Purposeful Planning Podcast

Purposeful Planning Institute

The Purposeful Planning Podcast Series delivers inspirational and informative conversations around legacy planning, family business succession, rising generation learning and development, transitioning leadership, governance, philanthropy, and best practices for legacy families and families in business. Our content offers practical tips and advice for advisors and consultants serving families navigating the challenges of wealth and well-being.

  1. Every Dollar with Intention: The Other 95% of Your Portfolio

    1d ago

    Every Dollar with Intention: The Other 95% of Your Portfolio

    What is the other 95% of your foundation's capital doing while the 5% does the giving? In this episode, Courtney Joyner-Gage sits down with Lauren Sercu, co-founder and managing partner of Sorensen Impact Advisory, to trace the Sorensen Impact Foundation's journey to a 100% mission-aligned portfolio — replacing over 30 investment managers while pursuing market-rate returns. Lauren breaks down the continuum of capital from pure philanthropy to catalytic and market-rate impact investing, shares practical first steps like values-screened direct indexing, and explains why grant dollars remain irreplaceable for the work markets won't fund. She also offers hard-won advice on facilitating family values conversations across generations. Her parting challenge: your capital is already making a statement about what you value — the only question is whether that statement is intentional. NOTE: This podcast is intended for informational purposes only and is not a substitute for personalized advice from Sorenson Impact Advisory. Nothing discussed in this episode constitutes a recommendation, offer, or solicitation to buy or sell any security. Certain statements made during this episode are forward-looking in nature, including descriptions of anticipated investment outcomes, expected portfolio characteristics, and potential benefits of specific strategies. SIA believes such statements are based on reasonable assumptions, but forward-looking statements are inherently uncertain and actual results may differ materially from those described. Undue reliance should not be placed on forward-looking statements. The discussion of tax-loss harvesting describes a potential feature of direct indexing for investors with taxable accounts. Tax outcomes depend on each investor's individual tax situation and cannot be predicted or guaranteed. SIA does not provide legal or tax advice. Please consult a qualified legal or tax professional before implementing any strategy discussed in this episode. Tax-loss harvesting involves the realization of losses and does not guarantee a net tax benefit. Different types of investments involve varying degrees of risk, including the possible loss of money invested. Past performance and past investment decisions described in this episode are not indicative of future results, and it should not be assumed that future performance of any specific investment or investment strategy discussed will be profitable. There can be no assurance that investment objectives will be achieved. Registration with the SEC does not imply a certain level of skill or training.

    31 min

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About

The Purposeful Planning Podcast Series delivers inspirational and informative conversations around legacy planning, family business succession, rising generation learning and development, transitioning leadership, governance, philanthropy, and best practices for legacy families and families in business. Our content offers practical tips and advice for advisors and consultants serving families navigating the challenges of wealth and well-being.

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