The Liquid Lunch Project

Matthew Meehan, Luigi Rosabianca

After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire. A note before you go any further: This show is only for those who want to grow. Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.

  1. 4D AGO

    Debt, Tariffs, and the Truth About Today's Global Economy

    What happens when a grown-up economist says the quiet part out loud: the U.S. is acting like it can break the rules forever? Andrés Velasco joins Matt and Luigi for a sharp, no-spin talk on debt, tariffs, copper, central banks, globalization, and why countries that treat boom times like a Vegas weekend usually end up crying in the shower. From Chile's "save it, don't blow it" playbook to America's very expensive habit of pretending deficits don't matter, this episode puts real-world economics back in plain English. 🍸 Episode Highlights: Latin America is doing better than the doom crowd admits. Democracy in the region held up better than many expected. Inflation used to be the norm. Now it is mostly under control. Tariffs on Canada and Mexico get called what they are: nonsense. Chile's copper money worked because they saved when everyone wanted to spend. Commodity booms usually end badly when governments get cocky. AI, electrification, and climate policy are making copper even hotter. Massive public debt stops being funny when rates are no longer near zero. Central banks still have power, but only if politicians keep their hands off. Bitcoin gets no love. Watch this one, then send it to the person who still thinks tariffs are a magic trick and deficits are fake. 💡 Notable Takeaway: "There's no example in human history where a country got rich without a dynamic private sector."   👤 About our Guest: Andrés Velasco is the Dean of the School of Public Policy at the London School of Economics and former Finance Minister of Chile. He is widely known for steering Chile through a global crisis by saving during the copper boom instead of spending like a maniac. 🔗 Links + Stuff Download "The London Consensus" for FREE: https://press.lse.ac.uk/books/e/10.31389/lsepress.tlc London School of Economics Profile: https://www.lse.ac.uk/school-of-public-policy/people/Andr%C3%A9s-Velasco   📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    39 min
  2. MAR 25

    How Story-Driven Growth Helps Small Businesses Scale

    What if the thing you've been calling "branding" is actually the backbone of your business? Dan Grech joins Matt and Luigi to make the case that a founder's story is not decoration, not nice-to-have, and not something you slap on a homepage after the real work is done. It's the thing that holds the whole machine together. From getting fired out of journalism to building BizHack Academy, Dan breaks down how story drives revenue, hiring, trust, and the ability to keep going when business gets ugly. 🍸 Key Highlights: Getting fired pushed Dan into business. Most founders are running on old wounds. Dark energy can move you fast. It can also burn you out. A founder story should drive sales, hiring, trust, and staying power. The same core story can be shaped for different moments. Big brands break trust when the story and behavior stop matching. Small business has one unfair advantage: it can still be honest. 🎧 Why Listen? Because this episode gets at the thing most founders screw up: they treat story like decoration when it's really the engine. Dan makes a sharp case for why the right story can help you sell, hire, build trust, and keep your head on straight when business starts punching back. 💡 Notable Takeaway: There is a story behind the story that can actually help grow a business.   👤 About our Guest: Dan Grech is the founder of BizHack Academy and creator of the Story-Driven Growth Framework. He's a former NPR and PBS journalist, and the author of the upcoming book Your Business Is Your Story.   🔗 Links + Stuff Website: https://bizhack.com/business-story-consultation/ LinkedIn: https://www.linkedin.com/in/dangrech/ Facebook: https://www.facebook.com/bizhackacademy Instagram: https://www.instagram.com/bizhackacademy X (Twitter): https://x.com/BizHackAcademy YouTube: https://www.youtube.com/channel/UCcanK6EyRUPCcmToDfpRdFg Learn more about his upcoming book at thestorydrivenbusiness.com.   📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    44 min
  3. MAR 18

