Leverage for Growth Podcast

Jesse P. Gilmore & Niche in Control
  • 5.0 (5)
  • Entrepreneurship
  • Updated Daily

Leverage for Growth helps marketing agency owners stop being the bottleneck and build a founder-independent business. Founder dependency is the symptom. Missing leverage is the cause. Founder independence is the outcome. Each episode, host Jesse Gilmore walks through a documented agency transformation so that you can see exactly how owners doubled revenue, cut their hours, and built systems that run without them. Every story maps to one of the three pillars of the Leverage for Growth method: a Scalable Agency, Consistent Revenue, and an Empowered Team. If you cannot step away without things falling apart, this show is your way out.

  1. 6d ago

    How I Removed Myself as the Bottleneck in My 7-Figure Agency W/ Alex Zinni

    Build the same leverage into your agency. Free up 8-10 hours per week -> Join the Free Up Founder challenge:  https://www.skool.com/freeupfounder    Alex Zinni spent a decade as the bottleneck in his own seven-figure agency. In four months inside the Leverage for Growth method, he built the systems to step out of it.   Alex is the founder of Alpha Key Digital, an agency serving plastic surgeons, cosmetic surgeons, and medspas. From the outside the business looked successful. Underneath, it had stalled at the same revenue ceiling four years running, and the reason was structural: everything routed through Alex. He worked Saturdays and Sundays, fielded client calls on his personal cell, chased accounts receivable that went unpaid for months, and hired by luck rather than by process. The seven-figure milestone came and went without him noticing until tax season.   Working one-on-one with Jesse Gilmore through the Leverage for Growth Advantage program, Alex traded that guesswork for documented systems. The first month was a go-to-market document and a set of assessments (Kolbe, StrengthsFinder) that pulled the vision and the bottleneck out of his head and onto the page. From there came the mechanisms: an AI-assisted workflow built on Claude skills that cut 500 applications down to a shortlist of 10 and produced three hires; an outbound system that turned 40 LinkedIn videos into four booked calls, including a New York surgeon booked between gym sets; and a shift from linear task lists to connected systems organized into three phases, build, execute, and maintain.   This conversation is the founder-dependency-to-founder-independence arc in real time: the revenue ceiling, the life event that forced the reckoning, and the specific systems that moved Alex from doing 80 percent of the work to designing the business that runs without him. If you are a marketing agency owner who cannot step away without things falling apart, this is what the climb out looks like.   CHAPTERS: 0:00 - The Win: Outbound That Books Calls 5:34 - AI Workflows and Claude Skills 9:35 - Why the Old Way of Hiring Failed 13:01 - The Revenue Ceiling and Wake-Up Call 16:24 - Month One: Clarity and Assessments 19:12 - The Time Log and Zone of Genius 22:07 - Systems Thinking vs Linear Thinking 25:24 - What Comes Next: Founder Independence   GUEST LINKS: Alpha Key Digital: https://alphakeydigital.com/ Alex Zinni on LinkedIn: https://www.linkedin.com/in/alexanderzinni/   ABOUT LEVERAGE FOR GROWTH: Leverage for Growth is the podcast for marketing agency owners who have become the bottleneck in their own business. Host Jesse Gilmore, founder of Niche in Control, breaks down how established agencies build structural leverage: the systems, documentation, and team structures that let a business run without the founder in the middle of everything. Every episode follows a real agency owner from founder dependency to founder independence, with the mechanisms and numbers behind the change.   SUBSCRIBE for new episodes twice a month.   CONNECT: Jesse Gilmore on LinkedIn: https://www.linkedin.com/in/jessepgilmore Leverage for Growth: https://nicheincontrol.com/leverage-for-growth-podcast

