The Feminine Founder

Caroline Pennington
  • 5.0 (43)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

Heyyyyy & welcome to The Feminine Founder!  I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures. On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired! Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!  So happy you’re here! Now, let’s dive in! 

  1. 2D AGO

    172: {Solo} My 2026 Health Habits

    Text me! Ever felt lost in your health journey? Here’s how I turned my setbacks into a thriving routine!   After a serious injury, I realized how crucial health is. It’s not just about working out; it's about optimizing every part of life.   This year, I scaled back my heavy lifting and embraced Pilates. It’s been a game changer! Focusing on flexibility and small muscles has made a big difference. Plus, we’ve found a great studio that motivates me!   Daily walks with my dogs keep me moving, and I’m committed to hitting 10,000 steps. Nutrition-wise, I swapped to high-protein Greek yogurt for breakfast and added electrolyte powders to stay balanced.   Meal prepping grilled chicken salads for lunch has simplified my week, and establishing a consistent bedtime helps me wake up energized.   Remember, it’s about balance. I stick to 80% clean eating and 20% flexibility for those treats we love.   Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST:  Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.  This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE  IG @cpennington55  FB HERE ChilledVino HERE

    10 min

  2. MAR 17

    171: {Solo} My Top 5 Book Recommendations for Female Entrepreneurs

    Text me! I don't know if you are like me, but I'm always looking for a good book to read. I love reading in the mornings or on a rainy day. Also, while laying out in the sun, it's just the best! Today I'm sharing my top favorite books that I've been reading and re-reading and hope that you enjoy them too!  Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE IG @cpennington55 FB HERE ChilledVino HERE

    10 min

  3. MAR 10

    170: {Sassy Solo} You are capable of more than you know

    Text me! Have you ever felt stuck? Either professionally or personally? Yeah, I have too. And today's episode I'm here to be your hype girl when it comes to making the pivot. As someone who has made lots of pivots, it's normal to feel the urge to do something else when maybe you've been in a career or been doing the same thing at home for a long period of time. And when we think about making our next move, it always seems so scary. If any of this resonates with you, you are not alone!  takeaways Start taking action even if you don't have all the skills.Embrace the messy process of learning and growth.Focus on serving your audience and staying true to your values.Comparison is the thief of joy; focus on your journey.You are capable of more than you think.Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST:  Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.  This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE  IG @cpennington55  FB HERE ChilledVino HERE

    8 min

  4. MAR 3

    169: {Sassy Solo} Just Start Whatever Is on Your Heart

    Text me! Girl, if there is something weighing heavily on your heart that you want to do or start- DO IT! Best to start and fail rather than never start at all. Maybe it's learning a new skill, learn a new hobby, start a side hustle... I'm here cheering you on!  Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST:  Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.  This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE  IG @cpennington55  FB HERE ChilledVino HERE

    6 min

  5. FEB 24

    167: {Sassy Solo} 5 Things I'd Tell My 20 Year Old Self

    Text me! As we head into 2026, I've been thinking a lot about advice I would have given my 20 something year old self. In this episode I lean into 5 things I wish my 20 year old self knew. Not with any regrets, but just things I wish I would have done differently. Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST:  Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.  This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE  IG @cpennington55  FB HERE ChilledVino HERE

    10 min

  6. FEB 17

    166: {Interview} Unlocking Your Personal Brand with Melanie Borden

    Text me! In this conversation, Melanie Borden  and I discuss the evolution of personal branding, particularly through LinkedIn, and the importance of visibility in today's digital landscape. Melanie shares her journey of building her brand, overcoming fears, and the significance of influence and virality in content creation. They explore strategies for effective content, the balance between personal and private sharing, and the mindset needed to combat imposter syndrome. The discussion emphasizes the need for authenticity and connection in a world increasingly dominated by AI and algorithms. takeaways You have a personal brand whether you realize it or not.LinkedIn is the new water cooler for professionals.Fear often holds people back from visibility.3% of LinkedIn users post content, indicating vast opportunity.Virality does not always equate to revenue.Growth, impact, strategy, and trust are key components of personal branding.A successful content strategy includes educational, personal, promotional, and user-generated content.Personal stories resonate more than purely professional content.It's important to disconnect from digital platforms to foster creativity.Remind yourself of your accomplishments to combat imposter syndrome.Connect further with Melanie HERE or on LinkedIn HERE   IG @humantobrand Purchase her book HERE Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST:  Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.  This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE  IG @cpennington55  FB HERE ChilledVino HERE

    32 min

  7. FEB 10

    165: {Sassy Solo} How to Pick a Podcast Niche

    Text me! Friends, you asked and I'm here to deliver. Curious about starting a podcast, but don't know what niche it should be. This one is for you! Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST:  Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.  This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE  IG @cpennington55  FB HERE ChilledVino HERE

    5 min

  8. FEB 3

    164: {Sassy Solo} How to Land a Podcast Guest Spot

    Text me! Friends, A LOT of you have been asking me about best practices around booking a podcast guest spot. 99% of the time, people do it the wrong way. In today's episode, I'm spilling alllll of the tea, so that next time you pitch, you'll be more likely to get that YES.  Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST:  Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.  This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Let's connect further!! LinkedIn HERE  IG @cpennington55  FB HERE ChilledVino HERE

    6 min
See All (171)

5
out of 5
43 Ratings

About

Heyyyyy & welcome to The Feminine Founder!  I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures. On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired! Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!  So happy you’re here! Now, let’s dive in! 

Information

  • Creator
    Caroline Pennington
  • Years Active
    2023 - 2026
  • Episodes
    171
  • Rating
    Explicit
  • Copyright
    © 2026 The Feminine Founder
  • Show Website
    The Feminine Founder