Kusa Cast

Graeme Watson
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  • PLACES & TRAVEL

KUSA CAST: Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson. Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles. Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era. ABOUT THE HOST:  Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa. His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe. Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector. With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses. Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com. Hosted on Acast. See acast.com/privacy for more information.

  1. 10/15/2025

    Nomads, Networks & New Tech: Danny Waine from Travel Nomads

    Recorded in March of 2025, on this episode of Kusa Cast host Graeme Watson sits down with Danny Waine, the founder of Travel Nomads and a seasoned leader in the travel industry. Danny shares his journey, reflecting on how his childhood passion for travel led him through a diverse career spanning commercial roles, tour operations, and sales both in the UK and internationally. He recounts the challenges and rewards of joining ABTA as Head of Memberships at the onset of the pandemic, a period that ultimately inspired him to launch Travel Nomads in early 2025—a consultancy dedicated to supporting travel entrepreneurs and businesses of all sizes. Danny describes Travel Nomads as a flexible, collaborative platform, working with tech companies, travel agencies, and tour operators on projects that range from travel training to integrating new AI technologies. He emphasises the importance of embracing a digital nomad lifestyle, highlighting how remote work and global connectivity have transformed the way travel professionals operate. The conversation shifts to Danny’s role as Vice Chair of the Institute of Travel and Tourism (ITT), an organisation dedicated to raising professional standards and nurturing new talent in the sector. Danny outlines the value of ITT’s events, including their flagship annual conference, networking opportunities, and the successful Future You program, which connects students and graduates with industry leaders at major gatherings like the World Travel Market. Technology, particularly AI, emerges as a major theme in the discussion. Danny notes that while AI brings both opportunities and concerns—such as automating certain tasks or changing traditional roles—it also offers powerful tools for improving customer service and business operations. He describes how some of the companies he works with use AI to transcribe and analyse phone calls, providing agents with instant feedback and actionable insights. Trade shows and networking remain central to Danny’s philosophy. Despite the rise of virtual meetings, he believes that in-person events are irreplaceable for building genuine relationships and accessing new opportunities. The ITT lounge at World Travel Market is highlighted as a hub for both formal meetings and informal catch-ups, reinforcing the importance of face-to-face interaction in a digital age. To get in touch with Danny to learn more, email him at danny@travelnomads.co.uk. Hosted on Acast. See acast.com/privacy for more information.

    26 min

  2. 03/29/2025

    Beyond The Labels: Gabrielle Claiborne on Transforming Travel Through Acceptance and Inclusion

    In this episode of Kusa Cast, host Graeme Watson welcomes Gabrielle Claiborne, founder and CEO of Transformation Journeys Worldwide, to discuss diversity, equity, and inclusion (DEI) in the global travel industry. Gabrielle shares her powerful personal journey of authenticity and how it inspired her mission to foster inclusive cultures across various sectors, including tourism. Throughout the conversation, Gabrielle emphasises the importance of acceptance, understanding, and creating equitable environments before diversity can truly thrive. She addresses common misconceptions around DEI. Gabrielle also confronts challenging topics such as restroom accessibility, transgender athletes in sports, and the political rhetoric surrounding DEI. She encourages listeners to lean into discomfort, engage in open dialogue, and recognise the strength in our differences. Ultimately, this episode underscores the significance of empathy, respect, and acceptance in building a more inclusive and welcoming travel industry for everyone. Are you interested in getting in touch with Gabrielle to see how she can help you? Contact her at gabrielle@transformationjourneysww.com. Hosted on Acast. See acast.com/privacy for more information.

    48 min

  3. 12/04/2024

    A Journey with the CEO of Travel Counsellors, Steve Byrne

    In this episode of Kusa Cast, host Graeme Watson sits down with Steve Byrne, CEO of Travel Counsellors, to discuss the company's remarkable achievement of reaching £1 billion in revenue and their vision for the future. With over 20 years at the company, Steve shares the journey of how Travel Counsellors has grown into a community of 2,000+ travel entrepreneurs while maintaining its core values of personalised service and human connection. Key highlights include: The evolution of Travel Counsellors over its 30-year historyInsights from their recent record-breaking conferenceLessons learned from the COVID-19 pandemic and its impact on the travel industryThe power of community and resilience in challenging timesThe balance between high-tech solutions and human touch in modern travel consultingTheir ambitious plans to double the company's size in the next 5-10 years Whether you're a travel industry professional or simply interested in entrepreneurship and business leadership, this conversation offers valuable perspectives on building a successful, values-driven organisation in the travel sector.  Join us for an engaging discussion about the past, present, and future of one of travel's most respected brands. Hosted on Acast. See acast.com/privacy for more information.

