The Life & Business On Purpose Podcast with Sandy Patterson

Sandy Patterson
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

  1. 2h ago

    ep. 150 Why You're Posting Consistently but Still Not Getting Clients | Interview with Darby Steinkamp

    You're posting consistently. You're showing up on Instagram. You're creating the reels, sharing the stories, and doing everything you've been told will help you grow your business. So why aren't more people becoming paying clients? What if the problem isn't your content strategy, the algorithm, or how often you're posting? What if it's the sneaky patterns underneath your visibility that are keeping people from seeing the real you? In this episode, I'm joined by Darby Steinkamp, visibility strategist and certified mindset coach, for a conversation about what it actually takes to become visible online in a way that attracts the RIGHT people and turns attention into paying clients. We're digging into the connection between visibility, identity, self-trust, and those Good Girl patterns that have you softening your opinions, filtering your personality, and showing up as the version of yourself you think your audience wants to see. Darby also shares a vulnerable part of her entrepreneurial journey, including how following someone else's strategy led to a major wake-up call, what she learned about her own identity, and how changing the way she showed up helped her grow her audience from under 1,000 followers to over 10,000 within a few months. In this episode, we talk about: Why posting consistently on Instagram doesn't automatically translate into more clients or sales.The sneaky Good Girl patterns that cause you to water down your messaging, hide your personality, and blend in with everyone else.How comparison and copying other entrepreneurs' strategies can actually work against your business growth.Why visibility is about so much more than showing your face on camera or getting more followers.How to recognize when you're filtering yourself online and start building the confidence to show up as YOU.The connection between your self-concept, personal brand, and ability to turn social media attention into paying clients.Why the patterns holding you back don't disappear overnight, and how to catch yourself before falling into old habits. Connect with Darby: Take the Visibility Archetype Quiz FREE Join Visibility Savage Nov. 9-11th, 2026 $22 Connect with Darby on IG You Unlocked - Darby’s Podcast Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  2. 2d ago

    The Good Girl Tax Series #8: Why Your $5K Month Isn't a Repeatable Revenue Strategy

    You made $5K last month. Amazing. But here's the question: Do you actually know how you did it? And could you do it again? Because having a successful revenue month and knowing how to consistently recreate that revenue different. And I know you'd MUCH rather know how to consistently recreate vs. cross your fingers and hope for the best every month. In this episode of the Good Girl Tax series, we're unpacking one of the sneakiest ways perfectionism, people-pleasing, and Good Girl conditioning are costing women money, time, and energy in their online coaching businesses: believing that more effort automatically creates more success. You post consistently. You send the emails. You host the workshops. You show up in the DMs. You create the bonuses. You do ALL THE THINGS. And when the clients and money come in? You assume everything you did must have worked. But what if only a handful of those activities were actually responsible for creating sales? And what if your most successful month wasn't evidence of how much you need to keep doing, but evidence of what you could finally stop doing? This is where the Good Girl Tax gets expensive. Because when you've spent your entire life being praised for working hard, going above and beyond, and giving 110%, it's easy to build a business where every new revenue goal comes with an even bigger workload. And that's how you end up making money in a business that feels increasingly difficult to sustain. In this episode, we're talking about:Why a $5K month doesn't automatically mean you have a repeatable revenue strategy.How Good Girl conditioning convinces you that working harder is the secret to making more money.Why doing 25 different marketing activities makes it harder to identify what's actually bringing in coaching clients.The difference between being busy in your business and creating opportunities for people to buy.Why your best revenue month might be showing you what you can start doing LESS of.How to stop confusing effort with effectiveness and start making business decisions based on evidence.Why predictable revenue requires understanding your sales process, rather than constantly adding new strategies. If you're an online coach who's already signing clients and making money but still experiencing inconsistent revenue, exhausting launches, or the constant pressure to do more, this episode will challenge the way you think about business growth. Because a good revenue month is not proof that you have a revenue system. Being able to explain why it happened is. Ready to stop paying the Good Girl Tax? Join us November 20–22, 2026, for the Good Girl Unleashed Virtual Retreat, where we're identifying the Good Girl patterns influencing your pricing, sales, boundaries, and business decisions. You'll step away from your everyday responsibilities, get honest about what's working and what's costing you, and create a clear direction for how you want to lead your business into 2027. [Grab your retreat pass for the Good Girl Unleashed Virtual Retreat - https://hellosandy.myflodesk.com/virtualunleash] And if you're ready for ongoing support building consistent revenue, strengthening your leadership, and creating a business that doesn't require more of you every time you want to grow, applications for the Good Girl Unleashed Mastermind are open. Our next 12-month cohort begins January 11, 2027, and enrollment closes November 30, 2026. The virtual retreat is included for anyone in the mastermind. [Apply for the Good Girl Unleashed Mastermind - https://forms.gle/R3G9X4RCvbxqghZ36] You can also connect with me on Instagram @hellosandypatterson and DM me RETREAT or MASTERMIND for details. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  3. Oct 19

    ep. 149 Redefining Success: Perfectionism, Self-Abandonment & Choosing the Life You Actually Want | Interview with Mary-Pat Moran

