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Melissa Franks
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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

  1. 17h ago

    The Vanity Metrics Killing 7-Figure Businesses

    What if the number you're proudest of in your business is the exact reason you can't tell what's actually happening in it? This week isn't about tracking less data. It's not about a bad number to feel a little worse about. It's about the fact that the numbers you've been trained to celebrate, followers, opt-ins, traffic, even gross revenue, aren't the numbers that steer a business. They're the numbers that steer your ego. Real metrics aren't flashy. They're the ones that tell you, plainly, whether to spend more, pull back, hire, or hold. This episode is about learning the difference before it costs you. I once had to walk away from a $30 million company almost as soon as we started working together, because their headline revenue number was hiding a 2% net margin. By the end of this episode, you'll be able to run a one-question test on any metric in your business to know instantly whether it's vanity or real, and you'll know the four numbers I actually want on your dashboard: net margin, cash flow, customer acquisition cost, and founder dependency. In This Episode: What a vanity metric actually is, and the one question that separates vanity from realityWhy "AI employees" is quickly becoming the newest vanity metricThe real story behind a client whose huge social following couldn't actually buy anythingWhy I had to walk away from a $30 million company after finding a 2% net marginWhy your team may be handing you good news instead of the truth, and how to fix thatWhen EBITDA actually matters (and when it's a waste of your time)How to calculate net margin, cash flow, and customer acquisition cost in plain termsThe time-study method for measuring how dependent your business is on youYour homework this week: pick one metric you currently report on or brag about, and ask yourself honestly if it's ever changed a single decision you've made. If it hasn't, it's time to replace it. Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

  2. Aug 12

    When to Hire a Fractional COO - The Exact Number I Use (Interview on Business Growth Podcast)

    When Should You Hire a Fractional COO? Are you googling "how do I know when it's time to bring in a fractional COO" at 11pm because the business feels chaotic again? Here's the thing: it's not about being big enough. It's not about "someday." It's not even about how hard you're hustling. It's about whether you've proven a repeatable model — and there's a specific number that tells you when you're there. I sat down as a guest on the Business Growth Podcast with Leonard DeBeer and gave founders the exact revenue framework I use, no vague "it depends." Spoiler: it's not $1 million. It's not even close. By the end of this episode, you'll know exactly where your business needs to sit before a fractional COO can actually move the needle for you — and you'll know the difference between a COO who "talks at you" and one who rolls up their sleeves and gets it done. You'll also hear the real numbers behind how On Call COO grew from $9,000 in cash collected in 2023 to a $3M run rate this year, and why 90% of our clients find us through paid ads instead of referrals. In This Episode: [01:30] Why the fractional COO market is underserved[03:00] The biggest misconception about fractional COO support[04:30] The $1M–$3M framework for knowing when it's time[06:00] How On Call COO actually got started[09:00] What drove rapid growth once demand outpaced supply[12:00] Why paid advertising beats referrals for a service most people don't know they need[17:30] Goals for the rest of the year: retention, referral partners, brand[21:00] Book recommendations: Big Magic and Psychology of MoneyYour homework: Before you do anything else this week, figure out which range you're actually in — still proving the model, or repeating it consistently above $3M. Then book a free consultation and let's map your next step from there. Listen to Leonard DeBeer on The Business Growth Podcast Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

  3. Aug 5

    The Financial Blind Spot That's Quietly Bleeding Your Business Dry

    Have you ever had a record-breaking month and then wondered where all the cash actually went? It's not that you're bad with money, and it's not that your business is failing. Your top line is climbing and you're still watching your bank account like a hawk before payroll runs. That's not a revenue problem — it's a blind spot problem. The number you've been chasing isn't the number that tells you the truth. The most dangerous blind spot isn't the one big bad decision — it's the small, invisible ones you never notice piling up until you're already in the red. By the end of this episode, you'll be able to name the three financial blind spots quietly draining growing businesses, understand why your revenue number can't be trusted on its own, and know exactly which four numbers to start tracking — no CFO, no finance degree, no fear required. In This Episode: Why revenue is a vanity metric and what actually reflects the health of your businessBlind spot #1: the gap between booking revenue and collecting cashBlind spot #2: margin dilution from discounting, scope creep, and slowly rising costsBlind spot #3: the owner's blended blind spot — draws, commingled expenses, and tax strategiesWhy your bookkeeper and accountant won't catch this for you (and why that's not their job)The simple financial dashboard: cash runway, gross margin, AR aging, and burn rateHow to build an owner's mindset around cost vs. return before every decisionBefore your next weekly check-in, pull up your last P&L and answer one question honestly: what is your actual gross margin, by product or by client — not "it's good," an actual number. Ready to build your own financial dashboard? Book a free consultation with Melissa and get clarity on your cash and margin. Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

