Amplify Your Marketing Message with Christine Campbell Rapin

Christine Campbell Rapin
  • 5.0 (18)
  • MARKETING
  • UPDATED WEEKLY

Amplify Your Marketing Message with Christine Campbell Rapin helps B2B service owners turn bland messaging into magnetic offers. Each episode delivers practical frameworks, real‑world case studies, and step‑by‑step tactics to attract high‑value clients, raise prices, and scale predictably. Tune in for clear messaging, sales‑ready positioning, and marketing you can implement this week. Let's Connect: https:/www.christinecampbellrapin.com

  1. 19H AGO

    188- Fewer, Bigger, Better: How to Audit Ideas for Commercial Wins

    You have a shiny new idea—and before you sprint, you need a ruthless, practical audit. In this episode of Amplify Your Marketing with Christine Campbell Rapin, she walks you through a simple decision framework to either green light an idea or park it so you can protect momentum and profit. This episode is for entrepreneurs who are tired of starting from zero and ready to turn fewer ideas into bigger, repeatable wins. Listen to this Episode to Discover: How to write a 10‑word result statement that proves your idea solves a real problem. The three market lenses that reveal whether your idea can scale and repeat. Why competitors can be a good sign—and how to use that evidence. A quick rule of thumb for deciding if a new idea is worth the team disruption.One practical habit to stop shiny‑object syndrome and stay the course. Resources Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message. 🎧 Listen Now Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash. CLEAR Acceleration Inc. - Business Growth. Simplified. https://www.christinecampbellrapin.com

    21 min

  2. FEB 12

    187 - SEO to GEO: How to Be the Answer in a Generative Search World

    Search is changing under our feet — if your content still reads like a brochure, you’re invisible to the next wave of buyers. Listen to learn how to stop competing for clicks and become the single, unmistakable answer generative engines hand to your ideal client. In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she sits down with Rocky Pedden to pull back the curtain on GEO (Generative Engine Optimization) and how it sits on top of, not instead of, solid SEO. Rocky delivers a practical playbook — from the audit questions you must ask about your ICP to the content structure (authorship, TLDRs, schema) that helps LLMs and humans find and trust you — plus the exact signals that move the needle from traffic to conversions. Listen to this Episode to Discover: What GEO is and why it matters alongside SEO. How search behavior has shifted from short keywords to conversational, long‑form queries. Content structure that wins: authorship, TLDRs, schema, and long‑form thought leadership. Making content unique by interviewing internal experts and producing non‑replicable insights. Tools and audits to benchmark GEO visibility and competitor positioning. Measuring success: prioritize conversion rate and ask leads how they found you (including AI prompts). Today's Guest: Rocky Pedden Rocky Pedden is the CEO of RevenueZen, a growth marketing agency that helps B2B brands turn SEO, GEO, and content into real pipeline—not vanity metrics. He has led and advised multiple agencies and in‑house teams on building scalable, AI‑enabled growth systems and is known for translating complex strategy into simple, executable playbooks for founders and CMOs. He also runs a CMO advisory board focused on how AI is reshaping the marketing landscape. As a father of three, he brings seasoned negotiation, patience, and crisis‑management skills to every room he enters. Resources: Revenue Zen 🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think. Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message. CLEAR Acceleration Inc. Business Growth Simplified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠

    27 min

  3. FEB 5

    186 - Build in the Dark: Start, Persist, and Lead, Even When the Path Isn't Clear

    You’re ready to start before everything is perfect—and that’s where momentum lives. In this episode of Amplify Your Marketing with Christine Campbell Rapin, she shows how to move from hidden development to visible validation, create fast revenue through free experiences, and keep the human connection at the center of scaling your service business. Listen to this Episode to Discover: Why showing evidence in the buyer’s language matters more than explaining your brilliance. The three client intersection points you must message to capture buyers at different stages. How free experiences can be designed to create desire for paid offers without giving everything away. One simple way to turn early testers into paying clients.Which human metrics to track that reveal real progress beyond revenue. Resources Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message. 🎧 Listen Now Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash. Quick Action Steps Show one piece of buyer‑focused evidence this week (short testimonial, LinkedIn quote, or micro case). Create one free experience (micro‑training, webinar, or podcast segment) with a clear 1% win and a call to action.Map three touchpoints (start, middle, end) and draft one message for each that meets the buyer where they are.Pick one human metric (confidence, first‑step completion, or clarity) and track it weekly alongside revenue. CLEAR Acceleration Inc. - Business Growth. Simplified. https://www.christinecampbellrapin.com

