Prospecting on Purpose® with Sara Murray

Sara Murray
  • 5.0 (51)
  • Entrepreneurship
  • Updated Weekly

Prospecting on Purpose is Forbes meets Saturday Night Live - it’s *the* show for everything prospecting, sales, business, and mindset. As business grows more complex, the biggest opportunities emerge when we learn beyond our own industries. From hospitality and design to technology and travel, this is where professionals come together to exchange ideas, uncover new perspectives, and prospect for business with creativity, authenticity, and intention. Hosted by Sara Murray, a heart-centric sales champion, each episode helps you raise both your vibes and your game. Sara's playbook is simple - ABAV: Always Be Adding Value. Embrace your authentic self, lean into your unique strengths, and sell the outcome instead of the product or service. Join Sara each week as she sits down with world-class thought leaders to unpack today's business strategies, mindset shifts, and relationship-driven approaches to growth, giving you practical ideas you can put into action right away. Connect with Sara: www.saramurray.com IG: @saramurraysales LinkedIn: www.linkedin.com/in/saramurraysales/

  1. 2h ago

    How to Communicate With Clients So They Actually Respond

    In this episode of Prospecting on Purpose®, Sara Murray shares how to communicate with clients more effectively by adapting to their communication style, removing friction from your messages, and making it easier for prospects and clients to take action. Ever send a message that should have been easy to answer... and get nothing back? The problem may not be what you said. It may be how you communicated it. Every message has a job. Maybe you need a quick answer, a meeting scheduled, a decision made, or a client to review information. Effective communication starts by getting clear on that objective and removing as much friction as possible between your message and the action you want the other person to take. IN THIS EPISODE, YOU’LL LEARN:  Why the best message can still fail if it’s delivered the wrong way  How to identify the real objective of every message you send  Why you should make responding as easy as possible  How to adapt your communication style to different clients and prospects  When to use email, text, phone calls, voice notes, or face-to-face communication  How to make requests clearer and easier to act on  Why details like time zones can create unnecessary friction  How to recognize someone’s communication preferences from their behavior  Why matching someone’s tone, energy, and level of warmth matters  How tracking communication preferences in your CRM can help strengthen client relationships Your clients are constantly showing you how they prefer to communicate. Pay attention. Flex to the person. Flex to the moment. Think about the goal of the message, eliminate unnecessary obstacles, and make it as easy as possible for the other person to take the next step. That small shift can help you communicate more effectively, differentiate yourself, and build stronger, more meaningful relationships. CONNECT WITH SARA MURRAY Website: https://www.saramurray.com/ LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ YouTube: https://www.youtube.com/@saramurraysales Click here to view the episode transcript.

    How to Communicate With Clients So They Actually Respond

  2. Aug 11

    Corporate Gifting: What Most Businesses Get Wrong w/ Kade Kimber

    Most corporate gifting is treated like a procurement task instead of a relationship-building strategy. Businesses choose a budget, order a generic holiday basket or branded item, and hope it feels meaningful. Kade Kimber believes the better starting point is not what to send, but why you are sending it, who should receive it, and when it will matter most. In this episode of Prospecting on Purpose®, Sara Murray talks with Kade, a client experience strategist, keynote speaker, founder of Kimber & Oak, and creator of Gift Intelligence™. They discuss how intentional gifting can strengthen client relationships, support referrals and retention, open doors for meetings, and help a business stand out without making the interaction feel transactional. Kade explains why December is often the least effective time to send a business gift, how a gift can reinforce trust immediately after a contract is signed, and why milestones, referrals, service-recovery moments, personal events, and quiet seasons can create more meaningful opportunities. He also shares a practical way to decide who should receive a gift and his four-part formula for creating a memorable experience. Click here to watch a video of this episode. In this episode: • Why promotional merchandise is not always a meaningful gift • The importance of relevance, timing, and meaning • Why appreciation is an emotion, not a measurable objective • Strategic moments to gift throughout the sales and client journey • How travel advisors can use pre-trip, in-trip, and post-trip gifting • The why, who, and when framework • How to think about gifting ROI • Kade’s fixed, certain, and movable recipient profiles • Thoughtful options for companies with gift limits or compliance policies • The four parts of the perfect gifting formula About Kade Kimber: Kade Kimber is a client experience strategist, keynote speaker, and creator of Gift Intelligence™. Drawing on 20 years of enterprise marketing leadership across nine countries and experience supporting a $6B+ business line, he helps founder-led, partner-led, and professional services firms create distinct client experiences that build trust, loyalty, referrals, and long-term value. He is also the founder of Kimber & Oak, a corporate gifting company for relationship-driven brands. Connect with Kade: Kade Kimber Advisory: https://kadekimber.com/ Gift Intelligence™: https://kadekimber.com/gift-intelligence/ Kimber & Oak: https://kimberandoak.com/ LinkedIn: https://www.linkedin.com/in/kadekimber/ Fostering Joy Foundation: https://fosteringjoy.foundation/ Connect with Sara: Website: https://www.saramurray.com/ LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ YouTube: https://www.youtube.com/@saramurraysales (00:00) - Corporate Gifting: What Most Businesses Get Wrong (00:31) - Meet Kade Kimber (01:43) - Origin Story (03:45) - Why Gifting Fails (05:24) - Timing Beats Holidays (10:35) - Best Moments to Gift (13:11) - Travel Advisor Examples (15:16) - Why Who When Framework (17:37) - Measuring ROI (19:03) - Who to Gift Profiles (25:40) - Gift Limits and Donations (30:47) - Perfect Gift Formula (35:52) - How to Work Together (37:01) - Final Takeaways Read the full episode transcript.

