The Social Secret

Amanda Maxim
  • 5.0 (2)
  • Marketing
  • Updated Weekly

The Social Secret is a podcast for social media marketers, content creators, and founders who want to better understand how to use social media to grow their brand. Your host, Amanda, breaks down what’s working, what’s changing, and how to approach social media in a way that feels strategic, realistic, and sustainable.

Episodes

  1. 10/02/2025

    10. Mastering Social Media Marketing: Tips, Tricks, and Mistakes to Avoid with Andrea Echeverry

    Text

  2. 04/26/2023

    09. Should you niche down at the beginning of your freelance journey?

    Welcome back to the podcast! Today, we're discussing a topic that often comes up when you get into the freelance social media marketing world, and that's... whether you should niche down at the beginning of your journey. I talk about my experience niching down and some of the pros and cons of niching down as a social media manager, so you can make the best decision for yourself! Got questions or want to connect? Shoot me a DM on social media! ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠TikTok⁠

  3. 04/19/2023

    08. The Power of Personal Branding for Freelance Social Media Managers

    Welcome back to the podcast! Today, we'll be discussing a crucial aspect of building your freelance social media marketing business - branding yourself (aka building your personal brand). As a freelancer, your brand is your identity and sets you apart from the competition. In this episode, I’ll be sharing step-by-step tips so you can start building your personal brand, and some insights as I’ve grown my personal brand, Social With Amanda, as well as my freelance business brand, Spice Marketing! Resources Mentioned: ChatGPT – AI chatbot that can help you with idea generation, I used it to help create Spice Marketing's brand identity! Founder Brand by David Gerhardt – how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. Got questions or want to connect? Shoot me a DM on social media! ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠TikTok⁠

  4. 04/13/2023

    07. Pricing Your Services: How to Charge What You're Worth

    One of the biggest challenges for freelance social media marketers is pricing their services. It can be tough to determine what to charge, especially when you're just starting out. In this episode, we'll cover some essential tips on how to price your services and charge what you're worth. Got questions? Shoot me a DM on social media! Instagram LinkedIn TikTok

  5. 04/13/2023

    06. The Ultimate New Client Onboarding Process

    Today, we're going to talk about the five essential steps for onboarding a new client in a freelance social media marketing business. Onboarding is a critical phase that sets the foundation for a successful partnership. So, let's dive into the steps to make your onboarding process a breeze. Resources and Tools Mentioned: PayPal – how I send invoices (they charge a small fee, but I like using PayPal because you can set up recurring invoices) PandaDoc – how I send invoices for clients to sign (they have a free version!) Jotform – website I use to create my onboarding questionnaire (they also have a free version!) Social Media Strategy Document – can be created in Google Docs, you don't need a fancy Canva template unless you really want to create it Content Calendar – Asana, Trello, Notion, Monday, ClickUp, AirTable (these are all great project management tools) or you could even go as basic as a Google Doc or Spreadsheet! Totally up to you and what you prefer. Social Media Schedulers – I didn't touch on this as much, but optional if you'd like to use a tool to auto-publish the content! I've used brands like Later, Loomly, Hootsuite, Buffer, HeyOrca – I recommend doing your research and finding one you like the best! Got questions? Shoot me a DM on social media! Instagram LinkedIn TikTok

  6. 04/13/2023

    05. If I was starting a freelance business from scratch, this is what I would do

    Hey everyone, welcome back to the podcast! Today, we're going to talk about the five key steps to starting a successful freelance business from scratch. Whether you're just starting out or looking to take your business to the next level, these steps will help you build a strong foundation for success! CONNECT WITH AMANDA: Instagram LinkedIn TikTok

  7. 01/11/2023

    04. How to create an engaged community on social media with Kat McEachern

    Let’s chat about how to create an engaged community while showing up authentically on social media! I am so excited to welcome a very special guest on the podcast today! Meet Kat – a fellow social media manager and the queen of showing up authentically and building an engaged community on social media! In this episode, we chat about: Why people and brands should want to create an engaged community instead of going viral How you can create an engaged community on social media And much more! RESOURCES MENTIONED: Later Community – https://community.later.com/ CONNECT WITH KAT: Instagram and TikTok – @opengymstudiollc  CONNECT WITH AMANDA: Instagram LinkedIn TikTok

    04. How to create an engaged community on social media with Kat McEachern

  8. 01/11/2023

    03. Social Media Management vs. Strategy: What's the difference?

    Social Media Management vs. Strategy: What's the difference? Whether you’re a business owner trying to figure out which role to hire for or a social media marketer trying to figure out which role is a better fit for you, we’re going to cover the similarities and differences between the two! MY FAVORITE SOCIAL MEDIA STRATEGY RESOURCES: Later Blog Content Creator and Strategist – @a_creativeco Video Marketing Coach – @shinewithnatasha Content Creator and Coach – vanessalau.co CONNECT WITH AMANDA: Instagram LinkedIn TikTok

    03. Social Media Management vs. Strategy: What's the difference?

  9. 01/06/2023

    02. How to get started in social media marketing

    Today, we're talking about the #1 question I get asked – how to get started in social media marketing! No matter where you're at in your journey of becoming a social media marketer, this episode will teach you how to: Educate yourself on social media platforms & best practices Get hands-on experience managing social media accounts & creating content  Find paying clients as a freelancer or work for an agency/in-house  RESOURCES MENTIONED: HubSpot Social Media Marketing Certification CONNECT WITH AMANDA: Let's be friends! Let's connect on Instagram, TikTok, and LinkedIn!

    02. How to get started in social media marketing

  10. 12/30/2022

    01. My Story

    Welcome to the very first episode of The Social Secret Podcast! Today, I'm chatting all about my journey to becoming a social media marketer as well as tips that helped me establish my freelance social media marketing business! In the episode you'll learn: How to make connections with other people in the industry How to use social media to position yourself as an authority How to create unlimited opportunities for yourself as a social media marketer Let's be friends on social media! Follow me on Instagram, TikTok, or LinkedIn!

    01. My Story
  • 10 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

The Social Secret is a podcast for social media marketers, content creators, and founders who want to better understand how to use social media to grow their brand. Your host, Amanda, breaks down what’s working, what’s changing, and how to approach social media in a way that feels strategic, realistic, and sustainable.

Information

  • Creator
    Amanda Maxim
  • Years Active
    2022 - 2025
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Amanda Maxim
  • Show Website
    The Social Secret