LIFT Your Shop

Kelsey Outram
  • 5.0 (3)
  • Automotive
  • Updated Biweekly

The LIFT Your Shop podcast is a place to get insights from some of the most respected and outstanding auto repair industry experts around the nation. Kelsey Outram, CEO of LIFT Auto Repair Marketing and co-author of the book Drive More Business: A Step-By-Step Guide To Internet Marketing for Auto Repair Shops, hosts, and discusses all things that help lift your auto repair shop from marketing, staffing, culture, expanding, procedures, tech and more. With the insights shared in each episode, shop owners will learn how to grow their shop and be a leader in the automotive industry.

  1. 16h ago

    70 - How Losing My Second Shop Built My 4 Shop Empire With Joe Valind

    What happens when expanding to a second auto repair shop goes completely wrong? In this episode of the Lift Your Shop Podcast, Kelsey Outram sits down with Joe Valind of Auto Safety Center, a four-location auto repair business in the Greater Milwaukee area, to talk about the successes — and failures — that shaped his journey from technician to multi-shop owner. Joe's story didn't follow a perfect path. He started as a high school apprentice at the same shop he would eventually own, working his way through the industry before purchasing the business. Years later, convinced his first location had reached its potential, Joe took a chance on a second shop. It didn't work. Without the financial foundation, leadership structure, or systems needed to support another location, the expansion turned into 18 months of challenges and ultimately ended with Joe being evicted from the second location. He returned to Store 1 knowing it was a pivotal moment for the business. Instead of letting the failure define him, Joe used it to rethink how he operated, improve profitability, strengthen his team, and build the foundation he would need to eventually expand again. Today, Auto Safety Center has four locations. In this episode, Kelsey and Joe discuss: • Joe's journey from high school apprentice to auto repair shop owner• Buying his first shop after repeatedly being turned down by banks• Why freedom doesn't automatically come with business ownership• The mistakes behind his first attempt at opening a second location• Why Store 1 should be running successfully before adding Store 2• Rebuilding a business after hitting rock bottom• Using marketing and incentive-based pay plans to drive growth• Getting a shop to operational and human capacity before expanding• Why strong leadership becomes one of the biggest constraints in multi-shop growth• Developing managers and promoting leaders from within• Using character, chemistry, and competency as cultural guardrails• Why you can't want someone's growth more than they do• Encouraging employees and helping them see potential they may not see themselves• Building a business that can operate without the owner• Why cash reserves matter before acquiring another location• Evaluating demographics, traffic, and market conditions before choosing a new shop• How an unexpected conversation led Joe to an off-market acquisition opportunity• Learning from failure instead of repeating it• Lead measures vs. lag measures and why behaviors ultimately drive KPIs One of the biggest lessons from Joe's story is that adding another location shouldn't be an "instead of" decision because you're frustrated with your current shop. It should be an "in addition to" decision because the first business is healthy, profitable, properly staffed, and capable of operating without you. If you're an auto repair shop owner thinking about opening a second location, building a leadership team, or trying to create a business that doesn't depend entirely on you, this episode offers a firsthand look at both what can go wrong and what it takes to do it differently the next time. Joe's book recommendation: • The 4 Disciplines of Execution Joe specifically recommends the book for its distinction between lead measures and lag measures — focusing not only on the KPIs you're trying to achieve, but on the behaviors that actually create those results. Want to connect with Joe? Joe shares his email toward the end of the episode for shop owners who want to reach out and connect. If you enjoyed this episode, like the video and subscribe to the channel for more conversations with auto repair shop owners and industry leaders about growing stronger, more profitable businesses. Lift Your Shop PodcastHosted by Kelsey Outram | Lift Auto Repair Marketing #AutoRepair #AutoRepairShop #ShopOwner #MultiShopOwner #AutomotiveBusiness #ShopManagement #BusinessGrowth #Leadership #AutoRepairMarketing #LiftYourShop