    Corporate Gifting: What Most Businesses Get Wrong w/ Kade Kimber

  3. Aug 5

    8 Tips to Build Self-Discipline at Work and in Life

    Do you keep putting off goals you genuinely care about? Self-discipline is not a personality trait you either have or lack. It is a skill you can strengthen, and you may already have more proof of it than you realize. In this solo episode of Prospecting on Purpose®, Sara Murray shares eight practical tips to build self-discipline and make following through easier at work and in life. Sara explains how to borrow proof from the version of yourself that already keeps commitments and gets things done. You can then apply that same discipline to a goal that keeps getting pushed aside. Sara also explains how external accountability has supported her business goals, why connecting a goal to a meaningful “why” makes difficult commitments easier to keep, and how one small action can create the momentum to finish something much bigger. If you are tired of labeling yourself “undisciplined” or waiting until you feel motivated, this episode will help you create a structure that makes action easier. TRY THIS AFTER LISTENING: Identify one area where you already follow through consistently. Use it as evidence that you can bring the same discipline to the goal you have been avoiding. Click here to watch a video of this episode. CONNECT WITH SARA MURRAY Website:https://www.saramurray.com/ LinkedIn:https://www.linkedin.com/in/saramurraysales/ YouTube:https://www.youtube.com/@saramurraysales Instagram:https://www.instagram.com/saramurraysales/ (00:00) - Show Intro (00:34) - Why Discipline Matters (01:28) - Borrow Your Proof (02:21) - Real Life Discipline Examples (04:46) - Find Your Proof Points (05:13) - Why We Procrastinate (06:27) - Tip 1 Hard Deadlines (06:52) - Tip 2 Work Backwards (08:49) - Tip 3 Accountability Buddy (09:46) - Tip 4 Coach or Mentor (10:45) - Tip 5 Beyond Yourself (12:25) - Tip 6 Decide Once (13:22) - Tip 7 Design Environment (14:12) - Tip 8 Shrink the Task (15:01) - Recap and Closing Click here to view the episode transcript.

