The Master Your Business Podcast

Deirdre Martin
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The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/

  1. 2D AGO

    164. Why YouTube-First Content Strategy Is Shockingly Simple for Business Growth

    Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — Why YouTube-First Content Strategy Is Shockingly Simple for Business GrowthHere’s what smart experts are quietly doing right now. They’re not posting more. They’re building content assets. In this episode, Deirdre Martin sits down with YouTube for Business Strategists Auret Esselen and Jewel Tolentino, co-founders of Essetino Media, to unpack why a YouTube-first content strategy is the simplest path to sustainable business growth. With a channel generating multiple six figures and a portfolio of 7- and 8-figure brands, they reveal how their Anti-Viral Strategy turns one video into a trust-building engine that attracts clients long after you hit publish. You’ll walk away knowing how to choose the right topics, batch your content without burnout, and turn YouTube into a revenue-generating asset instead of another platform demanding your time. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/best-youtube-strategy-for-experts-2026

    1h 6m

  2. FEB 10

    163. LinkedIn Works Better When You Decide These 3 Things

    Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- Feeling fed up with posting on LinkedIn and wondering why the return on effort just isn’t there? You’re not doing it wrong—you’re just missing the decisions that actually make visibility work. In this episode, Deirdre Martin breaks down what came up again and again during her recent LinkedIn Visibility Challenge and explains why posting more is a waste of time if you haven’t decided your goals, your positioning, and the role LinkedIn plays in your business. Drawing on real client stories, her Uncopyable Code, and years of lived experience helping ex-corporate coaches and consultants replace their salaries and scale to six and seven figures, she shows you how clarity beats consistency every time. You’ll walk away knowing exactly what to decide so LinkedIn starts creating demand, trust, and clients, without burning you out. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-positioning-decide-3-things Want to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠ Follow Deirdre Martin’s Socials: ⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

    22 min

  3. FEB 3

    162. Tony Banta: Client Success Is Everything (Here’s Why)

    Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — Tony Banta: Client Success Is Everything (Here’s Why)What if the real reason your business feels harder than it should isn’t because of your marketing or business strategy… but what’s happening after the sale? In this episode, Deirdre Martin sits down with Tony Banta, client success architect and author of Liberating Potential, to unpack why client success is everything and how trust, not tactics, is the true growth lever most founders ignore. They get into what actually builds trust with clients, why referrals are the clearest signal your business is working, and how simplifying the client journey can unlock better results without more effort. If you’re a coach or consultant trying to scale to six or seven figures without burning out or becoming the bottleneck, this conversation will change how you think about growth, metrics, and leadership. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/why-clients-dont-get-results-client-success

    52 min

  4. JAN 27

    161. How to Know When to Raise Your Prices

    Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. — Booked out, exhausted, and still wondering why the money you’re making doesn’t match the effort you’re putting in? You’re business is not broken, you don’t need to go back and get a 9 to 5, your pricing is just lagging behind reality… and this episode shows you how to spot the signals before burnout forces your hand. Drawing on real client stories, behavioural economics, and neuroscience, Deirdre Martin, quadruple-certified, award-winning neurostrategist and international bestselling author, breaks down exactly when it’s time to raise your prices and why waiting “until January” is often the most expensive mistake you can make. You’ll walk away knowing the clear, practical signs that your value has outgrown your rates, how pricing acts as a filter for better clients, and how to increase prices without guilt, guesswork, or blowing up your cash flow. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/when-raise-prices-service-business Want to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠ Follow Deirdre Martin’s Socials: ⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

    21 min

  5. JAN 20

    160. From Agile Founder to Real CEO: The Shifts You Can’t Skip

    Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — From Agile Founder to Real CEO: The Shifts You Can’t SkipYour business is growing… but it feels harder, messier, and more difficult to control than it used to. In this episode, Deirdre Martin sits down with Michelle Walshe, founder of Walshe Management Consultants, to unpack what really changes when a founder scales beyond themselves, and why speed without structure creates chaos for teams. You’ll hear practical, insights on cashflow forecasting, delegation, decision fatigue, and the leadership shifts required when your business starts to outgrow you. If you’re a coach, consultant, or service provider moving toward six or seven figures, this conversation will help you scale with clarity instead of firefighting. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/agile-founder-chaos-ceo-scaling-business

    43 min

  6. JAN 13

    159. 2026 Goal Setting the CEO Way: Direction Over Destination

    Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. — Feeling the pressure to “get 2026 right” before the year even starts? You’re not alone. And, you’re also probably setting goals the hard way. In this episode, Deirdre Martin dismantles traditional goal setting and shows why goals are meant to give you direction, not become another stick you beat yourself with. Drawing from real CEO conversations inside Millionize and her work at the intersection of strategy, leadership, and neuroscience, Deirdre introduces SMARTCARE, a more human, sustainable way to set goals that actually stick for you and your team. You’ll walk away with a clearer sense of where you’re running toward in 2026 and why celebrating progress, not end results, is the real CEO move. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/2026-goal-setting-ceo Want to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠ Follow Deirdre Martin’s Socials: ⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

    14 min

  7. JAN 6

    158. How Coaches Can Start and Grow on Substack Before It’s Crowded

    Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — How Coaches Can Start and Grow on Substack Before It’s CrowdedYou don’t need another social media platform… you need a better one. Most coaches are exhausted because they’re playing a creator game that was never designed to reward depth, consistency, or sanity. In this episode, Deirdre Martin sits down with Substack strategist Landon Poburan, who’s been building traction on Substack for years while everyone else was busy chasing algorithms and burning out on the other mainstream platforms. They get honest about why Substack feels different, why early adoption actually matters, how to repurpose what you already have instead of creating more, and why detaching from the outcome is the real growth strategy no one’s talking about. If you’re done with hustle porn and want a calmer, smarter way to build authority that compounds over time, this conversation will hit home. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/substack-growth-strategy-coaches-2026

    51 min

  8. 12/30/2025

    157. LinkedIn Strategy 2026: Turning Visibility Into Clients

    Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- If LinkedIn feels slow… quiet… or like you’re posting into a black hole, this episode will land with a gut punch, in a good way. In this straight-talking solo episode, Deirdre Martin breaks down why the issue isn’t the algorithm or your content, but a lack of clarity, positioning, and intention, and how that keeps you invisible to the right clients. Drawing from how over 92% of her non-referred clients find her through LinkedIn, Deirdre walks you through the practical shifts that turn LinkedIn from a content platform into a genuine B2B client channel, without cold DMs or salesy tactics. You’ll learn how to fix your profile, focus your content, use conversations properly, and finally make LinkedIn work the way it’s meant to, socially, strategically, and sustainably for awareness, consideration and clients. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-strategy-2026-turning-visibility-into-clients Want to scale your business? ⁠⁠Click here.⁠⁠ Follow Deirdre Martin’s Socials: ⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

    18 min
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About

The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/

Information

  • Creator
    Deirdre Martin
  • Years Active
    2023 - 2026
  • Episodes
    165
  • Rating
    Explicit
  • Copyright
    © 2025 The Master Your Business Podcast
  • Show Website
    The Master Your Business Podcast