  2. 5d ago

    69 - From 2 Bays To A 3 Million Dollar Shop

    What does it actually take to grow an auto repair shop from a tiny two-bay operation into a $3M+ business? In this episode of the Lift Your Shop Podcast, Kelsey Outram sits down with Ryan Cerny of Stoiched Automotive in Appleton, Wisconsin to talk about his journey from technician to shop owner — and the numbers, systems, and decisions that helped him steadily scale his business. Ryan started small, leasing a 1,500-square-foot corner of a tractor-trailer shop for just $695 a month while working as a technician during the day and repairing vehicles nights and weekends. Eventually, that side business became his full-time focus and grew into a 9,000-square-foot, nine-bay operation doing more than $3 million in annual revenue. But this conversation isn't just about growth. Ryan breaks down the financial side of running a healthy auto repair business, including how shop owners should think about gross profit, net profit, technician costs, overhead, cash reserves, labor rates, and GP per hour. In this episode, Kelsey and Ryan discuss: • Going from technician to auto repair shop owner• Growing steadily without trying to scale too quickly• Why Ryan recommends keeping roughly three months of overhead in reserve• Understanding your P&L instead of managing from your checking account balance• Gross profit vs. net profit — and the targets Ryan watches• Understanding the true cost of your technicians• Gross profit per hour and why Ryan's service advisors understand the numbers• Giving service advisors flexibility to save jobs without simply discounting• Training service advisors and continuously improving sales skills• How Ryan would approach acquiring and operating a second location• Creating team buy-in through systems, leadership, and incentive-based compensation• Why your marketing plan should be mapped out before expanding• The importance of creating a five-year vision while staying open-minded about how big your business can become One of Ryan's biggest lessons after more than a decade in business? Don't underestimate how far you can go in 10 years. If you're an auto repair shop owner trying to better understand your numbers, improve profitability, build a stronger team, or prepare for your next stage of growth, this episode is packed with practical insights you can take back to your shop. Books Ryan recommends: • Three Feet From Gold• Toolbox Truce Want to connect with Ryan? Ryan recommends reaching out to him via Facebook DM. If you enjoyed the episode, like the video, subscribe to the channel, and turn on notifications for more conversations with successful auto repair shop owners and automotive industry leaders. Lift Your Shop PodcastHosted by Kelsey Outram | Lift Auto Repair Marketing #AutoRepair #AutoRepairShop #ShopOwner #AutomotiveBusiness #AutoRepairMarketing #ShopManagement #AutomotiveIndustry #BusinessGrowth #AutoRepairBusiness #LiftYourShop

  3. Apr 28

    68 - 19 Years of Struggle Then This Changed Everything With Jim Brown

    From 1 Shop to 10 Locations: How Jim Brown Scaled a Multi-Million Dollar Auto Repair Business. How do you go from running one struggling shop… to scaling 10 high-performing locations? In this episode of the LIFT Your Shop Podcast, Kelsey sits down with Jim Brown, owner of Speed Auto Repair, to break down the exact systems, mindset shifts, and operational strategies that transformed his business. After nearly 20 years of operating a single shop, Jim made a pivotal change—implementing structured systems, inspections, and daily reporting. The result? More success in one year than the previous 19 combined, and a rapid expansion to multiple locations generating millions in revenue. This episode dives deep into what it actually takes to scale—from building strong processes and teams to evaluating acquisition opportunities and creating a culture that drives growth. What You’ll Learn: - The 3 biggest changes that transformed Jim’s shop overnight - Why inspecting 100% of vehicles is a game-changer - How daily reporting and meetings drive performance and profitability - What to look for when buying your second (or third) shop - The key metrics that determine whether a deal is worth it - How to scale from 1 to 10+ locations without losing control - How to build a culture that develops leaders from within - Why systems—not hustle—are the foundation of growth

  4. Apr 3

    67 - How Jay Huh Built A Multi-Million Dollar Shop

    What does it really take to build a highly profitable auto repair shop—even in a tough location? In this episode of The LIFT Shop Podcast, Kelsey sits down with Jay Huh, owner of CARMEDIX in Durham, North Carolina, to break down how he went from working out of his home garage to building a shop generating over $3 million in revenue—and consistently netting $60K–$100K per month. Jay shares the real story behind his journey, including the mistakes, mindset shifts, and systems that allowed him to scale, simplify, and ultimately step out of day-to-day operations. This episode dives deep into what actually moves the needle in a shop—from pay plans and hiring to marketing strategies that drive consistent car count. What You’ll Learn: Why most shop owners stay stuck (and how to break out of it) The difference between working in your shop vs on your shop How to structure commission-based pay plans that drive performance The key metrics every shop owner must track daily Why gross profit dollars matter more than percentages How to consistently hire technicians—even in a “shortage” The marketing strategy that keeps bays full (including direct mail) Why systems—not location—determine your success