    8 Tips to Build Self-Discipline at Work and in Life

  4. Jul 28

    How to Grow Your Business by Putting Service First

    What if growing your business was less about pushing for the sale and more about making it easier for people to buy? Chris Bird, General Manager of Saybrook Point Resort & Marina, joins Sara Murray to explore how service, integrity, thoughtful follow-up, and strong relationships can create sustainable business growth and sales. Drawing from more than 15 years in luxury hospitality, Chris shares how to build business and sales through community involvement, vendor partnerships, memorable customer experiences, and intentional follow-up. He explains how his team uses its CRM to continue relationships, recognize future opportunities, and turn what could feel like a cold call into a thoughtful check-in.Click here to watch a video of this episode. Chris and Sara also discuss why people hesitate to ask for business, how to communicate with customers in the way they prefer, and why showing someone that you genuinely want their business can make the decision easier. Chris also introduces his “open floor” leadership philosophy, which replaces waiting for employees to walk through an open office door with actively meeting people where they are, asking what they need, and closing the communication loop. In this episode, you’ll learn: • How to follow up without feeling like you are bothering someone• Why service can be one of your most effective business-growth strategies• How to turn vendor relationships into mutually beneficial partnerships• How a CRM can help you create thoughtful, timely follow-up opportunities• Why customers want to know that you genuinely value their business• How to communicate with buyers through their preferred channels• How integrity and consistency lead to repeat business and referrals• Why great leadership requires an “open floor,” not just an open door• The difference between connecting with someone and delivering a traditional sales pitch Chris also shares why he does not give “sales tours” of Saybrook Point. Instead, he focuses on connecting with people, sharing his genuine enthusiasm for the property, and communicating the few selling points that matter most to the customer. About Chris Bird Chris Bird is the General Manager of Saybrook Point Resort & Marina, a luxury waterfront resort in Old Saybrook, Connecticut. He oversees the resort’s operations, sales, marketing, accommodations, restaurant, spa, marina, weddings, events, and overall guest experience. Connect with Chris Bird:https://www.linkedin.com/in/chris-bird-5764a815 Explore Saybrook Point Resort & Marina:https://www.saybrook.com/ Watch the full conversation on YouTube:https://youtu.be/1lYEYe4K0EQ?si=NfQjRl-hgbczKJ_m Connect with Sara Murray:https://www.saramurray.com/ YouTube:https://www.youtube.com/@saramurraysales LinkedIn:https://www.linkedin.com/in/saramurraysales/ You may also enjoy these episodes: • How to Sell Without Being Salesy with David Newman• Why Relationship-Building in Sales Is More Powerful Than Any Pitch If this conversation helped you approach business growth or follow-up differently, follow Prospecting on Purpose® and share the episode with someone who wants to sell with more confidence and less pressure. Click here to view the episode transcript.

    How to Grow Your Business by Putting Service First

  5. Jul 21

    5 Ways to Make Better Business Decisions and Stand Out at Work

    Better business decisions often start with knowing what you stand for. In this solo episode of Prospecting On Purpose®, Sara Murray shares 5 ways your core values can help you clarify your priorities, make more confident decisions, build trust, strengthen professional relationships, and stand out in a noisy business environment. You’ll also hear how Sara has used her values as a gut check when evaluating clients, career opportunities, and important sales conversations, plus a simple exercise to uncover the five values guiding how you show up at work.Click here to watch a video of this episode. Resource mentioned Core values list: https://www.scienceofpeople.com/core-values/ Connect with Sara Murray Website: https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ (00:00) - Intro (00:31) - Why Values Matter (02:02) - You Are a Business Unit (03:06) - Five Business Benefits (05:09) - Find Your Top Values (07:10) - Values as Decisions (08:34) - Job Offer Gut Check (09:08) - Connect Through Values (11:12) - Action Steps and Recap (11:48) - Confidence and Closing (12:33) - Outro Click here to view the episode transcript.