    22 min

  4. JAN 29

    185 - Founder to CEO: Letting Go, Hiring Smart, and Growing Global

    If you are a founder who is bootstrapping, scaling, or stuck in founder‑led operator and you’re ready to move from doing everything to leading a team that delivers, this conversation will give you the mindset and the tactical next steps. In this week's episode of Amplify Your Marketing Message with Christine Campbell Rapin, she sits down with founder Jacqueline Basulto. Jacqueline shares the practical, often gritty decisions that moved SeedX from solo freelancing to a 200+ team generating over $8 figures in revenue. Listen to this Episode to Discover: Bootstrapping realities — starting with no capital, turning scarcity into fuel. Market‑led evolution — how listening to client needs shaped product and service pivots. The first hires — recognizing the moment you must delegate and how to let go. Founder‑led sales to team sales — when and how to transition sales ownership. Hiring for thinking, not just execution — why emotional intelligence and curiosity matter. Balancing family and scale — practical ways to show up as a founder and a parent. AI, LLMs, and the future of marketing — content that meets buyers where they are today. Today's guest: Jacqueline Basulto Jacqueline Basulto is an award-winning, self-made Latina entrepreneur who serves as the founder, CEO, and Director of New Business at SeedX, Inc. Founded in 2016 with just $200, SeedX has grown into a results-driven data and digital growth agency that has generated over $1 billion in revenue for clients through data-driven online strategies and innovative solutions. With over eight years of industry experience, Jacqueline has built a reputation for delivering tangible outcomes and creating lasting value for clients across diverse sectors. She balances her role as a business leader with being a mother to a two-year-old daughter and maintains a strong commitment to empowering businesses in the digital age. 🚀 Resources SeedX website: seedx.us 🎧Listen now, save it for later, and start implementing today—because your next client is closer than you think. Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message. CLEAR Acceleration Inc. Business Growth Simplified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠

    24 min

  5. JAN 22

    184 - Mindset, Mentors, and the Fast Track to Scale

    You have to manage the hardest six inches of business—the one between your ears—to scale with confidence. In this episode of Amplify Your Marketing with Christine Campbell Rapin, she pulls back the curtain on the inner dialogue, the mentor decisions, and the bold moves that accelerated her growth—firing a big client, holding the line on risky bets, and choosing the mentors who force her to do the hard things. Listen to this Episode to Discover: The single mindset prompt Christine uses to push through fear without overthinking. How mentors helped her make a revenue‑risk decision that unlocked capacity and growth. Why doing the thing that scares you most is often the fastest path to scale. What building in the dark taught her about visibility, vulnerability, and finding your tribe. One practical habit to manage the six inches between your ears so you stay the course. Resources: Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message. 🎧 Listen Now Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash. Quick Action Steps Pick one fear that’s holding your business back and commit to one concrete action to face it this week.Name one mentor or advisor who will hold you accountable to that action and schedule a check‑in. Plan a short “build in the dark” experiment (micro‑offer, early test, or live run) to validate progress before perfecting.Track one human metric (confidence, consistency, or first‑step completion) alongside revenue for the next 30 days. CLEAR Acceleration Inc. - Business Growth. Simplified. https://www.christinecampbellrapin.com

    28 min

  6. JAN 15

    183 - Harnessing Purpose to Inspire Connection and Win

    Purpose isn't a distant ideal—it's the engine for connection, trust, and growth. If you want marketing that feels human and lasts, stop scrolling: this episode gives a clear, actionable framework to find your North Star, align team and messaging, make accessibility non‑negotiable, and use inclusive, snackable content plus small, consistent habits that compound into real influence. In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she talks with Melissa Forrest Shackleford about living purpose (not just declaring it) and turning it into practical marketing that builds lasting connection and sustainable growth. Listen to this episode to discover: What purpose means — a motivating reason for being that gives direction and connection.How to start — values-based reflection, small daily actions, and consistent presence.Making purpose practical — align messaging, teams, and creative execution to a living North Star.Staying on track — regular reassessment of mission, vision, values, and 90‑day goals.Inclusive communication — accessibility, low reading‑level copy, captions, and snackable formats as competitive advantages. Today's guest: Melissa Forrest Shackleford Melissa Fors Shackelford is a nationally recognized marketing strategist, author, and speaker with over 20 years of experience leading growth and brand transformation across healthcare, nonprofit, and technology sectors. As founder of Shackelford Strategies, she advises mission-driven organizations and startups on scaling with integrity, inclusive storytelling, and purpose-driven leadership. A dynamic speaker, she has addressed audiences at AMA, SHSMD, HMPS, and the University of Minnesota, among others. Author of Amazon #1 Bestseller Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa has earned honors including AMA’s Nonprofit Marketer of the Year and recognition as one of the Top 50 Women in Healthcare. 🚀 Resources & LinksMelissa’s website: melissaforestshackleford.com Book site: harnessingpurpose.com 🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think. Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message. CLEAR Acceleration Inc. Business Growth Simplified https://www.christinecampbellrapin.com/

