The Long Game Insurance Podcast

Susana Gibb

The Long Game Insurance Podcast is built for agents and agency owners, covering real sales strategies, leadership, and the mindset it takes to build something that lasts. If you're an ambitious agent ready to play the long game, you're in the right place.

  1. Jun 17

    I Asked Celebrities About Their Brand on the Red Carpet Here's What Every Agent Needs to Hear | The Long Game Podcast

    What do Gene Simmons, Katie Cassidy, Brandon Routh, and Lou Diamond Phillips have in common with your insurance career? More than you'd think. This spring, I had the chance to hit two Dallas film festivals as credentialed press, the Dallas International Film Festival and the USA Film Festival and walked away with something way more valuable than autographs. I got a masterclass in personal branding from some of the most recognizable names in entertainment. In this episode, let me tell you what I saw on those red carpets and why it matters for every agent trying to figure out why clients choose them over the agent down the street selling the exact same policy for the exact same price. Here's some of what I got: Gene Simmons — 50 years of never breaking character, a $400 million brand built on face paint, and what it looks like to be so clear on who you are that every single thing you do reinforces it Katie Cassidy — a woman who built her own career from scratch in the shadow of a famous father who cut her out of his will, and what "that's my brand, whether you like it or not" actually sounds like in practice Brandon Routh — Hollywood gave him Superman, then took it back. What happens when the brand someone else put on you disappears, and what you'd better have left when it does Lou Diamond Phillips — 40 years of never not working, and the two-sentence career philosophy that explains exactly why: give up the sure thing and take the shot. Don't get complacent. Keep hitting the bricks. Also let me give you two dead-simple exercises to figure out what your actual personal brand is right now. No buzzwords. No logo. Just the real answer to why people buy from you. Because once you're in the room, they're not choosing your carrier. They're choosing you. Subscribe & Leave a Review: http://www.YouTube.com/@LongGameInsurance Connect with Susana Gibb: http://www.SusanaGibb.com Instagram: http://www.instagram.com/longgameinsurancepodcast Visit our Sponsor/Get a Quote: http://www.GibbAgencyDallas.com

  2. Apr 21

    Get Up or Give Up: The Mindset That Saved Jay Choquette's Life (And Can Save Your Business) | Long Game Insurance

    Your worst day at the office probably didn't involve dragging yourself 50 feet up a rock ravine with shattered legs. Jay Choquette's did. In this episode of The Long Game Insurance Podcast, Susana Gibb sits down with Jay, jiu-jitsu world champion, founder of the nonprofit AmptUp, and head of X8 Marketing, to talk about the motorcycle accident that almost killed him, the stranger who saved his life, and the lesson he learned face down in a ravine that changed everything. Get up. Or give up. Everything in between is just whining. But this episode isn't just a survival story. It's a masterclass in what insurance agents are doing wrong when it comes to attracting clients, building their brand, and competing in a crowded market. Jay breaks down: Why you need to stop hunting clients and start farming them  and how to build 25 referral partners who send business on autopilot The biggest branding mistake agents make (hint: you're promoting your carrier, not yourself) Why spending money on generic SEO is just lighting cash on fire and the free Google trick that actually works at the local level How genuine communication, not fancy marketing, is what keeps clients loyal for life Why ego is not your amigo, and what happens when you stop pretending Whether you're grinding through a slow month, questioning if this industry is worth it, or just need someone to remind you what real resilience looks like, this one's for you. Hosted by Dallas insurance agency owner Susana Gibb. Subscribe & share with an agent who needs this Find my guest: https://x8webdesign.com/ https://amptup.org/ Subscribe & Leave a Review: http://www.YouTube.com/@LongGameInsurance Connect with Susana Gibb: http://www.SusanaGibb.com Instagram: http://www.instagram.com/longgameinsurancepodcast Visit our Sponsor/Get a Quote: http://www.GibbAgencyDallas.com

  3. Apr 8

    Building A Strong Personal Brand As An Insurance Agent With Michelle Knight | Long Game Insurance

    Use your stories to create strong branding as an insurance agent. If you've ever thought "nobody wants to hear from me" or "insurance just isn't that interesting" this episode is for you. I sit down with Michelle Knight, brand strategist and founder of BrandMerry, who has helped over 1,000 entrepreneurs stop hiding behind their business card and start building brands people actually connect with. Here's the truth: you're not boring. You just haven't learned how to tell your story yet. Michelle breaks down exactly why most insurance agents struggle to show up consistently online and shares her 5S storytelling framework (Spark, Setup, Strain, Shift, Significance) that makes content creation feel way less overwhelming and way more natural. In this episode you'll learn: Why personal branding isn't just for coaches and influencers, it's a non-negotiable for agents too How to tell client stories that stop the scroll without oversharing your personal life The difference between your brand story and your micro content (and why mixing them up is killing your consistency) How to take ONE story and turn it into six different posts The mindset shift that makes 200 views feel like a full room Whether you're brand new to social media or you've been posting and getting crickets, Michelle gives you a clear, practical starting point. Hosted by Dallas insurance agency owner Susana Gibb. Subscribe & share with an agent who needs this Find my guest: http://www.brandmerry.com Instagram: https://www.instagram.com/michelleknightco Subscribe & Leave a Review: http://www.YouTube.com/@LongGameInsurance Connect with Susana Gibb: http://www.SusanaGibb.com Instagram: http://www.instagram.com/longgameinsurancepodcast Visit our Sponsor/Get a Quote: http://www.GibbAgencyDallas.com

