The Broad Concept Podcast

by Ella
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  • Society & Culture
  • Updated Biweekly

TBCP is a platform looking to journey and move with an audience interested in the circular economy agenda. Sustainability form the core of TBCP. We purpose to learn and be teachable.

  1. Sep 21

    Ssn4 Ep6 - Healthcare meets Sustainability through the lens of M.P. Shah Hospital

    Is climate change a healthcare crisis, or is it leading to one? And how does a hospital built to save lives end up as one of the world's bigger carbon emitters?In this ep., Ella sits down with Dr. Toseef Din, CEO of M.P. Shah Hospital, to break down what "green medicine" actually looks like. Dr. Din shares how a walk in Karura Forest sparked Green365, how M.P. Shah became the first hospital in Africa to receive the Healthcare Sustainability Certification from JCI and the Geneva Sustainability Centre, and so much more.In this episode:✅ Why sustainability is not just planting trees✅ How biophilic design helps patients heal✅ Green dialysis, green operating theatres and the road ahead✅ Whether green initiatives save hospitals money✅ How to pitch a green project to a board that only sees the costThis podcast answers three simple questions:1️⃣ How does this affect you?2️⃣ What power do you actually have to make things better?3️⃣ How can we influence the systems around us to step up?👤 ABOUT THE GUEST Dr. Din is the CEO of M.P. Shah Hospital, with over two decades of experience shaping Kenya's health sector. She is an accountant by profession (ACCA, CPA, Master's in Finance) and is currently pursuing her doctorate in environmental sustainability. She serves on the Governing Council of the International Hospital Federation and the United Nations Global Compact, and has sat on two Presidential Taskforces (National Disasters and Human Resources for Health).🏆 A FEW OF HER RECOGNITIONS• Top CEO of the Year by Women on Boards Network - 2024• Member of the IHF Governing Council - 2024• Appointed by H.E. President Hon. Dr. William Ruto Member of the National Steering Committee on Disaster Response - May 2024• Recognized as One of the 50 Most Influential CEOs in Kenya (2024) 🔗 LINKS & RESOURCESConnect with Dr. Din here:M.P. Shah Hospital - https://mpshahhosp.org/Dr. Din on LinkedIn - https://www.linkedin.com/in/toseef-din-msc-fcca-cpa-k-bsc-3b88a735/Prof. Attiya Waris - https://www.linkedin.com/in/attiya-waris-877b6b20/Connect with us on the pod socials:Instagram - https://www.instagram.com/thebroadconceptpodcast/TikTok - https://www.tiktok.com/@thebroadconceptpodcastLinkedIn - https://www.linkedin.com/company/the-broad-concept-podcast/Facebook - https://www.facebook.com/profile.php?id=61590229029684#Other Podcast platforms:Spotify - https://open.spotify.com/episode/2HuVkMn410pYUQp0kN1Eqq?si=-PtpwYNuT1Oauv33Ekn4SQApple Podcasts - https://podcasts.apple.com/us/podcast/ssn4-ep4-agriculture-meets-tech/id1664774807?i=1000783995681Join our newsletter inner circle - https://the-broad-concept-podcast.kit.com/b4effb1041For inquiries, collaborations or guest suggestions:thebroadconceptgroup@gmail.comPARTNERS1. Official Season 4 Location shooting partner - https://www.instagram.com/dusitprincessnairobi/?hl=en2. Videography & Photography - Autofocus Entertainment Ltd - https://www.instagram.com/autofocusentEnjoyed this episode? Subscribe so you don't miss what's next - and share this with anyone who needs to hear it.

