Podcast Growth Experiments: Practical Podcast Marketing Strategies, Audience Growth and Discovery

Danielle Desir Corbett
  • 4.1 (9)
  • Entrepreneurship
  • Biweekly

Starting a podcast is the easy part. It's everything that comes after — the inconsistent downloads, the content hamster wheel, the creeping question of "is this even worth it?" — that makes most podcasters quietly walk away. This show is for growth-minded podcasters who are willing to test, tweak, and throw spaghetti at the wall to find out what actually works. Each episode, podcast coach Danielle Desir Corbett shares one practical strategy for podcast marketing, podcast SEO, audience growth, or monetization, so you can grow your listenership, increase your income, and keep creating without burning out or going broke. Some experiments will work like a charm. Others will flop. The only way to know which is to try. If you’re ready to stop running on fumes and build a podcast you love making (one that delivers results), press play on your first experiment. For podcast coaching, audits, and community, visit danielledesir.com.

  1. Oct 21

    13. Podcasting Advice to Go Past 100 Episodes (Available Until October 23rd)

    El Maratón de Podcasting is an audio summit for podcasters who want to reach 100 episodes and beyond without the overwhelm. Tune in to (8) audio-only interviews, each one built around a different piece of the sustainable-podcasting puzzle, from sponsoring your own show to launching a newsletter, securing grant funding, and promoting your show without social media. Brought to you by Latinas In Podcasting, get the private podcast before October 23rd. Use the promo code DANIELLE25 for a discount. Get your ticket to El Maratón de Podcasting today!

    13. Podcasting Advice to Go Past 100 Episodes (Available Until October 23rd)

  2. 07/11/2023

    12. How To Launch a Podcast Network with Denese Duran

    Interested in starting a podcast network?  In recent years, we’ve seen the creation of many successful podcast networks. If you’re interested in learning the ins-and-outs of establishing and running an indie podcast network, meet Denese Duran. Weigh the pros and cons of starting a podcast network and learn step-by-step how to establish one. Discover ways podcast networks make money and costly mistakes new podcast networks make and how to avoid them.  This is the final episode of Season 1. We will be back with Season 2 in January 2024.  Please leave us a rating and a review on Apple Podcasts or Spotify with your feedback and thoughts about the show.   Our Favorite Resources For Podcasters Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.  Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities. Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.

  3. 06/27/2023

    11. How Asian American Podcasters Association Uplifts Asian American Podcasters and Pacific Islanders With Lee Uehara

    Asian American Podcasters Association (AAP) is a nonprofit organization strengthening and amplifying the voices and podcasts of Asian-American and Pacific Islanders.  In addition to the Facebook group which invites AAPI creatives, producers, hosts and editors to talk shop, share and collaborate, AAP hosts an annual award show called Golden Crane Podcast Awards.   Learn about the unique challenges Asian Americans and Pacific Islanders face in podcasting and the behind-scenes of building an engaged podcasting community.    Our Favorite Resources For Podcasters Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.  Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities. Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.

  4. 06/13/2023

    10. Why Award Shows Matter For Black Podcasters with Georgie-Ann Getton from Black Podcasting Awards

    Believing all the work that goes into podcasting earns and deserves more acknowledgement, today we’re joined by Georgie-Ann Getton, co-founder of Black Podcasting Awards, the nonprofit organization that puts on an annual award show celebrating Black podcasts.  Learn how Black Podcasting Awards got its start, why it’s important for Black podcasters to receive recognition for their work, what makes an award-winning show, and how to apply.  Resources:  One Black Podcast a Day: Weekly spotlight on Black podcasts, a discoverability solution from Black Podcasting Award.  Submissions to Black Podcasting Awards are now open. Apply by July 31, 2023. Submit your podcast to as many as (5) categories. Use our code to get $5 off your application with the promo code ‘WOCPWIN23’   Our Favorite Resources For Podcasters Marketing Strategies For Long-term Podcast Growth: a self-paced course sharing (3) proven marketing strategies to grow your downloads and build an audience of engaged listeners.  2023 Podcast Planner: Kiss planning angst and hustle goodbye, and hello to more revenue with an easy-to-follow templatized system for your best podcast planning season. The 2023 Podcast Planner includes a podcast production spreadsheet, affiliate tracking, a downloads tracker, a media kit checklist, and sponsorship pitch email templates.  Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.  Capsho: AI copywriting software for podcasters. Upload your audio file and save time writing podcast episode descriptions, titles, show notes, emails, social posts, and more.   Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities. Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.

