FirstWoman Success Stories from Professional Women

Mel Stanley

Hello and welcome to Success Stories from Professional Women a new twist on last years series This year it's less about me and will feature monthly guest appearances from women who are leaders in their field and have achieved success on their terms. They will share their career stories, their individual challenges and how they overcame them so other women, especially the next generation of female leaders can benefit from their deep and valuable experience I’m Mel Stanley, Personal Brand Strategist & CMO You can find links to my website & FREE content at https://linktr.ee/firstwoman.co.uk

  1. 12/06/2023

    My own tips and strategies for building a business from scratch!

    When I started FirstWoman in September 2019 my initial offer was half-day face-to-face workshops. Covid and lockdown put pay to those. At the time I considered it a disaster for my fledgling enterprise but it turned out to be anything but, allowing me to expand my virtual offer globally and make a host of new friends, (some of whom I still haven't met 'in the flesh') Since 2019 I've coached over 100 women created 3 online courses a YouTube channel this podcast had articles published run masterclasses for groups spoken at events and guested on podcasts hosted webinars and LinkedIn lives Therefore it seems appropriate to use the last podcast of the year to summarise my own strategies and tips for success in 2 shorter podcast episodes This first part is about how I developed FirstWoman into a successful coaching practice that has made a real impact These are my personal learnings and tips Back yourself and don't forget why you are doing what you're doing Get clear on your offer first and foremost, know your audience inside out Sell the solution, not the product Find your audience and hang out with them Don't obsess about vanity metrics. A small engaged audience is more productive than a large disengaged one Invest in your Personal Brand first before spending money on a flashy website There's something in here for every business woman whether considering making the break, starting out, or scaling up!

    13 min

About

Hello and welcome to Success Stories from Professional Women a new twist on last years series This year it's less about me and will feature monthly guest appearances from women who are leaders in their field and have achieved success on their terms. They will share their career stories, their individual challenges and how they overcame them so other women, especially the next generation of female leaders can benefit from their deep and valuable experience I’m Mel Stanley, Personal Brand Strategist & CMO You can find links to my website & FREE content at https://linktr.ee/firstwoman.co.uk