Someone calls it “your little flower business,” and suddenly you’re questioning everything, even though you just pulled off a massive install, managed a team, and carried buckets until your arms shook. We’re talking about that exact disconnect: the way floristry gets treated like a cute hobby when it’s actually a demanding small business built on skill, strength, logistics, and constant decision-making. We start with our highs and lows, including wedding joy and the weird mental fog that can come with burnout, doomscrolling, and a never-ending to-do list. Then we get into the stories that lit up our community, from “Wait, that’s a real job?” to “Someday I want to just play with flowers,” to the subtle digs aimed at home-based florists who don’t have a storefront. We unpack why these comments hit so hard, how they feed imposter syndrome, and what it looks like to stop shrinking your success just to keep other people comfortable. You’ll also hear the unglamorous side of being a wedding florist and event designer: load-ins, timelines, vendor coordination, building structures that won’t fall in the wind, renting U Hauls, and the kind of spatial and logistical thinking you only learn by doing. We talk about the ebb and flow of wedding season bookings, how to use slow months without panic, and why owning your career is part of shifting the culture, especially for women entrepreneurs. If you’ve ever felt dismissed, underestimated, or tempted to call it “just flowers,” hit play, then subscribe, share the episode with a florist friend, and leave a review. What’s the most dismissive comment you’ve heard about your work?