    IRS Audits: What Business Owners Get Wrong

    You think the IRS is scary? Cool. Now imagine TikTok is your tax attorney. Pietro E. Canestrelli (JD, LL.M.) jumps in to kill the "one weird trick" tax myths and explain how people actually get wrecked: audits, missing returns, bad CPA advice, and the quiet fact that you're the one holding the bag. 🍸 What you'll hear in this episode: TikTok "tax hacks" are basically a DIY fraud starter kit. "Register it in Nevada" is not clever. It's a trap. "Everyone should be an S-Corp" is lazy advice. Period. If the IRS says they don't have your return… it's not filed. The IRS letters feel cold because the system is built to be cold. The Taxpayer Advocate can hit pause when things go sideways. Audits are a skills mismatch: they've done hundreds… you haven't. Keep records forever. Yes, forever. 💡 Notable Takeaway: Every business owner needs to know that there are giant icebergs out there. We help taxpayers avoid them.   👤 About our Guest:   Pietro E. Canestrelli, JD, LL.M. is a California Certified Specialist in Taxation Law and former IRS attorney who helps taxpayers with planning, audits, and tax debt fights.   🎧 Why Listen: Got an IRS letter and your stomach dropped? Listen to this episode, then go to ietaxattorney.com and stop guessing.   🔗 Links + Stuff Website: https://ietaxattorney.com/ Instagram: https://www.instagram.com/ietaxlaw/ 🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site:https://theliquidlunchproject.com • Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible:https://shorturl.at/6j4vz • YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    40 min
  4. MAR 11

    What Actually Wins When Business Gets Hard: March Madness Edition

    It's March. Everyone's arguing about brackets. So we built one for business. But instead of basketball teams, we're matching up what founders lean on when things get real: Discipline vs. motivation. Vision vs. execution Speed vs. strategy. Branding vs. operations. Because when revenue dips and momentum stalls, you don't get to rely on everything. You lean somewhere. This episode is a pressure test.  What actually survives when your business hits a slump? 🏀 This one covers: Why motivation fades in long seasons Why discipline carries weight when things get quiet The danger of launching too many new ideas How to test the market before you build Speed vs. careful planning in early growth Why operations quietly outlast flashy branding The real takeaway: what wins one season may not win the next There's no single champion. But there is a pattern. If you had to pick one to carry your business this year, what's it going to be?    🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site:https://theliquidlunchproject.com • Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible:https://shorturl.at/6j4vz • YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    16 min
  5. MAR 4

    Why Some Brains Don't Fit School

    " data-margin-top="0" data-margin-bottom="0" data-pm-slice="0 0 []"> Some people are not bad at learning. They were just trained inside the wrong system. Russell Van Brocklen joins Matt and Luigi for a conversation that starts with dyslexia but quickly turns into something much bigger: how highly capable people get mislabeled, misunderstood, and boxed into models that do not match how their brains actually work. If you run a business, manage people, or have ever felt like you think differently than the world expects, this episode will feel strangely familiar. Inside this episode: Why dyslexics often function as specialists, not generalists How traditional education mirrors many workplace problems The hidden pattern behind "smart but struggling" Why writing can stabilize fast, scattered thinking The cost trap families and systems fall into Extreme performance shifts from simple changes Why environment fit often beats raw ability 💡 Notable Takeaway: I was done with the discrimination. I was done with it. I said, I'm going to solve dyslexia.   👤 About our Guest: Russell Van Brocklen, known as The Dyslexia Professor, shares his own experience navigating severe dyslexia, the cognitive patterns most systems ignore, and the methods he developed to help learners operate closer to their actual potential.   🎧 Why Listen: This episode is about dyslexia. But it is also about how different minds work, why some people thrive outside conventional structures, and how easily talent gets misread. If you have ever questioned how intelligence, performance, and "ability" get measured, this one is worth your time.   🔗 Links + Stuff Website: https://www.dyslexiaclasses.com Instagram:https://www.instagram.com/dyslexiaclassesus/ LinkedIn:https://www.linkedin.com/in/russell-van-brocklen-2007ab87/ Facebook: https://www.facebook.com/dyslexiaclasses/ Email: russellll198@yahoo.com   🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site:https://theliquidlunchproject.com • Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible:https://shorturl.at/6j4vz • YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    24 min
  6. FEB 25