    What if the life you’ve been taught to want isn’t actually the life you want? In this interview episode, I’m joined by my client, friend, and fellow former teacher Mary-Pat Moran for a conversation about perfectionism, self-trust, self-abandonment, and what it really looks like to redefine success on your own terms. We talk about the sneaky ways perfectionism can show up- even when you don’t consider yourself a perfectionist. Sometimes it isn’t color-coded planners or obsessing over every tiny detail. It’s getting another certification before you feel ready. Waiting to launch until everything is “right.” Procrastinating because you don’t want to be bad at something new. Or staying in situations you’ve already outgrown because disappointing someone feels worse than disappointing yourself. We get into self-abandonment, Good Girl conditioning, motherhood, business, relationships, sunk cost fallacy, and everything in between.  In this episode, we talk about: How perfectionism can disguise itself as procrastination, over-preparing, and avoiding being a beginnerWhy being willing to be bad at something is often the fastest path to becoming good at itHow Good Girl conditioning teaches women to prioritize being respectable, responsible, and liked over being fully themselvesThe connection between people-pleasing and self-abandonmentHow self-abandonment can show up in your business and client relationshipsWhy motherhood can completely change your definition of successThe hidden opportunity cost of staying in a career, relationship, business model, or version of yourself you’ve outgrownWhy the time and money you’ve already invested isn’t a reason to keep choosing something that no longer fitsHow to redefine success around freedom, fulfillment, impact, and the life you actually wantWhy changing your mind doesn’t mean you failed—it can mean you finally trust yourself enough to choose differently If you’ve ever thought, “I should be happy with what I have,” while quietly knowing you want something more, this episode is for you. Connect with Mary-Pat: Find Mary Pat on Instagram at @MappingMaryPat Book a complimentary breathwork session with Mary-Pat Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  4. Oct 4

    The Good Girl Tax Series #7: Your Business Only Works When You Feel Good

    What if the biggest thing standing between you and predictable revenue isn’t your offer, your content, your pricing, or your sales strategy? What if it’s the fact that your business only works when you feel good? In this episode of The Good Girl Tax Series, I’m pulling together the patterns we’ve been talking about throughout this series- from discounting and over-delivering to changing your strategy, pulling back from selling, or burning down an offer the second things get quiet. Because these aren’t five different business problems. They’re symptoms of the same problem: your emotional state has become part of your business operating system. When people are buying, responding, engaging, and validating what you’re doing, it’s easy to sell, stay visible, hold your pricing, trust your decisions, and keep moving. But what happens when the response disappears? Do you disappear? If your strategy changes every time your emotional state changes, it becomes nearly impossible to collect enough data to know what actually works- and even harder to build consistent, predictable, repeatable revenue. In this episode, we’re talking about: Why favorable conditions are not the same thing as a sustainable business modelHow Good Girl conditioning quietly influences your sales, pricing, visibility, leadership, and decision-makingWhy constantly changing your strategy prevents you from figuring out what actually worksThe difference between experiencing emotions in your business and letting those emotions make your business decisionsWhy you may be interrupting your own momentum- and then blaming the strategyHow to execute a strategy long enough to gather real data before deciding whether something needs to changeWhat it looks like to run your business with self-trust even when you aren’t getting immediate validationThe question to ask yourself when you’re tempted to pull back, discount, pivot, or disappear The bottom line: If your business only works when you’re in the right emotional state, you don’t have predictable revenue. You have favorable conditions. And favorable conditions aren’t a business model. This is the work we’ll be taking even deeper inside the Good Girl Unleashed Virtual Retreat in November 2026- moving beyond simply recognizing these patterns and deciding who gets to run your business instead. Grab your retreat pass 👉🏽 HERE. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  5. Sep 30

