New Gen Marketing

Lifestyled Marketing
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Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing. Hosted by Joshua Stanley, the founder of Lifestyled Marketing and an expert in helping brands build lifelong relationships with the most market-resistant generation of all time.

  1. 09/15/2025

    Short Form, Big Impact. Mastering 10-Second Hooks for 2025.

    If they don’t feel it in three seconds, they’re gone. We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week: payoff-first scriptingdesigning for the looppairing micro clips with mid-form follow-ups.We’ll also tackle a rapid audience Q&A to help you choose length, captions, branding, and metrics without overthinking it. Perfect for brands, creators, and B2B teams trying to win the thumb-scroll war in 2025.

    13 min
  2. Turn Views into Sales on TikTok In 2025

    09/08/2025

    Turn Views into Sales on TikTok In 2025

    Your audience is already making decisions on TikTok—meet them there and finish the sale. Joshua shares the playbook that blends story, community, and frictionless conversion.You’ll get: The Magic Hub framework for nonstop discovery and a single conversion pathA niche-first plan for subcultures and languages (think YouTube-style programming)In-app conversion tactics: shoppable posts, instant forms, auto-bookingCase study breakdown: Focus Features’ Nosferatu (and what you can copy)Q&A toolbox: length, frequency, “face of brand,” fixing flops, KPI targets, first 3 videos Next week: short-form content deep dive, send your questions!#TikTokStrategy #SocialCommerce #GenZ #NewGenMarketing

    15 min
  3. The Playbook Marketers Need Now For Gen Alpha — EP 245

    09/01/2025

    The Playbook Marketers Need Now For Gen Alpha — EP 245

    Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now. 3 Must-Do Tactics: Build Playable IPMarket to the Household, Not Just the Kid.Ship Privacy-By-Design.  Next week: TikTok and sales funnels. Send your questions in the comments or via email!

    20 min
  4. Trillions of Reasons to Care About Gen Z (+ How to Win 2025–2030)

    08/25/2025

    Trillions of Reasons to Care About Gen Z (+ How to Win 2025–2030)

    Gen Z has about $2.7 trillion buying power today and projected to hit $12.6T in spending by 2030. If they’re not in your plan, your plan is broken. In this episode: Case study: Duolingo’s Gen Z flywheel (and what you can copy without a Super Bowl budget) 3 plays you can run now: Design for social search, not just SEO Prove your values with receipts (no vague claims) Build price–value ladders for the “dupes + thrift” era Listener Q&A highlights: platforms, content style, trust builders, and whether you really need influencers Why it matters: Gen Z already commands trillions—and influences household spend across ages. Win them now, or watch your 2025-2030 roadmap stall. Hosted by Joshua Stanley, founder of Lifestyled Marketing. 👉 Got a question for next week’s Gen Alpha episode? Drop it in our DMs or comments.

    18 min

  5. SEASON 2 TRAILER

    Winning Over Gen-Z, Gen-Alpha, and Millennials – S2 Trailer

    Welcome to Season 2 of New Gen Marketing, the show where brands learn how to win against the most market-resistant generation ever. This season, we’re breaking down: Gen Z’s $44B buying power What Gen Alpha is (and how to prep for them)Turning TikTok into instant salesMarketing strategies that actually work and stay true to your brand New episodes drop every Monday. Follow now because if you’re not talking to this generation, you’re already being ignored.

    1 min
  6. How to Connect with Your Audience Through Storytelling

    08/19/2024

    How to Connect with Your Audience Through Storytelling

    Discover how iconic brands like Disney, Monster, and Taylor Swift use storytelling to connect with their audience and drive sales. Get practical tips and examples to elevate your brand’s narrative and engage your audience.

    4 min
  7. Unlocking Gen Z’s Wallet: The Role of Aesthetics in Marketing

    08/05/2024

    Unlocking Gen Z’s Wallet: The Role of Aesthetics in Marketing

    Today, we’re diving into how aesthetics shape Gen Z’s visual preferences and purchasing decisions. Discover why a cohesive aesthetic is crucial for your brand and how to effectively incorporate it into your marketing strategy. Learn how to create a unified aesthetic that resonates with Gen Z, from visual branding to overall brand vibe. Get inspired by examples from leading brands and practical tips to enhance your brand’s appeal and engagement.

    6 min
  8. Free Influencer Marketing for your Startup

    07/29/2024

    Free Influencer Marketing for your Startup

    E41: Today, we’re exploring the most authentic way to market your product: User Generated Content (UGC). Discover how UGC, created by real users of your brand, can transform your marketing strategy and build trust with your audience.From organic reviews to paid collaborations, learn how to effectively leverage UGC to enhance your brand’s authenticity. See examples from leading brands like Fenty Beauty and Aerie and get practical tips for integrating UGC into your marketing efforts.

    5 min
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Trailer

About

Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing. Hosted by Joshua Stanley, the founder of Lifestyled Marketing and an expert in helping brands build lifelong relationships with the most market-resistant generation of all time.

Information

  • Creator
    Lifestyled Marketing
  • Years Active
    2023 - 2025
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © Lifestyled Marketing
  • Show Website
    New Gen Marketing