment, or whether a podcast was even right for someone's business. The CTA never changed. This episode is for the podcaster who has been wondering why their show is not converting the way they expected. I'm walking you through the call to action mistake I made for 80 plus episodes of this very podcast, the disconnect it was creating between my listeners and my offer without me realizing it, what the right call to actions would have looked like instead, and the two question filter every CTA on your podcast needs to pass from here on out. In This Episode You'll Learn: Why having the same call to action at the end of every podcast episode is quietly killing your conversions (even when the offer itself is great)The three camps most podcasters fall into when it comes to talking about their offer on their show (and which one is the most common)What the right call to action could look like for four different sleep coach episodes inside the same businessThe two question filter every call to action on your podcast needs to pass from here on outWhy you do not need a brand new offer for every podcast episode (and what to do with the offers you already have)The exact move to make this week to find out if your call to actions are actually matching what your episodes are teaching Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Related Episode: I reference the Five Phase Listener Journey throughout this episode. If you want the full breakdown of all five phases and how to record episodes that meet each listener where they are, listen to The Five Phases Every Podcast Listener Goes Through (And How to Speak to Each One) here Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    24 min

  4. May 25

    What to Do When You Don't Feel Like Recording Your Podcast

    Last night, I almost convinced myself to take a break from this podcast. Not a strategic pause. Not a "let me batch a few episodes" kind of break. The kind where you tell yourself maybe nobody would even notice if you walked away. If you have a podcast, you have probably had this exact moment too. And in this episode, I am telling you what to actually do when you love this thing called podcasting and you also do not feel like doing it right now. This episode is for the woman who knows in her gut that her podcast is hers to do, who is just tired this week, this month, or this season, and who has been quietly wondering if she is supposed to quit or take a break. I'm walking you through the one question that actually decides this, why most podcasters are negotiating with themselves every single week without realizing it, and the tactical move that keeps you recording even on the days you really do not feel like it. In This Episode You'll Learn: Why podcasting burnout almost never looks like dramatic burnout (and the costume it usually shows up in instead)The one question you actually need to answer before deciding whether to record this weekWhy "do I feel like recording today" is the wrong question to be asking yourself every MondayThe difference between recording from inspiration and recording from cushion (and why one of them will fail you every single time)The spiritual side of the quit voice and why it gets the loudest right before a breakthroughThe exact question to sit with if you are in this right now (and what to do based on each answer) If you are sitting in the tired right now, you do not have to push through this alone! Come find me and all the other moms who podcast over on Skool, where others are doing exactly what you are doing and show up alongside each other through the same "should I just quit" moments. The community itself is free to join, and Premium and VIP tiers are available if you want deeper access and the deeper work! https://skool.com/podcasters/ Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    22 min
  5. The Five Phases Every Podcast Listener Goes Through (And How to Speak to Each One)

    May 18

    The Five Phases Every Podcast Listener Goes Through (And How to Speak to Each One)

    The last time you found a new podcast you really liked, you probably did not start at episode one and listen all the way through in order. You scrolled. You clicked the title that spoke to what was on your heart and mind in that exact moment. Your podcast listeners are doing the exact same thing right now, and the phase each one of them is in when they hit play is completely different. This episode is for you if you have a podcast and have been wondering how to actually make your episodes do strategic work for your business. I'm walking you through the Five Phase Listener Journey, the framework I built to map exactly where each of your listeners shows up when they click play, the kind of episode that meets them where they are, and the call to action that actually converts in each phase. This is the framework I teach every client and every student, and once you understand it, you will not record a podcast episode the same way ever again. In This Episode You'll Learn: What "cherry picking" actually means and why it changes how every single one of your podcast episodes needs to be structuredThe Five Phase Listener Journey broken down (Unaware, Aware, Curious, Primed, and Ready) and what each listener actually needs from youThe kind of episode and the kind of call to action that actually converts in each of the five phasesWhy most podcasters' back catalogs are heavy on the first two phases and nearly empty on the last two (and what that is costing them in warm leads and clients)The two things every podcast episode you record from here on out needs to do for your podcast to work as a real business asset Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    21 min
  6. The 5 Things I'd Tell My Younger Podcaster Self Before Hitting 15K Downloads