  4. Jul 29

    How to Screen Job Applicants Before You Ever Interview Them (The Process Behind 10,000+ Hires)

    Do you keep hiring the wrong person, someone who looked exactly right on paper and in the interview, and then turned out to be someone else entirely once they were on your team? This isn't about getting better at reading people in the interview room. It's about making sure the wrong people never make it into that room in the first place. After 30 years and more than 10,000 interviews, Melissa has learned that the real work of hiring well happens before the conversation ever starts, in the application, the resume, and the cross-checks most small businesses skip entirely. One resume-review habit alone, checking whether achievements come with actual numbers attached, will eliminate half your bad hires before you ever pick up the phone. By the end of this episode, you'll have a repeatable, five-step screening system you can run before any interview: a 30-minute application that filters out easy-apply candidates, an optional video submission that reveals how someone really shows up, a way to safely (and skeptically) use AI for screening, a resume-reading checklist that catches red flags in under five minutes, and a method for cross-checking a resume against LinkedIn that exposes inconsistencies most hiring managers never think to look for. In This Episode: Why Melissa's real interview count is closer to tens of thousands, not 10,000The assumptions this process requires you to have already made (builder vs. steady-state, job description, comp)How to build an application that takes 30 minutes and why that length mattersWhat an optional video submission tests that a resume and interview can'tHow to request and verify work product samplesUsing knockout questions and AI to sort applicants, and why you have to check the workA real story about Claude's candidate screening getting it backwards, and what caused itThe three-part resume read: typos, data-backed achievements, and role durationThe one exception to the "duration over title" rule (the VP vs. Director story)Why resume and LinkedIn need to match, and what a mismatch tells youHow to spot an AI-written application, and why that's a dealbreakerWhy you can't outsource the hiring decision itself to AIHomework: Before your next round of hiring, pull up your current job application and time how long it actually takes someone to complete. If it's under 10 minutes, it's not doing its job, go back and add the open-ended questions this episode walks through. Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

  5. Jul 22

    What Are You Actually Working Toward? (It's Not Your "Why")

    Have you ever spent the quiet minutes of the morning, or the late hours of the night, asking yourself: why am I even doing this? This episode isn't about finding your "why." It's not about your purpose, and it's not about your values. Melissa reframes the question entrepreneurs actually need to answer: not "why," but what your driver is — the specific, sometimes unflattering dream that pushed you to start in the first place. Because here's the thing most founders get wrong: it's not burnout, and it's not hustle culture that makes you hate a profitable business. It's not even knowing your "why" that's missing. It's not identifying a value system — it's never having named the actual driver behind the leap, and having no way to tell whether you've already hit it. Melissa shares the two very unglamorous goals that drove her to start On Call COO, a five-minute conversation that helped a founder realize she'd already achieved everything she set out for, and the decision she made this spring to pull back her own hours — on purpose, eyes wide open — to be present for her kids this summer. In This Episode: Kristen Cavallari's "I'd hate my life" comment on Emma Grede's Aspire podcast, and why it's the smartest thing a founder can sayWhy "what's your why" is a question Melissa can't stand — and what to ask insteadMelissa's own driver behind starting On Call COOWhat happens when you don't know your driver (and start chasing other people's results instead)A live coaching moment: how one founder realized in five minutes that she'd already wonWhy Melissa chose to pull back this summer, even while the business was growingHow to build a real plan before you chase your next big goalConnect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