    The Good Girl Tax Series #6: One Slow Month Doesn’t Mean Your Business Is Broken

    One slow week isn't a strategy problem. But if every dip in revenue sends you into panic mode- changing your offer, rewriting your messaging, lowering your price, adding bonuses, or planning an entirely new launch- you're making it harder to figure out what creates sales in your business. In this episode of The Good Girl Tax Series, we’re talking about what happens when high-achieving women treat revenue like a grade. A great month means you’re doing everything right. A slow month? Suddenly something is wrong with your strategy, your offer… or you. And that need to “fix it” can look a whole lot like productive business strategy when it’s actually anxiety with a to-do list. I’m breaking down the difference between evaluating your business and interfering with your business, why constantly changing variables makes repeatable revenue almost impossible, and how to use your actual sales data to make cleaner, more strategic decisions. We’ll talk about: Why revenue dips can trigger Good Girl conditioning and the need for external validationHow constantly changing your messaging, offers, pricing, or sales strategy destroys useful dataThe difference between a real business signal and your emotional reaction to itWhy you need repetition before you can accurately decide whether something is workingWhat to look at before deciding your offer or strategy needs to changeHow to compare the inputs behind your high-revenue and low-revenue monthsWhy changing one variable at a time gives you better informationHow to build a business where you understand what creates revenue—and can intentionally repeat it Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  6. Sep 25

    The Good Girl Tax Series #5: Overthinking in Your Business Decisions Is Costing You Revenue

    How long does it take you to make a decision in your business- and how many people need to weigh in before you finally trust yourself enough to move? In this episode of The Good Girl Tax Series, we’re talking about one of the sneakier ways good girl conditioning can cost you money: confusing slow decision-making with thoughtful decision-making. The problem isn’t that you need more information. You’re looking for enough outside validation to feel safe moving forward. And when you’re building a business designed for predictable, repeatable revenue, that matters. Because repeatable revenue isn’t created by magically making the “right” decision every time. It’s created by shortening the distance between decision ➡️ action ➡️ feedback ➡️ response. In this episode, we cover: The difference between discernment and searching for certaintyWhy constantly asking for opinions can dilute your original instinctsHow “research mode” can actually be a form of avoidanceWhy constantly changing your pricing, messaging, offers, or strategy makes it harder to know what’s actually workingThe connection between faster feedback loops and repeatable revenueWhy self-trust isn’t knowing your decision will work- it’s trusting yourself to respond if it doesn’tThree questions to ask when you catch yourself saying, “I just need to think about it a little longer” Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  7. Sep 19

    The Good Girl Tax Series #4: Why Over-Delivering Is Costing Your Coaching Business

    Over-delivering can look "kind" and "generous." But what happens when every new client and every increase in revenue also requires more of you? In this episode of The Good Girl Tax Series, we explore the hidden business cost of over-delivering- and why it isn't only a boundaries or burnout problem. It's also a revenue repeatability problem. In this episode, you'll learn: How Good Girl conditioning shows up as over-delivering in your coaching businessThe difference between generosity and over-delivering for validationWhy over-delivery can make consistent and predictable revenue harder to sustainHow adding more calls, access, resources, and customization can quietly change your business modelWhy more support doesn't automatically create better client resultsHow your current delivery model could be creating a ceiling on your growthWhy scalable revenue requires some parts of your offer and delivery to remain steadyThe difference between asking, “Did I give enough?” and “Did I create the conditions required for the best result?”How to identify whether your business can actually hold the revenue you're working so hard to create The goal isn't to stop caring deeply about your clients or to never over-deliver. It's to stop using how much you give as evidence of how valuable you are. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  8. Sep 14

    The Good Girl Tax Series #3: Why “Nice” Messaging Isn’t Making You Sales

    Why does your messaging suddenly get so much nicer when there’s money attached to it? You’re direct, specific, and convicted when you’re talking to a paying client. You can see the problem. You know what needs to change. You’re willing to say the thing. Then you sit down to create content to sell the exact same offer and suddenly you’re softening your opinions, adding disclaimers, over-explaining, and turning your strongest ideas into “three things to consider.” That’s the Good Girl Tax showing up in your messaging. In Episode 3 of The Good Girl Tax Series, let's break down how good girl conditioning- being nice, agreeable, helpful, and careful not to offend- can lowkey filter your marketing and make it harder for the right buyers to understand why they need you. In this episode you'll learn: Why good girl conditioning can make your messaging safer, softer, and less specificThe difference between being provocative for attention and having a clear point of viewWhy premium buyers are looking for discernment and leadership—not more informationHow watered-down messaging can create an engaged audience that still doesn’t buyWhy tension is an important part of content that drives decisionsHow over-teaching can make you useful without making the real problem visibleWhy naming the consequence of a problem is part of strong leadershipHow constantly changing your messaging can make repeatable revenue harder to createThe question to ask before posting: “What would I say here if this person had already paid me?” This episode is an invitation to stop measuring your messaging by how universally agreeable it is and start asking a different question: Will the right person recognize herself in this? Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

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About

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

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