If You Know You Know with Maren Crowley

Maren Crowley
  • 4.1 (24)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Seeking truth and getting real -- helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Maren invites listeners to explore and understand the complexities of making informed decisions that align with their values and beliefs. Read episode show notes transcripts on my website at marencrowley.com

  1. 17H AGO

    Growing Your Following Without Burning Out: What Actually Works

    Welcome to another episode of the If You Know, You Know podcast! Today I’m pulling back the curtain on one of the biggest myths in the online space: that you have to constantly be posting to grow your following and earn an income.  After years in content creation—and especially since becoming a mom—I learned that chasing growth at the expense of your presence just isn’t sustainable. In this episode, I share my journey of drawing boundaries, handling backlash from followers, and the mindset shifts that allowed me to create content with intention, not overwhelm.  I’m breaking down the difference between content that connects and content that burns you out, plus practical strategies for growing your audience (and your income) without being tethered to your phone 24/7. Whether you’re a seasoned creator, a newcomer to UGC, or just looking to reclaim your time and sanity, this episode is your permission to simplify. More on my website Episode Highlights My personal story of setting boundaries with my online presence after becoming a mom, and why I don’t share every detail of my life—or my children—onlineThe truth behind burnout: why posting more isn’t the solution and what actually works for growthThe importance of clear, relatable, and intentional content over forced, trendy, or copycat postsWhy follower count isn’t everything—brands want quality, authentic content, not vanity metrics3 Key Takeaways You Don’t Need to Document Everything: Growth doesn’t come from sharing every moment. Focus on what is truly worth posting—protect your presence and your precious off-time.Quality Over Quantity: Fewer, better posts that connect with your audience will take you further than daily, rushed, or trending content that doesn’t align with your brand.Be Consistently You—On and Offline: Your online voice and real-life self should match. Trust comes from authenticity, and both audiences and brands notice when you’re in alignment.In each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    22 min

  2. APR 28

    What a Niche Actually Is — And How to Find Yours Without Feeling Boxed In

    In this episode, I dive into what a niche truly is—and what it isn’t. If you’ve ever felt boxed in or confused when someone tells you to “pick a niche” on social media, you’re not alone.  I share my own journey of balancing multiple identities (golf professional, mom, content creator) and why niching down is more about clarifying your message than cutting off parts of yourself. You’ll hear how I approach my own content, how I use different aspects of my life for context and credibility, and some hard-earned lessons about staying in alignment with your values.  I also walk through tangible steps to help you discover your own niche without feeling limited, so you can grow an authentic and sustainable online presence. More on the episode page on my website.  In this episode: The 3 questions every niche must answerWhy your life is the backdrop, not the topicHow values-based niching lets you earn across multiple categoriesReal examples from my own content and UGC workHow to find your niche starting todayIn each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    14 min

  3. APR 23

    UGC vs MLM: Truths, Myths, and What You Need to Know to Succeed

    Have you ever seen someone claim they're making $1,600 a week doing UGC and immediately thought — "okay, but what's the catch?" That reaction is completely valid, especially if you've been through network marketing. In this episode, I'm breaking down the real difference between UGC and MLMs — and why they are not the same thing, no matter how similar they can look on the surface. I've lived both worlds, and I'm sharing what I know from real experience, including a story where I made $320 from one brand simply by showing up and delivering fast. Read more and access resources In this episode: Why the MLM skepticism around UGC is earned — and where it comes fromThe one key difference between UGC and MLM that changes everythingWhat's really behind those big income claims (and what they actually require)A real-life example of how speed and reliability built a repeat client relationshipWhat it actually takes to start getting paid as a UGC creatorClarity builds trust — and trust is what gets you paid. In each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    16 min

  4. APR 14

    Amazon Product Research Like a Pro (Without the Overwhelm)

    Product research is where most Amazon creators get stuck — and it doesn't have to be that hard. In this episode, I'm walking you through how to find products that actually convert, starting with what's already in your house. No overcomplicated systems required. More on the website → In this episode: Why you should start your product list at home (3 questions to ask yourself)My 4-question filter before I film any productWhy one product should equal multiple videos — not just oneHow to think a season ahead so your content is ready when people are actually searchingThe honest truth about the Amazon slow grow (yes, I said 300 videos)The tool I've used for almost 2 years to make faster, data-driven decisions — and whether you actually need it to startGet the UGC + Amazon bundle and save →  In each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    19 min

  5. APR 7

    From Zero to First UGC Paycheck: My Honest Timeline

    Everybody online is promising you'll replace your income in 30 days. Here's the truth — that's not the full picture. I'm walking you through my honest UGC timeline: from starting at absolute zero, two weeks before my second baby was born, to landing my first paycheck and building something real. My first UGC job paid me $15 for a photo. I came from network marketing where I was making $5,000–$6,000 a week. That $15 felt like proof — not humbling. And that proof changed everything. I cover the 3 things that actually moved the needle, why UGC is something anyone can do, and what my students are seeing inside my course. Your first paycheck is closer than you think. Let's get you there. → More on the website and read more on the blog. 5 Key Takeaways: There is no perfect time to start — waiting only delays your incomeYour first paycheck is proof the model works, no matter the dollar amountClarity in messaging, consistency, and reliability are what get you rehiredIf you can use your phone, you can do UGC — the barrier to entry is genuinely lowFormer network marketers already have the content creation reps that give them a head startIn each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    21 min

