The Bridge by Artefact

Artefact

The Bridge by Artefact, c’est un pont vers la connaissance pour mieux comprendre et maîtriser votre environnement, qui se transforme grâce aux données et à l'IA.  Des entretiens inspirants en vidéo et podcats avec des acteurs influents qui partagent leurs savoir et convictions afin de vous inspirer dans votre quotidien et votre métier. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

  1. The Bridge Interview with Florent Bernard, Managing Partner & Global Lead Travel & Tourism at Artefact - Data Leader

    03/24/2025

    The Bridge Interview with Florent Bernard, Managing Partner & Global Lead Travel & Tourism at Artefact - Data Leader

    To fully harness the power of data and IA within the travel, tourism and transportation sectors, Florent Bernard explains that organizations need to invest in three technological building blocks: Data Clean Rooms, Customer Data Platforms (CDPs), and Consent Management Platforms. Areas where AI has the potential to benefit the tourism industry include different use cases, such as: 1. Predictive maintenance: AI can predict component failures before they happen, so rail and air companies can take proactive measures and reduce downtime. 2. Flight route optimization: AI can help airlines balance between accelerating to avoid a costly delay or accepting a minor delay to conserve fuel. 3. Contrails: These vapor trails seen behind flying aircraft account for a third of aviation's carbon footprint. By adjusting altitudes based on atmospheric conditions, airlines can cut contrail formation in half while only slightly increasing fuel consumption. Beyond operational efficiency, generative AI can improve customer travel with personalized travel suggestions based on users’ budget, travel preferences, and constraints. In addition, AI-powered virtual assistants can respond to customer queries in real-time, recommend activities, or even provide translation services. “We’re moving towards a world where every aspect of travel will be hyper-personalized and optimized through AI,” he says. “The winners will be those who not only collect data but truly leverage it to enhance the customer experience and operational efficiency.” Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    28 min
  2. Interview "The Brigde" about AI acceleration in the Luxury sector w/ Edouard de Mézerac, Managing Partner & Global Lead Industries Artefact

    01/29/2025

    Interview "The Brigde" about AI acceleration in the Luxury sector w/ Edouard de Mézerac, Managing Partner & Global Lead Industries Artefact

    Edouard de Mézerac has developed the Luxury & Beauty Practice at Artefact, which has become a strategic sector for AI acceleration. Who is Edouard? He has spent much of his career in Asia, from Shanghai to Singapore, developing deep expertise in the region’s AI-driven luxury ecosystems. Significantly different from Western systems, China’s AI is defined by an abundance of data from its large population, and one-stop social media platforms like WeChat that differ from more decentralized Western models. Edouard and the Artefact teams have collaborated with many major luxury groups across China, the US, and Europe, giving a holistic view of the luxury industry. What is the key topic of this video and podcast? In this interview by Caroline Goulard, journalist and CEO of two data companies, Dataveyes and Modality, Edouard de Mézerac discusses the rapidly evolving luxury industry and its relationship with data and AI today. He explores topics ranging from the data and AI maturity of organizations and industry-specific use cases to future challenges for the luxury sector and ways to solve them. Today, luxury brands are also launching new generative AI solutions and the challenge remains in scaling these innovations while establishing robust data governance frameworks. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    55 min

About

The Bridge by Artefact, c’est un pont vers la connaissance pour mieux comprendre et maîtriser votre environnement, qui se transforme grâce aux données et à l'IA.  Des entretiens inspirants en vidéo et podcats avec des acteurs influents qui partagent leurs savoir et convictions afin de vous inspirer dans votre quotidien et votre métier. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.