  2. Jun 18

    Ssn4 Ep5 - Why Context is Everything in Sustainability

    Sustainability frameworks built in the Global North rarely survive contact with a Nairobi matatu stage, a half-acre coffee farm, or an MSME just trying to keep the lights on. So what happens when you try to make "sustainable" actually work for African businesses?On this episode, Ella sits down with Luke Hayman, Founder and Executive Director of Sustainable Africa (formerly Sustainable Kenya) - a Nairobi-based platform building sustainability data infrastructure that translates global frameworks into tools that actually fit African business realities. Luke works at the intersection of sustainability, technology, and green finance, helping businesses and institutions respond to rising regulatory and market pressure without losing the local context.We get into why 600+ global sustainability frameworks miss the point in informal economies, how AI is quietly powering everything from coffee traceability to Swahili-language assessments, what "ESG theatre" really looks like, and why margins - not motivation - are the real barrier for businesses trying to do the right thing.🎧 In this episode:- Why Western sustainability frameworks don't translate to African MSMEs- The Nairobi Coffee Exchange & untangling a siloed value chain- Using AI for document verification, voice notes & Swahili assessments- Spotting "ESG theatre" as an everyday consumer- Inside the Sustainable Africa (previously, Sustainable Kenya) business directory - what it takes to get listed- Why sustainability needs to sit inside every job, not just a "sustainability officer"- Building green career pathways for Kenya's youthDuring the recording of this ep, they were Sustainable Kenya. Now, they are Sustainable Africa, which speaks to the immense growth, and trajectory of their impact, not only in Kenya, but all over Africa! Congratulations Luke and team!Connect with Luke here:Sustainable Africa website: https://sustainable-africa.com/Sustainable Africa on Instagram: https://www.instagram.com/sustainable_kenya_africa/Sustainable Africa on LinkedIn: https://www.linkedin.com/company/sustainable-africa-ltd/posts/Luke on LinkedIn: https://www.linkedin.com/in/lukehayman/Connect with us on the pod socials:Instagram - https://www.instagram.com/thebroadconceptpodcast/TikTok - https://www.tiktok.com/@thebroadconceptpodcastLinkedIn - https://www.linkedin.com/company/the-broad-concept-podcast/Facebook - https://www.facebook.com/profile.php?id=61590229029684#Other Podcast platforms:Spotify - https://open.spotify.com/episode/2HuVkMn410pYUQp0kN1Eqq?si=-PtpwYNuT1Oauv33Ekn4SQApple Podcasts - https://podcasts.apple.com/us/podcast/ssn4-ep4-agriculture-meets-tech/id1664774807?i=1000783995681Join our newsletter inner circle - https://the-broad-concept-podcast.kit.com/b4effb1041For inquiries, collaborations or guest suggestions:thebroadconceptgroup@gmail.comPARTNERS1. Official Season 4 Location shooting partner - https://www.instagram.com/dusitprincessnairobi/?hl=en2. Videography & Photography - Autofocus Entertainment Ltd - https://www.instagram.com/autofocusentEnjoyed this episode? Subscribe so you don't miss what's next - and share this with anyone who needs to hear it.

  3. May 14

    Ssn4 Ep4 - Agriculture meets Tech

    In this episode, I'm joined by Elizabeth Mwashuma - a technology and innovation leader with 15+ years of experience building digital solutions across Africa. She's the founder and CEO of Good Partners, the company behind AgriScan AI, an AI-powered platform helping smallholder farmers diagnose crop diseases, monitor farm performance, track carbon emissions, and connect to markets.Oh, and she's currently doing a Master's in Data Science/AI AND a PhD in Information Systems. At the same time. No, we don't know how either.PS - She already holds a Bachelor of Science in Computer Studies, a Master of Science in Applied Computing.We talk about:🌱 The personal story that led to building AgriScan AI📱 Busting the myth that rural farmers don't have smartphones🤖 Why they avoided even saying the word "AI" to farmers at first🌍 Carbon tracking, climate intelligence, and awareness-building💰 Pricing, commercialization, and who's missing from the partner table🔐 Where the ethical line is when it comes to AI and farmer data🏙️ Urban congestion and the systemic barrier she's passing to our next guest

