The Marketing for Health Coaches Podcast

Amy Lippmann
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Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle. I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able. Learn more about how to get clients & grow your business at: https://marketingforhealthcoaches.com/

  1. DEC 17

    #107: How Barb Finally Got Clients to Make Health-Supportive Shifts Using The Intuitive Eating Metho

    Have you ever worked with a client who knows what to do…but still can’t seem to follow through? You give thoughtful guidance. You explain the “why.” You offer strategies and action steps. And yet, your clients keep getting stuck. This is one of the most frustrating experiences for coaches and practitioners - especially when you care deeply and want to help your clients support their health. That’s why I‘m excited to share today’s podcast episode with you. In this episode, I talk with our client Barb, a functional nutrition counselor, who had plenty of nutrition knowledge - but felt discouraged when her best advice wasn’t translating into real change for her clients. Not only that, many clients felt overwhelmed and stopped booking sessions with her.  Barb didn’t lack nutrition knowledge - she lacked the coaching skills to work with resistance, overwhelm, and emotional eating. In this episode, you’ll learn: What changed inside Barb’s sessions that made clients stay engaged - and actually signing up to work with her for another 3 monthsHow to stop overfunctioning in your sessions so that so that you’re not carrying the whole processWhat to do differently when clients understand the plan but still stay stuck Links/Resources mentioned on the show: Click here to join the Wait List for the Intuitive Eating Coaching Method About Barb Beavis Barb is a functional nutrition counselor, specializing in working with women with Autoimmune conditions. Through her Autoimmune Relief Program, Barb guides women back to health—not with restriction or overwhelm, but with sustainable, gentle strategies that actually work. Barb’s website Follow Barb on Instagram

    29 min

  2. DEC 3

    #106: How to Use 12 Blog Posts to Convert Health Coaching Clients for Years

    The pressure to constantly create new content is real…and exhausting. But what if you could create just 12 blog posts that bring in clients for years? That’s exactly what my guest Jana Osofsky shares in this episode. In this episode you'll learn: ✅ Why blog content isn’t dead, and how it actually builds long-term trust ✅ How 12 strategic posts can power your marketing for years ✅ How to make your content work for you, while you focus on coaching If you're ready to stop scrambling for what to post and start creating strategic content that does the heavy lifting… this is a must-listen. Links/Resources mentioned on the show: The 6 Secrets to Signing Clients — without the Content Treadmill with a High-Converting Capsule Blog    About Jana Osofsky: Jana is a content strategist for coaches, practitioners, and service providers. Her current mission is helping her students spend less time feeding the insatiable social media monster, and lean into prioritizing evergreen content that serves as a 24/7 salesperson for your business.

    41 min

  3. NOV 12

    #105: When Your Personal Story Doesn’t Match Your Niche

    In this episode, I’m breaking down this common fear and offering a new way to approach it. You’ll learn: ✅ The most important factor when choosing a niche ✅ How to create connection even if your path looks different (without pretending to be someone you’re not) ✅ Practical ways to make your work credible and magnetic Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

    16 min

  4. NOV 4

    #104: How to Write Emails That Get You Health Coaching Clients

    In this episode you’ll learn: What makes emails land (and what stops them from connecting)Why your “helpful” content may not be doing what you thinkA clear framework to write emails that resonateReal-life examples you can model right away Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

    19 min

  5. OCT 28

    #103: Why Your Free Gift Isn’t Working…And How to Fix It

    In this episode you’ll learn: 🔍 The common mistake that quietly repels your audience 🧩 Why your freebie might feel “meh” (even if the info is solid) ❓ What makes people scroll right past your free gift without clicking “download” If you’re stuck in “what should I give away?” limbo…or wondering why your current freebie isn’t doing anything for your business…this episode will help. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

    16 min

  6. OCT 21

    #102: How to Move Through Self-Doubt Around Selling Your Health Coaching Programs

    In this episode you’ll learn: The #1 most important thing to stop doing during sales conversationsWhat programs to invite people into during initial consultationsA hidden mindset habit that could be quietly sabotaging your consultsA simple exercise to uncover what you're really believing about your ability to sellThis episode will help you lead your initial consults, instead of shrinking inside them. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

    21 min

  7. AUG 25

    #101: How to Sign Clients Before You Have Testimonials

    In this episode you'll learn: ✅ What to do when you only have 1–2 clients (or none yet) ✅ Creative ways to share powerful storiesthat built trust and credibility ✅ Alternatives you can lean on until you have testimonials After listening to this episode, you’ll feel confident showing up, building credibility, and signing clients, even without a stack of testimonials. ✨ Links/Resources mentioned on the show: Episode #41: How to Collect & Use Testimonials to Get More Health Coaching Clients “5 Clients in 30 Days” Step-by-Step Action Plan

    16 min

  8. AUG 18

    #100: How to Invite Clients to Keep Working With You

    In this episode you’ll learn: ✅ The mindset shift that makes re-enrollment feel natural (for you and them) ✅ How to plant the seed early so clients expect to continue ✅ The simple conversation to have before your final session ✅ The one phrase you should never use when offering ongoing work When you master this, you’ll: Help clients create deeper, longer-lasting transformationsSpend less time marketing and more time coachingNeed fewer new clients to hit your income goals Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

    21 min
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About

Welcome to the Marketing for Health Coaches Podcast where I share how to get clients and have a truly successful business and lifestyle. I’m your host, Amy Lippmann - former health coach who has been in the industry since 2005. What if I told you that you can have a wildly successful business by keeping things relatively simple? Would you be interested? Stick with me, that’s what I’m going to show you. With over 15 years in the industry you can count on me to keep it practical and do-able. Learn more about how to get clients & grow your business at: https://marketingforhealthcoaches.com/

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