The Life & Business On Purpose Podcast with Sandy Patterson

Sandy Patterson
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

  1. 1d ago

    The Good Girl Tax Series #4: Why Over-Delivering Is Costing Your Coaching Business

    Over-delivering can look "kind" and "generous." But what happens when every new client and every increase in revenue also requires more of you? In this episode of The Good Girl Tax Series, we explore the hidden business cost of over-delivering- and why it isn't only a boundaries or burnout problem. It's also a revenue repeatability problem. In this episode, you'll learn: How Good Girl conditioning shows up as over-delivering in your coaching businessThe difference between generosity and over-delivering for validationWhy over-delivery can make consistent and predictable revenue harder to sustainHow adding more calls, access, resources, and customization can quietly change your business modelWhy more support doesn't automatically create better client resultsHow your current delivery model could be creating a ceiling on your growthWhy scalable revenue requires some parts of your offer and delivery to remain steadyThe difference between asking, “Did I give enough?” and “Did I create the conditions required for the best result?”How to identify whether your business can actually hold the revenue you're working so hard to create The goal isn't to stop caring deeply about your clients or to never over-deliver. It's to stop using how much you give as evidence of how valuable you are. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  2. 6d ago

    The Good Girl Tax Series #3: Why “Nice” Messaging Isn’t Making You Sales

    Why does your messaging suddenly get so much nicer when there’s money attached to it? You’re direct, specific, and convicted when you’re talking to a paying client. You can see the problem. You know what needs to change. You’re willing to say the thing. Then you sit down to create content to sell the exact same offer and suddenly you’re softening your opinions, adding disclaimers, over-explaining, and turning your strongest ideas into “three things to consider.” That’s the Good Girl Tax showing up in your messaging. In Episode 3 of The Good Girl Tax Series, let's break down how good girl conditioning- being nice, agreeable, helpful, and careful not to offend- can lowkey filter your marketing and make it harder for the right buyers to understand why they need you. In this episode you'll learn: Why good girl conditioning can make your messaging safer, softer, and less specificThe difference between being provocative for attention and having a clear point of viewWhy premium buyers are looking for discernment and leadership—not more informationHow watered-down messaging can create an engaged audience that still doesn’t buyWhy tension is an important part of content that drives decisionsHow over-teaching can make you useful without making the real problem visibleWhy naming the consequence of a problem is part of strong leadershipHow constantly changing your messaging can make repeatable revenue harder to createThe question to ask before posting: “What would I say here if this person had already paid me?” This episode is an invitation to stop measuring your messaging by how universally agreeable it is and start asking a different question: Will the right person recognize herself in this? Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  3. Sep 11

    The Good Girl Tax Series #2: Your Audience Shouldn’t Decide How Consistently You Sell

    What happens to your sales behavior when nobody responds? When people are replying to your stories, clicking your links, asking about your offer, and buying, it’s easy to feel confident selling. But when things get quiet? That’s where the Good Girl Tax can start getting expensive. In this episode of The Good Girl Tax Series, we're breaking down what happens when your willingness to sell becomes dependent on external validation- and why that can quietly sabotage your ability to create consistent, predictable revenue. Because sometimes what looks like a sales strategy problem isn’t actually a strategy problem. It's time to stop requiring your audience to reassure you that selling is safe before you’re willing to keep showing up. Inside this episode, you’ll learn: Why your audience’s engagement should not determine how consistently you sellThe difference between engagement and actual buying behaviorHow Good Girl conditioning can turn selling into approval-seekingWhy giving more free value can sometimes become a hiding place when selling feels uncomfortableHow outsourcing conviction in your offer makes revenue less predictableWhy your sales behavior matters just as much as your sales strategyHow to distinguish a genuine messaging, offer, or conversion problem from an emotional reaction to silenceWhat to watch for after you make an offer and don’t get the response you wanted If you want more predictable revenue, your business needs more than a strategy that works when everyone is excited. You need to be able to hold your conviction, look at the actual data, adjust intentionally, and continue leading your buyers toward a decision- even when the market isn’t giving you constant reassurance. Because your business cannot become more predictable than the person operating it. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  4. Sep 9

