The Skill Point Podcast - Levelling-up Recruitment Marketing

Haydn Morgans
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The Podcast on a mission to level-up the recruitment marketing industry, by digging deep into the success, failures, tactics, and insights from leading experts in and outside of the industry.

  1. Bonus Level 4 - Recapping 6 Months of Recruitment Marketing Lessons - Haydn Morgans

    11/20/2023

    Bonus Level 4 - Recapping 6 Months of Recruitment Marketing Lessons - Haydn Morgans

    Welcome to the final episode of The Skill Point Podcast’s first season! It’s been over six months of value-packed interviews with some leading voices from the recruitment marketing industry, and we’ve learned a lot.  This Bonus Level is a handy recap of some of the biggest lessons, core topics and best moments from the last 19 episodes, complete with clips from our all-star guests.  Tune in to revisit the highlights of the season and get a little bonus content from Haydn himself 👾 The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    32 min

  2. 07/12/2023

    How to Perfect Your LinkedIn Ad Campaigns with Justin Rowe

    Welcome to another episode of The Skill Point Podcast! Episode 19 saw your host, Haydn Morgans, sit down with the Founder of Impactable, which is a b2b marketing and ads agency.  Justin joined us to talk about all things ads - specifically using LinkedIn paid ads to boost your recruitment company content and build trust with your audience.  Listen in to earn your next Skill Point (and boost your ad game by 106%) 👾 The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    55 min
  3. How to Use Podcasts for Recruitment Marketing with Robert Hanna

    06/28/2023

    How to Use Podcasts for Recruitment Marketing with Robert Hanna

    Welcome to Episode 18 of The Skill Point Podcast!  On this episode, your host Haydn Morgans was joined by Robert Hanna, who is a legal community builder and the host of the Legally Speaking Podcast & Founder at KC Partners.  Robert’s background is in legal recruitment, and he has fascinating insights into the world of recruitment marketing and content creation.  The pair dug into Robert’s strengths as a podcaster, covering his expert advice on podcasting and creating evergreen content, as well as touching on the NFTs and Web3 work that is currently inspiring him.  Tune in for another great episode, and to earn your next Skill Point! 👾 Enjoying the podcast? Want to start your own? Download our ⁠⁠⁠Ultimate Guide to Starting a Recruitment Podcast eBook here. The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    51 min
  4. Insights for Marketing Managers with Jade Brar-Haase

    06/14/2023

    Insights for Marketing Managers with Jade Brar-Haase

    Welcome to Episode 17 of The Skill Point Podcast! On this episode, your host, Haydn Morgans, was joined by Jade Brar-Haase, the Marketing Director at Murray McIntosh & Associates, to talk all things marketing management.  In this episode the pair covered topics from building a successful recruitment website to navigating the transition from one marketing role to another.  Jade also shared her insights from the dissertation that she’s writing on the value of marketing after the pandemic.  Listen in to earn your next Skill Point! 👾 Enjoying the podcast? Want to start your own? Download our ⁠⁠Ultimate Guide to Starting a Recruitment Podcast eBook here. The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    1h 3m
  5. Getting Creative in Recruitment Marketing with Jess Cook

    05/31/2023

    Getting Creative in Recruitment Marketing with Jess Cook

    Welcome back to The Skill Point Podcast! In this episode, Haydn sat down with Jess Cook, the Head of Content at LASSO and Co-host of That's Marketing, Baby, to talk about creativity in marketing.  Jess’s background is in copywriting and creative direction for b2c brands, where she worked until 2019. From there she moved into content marketing and has been making waves in the industry ever since.  They shared how small teams can compete with big players, how to make your work stand out in an AI saturated space and why creativity is so important in marketing.  Listen in to earn your next Skill Point! 👾 Enjoying the podcast? Want to start your own? Download our ⁠⁠Ultimate Guide to Starting a Recruitment Podcast eBook here. The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    57 min
  6. Measuring the ROI of Recruitment Marketing with Matt Comber

    05/17/2023

    Measuring the ROI of Recruitment Marketing with Matt Comber

    Welcome to another episode of The Skill Point Podcast! This week, your host, Haydn Morgans, was joined by Matt Comber, the CEO at SourceFlow.  The pair dove into topics like mental health, marketing ROI and recruitment websites. They shared their tricks of the trade for making the most out of your processes, from data analytics to designing a website.  The pair also opened up about their own mental health struggles, leading on to how leaders can support their staff in the workplace. This topic is particularly relevant during May, which is Mental Health Awareness Month.  Tune in to earn your next Skill Point! 👾 Enjoying the podcast? Want to start your own? Download our ⁠⁠Ultimate Guide to Starting a Recruitment Podcast eBook here. The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    1h 13m
  7. Creating Marketing Strategies for Recruitment Companies with Claire Stapley

    05/03/2023

    Creating Marketing Strategies for Recruitment Companies with Claire Stapley

    Welcome to another episode of The Skill Point Podcast! In this episode your host Haydn Morgans was joined by recruitment copywriter and strategic marketing consultant Claire Stapley.  Claire is a freelancer who has been working in the recruitment industry for over a decade, developing her specialist knowledge across a number of disciplines.  Haydn and Claire dove into the importance of human copywriters in the Chat GPT age, covering everything from a unique tone of voice to the nuances of good writing, as well as discussing the importance of a marketing mindset for recruitment companies.   Listen in to earn your next Skill Point! 👾 Enjoying the podcast? Want to start your own? Download our ⁠Ultimate Guide to Starting a Recruitment Podcast eBook here. The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    1h 2m
  8. Social Selling for Recruiters with Jamie Rose

    04/12/2023

    Social Selling for Recruiters with Jamie Rose

    Welcome back to the Skill Point Podcast! This week, Haydn was joined by Jamie Rose, a Social Selling Coach who specialises in the recruitment sector.  Jamie left his recruitment business in December 2022 to focus on building personal brands and levelling-up recruiters prospects through social sales. As an active presence on LinkedIn, his insights into professional branding are invaluable.  In this episode Haydn and Jamie break down high performing, purposeful and value driven personal branding, and explain how you can use your platform to sell socially.  Tune in to earn your next Skill Point! 👾 Enjoying the podcast? Want to start your own? Download our Ultimate Guide to Starting a Recruitment Podcast eBook here. The Skill Point Podcast is brought to you by Search Stack, a digital marketing agency that’s transforming how recruiters create content. Check out some of Search Stack’s work here: Search Stack

    1h 12m
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The Podcast on a mission to level-up the recruitment marketing industry, by digging deep into the success, failures, tactics, and insights from leading experts in and outside of the industry.

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