  6. Jul 15

    Builder vs. Steady State: The Hiring Mistake Costing You Top Talent

    Have you hired the same role more than once and watched it still not work out, even with genuinely talented people? If your answer is yes, that's not a talent problem. In this episode of the Opt In Podcast, Melissa Franks tackles one of the most common hiring mistakes small business owners make: assuming an A player is an A player everywhere. Not a question of skill, but of fit. There are only two operating modes at work, builder and steady state, and hiring the wrong one into a role sets even the most talented person up to fail. If your job description hasn't changed since the last time this role turned over, someone is paying for that gap. Spoiler: it's your business. Melissa breaks down why founders keep hiring skilled people into the wrong seat (it's not bad luck, it's an undefined role), walks through the two-column audit you can run on any role this week, and gives you the exact framework for figuring out whether the seat needs a builder or a steady state person, before you ever post the job again. In This Episode: Why "I want the best person" is the wrong starting point for a job descriptionThe real difference between a builder and a steady state person, and why it has nothing to do with seniority or departmentThe two-column exercise to diagnose exactly why past hires in this role didn't workWhy a job description without defined performance metrics guarantees your new hire defaults to what worked at their last jobHow to figure out which one you are as a founder, and why that determines who you hire nextWhy your best people quietly leave, and it's rarely about the moneyYour homework: one role, one audit, one honest answer.Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

  7. Jul 8

    Are You the Owner, Or Just an Employee in Your Own Business?

    56.9% of new business owners say they started a business to be their own boss. 48.8% say they left because they couldn't stomach corporate America anymore.  In this episode of the Opt IN Podcast, Melissa Franks breaks down these two very different reasons people walk away from the 9-to-5: the independent seeker and the burned-out escapee, and the blind spots each one carries straight into their new business. This episode is a wake-up call for anyone running their business like an employee instead of an owner: doing all the work, approving every email, never stepping away. Melissa walks through how to spot it, why it's quietly dangerous to your business's stability, and the three questions she asks every new client before talking about revenue goals or team size. If you left corporate chasing freedom and ended up with a different kind of cage, this episode is your reset. What You'll Learn in This Episode The two real reasons people leave corporate America, and the different blind spots each one createsWhy independent seekers underestimate how much structure was actually holding their old job togetherWhy burned-out escapees risk rebuilding the exact problem they ran from, just inside a new containerThe difference between operating like an "owner" and operating like an "employee" inside your own businessThe warning signs that you're still the operating system of your business (and why that's dangerous)Why managing yourself is harder than managing anyone else, and how to build the structure for itWhat corporate America actually gave you that nobody admits to missingThe three questions Melissa asks every client before she'll talk about revenue or headcountWhy Melissa doesn't believe in "finding your why", and what she asks insteadConnect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

  8. Jul 1

    The Pricing Conversation You're Avoiding

    When did you last raise your prices? If you have to think about it, that's your answer. In this episode of the Opt In Podcast, Melissa Franks tackles one of the most avoided conversations in small business: pricing. Not setting prices for the first time, but revisiting them after you've grown, delivered results, and become exponentially more valuable than you were when you first put a number on your work. If your rates look the same as they did two or three years ago, someone is paying for that gap. Spoiler: it's you. Melissa breaks down why founders chronically underprice (it's not the market, it's fear dressed up as strategy), walks through the 4-question pricing audit you can run on your business this week, and gives you the exact framework for raising rates without losing the clients you actually want to keep. In This Episode Why founders set prices when they were least confident, and never revisit themThe three stories you're telling yourself to avoid the conversation (and why none of them are true)The math that shows how underpricing compounds over time, and what it's actually costing you per client, per yearThe 4-question pricing gut check to run on every engagement you offerHow to raise your rates without burning client relationships: the grandfathering window, the 30-60 day notice approach, and how to communicate the change with confidence instead of apologyWhy some clients will leave when you raise prices, and why that's not a lossYour homework: one service, one date, one decisionConnect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks  LinkedIn: Melissa Franks

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About

Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

Information

  • Creator
    Melissa Franks
  • Years Active
    2022 - 2026
  • Episodes
    192
  • Rating
    Clean
  • Copyright
    © 2026 Opt In
  • Show Website
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