Earth Your While

Jack and Ellie Good

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Entrepreneurship
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Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.

6d ago

Episode 67 - How 1 Million Blueberries and Recycled Aluminium Has Transformed a Gin Brand for Good with Harriet Evans from Penrhos Spirits

Send us Fan Mail On the latest Earth Your While, Jack and Ellie talk to Harriet Evans, co‑founder of Penrhos Spirits, the Herefordshire gin brand that became the first in the UK to move entirely into 100% recycled aluminium bottles. Harriet shares how two farming families went from £30,000 of wasted strawberries to a circular spirits business now on shelves in Sainsbury’s, Waitrose and international airports. She explains why blueberries became their secret weapon for ultra‑smooth gin, how collaborating with Oddbox and other growers helps them rescue more wonky fruit and veg, and what it really took to ditch traditional glass for lightweight, endlessly recyclable aluminium. They also discuss what it’s like working on farm in a year of drought, the realities of scaling a sustainable brand in a crowded gin market, and their growing commitment to farmer mental health. Topics covered include: How the gin was created from two farming families’ frustration with wasted fruitWhy they switched entirely from glass to 100% recycled aluminium bottles to cut their carbonTheir collaborations with Oddbox and other farms to turn surplus fruit and veg into ginThe realities of running a distillery during droughts and extreme weatherSupporting farmer mental health with help of the local communityMusic by Stock_Studio from Pixabay.
Sep 23

Episode 66 - Misclassified, Misunderstood and Massive: What Clinical Waste Reveals About Our Systems with Rufus Henderson from NuGreen

Send us Fan Mail What if a big part of climate action in healthcare starts with putting things in the right bin? On Earth Your While, Jack and Ellie talk to Rufus Henderson, Sustainability Director at NuGreen, a B Corp‑certified consultancy born out of NHS waste research. In this episode, Rufus explains how NuGreen is helping hospitals, GP practices, schools and SMEs cut carbon and costs through better waste segregation, and how an Innovate UK project with Leeds Beckett University is transforming treated clinical waste into a low‑carbon construction material that could replace mined sand. Topics covered include: How NuGreen grew from an NHS research projectThe process and promise of turning treated clinical waste into a sand‑like aggregateWhy so much “infectious” clinical waste isn’t actually infectiousWhat really happens to household recycling once it leaves your binBehaviour, bin design and small nudges that change how people sort wasteA realistic 10‑year vision for circular healthcare wasteMusic by Stock_Studio from Pixabay.
Sep 16

Episode 65 - Could Your Accountant Help Save the Planet? With Kathryn Frimond, the Sustainable Bookkeeper

Send us Fan Mail What if the key to cutting your carbon footprint is hidden in your bookkeeping… and your accountant is the one holding it? On Earth Your While, Jack and Ellie talk to Kathryn Frimond, bookkeeper, carbon literacy trainer and founder of The Sustainable Bookkeeper. Kathryn shares how she moved from saying yes to any client to working mainly with purpose‑led businesses, and why that values‑driven niche actually made it easier to grow. She reveals how day‑to‑day accounting data can be turned into a credible carbon footprint in minutes, why SMEs are quietly responsible for up to half of UK business emissions, and how upcoming reporting standards could see unprepared small suppliers losing contracts. Topics covered include: The true impact of SMEs on UK emissionsWhat UK Sustainability Reporting Standards and scope 3 mean for small suppliersSimple, often free sustainability wins such as energy tariffs, pensions and bankingWhat carbon literacy training is and how it changes behaviour inside businessesThe quiet power accountants and bookkeepers have to shift client decisionsDrawing ethical lines on who you work with and why that can accelerate growthMusic by Stock_Studio from Pixabay.
Sep 9

Episode 64 - From Waste to Resource: Data, Behaviour Change and the Real Circular Economy with Sam Reeve from Resource Futures

Send us Fan Mail The real power to tackle the climate crisis isn’t in shiny new tech. It is in how we design, use and discard everyday material. On Earth Your While, Jack and Ellie talk to Sam Reeve, CEO of Resource Futures, an independent, employee‑owned sustainability consultancy that’s been reshaping how the UK thinks about waste for nearly 20 years. From grassroots recycling projects in Bristol and Leeds to becoming one of the UK’s leading circular economy voices and a certified B Corp, Sam shares how the company grew out of three small disruptors and why collaboration is baked into its DNA. Sam unpacks what decades of waste composition analysis really show about our bins, why behaviour change is as critical as infrastructure, and how data can guide smarter policy and business decisions. Topics covered include: How three grassroots recycling organisations merged into Resource FuturesWhat waste composition studies reveal about our recycling habits and “wishcycling”Why behaviour change, communication and systems thinking matter as much as technology in circular economyThe biggest misconceptions about the circular economyWhat the UK’s new EPR rules really mean for brands, costs and packaging choices Why some companies are scared to talk about their sustainability work – and how to avoid both greenwashing and greenhushingA realistic 10‑year vision for a more circular UK economy, and the role businesses, communities and policy all have to playMusic by Stock_Studio from Pixabay.
Sep 2