    How I Removed Myself as the Bottleneck in My 7-Figure Agency W/ Alex Zinni

  2. Sep 15

    The Systems Behind 25 Days Off W/ Daisy Raudales

    Daisy Raudales spent 25 days in Europe and her PR agency did not fall apart. She went a little viral for saying so.   Daisy, founder of DRPR, spent her first four years in business as the bottleneck, working 12 to 15 hour days and convinced the whole thing would collapse if she stepped away. In this conversation with Jesse Gilmore, she traces how operational foundation changed that: a time log that exposed where the hours were really going, SOPs and systems her team could run without her, and an Offer Triangle exercise that showed she had been undercharging for the value she delivered. The result was not just a trip. It was 100 hours a month back, a professorship she had time to say yes to, and the agency doubling inside four to five months, all before she ever went full force on lead generation. Her core argument: build the foundation first, because more leads on a broken operation only breaks it faster.   Ready to stop being the bottleneck in your own agency? The Scalable Agency Accelerator is where that work starts: https://nicheincontrol.com/services/scalable-agency-accelerator   KEY TAKEAWAYS: - Founder independence is the real test: the business should hold together while you are gone - A time log is the uncomfortable starting point that shows where your hours actually go - Foundation before lead gen, because more leads on a broken operation only breaks it faster - Price to the value you create, not the hours a task takes; most founders are undercharging   TIMESTAMPS: 00:00 - Introduction: 25 Days in Europe 05:39 - 100 Hours Saved and a Wedding 09:32 - Doubling the Agency in Four Months 18:41 - AI Tools and the Offer Triangle 27:26 - What's Next   LINKS & RESOURCES: - Daisy Raudales, DRPR - https://www.drpr.ca - PR and marketing services - https://drpr.ca/public-relations-services - Daisy on LinkedIn - https://www.linkedin.com/in/daisyraudales - DRPR on Instagram - https://www.instagram.com/drpr.ca - Mentioned on-air: the time log, the Offer Triangle, moving from ChatGPT to Claude - Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 - Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA   CONNECT: - Jesse Gilmore on LinkedIn - https://linkedin.com/in/jessepgilmore - Leverage for Growth - https://nicheincontrol.com/leverage-for-growth-podcast - Watch on YouTube - https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

    The Systems Behind 25 Days Off W/ Daisy Raudales

  3. Sep 1

    The Rebrand That Transformed Two Businesses W/ Shari Gannon

    Shari Gannon has spent over a decade running brand projects, and the most challenging one she has ever led was rebranding the company that coaches her own company: Niche in Control.   Shari, founder and creative director of Krave Branding, walks Jesse Gilmore through what it took to run the largest, fastest-timeline, multi-team rebrand of her career, a project where she was not the boss but the brand guardian, steering a hand-picked roster of outside agencies toward one coherent story. She and Jesse trace it from the first brand clarity session and the "beacon" idea that surfaced his real why, through a 200-page migration off WordPress, to the mid-project pivot when the whole site had to shift around the idea of leverage. Then the conversation turns to Shari's side of the table: going through this build alongside her own clients led her to redefine Krave's offer around the part of the work she is genuinely wired for, drawing out the story and building the brand identity around it.   Ready to stop being the bottleneck in your own agency? The Scalable Agency Accelerator is where that work starts: https://nicheincontrol.com/services/scalable-agency-accelerator   KEY TAKEAWAYS: - A rebrand is a story problem first; the logo and the website are what the story produces - Leading a project you do not own means becoming the brand guardian, not the bottleneck - The same clarity work you run for clients will change your own offer if you let it - Structure and a clear lane for every expert is what lets a multi-agency team move fast   TIMESTAMPS: 00:00 - Introduction 07:18 - Brand Clarity as a Three Selves Exercise 12:53 - Managing a Team You Did Not Assemble 18:14 - The Mid-Project Pivot to Leverage 21:28 - Shari's Own Transformation and New Offer 31:59 - Where to Connect   LINKS & RESOURCES: - Shari Gannon, Krave Branding - https://kravebranding.com/ - Free Brand Gut Check - https://kravebranding.com/brand-gut-check - Shari on LinkedIn - https://www.linkedin.com/in/shari-gannon/ - Krave Branding on YouTube - https://www.youtube.com/@kravebranding - Mentioned on-air: the Three Selves, the brand clarity session, migrating to Ontraport, EOS - Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 - Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA   CONNECT: - Jesse Gilmore on LinkedIn - https://linkedin.com/in/jessepgilmore - Leverage for Growth - https://nicheincontrol.com/leverage-for-growth-podcast - Watch on YouTube - https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

    The Rebrand That Transformed Two Businesses W/ Shari Gannon

  4. Aug 18

    The Leverage You Need to Scale a Team of 3 Into 25 W/ Warren Thompson

    Warren Thompson scaled Ollo Metrics from 3 people to 25 without ever changing the one-week offer he started with.   Warren was Jesse Gilmore's first Leverage for Growth client, back in August 2020, when Ollo Metrics was a three-person shop doing about $15,000 a month. Post-COVID demand hit fast, and the thing that kept the business from breaking was not more leads. It was leverage: a time audit that pulled Warren out of sales and client delivery, one repeatable offer that made onboarding predictable, and a systems-thinking approach where every new tool has to earn a place in the value stream before it gets adopted.   Ready to stop being the bottleneck in your own agency? The Scalable Agency Accelerator is where that work starts: https://nicheincontrol.com/services/scalable-agency-accelerator   KEY TAKEAWAYS: - A single repeatable offer makes fulfillment predictable and keeps onboarding identical for every client - Buying back your time starts with a time audit and hiring out one role at a time - A new tool only earns a place when it fits an existing value stream, otherwise it adds chaos - SOPs document the process, training builds the person. They are not the same thing   CHAPTERS: 0:00 - Introduction 3:12 - The One-Week Offer That Never Changed 11:00 - Why Leverage Became the Positioning 13:33 - Value Stream Maps the Team Uses 18:06 - SOPs vs Training 26:51 - Weekends Back and Culture by Design 32:29 - What's Next for Ollo Metrics   GUEST LINKS: Ollo Metrics: https://www.ollometrics.com/ Warren Thompson on LinkedIn: https://www.linkedin.com/in/warrenthompson21   CONNECT: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA Jesse Gilmore on LinkedIn: https://www.linkedin.com/in/jessepgilmore Leverage for Growth: https://nicheincontrol.com/leverage-for-growth-podcast Watch on YouTube: https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

