Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales

Marcia Hylton, Marketing Strategist
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Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales

Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing! As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy. Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your sales. Each episode is jam-packed with valuable information that will help you win the hearts and minds of your prospects. 

Episodes

  1. Smart UX, Smart Business: Don Hill's Guide to Customer-Centric Strategies

    11/20/2023

    Smart UX, Smart Business: Don Hill's Guide to Customer-Centric Strategies

    Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners and DIY marketers looking to elevate their customer experience and digital presence.Don explores the nuances of UX, offering practical advice and strategies you can immediately apply to your business. From understanding user behavior to implementing appl...

    28 min
  2. Your Black Friday Sales Blueprint: 🛒 Unlock Your Sales Strategy by Answering These Questions ☃️

    11/03/2023

    Your Black Friday Sales Blueprint: 🛒 Unlock Your Sales Strategy by Answering These Questions ☃️

    Get ahead of your competitors with a strategic plan for your Black Friday sales. In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative power of questions-based planning. Discover how the right questions can sharpen your focus, drive team accountability, and ensure every aspect of your Black Friday is primed for success. From inventory assessment to post-sale analysis, this episode is your g...

    14 min
  3. The Holiday Revenue Boost and Customer Checkout Best Practices 🛒

    10/19/2023

    The Holiday Revenue Boost and Customer Checkout Best Practices 🛒

    This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process. As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, and boost your festive sales. Tailored for marketers and small business owners, we share actionable insights to transform browsers into buyers, ensuring a seamless and profitable shopping journey. Tune in to elevate your e-commerce game and maximize your holida...

    8 min
  4. Crafting Words That Drive Action And Inspire Trust — with guest Jessica Johns-Pool ✍️

    10/04/2023

    Crafting Words That Drive Action And Inspire Trust — with guest Jessica Johns-Pool ✍️

    In Season 2, Episode 3 of "Unlocking the Buyer's Mind," we delve deep into the art of crafting compelling copy with our guest expert, Jessica Johns-Pool. With a rich history of supporting Fortune 500 giants and small businesses, Jessica brings a unique blend of experience. As a deadline-driven content master, Jessica has honed her skills in everything from optimizing SEO-rich content to crafting brand messages that resonate. This episode promises to give insights to budding entrepreneurs...

    42 min
  5. Holiday Marketing Power-Up: Must-Have Marketing Tools for a Holiday Win 🪫

    09/28/2023

    Holiday Marketing Power-Up: Must-Have Marketing Tools for a Holiday Win 🪫

    As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope. Tune in as Marcia Hylton chats about opportunities to get a curated list of marketing tools designed to amplify your holiday season strategic marketing reach, refine your strategy, and optimize your returns this holiday season. Whether you're figuring out the nuances of consumer behavior, gauging the best times t...

    7 min
  6. Your Blueprint for Exceptional Holiday Sales: Building Your Best Marketing Plan for the Holiday Season ☃️

    09/26/2023

    Your Blueprint for Exceptional Holiday Sales: Building Your Best Marketing Plan for the Holiday Season ☃️

    Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!" As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for growth and profit. Yet, the key to truly shining during this time isn't just about having a product or service but a strategic plan. Tune in with Marcia Hylton, your seasoned marketing strategist, as she shares invaluable insights into crafting a holiday strategy that ...

    7 min

  7. SEASON 2 TRAILER

    Unlocking the Buyer's Mind Podcast: Season 2 Promo

    Unlocking the Buyer's Mind Podcast: Season 2 Promo Support the showTune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey. Be sure to visit my blog for newly published posts. And download this complimentary strategic marketin...

    3 min
  8. Decoding Marketing Strategies: Key Takeaways from Season One

    06/14/2023

    Decoding Marketing Strategies: Key Takeaways from Season One

    Join Marcia Hylton in the season finale of 'Unlocking the Buyer's Mind,' where she wraps up the first season with a comprehensive review of the strategic marketing insights shared. Reflecting on the importance of each topic, from crafting a unique value proposition to harnessing the power of data for advertising, Marcia delves into her motivation behind choosing these themes - her passion for helping small business owners navigate the marketing maze. She also shares a sneak peek of the exciti...

    10 min
  9. Ad-ventures in DIY Marketing: Strategic Advertising for Small Business Marketing 💥

    05/31/2023

    Ad-ventures in DIY Marketing: Strategic Advertising for Small Business Marketing 💥

    In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded social media platforms.Drawing from her rich experience as a marketing strategist, Marcia shares exclusive insights into how she selects posts to pr...

    17 min
  10. From Aimless to Aim-Full: Revamping Your Content Marketing Approach 🎯

    05/17/2023

    From Aimless to Aim-Full: Revamping Your Content Marketing Approach 🎯

    Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a strategic plan can propel your business forward.In this episode, you'll also get an exclusive invite to Marcia's free "Create Killer Content" w...

    14 min

Trailer

About

Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing! As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy. Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your sales. Each episode is jam-packed with valuable information that will help you win the hearts and minds of your prospects. 

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