    Why Trades Businesses Are Losing Jobs Online

    Your Website Is Dead. You Just Haven't Checked the Pulse. Contractors love tools. But hate marketing. And that's exactly why they're losing jobs in 2026. If you're an HVAC company, plumber, electrician, or builder still treating your website like a digital brochure… you're invisible. Wes Towers, founder of Uplift 360, joins us to talk contractor marketing, local SEO, and why most trades businesses wait until work dries up before they panic. This one isn't about "branding." It's about survival. 🍸 What we hit on: Why contractors avoid marketing when business is good The stale website mistake killing your Google traffic Why case studies beat AI garbage every time How to structure a contractor website that converts Where trades should focus on social media (and where not to) Google Business Profile for local contractors The deposit mistake sinking builders in 2026   💡 Notable Takeaway: This is how you do business. You set the rules. Because at the end of the day, it's your risk.   👤 About our Guest: Wes Towers runs Uplift 360, a marketing agency built for builders and trades. He helps construction companies get found online and win better jobs without pretending to be influencers.   🎧 Why Listen: If you run a trades business and want more leads in 2026, fix your website first. Then listen to this episode. 🔗 Links + Stuff Website: https://uplift360.com.au LinkedIn: https://www.linkedin.com/in/westowers/ Instagram: https://www.instagram.com/uplift_360/ Facebook: https://www.facebook.com/Uplift360Aus X (Twitter): https://x.com/uplift_360 🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz • YouTube (full episodes + clips): https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    22 min
  7. FEB 18

    The Overlooked Real Estate Asset That Investors Misjudge

    What if the investment you've been ignoring is ignoring recessions, too? Stocks are floating at all-time highs. Everyone's calm. That's usually when things get weird. Matt opens this episode with a blunt take: when the market turns, investors don't get creative. They panic into real estate. The problem? Most people only know one version of it. So we brought on Matthias Gruenwald, a former German corporate exec who quietly built a real estate business around mobile home parks, the asset class most investors joke about and then completely misunderstand. This isn't a hype episode. It's a reality check. 🍸 What you'll hear in this episode: Why "trailer park" thinking kills good deals The difference between owning land vs owning buildings Why tenants in mobile home parks don't leave How depreciation works when you don't own the homes What a first-time syndication looks like when you have no idea how to raise money How a $3.85M deal almost fell apart…and didn't 💡 Notable Takeaway: The tax benefits on mobile home parks are amazing. Actually, one of the best, if not the best, in commercial real estate.   👤 About our Guest: Matthias Gruenwald is the founder of WCG Investments, focused on mobile home and RV parks across the Southeast. He specializes in boring assets that quietly outperform.   🎧 Why Listen: If you still think mobile home parks are risky, listen before the next downturn proves you wrong.   🔗 Links + Stuff WCG Investments Clayton Homes Mobile Home Park Investment Guide – Book by Matthias Gruenwald (search on Amazon) Connect with Matthias: Facebook LinkedIn 🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. 🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz • YouTube (full episodes + clips): https://www.youtube.com/@Credit_Banc 📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise. Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/ 💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA 📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/ 💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    40 min
  8. FEB 11

    Trump Wants to Cap Rates, Florida Wants $50K to Let You In

    What happens when politics, credit cards, housing markets, and Florida border tolls all walk into one podcast? 🍸 In this episode, Matthew and Luigi attempt to make sense of: Trump's credit card rate cap Inflation versus liquidity Housing incentives and "portable mortgages" A bizarre Florida "toll tax" Small business tax realities Tell us: Should the government cap interest or shut the hell up? DM us or scream into the comments. 🔔 Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.   🎧 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: • Official site:https://theliquidlunchproject.com • Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible:https://shorturl.at/6j4vz • YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc   📬 Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/   💼 Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. 👉 Book a free 15-minute call here: https://shorturl.at/LwxsA   📲 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode. • Matt Meehan:https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/   💬 One last thing Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

    14 min

Ratings & Reviews

About

After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire. A note before you go any further: This show is only for those who want to grow. Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.