  4. Apr 8

    Ssn4 Ep3 - Circularity: The Battle for Lake Naivasha

    What if the solution to plastic pollution was literally floating on a lake near you? 🌿We sat down with Joseph Nguthiru - UN Young Champion of the Earth, Obama Leader, 40 Under 40 Africa, and founder of HyaPak - a Kenyan startup turning one of the world's most invasive aquatic weeds into biodegradable packaging that feels, looks and performs like plastic. But that's just the beginning.From a failed DJ dream to winning global climate awards, Joe's story is one of purpose, grit, and seeing opportunities where others see problems. We get into the science behind HyaPak, the communities whose livelihoods are being transformed at Lake Naivasha, greenwashing, and how AI is being used to snitch on illegal loggers in Kenyan forests. 👀🌳This one is equal parts inspiring, educational and genuinely fun. Whether you care about the planet, about African innovation, or you're a young person figuring out where to start, this episode is for you.Here's how 5hrs trapped in a weed Changed Kenya's climate future!Connect with Joe here:Website: https://www.josephnguthiru.comLinkedIn: https://www.linkedin.com/in/josephnguthiruFacebook: https://facebook.com/nguthirujoseX (Twitter): https://twitter.com/_nguthiruInstagram: https://instagram.com/_nguthiruThreads: https://www.threads.net/@_nguthiruConnect with us on socials:Instagram - https://www.instagram.com/thebroadconceptpodcast/TikTok - https://www.tiktok.com/@thebroadconceptpodcastLinkedIn - https://www.linkedin.com/company/the-broad-concept-podcast/Facebook - https://www.facebook.com/61590229029684/Other Podcast platforms:YouTube: https://youtu.be/_e_XE1eUtYEApple Podcasts - https://podcasts.apple.com/us/podcast...Join our newsletter inner circle - https://the-broad-concept-podcast.kit.com/b4effb1041For inquiries, collaborations or guest suggestions:thebroadconceptgroup@gmail.comPARTNERS1. Official Season 4 Location shooting partner - Dusit Princess Hotel Residences Nairobi - https://www.instagram.com/dusitprince...2. Videography & Photography - Autofocus Entertainment Ltd - https://www.instagram.com/autofocusentEnjoyed this episode? Subscribe so you don't miss what's next - and share this with anyone who needs to hear it.

  5. Mar 18

    Ssn4 Ep2 - Restoring Africa

    At the time or recording this conversation, the discussion was on 107 million trees. At the time of uploading this, there has been an additional 10M+ and it's not even been 2 months! EarthLungs are now at a staggering 118million trees! Begging the question, what does it take to plant 100M trees? In this episode, we sit down with Victor Mwanga, Founder and CEO of EarthLungs, one of Africa's most ambitious reforestation organisations, operating across Kenya, Tanzania, and Mozambique (with a few other new additions!). A logistician by training and environmentalist at heart, Victor's story begins not in a boardroom but on a piece of degraded land in rural Kenya, and a bamboo experiment that changed everything. We get into the model behind the numbers, how they turn illegal loggers and charcoal burners into forest custodians, and why they've deliberately stayed outside the carbon credit market. We also talk community and what it really means to restore a landscape when the people living on it have no alternative but to destroy it. This is a conversation about forests, livelihoods, bamboo, drones, mangroves, money, and the long game of giving Africa its lungs back. Watch & Subscribe on YT here: https://youtube.com/@thebroadconceptpodcast?si=sd0fF2uctvJGXNaJ Follow us on TikTok here: https://www.tiktok.com/@thebroadconceptpodcast Follow us on Instagram here: https://www.instagram.com/tbcpodcastke/ Follow us on LinkedIn here: https://www.linkedin.com/company/the-broad-concept-podcast/ Follow us on Facebook here: https://www.facebook.com/61590229029684/ Subscribe and watch on YouTube here: https://www.youtube.com/@thebroadconceptpodcast Join our inner circle Newsletter here: https://the-broad-concept-podcast.kit.com/b4effb1041 Follow Ella on Instagram here: https://www.instagram.com/ella_muthoni/ Follow Ella on LinkedIn here: https://www.linkedin.com/in/jemmimah-ella-waigi-mprsk-645504167/ Follow Victor on Instagram here: https://www.instagram.com/earthlungsofficial/ Check out more on EarthLungs here: https://earthlungs.org/ Partners Official location shooting partner: Dusit Princess Hotel Residences Nairobi Check them out here: https://www.dusit.com/dusitprincess-hotelresidencesnairobi/ Videography & photography: Autofocus Entertainment Ltd Check them out here: https://www.instagram.com/autofocusent