    25 min

  7. JAN 8

    182 - Get Off Zero - How to Generate Big Revenue Gains in 90 Days

    You’re ready to stop spinning and start selling—fast. In this episode of Amplify Your Marketing Marketing with Christine Campbell Rapin, she walks you through a focused 90‑day sprint to create predictable revenue, curate evidence that reduces buyer risk, and turn free value into paid momentum so you stop waiting and start winning now. Listen to this Episode to Discover: How to show value through the buyer’s lens so prospects see your offer as a smart money decision. The simple evidence you must collect each month to de-risk buying decisions. Why small, incremental wins (the 1%) are the fastest path to momentum and new clients. How to design free experiences that lead people to want the paid version. The human metrics to track that reveal real progress beyond dollars. Resources: Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message. 🎧 Listen Now: Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash. Quick Action Steps: Write one buyer‑focused value statement that shows the result in the buyer’s language. Plan one free experience (webinar, podcast, micro‑training) this month that demonstrates a clear 1% win. Collect one new piece of evidence (testimonial, case snippet, short video) and use it at a key touchpoint. Set one human metric to track weekly (confidence, clarity, first‑step completion) alongside revenue. CLEAR Acceleration Inc. - Business Growth. Simplified. https://www.christinecampbellrapin.com

    20 min

  8. JAN 1

    181 - Get Found: Reviews, Profiles, and AI Search

    If you’ve ever wondered how to stand out in a world where AI and Google dominate search, this episode is your roadmap. Listen in to learn practical, effective strategies that show you how to build credibility, optimize your presence, and respond with integrity—so your business gets found and stays relevant. In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she welcomes seasoned entrepreneur John De Jong, who has built a reputation with over 900 reviews and decades of experience in marketing and visibility. Together, they explore why reviews are the lifeblood of credibility, how to optimize your Google Business Profile (GBP), and why websites must evolve to meet the demands of both Google and AI search. John shares practical strategies for asking, collecting, and responding to reviews, and explains how integrity and consistency compound into long-term success Listen to this episode to discover: Why reviews are essential for both bricks-and-mortar and online businessesThe importance of starting small—every review begins with one askPractical methods to make reviews easy: links, QR codes, NFC cardsHow to optimize your Google Business Profile for maximum visibilityWhy websites must be designed for search everywhere optimization and first impressionsThe power of video and human connection in building trust onlineResponding to reviews—positive and negative—with integrity and strategy Today's Guest: John De Jong John De Jong is the founder of Alley Cat Signs & Marketing and creator of IGetYouFound.com, a resource that helps businesses take control of their visibility. With over 900 reviews and decades of experience, John blends “actual intelligence” with artificial intelligence to help entrepreneurs get found, stay relevant, and grow with integrity. Grab your free visibility checklist: IGetYouFound.com Final Word: Getting found is not optional—it’s the lifeline of your business. Reviews, profiles, and websites are not “set it and forget it” assets; they require consistent care and intentional strategy. When you ask, respond, and optimize with integrity, you build trust and momentum that compounds over time. Start today, stay consistent, and you’ll be the business clients choose tomorrow. 🎧 Listen Now : Save this episode and share it with anyone who’s wants to ensure they are found by more dream clients. Text ""podcastgift" to 26786 and receive a free video training on how to master your marketing message. CLEAR Acceleration Inc. Business Growth Simplified. https://www.christinecampbellrapin.com

    25 min
See All (188)

5
out of 5
18 Ratings

About

Amplify Your Marketing Message with Christine Campbell Rapin helps B2B service owners turn bland messaging into magnetic offers. Each episode delivers practical frameworks, real‑world case studies, and step‑by‑step tactics to attract high‑value clients, raise prices, and scale predictably. Tune in for clear messaging, sales‑ready positioning, and marketing you can implement this week. Let's Connect: https:/www.christinecampbellrapin.com

Information