The Lunch Club Podcast

Andrea Seehagen
  • 5.0 (8)
  • Arts
  • Weekly

A space for wedding vendors and creatives. We are offering you a seat at the table as we share all the behind the scenes and details to get you feeling creative and celebrated.

  1. 5d ago

    Wedding Season Recap

    We look back on wedding season with the parts we loved and the parts that drained us, from big “pinch me” events to weeks where we feel behind before we even start. We share listener submissions and a truly chaotic proposal story that proves you can keep the client happy even when every vendor detail goes sideways.  • feeling underprepared for peak season volume and working in a space that does not function  • navigating a tough mental season while still showing up for clients  • remembering why goals matter when bookings feel slow early on  • dealing with friends who compare pro florals to grocery store flowers  • calling out planner ghosting, late timelines, and basic vendor respect  • surviving the fear of date mix-ups and last-minute production sprints  • handling flower shipping delays, missing stems, and buyer communication gaps  • learning the hard way about flimsy DIY arches and contract protections  • managing a proposal with a demanding harpist, late chef, no music, and an extension cord battle  • setting clearer expectations for freelancers around content and on-site behavior  Please still send us a DM. We want to hear them.

  2. Oct 15

    Mechanics & The Tools We Can't Live Without

    Check out our Amazon Toolbag Must Haves https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share We trade the pretty highlight reel for the real mechanics that keep wedding flowers stable, transportable, and fast to install. From pin frogs and bouquet binding to arches in the wind, we share what actually holds up when the car is packed and the schedule is tight.  • pin frog attachment methods, curing time, and what fails on painted compotes  • packing strategies using milk crates, short plastic bins, and protective “trash” as buffer  • hand-tied bridal bouquet mechanics using filler bases and spiral structure  • ribbon finishing options, pearl pins, and choosing a bouquet front and back  • boutonniere magnets vs pins, plus stronger magnet options for better hold  • corsage build approach, warm glue pot vs hot glue, and realistic wear-and-tear expectations  • arch buying tiers, why cheap frames bend, and how to weight for mountain wind  • renting and sourcing decor through local networks, Facebook Marketplace, and DMs  • non-floral substitutes for dishes and mechanics from Walmart, Target, HomeGoods, and Hobby Lobby  • must-have tools and supplies like microfiber towels, glass cleaner, sprayers, shears, and trash systems

  3. Sep 30

    Lets Talk: Flowering in Italy

    We’re running on fumes at the tail end of wedding season, missing Andrea while she handles a tough family stretch, and still trying to show up with something real. Christian jumps on the mic with me and we unpack the Italy flower job that looked magical online and felt like a logistics boss fight in real life. • our current schedules and why we’re so exhausted • Andrea’s absence and how life stuff hits mid-season • our Secret Life of Mormon Wives thoughts and the ethics of watching • highs and lows including deep cleaning, nightmares and being overscheduled • how the Italy opportunity landed and why it felt scary but doable • the two biggest puzzles: sourcing flowers abroad and finding a warehouse with a cooler • the Airbnb host messaging strategy that led us to Marco • supplier stress around pricing transparency and trust • using Google Translate, Spanish and hired translators to get through event day • how we take care of a travel team with meals, groceries and planned downtime • the heat problem, hydrangea decisions and the mini umbrella shade hack • transportation failures, venue access limits and hand-carrying designs down a steep hill • the local crew who showed up hard and stayed “until the end” • what we’d change next time: fewer spreadsheets and more in-person connection • practical advice on destination wedding florist pricing and when travel is not worth it If you have any questions, as always, DM, um, ask them, and we don't do gatekeeping here. So I'm gonna help you as much as I can.

  4. Sep 2

    Social Media Mindsets

    We’re honest about burnout, injuries, and the mental spiral that hits when you compare your real life to curated Instagram feeds, then we pull it back to what actually matters for a working wedding florist. We share the Instagram standards and ethical lines we think vendors should follow so your page builds trust, books brides, and still feels like you.  • reframing Instagram as a marketing tool and portfolio rather than the end goal  • letting wedding season and real clients come before consistent posting  • setting realistic expectations about virality and the algorithm  • tagging every vendor and why it matters in the luxury space  • using collaboration posts with vendors and brides to boost reach  • checking photo usage rights and building social media language into contracts  • handling privacy issues like kids in wedding photos  • avoiding Pinterest theft, misleading AI visuals, and using personal wedding photos as “client work”  • practical ways to create content ethically with small budgets and iPhone footage  • choosing authenticity over a perfect grid and separating self-worth from follower counts