  6. Feb 11

    Ssn4 Ep1 - A Dive at UN Global Compact Network Kenya

    My guest today has spent over a decade doing something most people consider impossible - getting businesses to actually keep their promises. And for you in business, if your company has a sustainability report, chances are someone like my guest today is watching. Meet Judy Njino. The Executive Director of the UN Global Compact Network Kenya, where she works with over 1,000 companies to turn sustainability commitments into real action. Basically, she's one of the most influential voices on ethical business on this continent. Enjoy! Watch & Subscribe on YT here: https://youtube.com/@thebroadconceptpodcast?si=sd0fF2uctvJGXNaJ Follow us on TikTok here: https://www.tiktok.com/@thebroadconceptpodcast Follow us on Instagram here: https://www.instagram.com/tbcpodcastke/ Follow us on LinkedIn here: https://www.linkedin.com/company/the-broad-concept-podcast/ Follow us on Facebook here: https://www.facebook.com/61590229029684/ Subscribe and watch on YouTube here: https://www.youtube.com/@thebroadconceptpodcast Join our inner circle Newsletter here: https://the-broad-concept-podcast.kit.com/b4effb1041 Follow Ella on Instagram here: https://www.instagram.com/ella_muthoni/ Follow Ella on LinkedIn here: https://www.linkedin.com/in/jemmimah-ella-waigi-mprsk-645504167/ Follow Judy on LinkedIn here: https://www.linkedin.com/in/judy-njino/ Checkout UN-GCNK here: https://www.linkedin.com/company/global-compact-network-kenya/ Partners Official location shooting partner: Dusit Princess Hotel Residences Nairobi Check them out here: https://www.dusit.com/dusitprincess-hotelresidencesnairobi/ Videography & photography: Autofocus Entertainment Ltd Check them out here: https://www.instagram.com/autofocusent

  7. 11/12/2025

    Ssn3 Ep10 - Impact Investment

    The information shared here is for information purposes only and does not constitute any offer or solicitation to buy/ sell any financial product. In this ep, we chat with Priscilla Busulwa, an international lawyer specializing in investment funds. As General Counsel, and Head of iGravity Uganda, Priscilla leads cross-borderinvestment transactions across Africa, the Middle East, Asia, and LATAM bringing expertise in deal structuring, legal due diligence, negotiations, compliance, and stakeholder management. Priscilla has a Bachelors of Law from Queen Mary, University of London, a Masters of Law from BPP University Law School in the UK, and is a certified lawyer in the High Court of Uganda. Enjoy! Follow us on TikTok here: https://www.tiktok.com/@thebroadconceptpodcast Follow us on Instagram here: https://www.instagram.com/tbcpodcastke/ Follow us on LinkedIn here: https://www.linkedin.com/company/the-broad-concept-podcast/lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_page_posts_published%3B5419d850-c234-4425-8c84-ff3ed3338b3c Follow Ella on Instagram here: https://www.instagram.com/ella_muthoni/ Follow Ella on LinkedIn here: https://www.linkedin.com/in/jemmimah-ella-waigi-mprsk-645504167/ Follow Priscilla on LinkedIn here: https://www.linkedin.com/in/priscillabusulwa/ Follow Priscilla on Instagram here: https://www.instagram.com/priscilla.t.b/

  8. 10/16/2025

    Ssn 3 Ep 9 - Carbon Credits & Markets

    In this ep. we talk to Dennis Ngigi, Founder & CEO – Green Voyage An organization that bridges the gap to carbon neutrality by empowering African sustainability projects to thrive in global carbon markets. Dennis oversees that the platform connects verified carbon offset projects with international buyers, driving impactful climate action while delivering measurable social and economic benefits to communities. Enjoy! Follow us on TikTok here: https://www.tiktok.com/@thebroadconceptpodcast Follow us on Instagram here: https://www.instagram.com/tbcpodcastke/ Follow us on LinkedIn here: https://www.linkedin.com/company/the-broad-concept-podcast/?lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_page_posts_published%3B5419d850-c234-4425-8c84-ff3ed3338b3c Follow Ella on Instagram here: https://www.instagram.com/ella_muthoni/ Follow Ella on LinkedIn here: https://www.linkedin.com/in/jemmimah-ella-waigi-mprsk-645504167/ Follow Dennis on LinkedIn here: https://www.linkedin.com/in/wawerungigi/

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TBCP is a platform looking to journey and move with an audience interested in the circular economy agenda. Sustainability form the core of TBCP. We purpose to learn and be teachable.

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