Episode 63 - Business, Babies and Broken Systems: How We Trap Parents in Poverty with Grace Carter from End Parenting Poverty

Send us Fan Mail What if becoming a parent is one of the quickest ways into poverty even with a “good” job or thriving business? On Earth Your While, Jack and Ellie talk to Grace Carter, entrepreneur, founder of The Metamorphose Group and campaigner behind End Parenting Poverty. After her second daughter’s birth in 2023, Grace was running a 15‑person agency while facing debt, a mental health crisis and clients walking away… just as the government was talking up “female entrepreneurship” but still underpaying new mothers. Grace exposes how the system labels maternity pay a “health and safety payment”, keeps it far below the national living wage, and bakes discrimination against mothers into contracts, student loans and pensions. From multiple miscarriages and isolation as a leader to petitioning Parliament and giving evidence to the Women and Equalities Committee, she shares the personal cost and the policy shifts needed to end parenting poverty. Topics covered include: Why we shouldn't accept statutory maternity pay being below the national living wageThe hidden debt, mental health impacts and loneliness behind "doing it all"How self-employed women and founders fall through the cracks of maternity supportWhy flexible work, real empathy and lived experience leadership are good for businessWhat happened when Grace's petition hit 100,000 signatures and reached WestminsterPractical steps employers can take to help end parenting povertyMusic by Stock_Studio from Pixabay.
May 6

Episode 62 - How Carbon Accounting Powers Real-World Climate Action with Andrew Griffiths from the Carbon Accounting Alliance

Send us Fan Mail What if the most powerful climate work happening right now is buried in spreadsheets, smart meters and standards committees? In this episode, Jack and Ellie chat with Andrew Griffiths, co-founder of the Carbon Accounting Alliance and Director of Policy & Partnerships at Planet Mark. Andrew lifts the lid on a fast-growing global community of carbon accountants who quietly underpin the net zero transition for more than 200,000 organisations worldwide. From the Wild West of early carbon footprints to building shared standards, professional qualifications and automated data flows, Andrew explains why good carbon accounting is to climate action what financial accounting is to business survival, and why SMEs must be part of the story. Topics covered include: What carbon accounting is and why it matters to every businessHow and why the Carbon Accounting Alliance exploded globally in 3 yearsThe data headache: suppliers, smart meters and open carbon dataProfessionalising the sector with shared standards and qualificationsReal-world stories: from knife-crime medals to low-carbon industry shiftsHow better carbon data unlocks green finance and de-risks businessesMusic by Stock_Studio from Pixabay.
Apr 29

Episode 61 - Tackling Loneliness at Work and Beyond with Hannah Beatrice from Marmalade Trust

Send us Fan Mail What if loneliness isn’t a personal failing, but a human signal we’ve all been taught to ignore? In this episode, Jack and Ellie chat with Hannah Beatrice from Marmalade Trust, the award‑winning UK charity behind Loneliness Awareness Week. They explore what loneliness really is (and isn’t), why it’s not just “an old people at Christmas” issue, and how workplaces and communities can design for genuine connection. Hannah shares the story of Marmalade Trust’s beginnings with one Christmas lunch in Bristol, how that’s grown into a global campaign reaching millions, and why understanding loneliness as a natural emotion, like hunger or thirst, is the first step to tackling it. Topics covered include: What loneliness really is (and why it’s not the same as being alone)The stigma and shame that stop adults talking about feeling lonelyKey life moments that trigger lonelinessWhy 16–24 year olds are now the loneliest age group in the UKHow hybrid/remote work can impact connection and what helpsPractical ways employers and communities can reduce lonelinessMusic by Stock_Studio from Pixabay.
Apr 22

Episode 60 - How the Silent Majority Becomes a Climate Superpower with Karen Jaques from the Climate Majority Project

Send us Fan Mail What if real climate power isn't with politicians or protest groups, but with the millions of quietly worried people who don't know where to start? In this episode, Jack and Ellie chat with Karen Jaques from the Climate Majority Project, an initiative on a mission to mobilise the silent majority into meaningful, local, collective climate action. Karen shares how years working with business leaders, and watching climate risk creep into every supply chain, pushed her to focus on resilience, community and "don't try this on your own" climate action. From neighbourhoods bulk retrofitting homes and building their own wind turbines, to teachers talking honestly with kids, to businesses asking to be more regulated, this episode explores a radically practical, deeply human approach to climate action. Topics covered include: The “silent majority” who care but feel stuckHow to depolarise climate action and welcome everyoneThe Safer campaign and people-led local projectsReal UK stories: retrofit streets, community wind turbinesWhy facts alone fail and what to do with climate anxietyHow local action builds pressure for national changeMusic by Stock_Studio from Pixabay.

Join Jack and Ellie from Reuseabox as they chat with industry experts, sustainable business leaders and change-makers as they try to uncover the simplest ways to make your business better for people and the planet.

Creator

Jack and Ellie Good
Years Active

2023 - 2026
Episodes

69
Rating

Explicit
Copyright

© 2026 Earth Your While
Show Website

Earth Your While