  5. 05/30/2023

    9. Fund Your Podcast With Grants (Yes, It's Possible) with Acquania Escarne

    Have you ever considered grants as a funding source to support the production of your podcast? While grants aren't typically a go-to resource for podcasters, things are changing.  Acquania Escarne, a 3x grant-funded podcast producer and founder of “The Purpose of Money,” shares why podcasters should consider applying for grants, what to look for when evaluating an award, and where to find grants for podcasts.  Resources Mentioned:  Grants For Creators: A monthly newsletter sharing grants and other funding opportunities for creatives and small business owners.  Introduction To Grants: a self-paced workshop sharing the fundamentals of grants and what creators like podcasters should know about grants before applying.   Our Favorite Resources For Podcasters Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.  Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities. Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.

  6. 05/16/2023

    8. Make Money Podcasting Even With a Small Audience with Michelle Jackson

    Small podcasts can get paid.  If you are running a show that is consistent, has received feedback from listeners, and has a well definite listenership, the sky's the limit — you can absolutely attract money to your project.  Today we are joined by Michelle Jackson, the founder of the newsletter and platform, “Podcasters Getting Paid.” Michelle Jackson is a Podcast Monetization Coach passionate about podcasters with smaller shows making money from and through their work.  Believing there is more than one way to get paid, Michelle shares how podcasters can monetize their skills, lesser-known income streams to have on your radar, and how to navigate challenges unique to indie podcasters with “smaller audiences”.    Join WOC Podcasters Community  We provide a safe space for Women of Color to learn, connect, share resources, and achieve podcasting goals.  Join WOC Podcasters Community with a 7-day free trial (no credit card required). In addition to monthly mastermind and accountability calls, access monthly workshops and fireside chats with guest experts, which cover topics like podcast marketing, trademarks, how to save money on taxes as a podcaster, and so much more.    Our Favorite Resources For Podcasters Marketing Strategies For Long-term Podcast Growth: a self-paced course sharing (3) proven marketing strategies to grow your downloads and build an audience of engaged listeners.  2023 Podcast Planner: Kiss planning angst and hustle goodbye, and hello to more revenue with an easy-to-follow templatized system for your best podcast planning season. The 2023 Podcast Planner includes a podcast production spreadsheet, affiliate tracking, a downloads tracker, a media kit checklist, and sponsorship pitch email templates.  Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.  Capsho: AI copywriting software for podcasters. Upload your audio file and save time writing podcast episode descriptions, titles, show notes, emails, social posts, and more.   Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities. Grants For Creators: A monthly newsletter sharing grants and other funding opportunities for creatives and small business owners.  Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.    Connect With Us  Instagram: @wocpodcasters Twitter: @wocpodcasters YouTube: @wocpodcasters

  7. 05/02/2023

    7. How To Podcast Sustainably Without Letting It Take Over Your Life with Bianca Alba

    Podcasting is involved, and it takes considerable time to research, script, record, edit, and promote each episode. Podcasting with a full-time job comes with unique challenges, like having limited time to produce a show. In this episode, Bianca Alba, a proud Latina and the creator of “This Latina Travels,” shares how to make time for podcasting when you have a demanding full-time job or when it’s a hobby or side hustle. We cover work-life balance, creating a sustainable podcasting workflow, outsourcing, and time management for podcasters.    Our Favorite Resources For Podcasters Headliner: Promote podcast episodes on social media and YouTube by creating engaging short video clips or audiograms.  Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and livestream podcasting capabilities. Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.

  8. 04/18/2023

    6. Confidently Raise Your Rates Without Losing Clients

    Are you a service provider or coach thinking about raising your rates?  In this episode, hear how (4) successful podcast creators, professionals, and business owners have raised their rates and the lessons they’ve learned along the way.  This panel features:  Danielle Desir Corbett, podcast marketing coach Bethany Hawkins, founder of Crackers In Soup, a podcast production and coaching company Michelle Thames, a social media strategist host of Social Media Decoded Podcast, and owner of Thames Media Solutions J. Immanuel, host of Why We Succeed Podcast   Our Favorite Resources For Podcasters Podbean: Gives you all of the tools you need for a successful podcast, such as unlimited podcast hosting, podcast distribution, monetization options for podcasts of any size, and live-stream podcasting capabilities. Podpage: Build a beautiful podcast website without learning code. Customize the design in a few clicks; no tech skills required.

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4.1
out of 5
9 Ratings

About

Starting a podcast is the easy part. It's everything that comes after — the inconsistent downloads, the content hamster wheel, the creeping question of "is this even worth it?" — that makes most podcasters quietly walk away. This show is for growth-minded podcasters who are willing to test, tweak, and throw spaghetti at the wall to find out what actually works. Each episode, podcast coach Danielle Desir Corbett shares one practical strategy for podcast marketing, podcast SEO, audience growth, or monetization, so you can grow your listenership, increase your income, and keep creating without burning out or going broke. Some experiments will work like a charm. Others will flop. The only way to know which is to try. If you’re ready to stop running on fumes and build a podcast you love making (one that delivers results), press play on your first experiment. For podcast coaching, audits, and community, visit danielledesir.com.

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