    5 Ways to Make Better Business Decisions and Stand Out at Work

  6. Jul 14

    Becoming Unshakable in Leadership and Life with Lovell Casiero

    What does it mean to become unshakeable? In this episode of Prospecting On Purpose®, Sara Murray sits down with Lovell Casiero, inspirational speaker, executive coach, author, entrepreneur, and host of Unshakable with Lovell Casiero. Lovell shares how her personal and professional journey shaped the way she thinks about resilience, leadership, confidence, and authenticity. From rising through the hospitality industry to leading her family’s television ministry during a difficult season, Lovell has learned that becoming unshakeable does not mean life never shakes you. It means learning how to keep going, one day at a time. Together, Sara and Lovell explore why authentic leadership starts with knowing who you are, why trust is essential if you want people to follow you, and how personal challenges often shape the leadership lessons we carry into our professional lives. They also discuss the importance of mentorship, choosing mentors who reflect the life you want to build, managing negative self-talk, giving yourself grace, and remembering that success at work is only one part of a full life. Click here to watch a video of this episode. In this episode, you’ll learn: • What it means to become Unshakable in leadership and life• Why authentic leadership builds trust and confidence• How personal challenges shape professional growth• Why leaders need people who trust them enough to follow• How mentorship can help you build confidence and clarity• Why your ideal life matters when choosing mentors and coaches• How negative self-talk can limit your growth and success• Why resilience starts with the thoughts you choose to believe• How to give yourself grace when you feel behind or overwhelmed• Why work-life balance, self-care, and purpose matter• How to move through difficult seasons one day at a time• Why setbacks do not have to define your story Lovell also shares the story behind her book Lead Like a Girl and her podcast Unshakable, where she highlights stories of resilience, faith, purpose, and perseverance. This conversation is a reminder that leadership is not about pretending to have everything figured out. It is about showing up with truth, building trust, learning from adversity, and continuing to move forward even when life feels uncertain. About Lovell Casiero Lovell Casiero is an inspirational speaker, executive coach, author, entrepreneur, and host of Unshakable with Lovell Casiero. Her career spans hospitality leadership, ministry, coaching, consulting, and personal empowerment. Lovell began her hospitality journey as a sales administrator and rose into senior commercial strategy leadership roles, including executive roles with Crescent Hotels & Resorts and PM Hotel Group. She also spent a decade leading her family’s television ministry, helping expand it from local broadcasts to a broader presence on major cable networks. Lovell is the author of Lead Like a Girl, a book focused on authentic leadership, resilience, empowerment, intuition, and the strengths women bring to leadership. Her work today helps leaders and individuals build confidence, lead authentically, overcome adversity, and move forward with purpose. Connect with Lovell Casiero Website: https://lovellcasiero.com/ Podcast: Unshakable with Lovell Casiero Book: Lead Like a Girl LinkedIn: https://www.linkedin.com/in/lovellcasiero/YouTube: https://www.youtube.com/channel/UCkCvZKCnMA-3waocwkgJDuw Connect with Sara Murray Website: https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ Click here to view the episode transcript.

    Becoming Unshakable in Leadership and Life with Lovell Casiero

  7. Jul 7

    How to Stand Out in Business by Doing What Most People Don’t with Bart Berkey

    Bart Berkey joins Sara Murray to share how small acts of kindness, gratitude, service, and human connection can help us stand out in business, create better client experiences, and do what most people don’t. What does it really take to stand out in business? In this episode of Prospecting On Purpose®, Sara Murray sits down with Bart Berkey, CEO and founder of Most People Don’t, international keynote speaker, podcast host, bestselling author, and former global sales leader at The Ritz-Carlton. Bart shares why the actions most people avoid, like following up, showing appreciation, expressing gratitude, being kind, and creating meaningful human moments, are often the very things that differentiate us in business and in life. Together, Sara and Bart explore how to stay positive in uncertain times, shift from a survival mindset to a contribution mindset, and look for opportunities to create more goodness in everyday interactions. They also discuss how Bart’s hospitality background shaped his approach to service, sales, luxury, and customer experience. Bart explains why buyers do not want to feel processed. They want to feel cared for. Click here to watch a video of this episode. In this episode, you’ll learn: • Why doing what most people don’t can help you stand out• How small acts of kindness and gratitude create real impact• Why mindset matters during uncertainty and difficult seasons• How to choose “terrific” instead of “terrible”• Why positive strolling can help replace doom scrolling• How service and contribution can shift your perspective• Why AI should support human connection, not replace it• How to recover when you make a mistake with a client• What luxury service really means from the buyer’s perspective• Why buyers want to feel cared for, not processed• How to move from transactional selling to transformational experiences• Why human connection is still one of the strongest differentiators in business Bart also shares stories from his Ritz-Carlton career, including how the pressure to be perfect can sometimes get in the way of simply being human. This conversation is a reminder that standing out does not always require a grand gesture. Sometimes it starts with returning the shopping cart, writing the thank-you note, holding the door, leaving the review, making the call, or doing the small thing most people don’t. About Bart Berkey Bart Berkey is the CEO and founder of Most People Don’t. He is an international keynote speaker, podcast host, bestselling author, and former hospitality executive who inspires individuals and organizations to take the actions that most people avoid. A Penn State University graduate, Bart spent more than 30 years in global leadership roles in hospitality, including 16 years as Global Director of Sales for The Ritz-Carlton, where he helped generate nearly $1 billion in revenue. Today, Bart is known for his engaging keynotes and his message that extraordinary results often come from doing the simple, meaningful things that most people don’t. Connect with Bart Berkey Website: https://mostpeopledont.com/ Podcast: https://podcasts.apple.com/us/podcast/most-people-dont-but-you-do/id1556134592LinkedIn: https://www.linkedin.com/in/bartberkey/ Connect with Sara Murray Website: https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/  Click here to view the episode transcript. 00:00 Show Intro 00:34 Meet Bart Berkey 01:46 What Most Avoid 02:22 Small Acts Matter 04:19 Uncertainty Mindset 05:23 Terrible Or Terrific 08:54 Show Me Good 12:41 Control And Kindness 17:22 Joy And Abundance 20:04 Sales And AI Shift 21:22 Using AI Wisely 22:39 Marblism Email Assist 24:20 AI With Human Touch 24:55 Owning Mistakes Gracefully 26:10 Ritz Carlton Perfection Trap 29:57 Luxury Without The Stiffness 30:53 Notice Anticipate Overdeliver 34:57 Free Ways To Lift Others 38:08 What Defines Luxury Brands 40:06 Humanality In Sales 42:42 Where To Find Bart 44:10 Final Wrap And Reviews