    May 11

    The 5 Things I'd Tell My Younger Podcaster Self Before Hitting 15K Downloads

    Three years and four months ago, this show was a 70 dollar microphone, a two year old chilling in the office, and a mom who had NO idea if anybody was going to listen because I had a "small niche". As of this morning, that same show has over 15,400 downloads. Today is my birthday, and I have been thinking all week about the version of me who hit record on episode one and the five things I would tell her if I could go back! This episode is for the mom who already has a podcast and is quietly wondering if she is even doing this right, and for the mom who has been thinking about starting a podcast and is just waiting to feel ready. I'm sharing the five lessons I wish I had known on day one, the receipts behind why each one matters, and what I would do differently if I could rewind to my very first episode. In This Episode You'll Learn: Why collaborations are the fastest way to grow your podcast (and the three types of collaboration that actually move the needle)What it really means to get clear on your dream listener before you ever hit recordThe four things every single podcast episode needs to be doing if your podcast is a real business assetWhy auditing your podcast is non-negotiable maintenance and what happens to your old episodes when you skip itThe reason you should hit record before you feel ready (and what happens to your business when you keep waiting) Links mentioned in this episode: Watch the video on YouTube! Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    24 min
  7. What Happens When a Warm Lead Finds Your Old Podcast Episode Today

    May 4

    What Happens When a Warm Lead Finds Your Old Podcast Episode Today

    A stranger is playing one of your old podcast episodes right now. Maybe an episode from last week. Maybe one from a year and a half ago. They are nodding along. They feel connected to you. And when you tell them to tap the link in the show notes my friend, do you actually know what they are going to find on the other side of it? This episode is for the podcaster who has been head down recording the next thing while their old podcast episodes are quietly being someone's first impression of their business. I'm walking you through the single biggest mistake hiding in most podcasters' back catalogs, the three flavors that mistake comes in, and the five minute move you can do this week to find out if it is happening on your show. In This Episode You'll Learn: What is actually happening when a stranger finds one of your podcast episodes from a year ago and reaches the end of itThe single biggest mistake sitting in most podcasters' old episodes (and the three flavors it comes in)Why a working link at the end of every old podcast episode is not enough to actually convert your warm leadsThe math behind every podcast episode and where most podcasters are leaking warm leads without realizing itThe five minute move you can do this week to find out if your old podcast episodes are quietly losing you clients Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/ Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    17 min

  8. Apr 27

    Why Rebranding Your Podcast Won't Save It (And What Actually Will)

    There's a moment in every podcaster's journey when they look at their show and decide the answer is to rebrand. New name. New cover art. Fresh positioning. A clean slate. And almost every single time my friend, that impulse is hiding the actual problem. This episode is for the podcaster who has been considering a podcast rebrand because their show is not doing what they want it to do. I'm walking you through what a rebrand actually changes and what it leaves completely untouched, why most podcasters who rebrand without auditing first end up sitting in the exact same place six months later, and the one move you should make before you spend a single dollar or thought on a new name or new cover art. In This Episode You'll Learn: Why the impulse to rebrand your podcast is so often the same impulse as wanting to start over completelyWhat a podcast rebrand actually changes (and the four foundational things it does not touch)Why fresh cover art on a broken strategy is the most expensive way to avoid auditing your showThe three scenarios a podcast audit will reveal about whether you actually need to rebrand at allThe one move you should make before spending a single dollar on a new name, logo, or cover art Take the Free Podcast to Clients Audit Tool Before You Rebrand Before you spend money on a new name, new cover art, or new positioning, take the free Podcast to Clients Audit Tool. You'll answer a few questions about your podcast, your offer, and your listener, and you'll get back a personalized report that scores your show across the pillars of the Podcast to Clients framework and shows you exactly where the strategic gaps are. It takes about 10 minutes and it might just save you a couple thousand dollars on a rebrand you do not actually need. https://podcasttoclients.com/ Register for the live workshop happening on Monday, June 8th 2026 @ 12PM EST How to Get Warm Leads and Clients From Your Old Podcast Episodes where I walk you through why your old podcast episodes are not converting and the signature five phase framework I use to turn old episodes into REAL assets for your business. Save your spot: https://pamelakrista.com/workshop Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

    23 min
See All (178)

Trailer

4.8
out of 5
80 Ratings

About

Welcome to Moms Who Podcast, the go-to show for female entrepreneurs who want to launch or grow a podcast that attracts clients, builds authority, and fuels their business without chasing ads, download numbers, or sponsorships. Hosted by podcast manager and podcast strategist Pamela Krista, this show gives you the strategy, structure, and systems to turn your dream listener into a buyer one episode at a time. Each week, you’ll learn how to position your podcast as the heart of your business and your marketing strategy by helping you turn conversations into clients with confidence. https://pamelakrista.com https://skool.com/podcasters/ https://pamelakrista.com/podcast-launch/ https://pamelakrista.com/podcast-management/

Information

You Might Also Like