GCNC World View: The Global Cannabis Business Podcast

GCNC
  • 5.0 (1)
  • Business
  • Updated Biweekly

Stories about the people, businesses, and countries changing the global cannabis footprint. Join us for each episode as we talk to executives and people influencing the decisions worldwide, making the cannabis industry possible.

  1. Apr 28

    GCNC WorldView: Boveda Launches Vivi Rebrand

    How do you evolve an industry icon? In this episode of GCNC WorldView, we go behind the scenes with Emily Standbrook and Kate Holste to explore the strategic transformation of Boveda’s cannabis line into its new identity: Vivi. In this episode: -- Sales & Marketing Handshake: A rebrand lives or dies by the alignment of these two departments. TK and YK explain how they bridged the gap between creative vision and bottom-line reality to ensure Vivi hit the shelves with momentum. -- Re-Education: Strategies for pivoting a loyal audience toward a new brand identity without losing legacy trust. -- Global Playbooks: Navigating the complexities of brand presence across diverse international markets and shifting regulations.

    30 min

  2. Feb 11

    Cannabis By The Numbers: What Progress Is Cannabis Making... And What Are We Doing About It?

    Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this final episode, the trio have a frank and insightful discussion about the current US and international cannabis markets, pondering what rescheduling means, and what the knock on effects will be.Tune in to hear more about: How regulators need to step upThe challenges facing US cannabis operators in a national and international marketplace Why some operators are discussing acquisition ahead of reschedulingStandardisation and quality control#podcast #cannabis #business #economics #finance #hemp

    35 min
  3. Cannabis By The Numbers: Banking Risk and Compliance

    12/16/2025

    Cannabis By The Numbers: Banking Risk and Compliance

    Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this episode, Chris Day, co-founder, GCNC, Beau Whitney from Whitney Economics, and Rachel Wright from Verdant Strategies dive into a lively discussion surrounding how different stakeholders perceive risk – and what that means for your cannabusiness. Tune in to hear more about: - Bankers vs. investors vs. operators: risk perspectives- The role of compliance, reporting, and perception- The shrinking pool of cannabis-friendly financial institutions- Building a risk-ready business in a high-stakes environment #podcast #cannabis #business #economics #finance #hemp

    40 min
  4. Cannabis By The Numbers: Business Breakdown: Delinquency, Decline, and What to Do About It

    12/09/2025

    Cannabis By The Numbers: Business Breakdown: Delinquency, Decline, and What to Do About It

    It’s tough times for many out there; but for those working in cannabis, the challenges can feel magnified.In this episode, Beau, Rachel, and Chris discuss ways to mitigate what seems to be an accounts receivable crisis in this nascent industry and how to avoid collapse through better fundamentals. Tune in to hear more about: Economic trends: declining licenses, increasing closuresRachel’s turnaround strategies and governance auditsFoundational business practices that prevent litigationA survival guide for cannabis operators under pressure#podcast #cannabis #business #economics #finance #hemp

    33 min
  5. Cannabis By The Numbers: Hemp and Cannabis - A one plant solution?

    11/25/2025

    Cannabis By The Numbers: Hemp and Cannabis - A one plant solution?

    Amid all of the noise around the U.S.’ intoxicating hemp ban, in this episode of Cannabis By The Numbers, Chris, Rachel, and Beau, explore industrial hemp’s economic promise and political neglect, and ask: how does that affect scalability?They discuss:- Global hemp supply chains - Opportunities in Europe, South America, Africa, and the U.S.- The USDA’s data gap- What’s holding back investment and adoption?- Reframing sectors as a scalable, high-impact commodity. Tune in to find out more!#podcast #cannabis #business #economics #finance #hemp

    30 min
  6. Cannabis By The Numbers: Diversification, Products, Retail, and Cannabinoids. What’s next?

    11/18/2025

    Cannabis By The Numbers: Diversification, Products, Retail, and Cannabinoids. What’s next?

    Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.This week we’ll be examining the economic and business implications of cannabinoid regulation, including: - State-level bans and their ripple effects- Survey data on cannabinoid impact- How entrepreneurs can pivot in fragmented policy environments- Spotlighting emerging cannabinoids and market volatility#podcast #cannabis #business #economics #finance #hemp

    28 min
  7. Cannabis By The Numbers: Total Addressable Market – Opportunity or Illusion?

    11/11/2025

    Cannabis By The Numbers: Total Addressable Market – Opportunity or Illusion?

    Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.In this episode ‘Total Addressable Market – Opportunity or Illusion?’, we’re joined by Mike Goral, partner, Verdant Strategies,we’ll be deep diving into understanding and applying TAM in cannabis businesses.- How to build TAM models (such as Whitney Economics’ beverage report)- Why global companies (alcohol, tobacco, pharma) are paying attention- How this is actually useful to businesses. - The disconnect between macro TAM and local market viabilityThink of this episode as a guide for operators and investors on reading TAM correctly.#podcast #cannabis #business #economics #finance #hemp

    25 min
  8. Cannabis By The Numbers – Dirty Data, Bad Decisions: Why Clean Inputs Matter

    11/04/2025

    Cannabis By The Numbers – Dirty Data, Bad Decisions: Why Clean Inputs Matter

    Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies. In this series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies. In this first episode 'Dirty Data, Bad Decisions: Why Clean Inputs Matter', the trio discuss how poor data practices plague the cannabis industry, including: - What “clean data” means in both market analysis and day to day business decisions- Common mistakes for example in POS/ERP setups or foundational pitch decks- Why dashboards, KPIs, and economic modeling fail without data hygiene- Who is making smart data backed decisions and how are they getting results If you’re serious about succeeding in the business of cannabis, don’t miss this… #podcast #cannabis #business #economics #finance #hempindustry

    39 min
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Stories about the people, businesses, and countries changing the global cannabis footprint. Join us for each episode as we talk to executives and people influencing the decisions worldwide, making the cannabis industry possible.

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