    30 min

  4. 11/13/2024

    Reimagining African Travel: ATTA's Kgomotso Ramothea on Tourism's Next Frontier

    In this episode of Kusa Cast, host Graeme Watson sits down with Kgomotso Ramothea, CEO of Memberships at ATTA (African Travel and Tourism Association). After an impressive tenure at South African Tourism where she served as Acting Head and Marketing Communications Manager for the UK and Ireland markets, Kgomotso brings fresh perspectives to her new role at ATTA. Kgomotso shares her vision for ATTA memberships, comparing it to a gym membership - it's all about active participation and making the most of available resources. Just two months into her role, she's already implementing a "listening roadshow," engaging with members to understand their needs and expectations. The conversation delves into her extensive experience at South African Tourism, where she was instrumental in analysing market trends, driving tourist arrivals, and developing strategic marketing campaigns. She discusses her approach to understanding travel trends, particularly highlighting the growing importance of multi-generational travel and how past data can inform future strategies. Drawing from her experience working across European markets, Kgomotso offers valuable insights into market analysis, tourism growth strategies, and the importance of delivering the right message to the right audience at the right time. Key Topics: ATTA's membership value propositionTourism market trends and analysisStrategic marketing in tourismMulti-generational travel insightsUK and Irish tourism marketsAfrican tourism development Whether you're a tourism professional, marketing specialist, or interested in African travel market dynamics, this episode offers valuable insights into the evolving landscape of African tourism. For more information and to get in touch with Kgomotso directly, you can reach out at kgomotso@atta.travel. Hosted on Acast. See acast.com/privacy for more information.

    38 min

  5. 10/17/2024

    Charting New Horizons: TTG CEO Dan Pearce's Vision for Smarter, Better, Fairer Travel

    In this episode of Kusa Cast, host Graeme Watson sits down with Dan Pearce, CEO of TTG Media, for an insightful journey through the world of travel journalism and industry resilience. Dan shares his fascinating career path, from aspiring actor to English teacher in Italy, before finding his true calling in journalism. His story of acquiring TTG and steering it through the tumultuous waters of the COVID-19 pandemic is both inspiring and enlightening. Listeners will be intrigued by Dan's perspectives on: The enduring value of travel agents in the digital ageTTG's evolution and commitment to promoting "smarter, better, fairer travel"The importance of accessibility and inclusivity in the travel industry Dan's reflections on resilience and risk-taking post-COVID offer valuable insights for anyone in the travel industry or beyond. His passion for connecting people and fostering human relationships in the travel sector shines through, making this episode a must-listen for travel enthusiasts, industry professionals, and anyone interested in the future of travel media. Tune in for an engaging conversation that blends personal anecdotes, industry expertise, and forward-thinking insights on the ever-evolving world of travel. For more information, log onto www.ttgmedia.com. Hosted on Acast. See acast.com/privacy for more information.

    38 min

  6. 06/18/2024

    Uniting Africa's Tourism: A Conversation with Jillian Blackbeard of Africa's Eden

    In this episode of Kusa Cast, host Graeme Watson interviews Jillian Blackbeard, the CEO and founder of Africa's Eden. Jillian is based in Gaborone and has an extensive background in tourism, having worked for Peermont Hotels, Botswana Tourism, and as the Africa director for the World Travel and Tourism Council. She founded Africa's Eden with the vision of improving destination marketing by focusing on the needs of travellers and promoting regional collaboration. Africa's Eden was established in early 2020 with the aim of improving regional tourism marketing. The organisation was created to address the lack of consumer-focused marketing and the need for regional collaboration in Southern Africa. Despite the challenges posed by the COVID-19 pandemic, Africa's Eden has grown from 15 members to over 400. The pandemic provided an opportunity for the tourism industry to reassess and collaborate more effectively. Africa's Eden held its first major conference in February 2022, which was a significant success despite initial uncertainties about border openings. The event highlighted the industry's resilience and the importance of face-to-face interactions. Jillian emphasised the need to break down silos within the tourism industry, including those between regions, business practices, and sectors such as aviation and tourism. Collaboration across these areas is essential for sustainable growth and development. Africa's Eden aims to expand its reach by including new countries like Mozambique, Malawi, and Angola. The organisation continues to promote in-destination events to provide immersive experiences and foster deeper relationships between buyers and the destinations. Tune in to hear Jillian Blackbeard share her insights on the importance of regional collaboration, sustainable tourism, and the evolving landscape of the travel industry. For more information on Africa's Eden, log onto https://africaseden.travel. Hosted on Acast. See acast.com/privacy for more information.