    The Good Girl Tax Series #1: Why Every Month in Your Business Feels Like Starting Over

    You know you can make money in your business. You’ve signed clients. You’ve had successful launches. Maybe you’ve even had a $5K or $10K month. But do you know exactly what created that revenue well enough to do it again? Welcome to The Good Girl Tax Series, where we’re exposing the seemingly harmless “Good Girl” behaviors that are quietly costing women money in their businesses. In this first episode, we’re talking about one of the biggest barriers to predictable, repeatable revenue: constantly interrupting your own strategy. In this episode, we’re digging into: The difference between making money and creating repeatable revenueWhy inconsistent inputs often create inconsistent revenueHow perfectionism, people-pleasing, fear of rejection, and the need for validation affect your salesThe difference between responding to actual data and reacting to discomfortWhy constantly changing your pricing, messaging, offers, or sales strategy makes it harder to know what worksHow the search for the “right” strategy keeps you from creating your own business evidenceWhy your behavior as the CEO is an important part of your revenue systemHow to look back at your best revenue months and identify the conditions that actually created those results Repeatable revenue isn’t about finding the one perfect funnel, offer, launch plan, or sales strategy. It’s about understanding your own business well enough to say: When I do this, this is what happens. Making money once gives you evidence that it’s possible. Understanding how you created that money- and knowing what to repeat- is what allows you to build a business capable of doing it again and again. If you’re tired of every month feeling like you’re starting over, this episode will help you identify where you may be interrupting the very strategy that could create the consistency you’re looking for. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  5. Sep 7

    ep. 148 Find Your Fire: Building a Business Around What You Actually Want | Interview with Mara Riopel

    What if the business you’re trying so hard to build isn’t actually the business you want? In this episode, I’m joined by online business strategist Mara Riopel for a raw conversation about ambition, motherhood, entrepreneurship, and what happens when you stop following all the “shoulds” and start asking yourself what you actually want. In this episode, Mara shares the anchors she believes entrepreneurs need to stop constantly pivoting. Because sometimes the problem isn’t that your strategy isn’t working. It’s that you haven’t stayed with anything long enough to find out. We dive into the deeper layer underneath strategy hopping: self-leadership.  Mara and I also talk about what it means to be an ambitious mom- the experience of deeply loving your kids AND still deeply wanting something for yourself. Your ambition doesn’t have to disappear because you became a mom. Building something you love can actually be part of what makes you feel more like yourself. In this episode, we cover: How to separate what you actually want from what you think you should wantWhy constantly changing your business strategy may be keeping you stuckHow to choose a signature offer, ideal client, and strategy you can stay committed toWhy entrepreneurship requires self-leadership, not just more business strategyWhat to do when your business isn’t growing as quickly as you thought it wouldWhy your messaging, niche, offers, and identity are allowed to evolve as you doThe reality of building a sustainable business versus chasing overnight successWhy showing up when nobody is watching is part of becoming the entrepreneur you want to beHow ambitious moms can honor both motherhood and the desire to build something meaningfulWhy the hard parts of entrepreneurship don’t necessarily mean you’re on the wrong pathThis conversation is for the woman who knows she wants more but is tired of looking outside herself for the “right” way to create it. Connect with Mara Grab Mara’s Exit Strategy Masterclass  The Ambitious Academy Mara on IG  The Ambitious AF Podcast Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  6. Aug 24

    ep. 147 How to Build Confidence When You’ve Spent Years Putting Everyone Else First