    The Leverage You Need to Scale a Team of 3 Into 25 W/ Warren Thompson

  5. Aug 4

    Doubling a 20-Year Agency in 6 Months W/ Susan Fernandez

    Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator Susan Fernandez gave Jesse Gilmore six months to turn her agency around or she was shutting it down. She did not shut it down.   Susan was a niche-focused founder with competent people and a strong position in the built-environment market, and the business still could not function without her in every decision. As one of the first five proof-of-concept clients for the Leverage for Growth method, she got everything out of her head and into documented process, positioned herself around her unique ability, and let historical data cut the clutter, the moment she learned 91% of a service's work came from three options, she stopped offering the rest and no one complained. That structure at a small size is exactly what made her four-person agency an attractive merger target. Epiphany merged into UpSpring, where Susan is now SVP of Marketing in a 40-plus-person firm, still running the same playbook. TIMESTAMPS:   02:26 — The Problem Was Running the Business 10:51 — Letting Data Cut the Clutter 20:20 — How Structure Set Up the Merger 30:34 — Why the Real Shift Is Mindset   LINKS: - Susan Fernandez Company  — https://upspringpr.com - Susan on LinkedIn — https://www.linkedin.com/in/susanwalshfernandez/   CONNECT: - Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore - Leverage for Growth — https://nicheincontrol.com/leverage-for-growth-podcast - Watch on YouTube — https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

    Doubling a 20-Year Agency in 6 Months W/ Susan Fernandez

  6. Jul 21

    Why More Leads Won't Save Your Agency W/ Adam O'Leary

    Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator   The problem is not lead generation. It is what breaks when the leads actually show up.   Adam O'Leary builds referral-partnership systems that drive consistent, high-quality clients to agencies, which means he sees the exact moment a business gets flooded and cannot keep up. In this conversation with Jesse Gilmore, the two pull apart why "just get more leads" is the wrong goal for most agencies, and what has to be true before you turn the demand on.   It starts with the offer. Adam argues the offer is the first thing he looks at, more than anything else: it has to be simple for the team to deliver and fast enough to show a partner a result inside the first 30 days, because that result is what turns one referral into all of a partner's clients. Jesse connects that to founder dependency, the root cause that forces agencies into a stop-start cycle of switching marketing off every time they hit capacity. His fix is a delegation system that pulls the work out of the founder's head, plus an intense early time log that takes a 60-hour week down to 40, then 32, so the owner can finally breathe and think about vision.   Then there is the analogy that anchors the episode: an agency is a submarine with a small crack on top. At three clients the crack is nothing. At twenty-five it splits the hull. The cracks do not appear when you scale, they were always there, scale just reveals them. Add a hyper-specific niche, the thing that makes the offer systematizable and the referrals predictable, and you have the structural picture of an agency that can take on more without turning marketing off.   If you have ever shut off your pipeline because you got too busy, this episode is the diagnosis.   TIMESTAMPS: 0:00 — Introduction   5:18 — Why the Offer Decides Everything   14:28 — Founder Dependency as Root Cause   28:36 — The Submarine Crack Analogy   LINKS: Adam O'Leary, InspiredChats: https://inspiredchats.com Adam O'Leary, Scale with Partners: https://scalewithpartners.io Adam O'Leary on LinkedIn — https://www.linkedin.com/in/adamdoleary/ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA SUBSCRIBE for new episodes twice a month.   CONNECT: Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore

    Why More Leads Won't Save Your Agency W/ Adam O'Leary

  7. Jul 7

    She Almost Shut Her Agency Down. Then Profit Hit an All-Time High. W/ Laura Williams

    Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator   Laura Williams almost closed InSync Media. Here is the structural turnaround that changed her mind.   After years of six-figure months, InSync Media lost its two biggest clients in a single quarter and spent nearly two years just breaking even. Laura had handed so much of the business to other people that she could not vouch for the work, and by 2025 she was ready to shut it down. The shift was not a new marketing channel. It was taking the business back.   In this conversation with Jesse Gilmore, Laura walks through the Three Selves work that finally gave her a vision for the future self she was building toward, and the becoming self doing the work in between. She talks through the hardest decision: letting go of a key hire of five years, then stepping into all of that work herself, terrified, and watching every account improve under her leadership. She rebuilt the broken processes, held the team to real accountability, and committed to LinkedIn outreach she hated, the same outreach that produced the connection that led to a speaking slot at the International Builders' Show and four new clients after a 15-month drought.   Revenue today is less than half of the agency's COVID-era peak, and the profit margin, near 25%, is the best it has ever been. Laura makes the case that fulfillment and profit beat a vanity revenue number, and that an agency is a reflection of the owner's whole life, health, relationships, and all.   If you are an agency owner quietly wondering whether it is worth keeping the doors open, this is the structural version of how someone answered that question.   TIMESTAMPS: 0:00 — Introduction   5:14 — The Three Selves Framework   17:03 — One Connection, Four New Clients   24:23 — Key Takeaways   LINKS: InSync Media — https://insync.media Laura Williams on LinkedIn — https://www.linkedin.com/in/laura-williams-insync/ ABOUT LEVERAGE FOR GROWTH: Leverage for Growth is the show for established marketing agency owners who are tired of being the bottleneck in their own business. Host Jesse Gilmore, founder of Niche in Control, sits down with agency founders who built leverage through systems, documentation, and a sharper offer, and turned founder dependency into a business that runs without them. Every episode is a documented transformation with specific numbers, not a motivation talk.   SUBSCRIBE for new episodes twice a month.   CONNECT: Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore Leverage for Growth — https://nicheincontrol.com/leverage-for-growth-podcast

    She Almost Shut Her Agency Down. Then Profit Hit an All-Time High. W/ Laura Williams

  8. Jun 23

    The Offer Change That 3X'd His Agency Profit in Three Months With Robert Bradley

    Ready to scale your agency without it running through you? The Scalable Agency Accelerator is a 14-day program to build the operating leverage that frees you from the day-to-day: https://nicheincontrol.com/services/scalable-agency-accelerator   Robert Bradley set an 18-month profit goal and hit it in three. Here is the structural change that made it possible.   Robert's agency, Korus GTM, was built on cold outbound and designed for scale, the well-trodden path that a lot of agencies copy. It worked, but it left him disconnected from clients and working through nights and weekends, the opposite of why he started the business. The turning point was not more leads. It was leverage: rebuilding the offer around his RevOps and go-to-market engineering background, the work he had real depth in, and pricing it to the value it created.   In this conversation with Jesse Gilmore, Robert walks through how he mapped his core competencies to the problems mid-market buyers struggle with, reworked the offer using the Offer Triangle, and shifted his sales conversations from "we'll get you leads" to a strategic seat at the table with CROs and CMOs. That repositioning made him less replaceable, raised his retainers, and reduced churn. It also let him stay strategically involved with clients instead of pulling himself out entirely, the version of success that actually fit his life. The headline number: a 3X bottom-line gross profit target set for 18 months, reached in three, with his nights and weekends back.   If you run an agency that grew on a copied model and no longer fits you, this episode shows what changes when you build the offer around your strengths and the leverage underneath it.   TIMESTAMPS: 0:00 — Introduction   4:11 — Life Inside the Cold Outbound Model   8:45 — Mapping the Offer to Real Problems   16:26 — Takeaways for Agency Owners   LINKS: Korus GTM — https://www.korusgtm.com/ Robert Bradley on LinkedIn — https://www.linkedin.com/in/robertbradleyai/   ABOUT LEVERAGE FOR GROWTH: Leverage for Growth is the show for established marketing agency owners who are tired of being the bottleneck in their own business. Host Jesse Gilmore, founder of Niche in Control, sits down with agency founders who built leverage through systems, documentation, and a sharper offer, and turned founder dependency into a business that runs without them. Every episode is a documented transformation with specific numbers, not a motivation talk.   SUBSCRIBE for new episodes twice a month.   CONNECT: Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore Leverage for Growth — https://nicheincontrol.com/leverage-for-growth-podcast

    The Offer Change That 3X'd His Agency Profit in Three Months With Robert Bradley
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Leverage for Growth helps marketing agency owners stop being the bottleneck and build a founder-independent business. Founder dependency is the symptom. Missing leverage is the cause. Founder independence is the outcome. Each episode, host Jesse Gilmore walks through a documented agency transformation so that you can see exactly how owners doubled revenue, cut their hours, and built systems that run without them. Every story maps to one of the three pillars of the Leverage for Growth method: a Scalable Agency, Consistent Revenue, and an Empowered Team. If you cannot step away without things falling apart, this show is your way out.

Information

  • Creator
    Jesse P. Gilmore & Niche in Control
  • Years Active
    2023 - 2026
  • Episodes
    249
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Leverage for Growth Podcast