  5. Aug 19

    Pricing Pain Points

    We swap wedding week recaps, including heat battles, off road venues, and a surprisingly heated debate about magnet boutonnieres. Then we get honest about wedding florist pricing, from markup and labor to handling pushback and building a healthier culture of trust. • wedding recap highs and lows from a busy stretch of installs  • magnet boutonnieres vs pins and why every option has tradeoffs  • why TikTok rage bait fuels mistrust around floral pricing  • grocery store flowers vs wholesale costs and luxury stems  • the “wedding tax” myth and the logistics behind event pricing  • accepting that some people will complain and pricing anyway  • how to talk through budget cuts with clients professionally  • 3.5x markup basics and two ways to build a quote  • why labor needs its own line item and how percentages work  • lowering prices responsibly without undercutting the market  • sample starting prices for bouquets, boutonnieres, and more  • how we think about candle and decor pricing plus cleanup reality  Please send us your takeaways or insights that you had. We love when you post on your stories and you tag us.

  6. Aug 5

    Things We Learned the Hard Way & Mindsets and Mottos

    We put ourselves on blast with the mistakes that shaped our businesses, from trusting the wrong clients to absorbing way too much shame when things did not go to plan. We leave you with the mantras we actually use to stay steady, protect our peace, and keep building even when something goes wrong.  • highs and lows of an intense wedding season and post travel crash  • Instagram collaboration tips plus grid and carousel updates  • reframing “failure” as timing, redirection, and alignment  • human design as a lens for intuition and quitting shame  • trusting your gut with clients and sticking to your contract  • how one harsh review created fear and people pleasing habits  • protecting your business when vendors act in bad faith  • mantras for a growth mindset, overwhelm, and event day chaos  • treating financial mistakes as education costs and learning faster next time  We would love to hear any of your takeaways from this episode. Whether you shoot us a DM or you tag us on a story, we would love to know that you're listening. Please feel free to tag us on social media or again, please send us a message. We're always so excited when we hear that someone's listening to us. And as usual, if you have any requests for an episode or something that you're struggling with in your business, we would love to help and answer any of those questions.

  7. Jul 22

    The Men Behind the Blooms

    We talk about what real support looks like when you run a wedding florist business and your marriage has to flex with busy season. We share the specific ways our husbands show up differently, plus the communication and money conversations we are still working on.  • finding joy in flowers even on errand days  • recognizing that spouse support can look wildly different  • Christian handling physical event work like loading, unloading, cleanup, and calm people energy  • building trust so we can be direct on wedding days without taking it personally  • Cody supporting big ideas, investments, and business decisions while focusing on childcare  • noticing how personality types shape who thrives on event days  • shifting gender roles and the mental load over time  • asking for help clearly and letting roles ebb and flow with wedding season  • navigating anxiety around money talks, budgeting, and bookkeeping for creatives  • why husband content goes viral and the stories that prove they listen  Everyone go bully Cody online somewhere. I want Cody to start an Instagram.

  8. Jul 8

    Flower Buying & Recipe Building

    We share what’s been going on in real life, from pre-trip anxiety and support systems to the chaos of designing an outdoor wedding in wildfire smoke and brutal wind. Then we get practical about the florist side of things, breaking down where we actually buy flowers and how we build recipes that scale from small weddings to huge stem counts.  • highs and lows including stress, panic symptoms, therapy tools, and leaning on family support  • what wildfire smoke, ash, and wind teach you about outdoor wedding logistics  • the exact mix of suppliers we use, including farm-direct, traditional wholesalers, flower markets, and local farms  • why no wholesaler is perfect and how to choose what to prioritize  • how farm direct flower ordering works, including cost, freshness, and risk trade-offs  • why local blooms often outperform shipped product for delicate varieties and unique textures  • two recipe building styles, ordering on vibes versus structured recipes and spreadsheets  • a simple practice method, counting stems from inspiration photos to build pricing confidence  • tools that can help, including Mayesh product planner, Details software, and Petala  PETALA learn more at https://www.petalafloral.com/ DELAFLOR20M for 20% off your first two months of the monthy subscription  or DELAFLOR20A for 20% off an annual plan!

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Ratings & Reviews

5
out of 5
8 Ratings

About

A space for wedding vendors and creatives. We are offering you a seat at the table as we share all the behind the scenes and details to get you feeling creative and celebrated.

Information

  • Creator
    Andrea Seehagen
  • Years Active
    2023 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2026 The Lunch Club Podcast
  • Show Website
    The Lunch Club Podcast

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