    If you’ve ever had the thought, “I don’t want to keep doing this anymore”- but weren’t quite sure what doing things differently would actually look like- this conversation is for you. In this episode, I’m joined by one of my incredible clients, confidence and mindset coach, Allison Meyer, for a conversation about people pleasing, perfectionism, self-trust, and what happens when you reach a point in your life where you realize you’re ready to stop living according to everyone else’s expectations. Because for so many high-achieving women, life can look really good on the outside. You’re successful. You’re capable. You take care of your family. You show up for your work or business. You’re the person everyone can count on. But somewhere along the way, you may realize you’ve become so good at anticipating what everyone else needs that you’re not even sure what you want anymore. In this episode, we talk about: Why people pleasing can make it difficult to even know what you wantHow perfectionism can keep you from doing things you’re completely capable of doingWhy the qualities you’ve been praised for might also be the ones exhausting youThe connection between confidence and keeping small promises to yourselfHow to stop taking responsibility for other people’s emotionsWhy changing a behavior isn’t always enough when the pattern is deeply ingrainedHow self-trust helps you move forward even when you’ve never done something beforeWhat it looks like to reconnect with the version of you that existed before everyone else’s expectations got so loudHow small identity shifts can create massive changes in your relationships, career, business, and everyday life If you’re in a season where you’re questioning old patterns, craving more confidence, or realizing you’re ready to stop living your life according to what everyone else needs from you, you’re going to LOVE this episode.  Connect with Allison Listen to the Courageously Confident Podcast Allison’s website  Check out the Spark Circle Join Allison’s private Facebook Group Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  7. Aug 14

    ep. 146 The Identity Shift Every Coach Needs to Grow a Successful Business | Interview with Teddi

    Most coaches think they need a better strategy. More content. A better niche. A stronger elevator pitch. Another marketing tactic. But what if the biggest thing holding your business back isn't your strategy at all? In this behind-the-scenes conversation, I sit down with my mastermind client, Teddi to talk about her journey from pediatric nurse practitioner to coach, how she built her coaching business, and the identity shifts that completely changed the way she shows up as a business owner. We dive into what it actually looks like to move through the messy middle of business- the season where you're working hard, building momentum, and wondering if it's ever going to pay off. Teddi shares how she stopped chasing perfection, found confidence in her messaging, launched her first group program, and learned to define success by impact instead of just revenue. If you've ever found yourself overthinking every post, taking every "no" personally, or believing that success comes from doing everything perfectly, this episode will remind you that sustainable business growth starts with self-trust. In this episode, we chat about: Why strategy alone isn't enough to grow a successful coaching businessHow perfectionism quietly sabotages your content and visibilityThe identity shifts that helped Teddy attract aligned clientsWhy defining success by revenue alone keeps coaches stuckHow narrowing your messaging actually makes your content more relatableThe power of self-trust in business decisionsWhat it really looks like to move through the "messy middle" of entrepreneurshipWhy authentic conversations outperform perfectly rehearsed elevator pitchesThe connection between good girl conditioning and entrepreneurshipHow building your business becomes easier when you stop trying to do everything "right." Connect with Teddi Teddi’s IG Check out The Table Join the Netflix Experience  Teddi’s Website Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  8. Jul 22

    ep. 145 How to Build Business Momentum Without Constantly Starting Over

    If you've ever felt like you're constantly starting over in your coaching business, here’s why.  Maybe you've rewritten your offer... changed your messaging... switched niches... bought another course... or convinced yourself you just need a better strategy. But what if your business isn't struggling because of your strategy? What if it's because you're unintentionally interrupting your own momentum? In this episode, I'm sharing the four stages of intentional momentum building and why so many online coaches unknowingly restart before their strategy has had enough time to work. If you've been stuck in cycles of overthinking, perfectionism, strategy hopping, or constantly looking for certainty before taking action, this conversation will help you see your business in a completely different way. In this episode, we talk about: Why constantly changing your strategy keeps your coaching business stuckThe hidden pattern of self-interruption that prevents momentum from compoundingThe difference between productive action and momentum-building actionThe four stages of intentional business momentum: Expose, Interrupt, Simplify, and SustainHow to make business decisions from data instead of panicWhy consistency isn't your problem- and what actually isHow to stop restarting your business every time things feel uncertainWhat it really takes to build recurring revenue that compounds over timeIf you're tired of feeling like you're always back at square one, this episode will help you understand why- and show you a different way forward. Resources Mentioned Ready to stop self-interrupting and start building momentum that compounds? The Momentum Sprint is a private four-week coaching experience where we'll apply these four stages directly to your business so you can make confident decisions, stop restarting, and build sustainable momentum. Connect with me on Instagram and let me know your biggest takeaway from today's episode. I'd love to hear what resonated with you. And if this episode helped you, I'd be so grateful if you'd leave a quick review- it helps more women building coaching businesses discover the show. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

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About

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

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