  5. Feb 28

    66 - How Trust & System Build Lasting Success

    In this episode of the Lift Your Shop Podcast, Kelsey sits down with Matt Curry, founder of Craftsman Auto Care, to break down what it really takes to scale an auto repair business the right way. After building Curry’s Auto Service to 10 locations and $18M in revenue, retiring at 47, and then coming back to do it again — Matt now runs 8 shops (with more on the way) and is on track for $36M in sales. So what’s the secret? It’s not flashy marketing. It’s not complicated systems. It’s operational discipline. In this episode, Matt shares: The 3 core things every shop must do to grow fast Why full digital inspections (with photos + video) are non-negotiable How presenting estimates in order of priority builds trust Why test driving every vehicle before AND after service matters How he gamified Google reviews to approach 10,000 five-star reviews What it takes to attract and retain top technicians (including $300K+ earners) Why most shops struggle with hiring — and how to fix it Matt simplifies growth down to this: Be honest. Be nice. Do what you say you’re going to do. Inspect every car. Present everything transparently. That’s how you build trust. That’s how you scale. That’s how you create real freedom. If you’re a shop owner trying to grow from $30K months to $200K months — this conversation is packed with actionable insight.

  6. Feb 20

    65 - Secrets of Ownership: Training, Trust, and Growth.

    In this episode of the Lift Your Shop Podcast, Kelsey sits down with Eric Walker, owner of Walker Automotive in Elkton, Kentucky, to talk about what truly separates great shops from average ones.Eric shares how bringing back old-school customer service — commitment times, promise-based scheduling, loaner vehicles, and real accountability — has transformed his shop’s growth in a town of just 1,600 people. He explains why trust is the real product shops sell, how leadership and training changed his business, and what it takes to stop “owning a job” and start running a real company.From building a high-performing team to creating a culture of ownership, training, and continuous improvement, this conversation is packed with practical insights for shop owners who want to grow without excuses.If you’re struggling with hiring, team performance, training, or scaling beyond yourself — this episode is for you.

  7. Feb 5

    63 - Dirty Hands, Clean Money with Tonnika Haynes

    In this episode of the Lift Your Shop Podcast, LIFT Auto Repair Marketing CEO Kelsey Ostrom sits down with Tonnika Haynes, owner of Brown’s Automotive, to talk about pride in the trades, leadership, and building the next generation of technicians. Tonnika shares her journey growing up in a family-owned shop, transitioning from collision repair to mechanical, and what it really takes to build trust—with customers and with your team. This conversation dives deep into why blue-collar work deserves more respect, how shop owners can mentor young technicians, and why culture matters just as much as KPIs. From hiring younger techs and developing service advisors to redefining success beyond college degrees, this episode is a powerful reminder that dirty hands can still mean clean money—and meaningful work. Why the trades deserve more respect How to mentor and grow young technicians The importance of shop culture and leadership Customer service lessons from collision repair Giving the next generation a real opportunity to succeed If you’re a shop owner, manager, or technician who cares about people, culture, and long-term success, this episode is for you. 👉 Subscribe for more conversations on auto repair marketing, leadership, and shop growth.

  8. 11/14/2025

    62 - From Hobby to Empire: Systems Change Everything

    In today’s episode, we sit down with Jason Fan — owner of one of the fastest-growing European specialty shops in his region — to talk about the real work behind scaling a shop, elevating team performance, and building a business that changes lives. Jason shares what transformed his operation over the past 18 months: daily meetings that actually work, leadership built on encouragement instead of pressure, and the shift from working in the business to working on the business. He breaks down why he moved from general repair to European, how he created a high-end customer experience, and why the environment of your shop silently influences trust and ticket averages. We also dig into:• How to run daily meetings without them becoming repetitive• The mindset shift that allowed his team members to grow financially and personally• Why shop appearance and customer experience matter more than most owners think• The transition from technician to true business leader• The systems and coaching that helped him scale• The importance of building a shop that empowers employees to build real wealth• The book that completely changed his approach (The E-Myth) Whether you're a general repair shop, a European specialist, or an owner trying to grow your second or third location, Jason’s story gives a clear blueprint for how to upgrade culture, process, and leadership — and why doing so transforms the entire business. If you want to reach out to Jason, you can connect with him on Facebook at Jason Fan.

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Ratings & Reviews

5
out of 5
3 Ratings

About

The LIFT Your Shop podcast is a place to get insights from some of the most respected and outstanding auto repair industry experts around the nation. Kelsey Outram, CEO of LIFT Auto Repair Marketing and co-author of the book Drive More Business: A Step-By-Step Guide To Internet Marketing for Auto Repair Shops, hosts, and discusses all things that help lift your auto repair shop from marketing, staffing, culture, expanding, procedures, tech and more. With the insights shared in each episode, shop owners will learn how to grow their shop and be a leader in the automotive industry.

Information

  • Creator
    Kelsey Outram
  • Years Active
    2023 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © Kelsey Outram
  • Show Website
    LIFT Your Shop