  6. MAR 9

    Beachbody to UGC: A Journey Toward Sustainable Income and Genuine Flexibility

    Let’s get real: there’s a kind of peace that shows up when your income is tied to your effort, not someone else’s motivation. In this episode, I’m breaking down the emotional tax of people-based income, why recruiting can feel like carrying a whole business on your back, and what changed when I shifted into skill-based income through UGC + Amazon. What I'm sharing: My experiences as a professional athlete and coach, and how those skills helped (and sometimes hindered) my leadership in network marketing.Some straight talk about Beachbody—what went well, what didn’t, and how the company’s closure shifted my entire perspective on income, stability, and leadership.The emotional weight of tying my income to other people’s willingness to believe in themselves and take action.Why I decided to never do network marketing again, and how I found true flexibility with UGC (User Generated Content) and being an Amazon Shoppable Influencer.How I built my UGC course as a roadmap for those who want to succeed without having to recruit, convince, or manage a team.5 Key Takeaways People-based income looks flexible until your stability depends on other people’s decisions.Being good at recruiting can create results, but it can also mask the emotional tax.You can teach systems, but you cannot manufacture belief or action for someone else.Skill-based income rewards output, improvement, and execution.Real freedom comes from controlling your schedule and your deliverables.In each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    26 min

  7. FEB 26

    The Mom Advantage in UGC: Why Motherhood Makes You a Better Creator

    Let’s get real. If you’re a mom and you’ve ever thought, “I don’t have enough time to build something online,” this episode is for you. Because here’s the truth. Motherhood didn’t make you less capable. It built skills in you that translate directly into high-performing UGC. And if you’ve ever been in an MLM, you already know how heavy that “always on” pressure is.  UGC is different. It’s deliverable-based. You film, you submit, you get paid. No rose-colored glasses. Just a model that respects boundaries. In this episode, I dive deep into one of the biggest misconceptions out there — that motherhood sets you back in business, especially in the world of UGC (User Generated Content) and social selling. I share my own transition from hitting the top ranks in network marketing to becoming a mom of two and finding my groove in the UGC space. My goal is to encourage you: being a parent, specifically a mom, is not a disadvantage—it's your superpower. I break down the real skills motherhood gives you, why UGC offers a healthier way to earn online, and how the decision-making you master as a parent directly translates to success as a creator. Read the blog article on my website for more. My 3 Biggest Takeaways: Motherhood is Your Secret Weapon: The skills you build as a mom—multitasking, problem-solving, quick decision making—actually set you up to succeed online.UGC Gives You Flexibility and Freedom: Unlike the relentless demands of network marketing, UGC is deliverable-based. This means you don’t need to be “on” 24/7, recruiting or performing for social media.You’re More Than Qualified: Don’t let “I’m just a mom” hold you back. Moms make budgets, strategize, negotiate with toddlers, and run households—you are already equipped with business skills.In each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    21 min

  8. FEB 17

    Amazon Influencer vs. UGC Brand Deals: Which One Pays Faster (and Which One Compounds)?

    Welcome back to the If You Know, You Know podcast! In this episode, I’m breaking down the crucial differences between earning as an Amazon Influencer and generating income through UGC (User Generated Content) brand deals. People ask me all the time, “Wait… you get paid by Amazon and by brands?” Yes, I do. But they’re completely different income streams. They pay differently, they scale differently, and understanding the difference is how you stop chasing random opportunities and start building real stability. Learn more on my website: Episode & Blog You’ll learn: How the Amazon Influencer Program works and why it’s not “traditional influencing”The nuts and bolts of UGC brand deals, from briefs to deliverables to direct paymentsWhy combining both models can help you build scalable, reliable online incomeWhether you’re just starting out or looking to level up your social selling game, this episode will help you make smarter, more strategic choices for your business and lifestyle. Key Takeaways: Amazon Influencer is Asset-Based & Scalable: As an Amazon Influencer, I earn commissions when buyers purchase after watching my short product videos hosted directly on Amazon. UGC Brings Immediate Cash Flow: With UGC, I create content directly for brands based on briefs and I get paid upfront per deliverable. Combine Both for True Stability & Freedom: When I leverage Amazon Influencer and UGC brand deals together, it creates a balanced, resilient business. In each episode we’re seeking truth and getting real – helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Follow and connect with me on IG > @macrowley Listen, read show notes and get resources for all episodes on my website. >> The UGC Income Blueprint Course > https://marencrowley.com/blueprint

    14 min
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Seeking truth and getting real -- helping you discover your strength and voice to make the best, informed choices on YOUR terms in accordance to HIS will. Maren invites listeners to explore and understand the complexities of making informed decisions that align with their values and beliefs. Read episode show notes transcripts on my website at marencrowley.com

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