    How to Stand Out in Business by Doing What Most People Don’t with Bart Berkey

  8. Jun 30

    How to Navigate Uncertainty in Work and Life with TEDx Speaker Jordana Cole

    What do you do when the plan changes, a conversation goes off script, or you simply do not know what comes next? In this episode of Prospecting On Purpose®, Sara Murray sits down with leadership coach, organizational consultant, applied improviser, and TEDx speaker Jordana Cole to explore how the principles of improvisation can help us navigate uncertainty with greater confidence at work and in life. Jordana is the founder of Ignited and the co-founder and Chief Product & Research Officer at Shiftwell.ai. She holds a Master’s in Applied Positive Psychology from the University of Pennsylvania and is a Professional Certified Coach through the International Coaching Federation. Her TEDx talk, “What to Do When You Don’t Know What’s Next,” has reached more than 300,000 viewers. Jordana explains that improvisation is not simply about being funny or thinking quickly. It is an ability we already use every day as we respond to unexpected situations, collaborate with others, influence decisions, and move forward without having all the answers. Together, Sara and Jordana discuss how these principles apply to sales conversations, leadership, teamwork, difficult client interactions, personal growth, and everyday life. In this episode, you’ll learn: • Why you are already an improviser• How to play to the situation you are actually in• Why rigid scripts can prevent genuine connection• How to stay present when a conversation takes an unexpected turn• How to respond rather than react during difficult moments• Why co-creation matters in sales, leadership, and relationships• How to learn from mistakes without replaying them endlessly• Why recognizing what went well is essential for growth• How focusing on your strengths can improve confidence and performance• Why play, joy, and humor help us become more creative and adaptable• How to navigate uncertainty without needing to have every answer Jordana also shares three boosts for recharging your inner improviser: Play to the scene you are in, not the one you want to be in.Make your memory short and your learning lasting.Co-create with strength instead of fixing weakness alone.She also shares a bonus reminder: give yourself permission to play. This conversation offers practical, research-informed tools for anyone who wants to become more present, resilient, creative, and effective when work or life does not go according to plan. Connect with Jordana Cole Website: https://ignitedbyjordana.com/ Shiftwell.ai: https://www.shiftwell.ai/ LinkedIn: https://www.linkedin.com/in/jordana-cole-mapp-pcc-a8445a8/ Watch Jordana’s TEDx talk, “What to Do When You Don’t Know What’s Next” Connect with Sara Murray Website: https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/

    How to Navigate Uncertainty in Work and Life with TEDx Speaker Jordana Cole
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Prospecting on Purpose is Forbes meets Saturday Night Live - it’s *the* show for everything prospecting, sales, business, and mindset. As business grows more complex, the biggest opportunities emerge when we learn beyond our own industries. From hospitality and design to technology and travel, this is where professionals come together to exchange ideas, uncover new perspectives, and prospect for business with creativity, authenticity, and intention. Hosted by Sara Murray, a heart-centric sales champion, each episode helps you raise both your vibes and your game. Sara's playbook is simple - ABAV: Always Be Adding Value. Embrace your authentic self, lean into your unique strengths, and sell the outcome instead of the product or service. Join Sara each week as she sits down with world-class thought leaders to unpack today's business strategies, mindset shifts, and relationship-driven approaches to growth, giving you practical ideas you can put into action right away. Connect with Sara: www.saramurray.com IG: @saramurraysales LinkedIn: www.linkedin.com/in/saramurraysales/

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