  4. Feb 25

    6,000 Shows Later: Troy Grant on Improv, Confidence, and Showing Up | The Susana Gibb Show

    What does it take to walk on stage 6,000 times, and still feel nervous? In this episode of The Susana Gibb Show, Susana Gibb sits down with her longtime friend Troy Grant, founding member of the legendary Four Day Weekend, for a fun, heartfelt, and surprisingly profound conversation about confidence, presence, and performance. Troy shares what nearly three decades in improv, and more than 6,000 live shows, have taught him about fear, preparation, and trusting yourself in the moment. From his quirky pre-show rituals (including solo dinners at Luby’s and secretly watching audiences fill the theater) to unforgettable audition disasters and backstage nerves, Troy reveals the very human side of performing at the highest level. Together, Susana and Troy break down the core principles of improv, like “yes, and,” deep listening, and embracing uncertainty, and explore how those same principles can transform not just performance, but leadership, relationships, and business. Troy also explains how Four Day Weekend brings improv into the corporate world, helping teams build trust, communicate better, and unlock creativity. Find our guest: https://www.fourdayweekend.com/ Subscribe & Leave a Review: http://www.YouTube.com/@SusanaGibbShow Connect with Susana Gibb: http://www.SusanaGibb.com Instagram: http://www.instagram.com/The_Susana_Gibb_Show TikTok: https://www.tiktok.com/@thesusanagibbshow Visit our Sponsor/Get a Quote: http://www.GibbAgencyDallas.com

    6,000 Shows Later: Troy Grant on Improv, Confidence, and Showing Up | The Susana Gibb Show
  5. Jan 28

    From Self-Doubt to Unshakable Confidence with Simone Knego | The Susana Gibb Show

    Ever catch yourself thinking, “I’m not ready yet” or “My voice doesn’t matter”? Yeah… same. And that’s exactly why this conversation hits home. In this episode of The Susana Gibb Show, I sit down with Simone Knego, empowerment coach, keynote speaker, author, and mom of six, to talk about what real confidence actually looks like (spoiler: it’s not loud, perfect, or fearless). Simone shares her winding career journey, from accounting to horse farms to medical sales to the speaking stage, and how discovering the power of her own story changed everything. We dive into the sneaky ways self-doubt shows up in everyday language and how the words we use about ourselves quietly shape our reality. She also teaches her simple but powerful mindset reset tool: Control-Alt-Delete, a way to interrupt negative thought spirals and replace them with beliefs that actually serve you. We talk about:  Why confidence is built, not born  How to reframe the stories you tell yourself  The REAL method from her new book Real Confidence  What it takes to share your story vulnerably  Speaking on stage without spiraling into fear  Small daily habits that create big confidence shifts Simone also opens up about co-hosting a podcast with her daughter, writing more vulnerably than ever before, and why celebrating tiny wins might be the most underrated confidence strategy of all. Find our guest: https://simoneknego.com https://realconfidencebook.com/ https://extraordinary.simoneknego.com/book Subscribe & Leave a Review: http://www.YouTube.com/@SusanaGibbShow Connect with Susana Gibb: http://www.SusanaGibb.com Instagram: http://www.instagram.com/The_Susana_Gibb_Show TikTok: https://www.tiktok.com/@thesusanagibbshow Visit our Sponsor/Get a Quote: http://www.GibbAgencyDallas.com

  6. Jan 13

    Lost in the Desert: Creativity, Confidence, and Showing Up with Claire Morales | The Susana Gibb Show

    What happens when creativity becomes the thing that helps you find yourself? In this episode of The Susana Gibb Show, I sit down with Claire Morales, musician, graphic designer, writer, and one of Denton, Texas’s most celebrated creative voices. You might recognize her as Denton’s Best Young Singer-Songwriter (thanks, D Magazine), but this conversation goes far beyond accolades. Claire opens up about starting to perform at just 13 years old, how music helped her move through shyness, and what changes when you go from solo artist to leading a band. We talk about service-oriented leadership, managing nerves, and why confidence isn’t something you’re born with, it’s something you practice. We also dive into her ambitious new project, Lost in the Desert, a companion album and graphic novel inspired by solo van trips, Joshua Tree, and the quiet (and uncomfortable) moments that lead to real transformation. Claire shares how the desert became a metaphor for isolation, self-discovery, and learning to trust yourself when no one else is around. Along the way, we unpack: • Mindfulness, yoga, and managing creative pressure • The “hedonic treadmill” and why achievement doesn’t always bring peace • The challenge of self-funding creative work • Navigating comparison in the age of social media • Why female-driven stories matter and why they resonate with everyone • Touring small towns and rediscovering faith in people This episode is for creatives, entrepreneurs, and anyone learning how to show up, even when the path isn’t clear. If you’ve ever wondered whether confidence comes before action or after it… this conversation might shift how you see both.   Find our guest: https://www.clairmoralesmusic.com/ Subscribe & Leave a Review: http://www.YouTube.com/@SusanaGibbShow Connect with Susana Gibb: http://www.SusanaGibb.com Instagram: http://www.instagram.com/The_Susana_Gibb_Show TikTok: https://www.tiktok.com/@thesusanagibbshow Visit our Sponsor/Get a Quote: http://www.GibbAgencyDallas.com

5
out of 5
4 Ratings

About

The Long Game Insurance Podcast is built for agents and agency owners, covering real sales strategies, leadership, and the mindset it takes to build something that lasts. If you're an ambitious agent ready to play the long game, you're in the right place.