    57 min

  7. 06/10/2024

    Tshifhiwa Tshivhengwa: Navigating Tourism's New Era - Insights from the CEO of the TBCSA

    In this episode of Kusa Cast, host Graeme Watson sits down with Tshifhiwa Tshivhengwa, the CEO of the Tourism Business Council of South Africa (TBCSA). Tshifhiwa shares his extensive journey in the tourism industry, from his studies at the University of Johannesburg to his diverse roles in travel marketing and tourism management across the globe, including stints in Los Angeles and New York. The discussion delves into the significant changes in the tourism industry over the past 25 years, highlighting the pivotal role of technology and the rise of small and medium-sized enterprises (SMMEs). Tshifhiwa reflects on the industry's response to the COVID-19 pandemic, detailing the collaborative efforts between the industry and government to develop safety protocols and support measures like the UIF TERS program. Listeners will gain insights into the challenges faced by the tourism sector during the pandemic, including disputes over cancellations and the complexities of business interruption insurance. Tshifhiwa also discusses the ongoing efforts to streamline visa processes and the importance of balancing domestic and international tourism. Looking ahead, Tshifhiwa expresses optimism about the recovery of the tourism industry, emphasising the potential of unlocking key markets like China and India and the anticipated growth in investments and travel activities. Join us for an engaging conversation that sheds light on the resilience and future prospects of the tourism industry in South Africa. Hosted on Acast. See acast.com/privacy for more information.

    45 min

  8. 06/04/2024

    Revitalising Southern Africa's MICE Industry: An Insider's Perspective with Brad Glenn

    In this episode of Kusa Cast, we have a conversation with Brad Glenn, Managing Director of The Inside Edge, a DMC specialising in incentives in South Africa. Hosted by Graeme Watson, the episode delves into the MICE (Meetings, Incentives, Conferences, and Events) industry in Southern Africa. Brad shared his journey from working in the hotel industry, including stints at Sun International and Southern Sun, to leading The Inside Edge. He highlighted the impact of the COVID-19 pandemic, describing it as a brutal period that necessitated a complete business reinvention. Despite the challenges, Brad noted positive outcomes such as remote working, cost savings, and improved quality of life for employees. The conversation also touched on the increased emphasis on responsible and sustainable tourism. Brad emphasised the importance of authenticity in sustainable practices and shared examples of incentive programs that include conservation efforts, such as marine research and rhino conservation. Regarding the recovery of the MICE industry, Brad observed that while the market has rebounded, client expectations have shifted towards experiences in nature and wilderness areas. He highlighted the unique selling points of Southern Africa, including safaris, Cape Town, the Garden Route, and the Kalahari, which offer open spaces and outdoor dining. Brad also discussed the challenges posed by bureaucratic obstacles, such as visa requirements, which can hinder the smooth execution of incentive programs. He stressed the importance of making it easier for clients to access and enjoy South Africa's offerings. The episode concluded with Brad expressing his excitement about new developments and the potential for increased tourism and economic benefits. He encouraged listeners to consider South Africa for their next incentive or conference, citing the country's diverse experiences and warm hospitality. For those interested in contacting Brad Glenn for more information or to plan an incentive program, he can be reached at bradg@ie.co.za. Hosted on Acast. See acast.com/privacy for more information.

    37 min
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About

KUSA CAST: Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson. Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles. Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era. ABOUT THE HOST:  Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa. His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe. Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector. With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses. Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Graeme Watson
  • Years Active
    2023 - 2025
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © Graeme Watson
  • Show Website
    Kusa Cast