The Self Trust Solution | Real Stories. Real Self-Trust.

Dawn Ledet, The Self Trust Coach
  • 5.0 (23)
  • Entrepreneurship
  • Updated Weekly

For entrepreneurs and leaders ready to grow their business, expand their impact, and build from overflow—not depletion. The Self Trust Solution Podcast features real conversations, tools and tips about the decisions, risks, and identity shifts behind sustainable growth. Season 3 shares powerful interviews, while Season 2 offers practical tools for clarity and follow-through. Start your next level with the Self-Trust Identity Map: theselftrustcoach.com/identity-map

  1. 15h ago

    Telling Yourself the Truth | Tara Campbell on Reinvention

    Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep187-telling-yourself-the-truthHer panic attacks stopped the day she finally said the true thing out loud.Tara Campbell spent 26 years as a COO before founding Tangent Advisory, and this conversation traces the year everything she'd built on the outside stopped matching what she knew to be true on the inside. She and Dawn unpack the real difference between self-abandonment and self-honoring, and why practicing small truths, not confidence, is what rebuilds trust in yourself.In This Episode, We Explore:• Self-Honoring vs. Self-Abandonment: the real difference between staying quiet to keep the peace and speaking the truth in a way that's still aligned with you.• The Identity Gap: what happens when you give credit to your wins instead of the person who made them.• Practice as Expression: why small, low stakes truths build trust that no amount of confidence can front load.• Old Stories: how to test whether an inherited belief about who you are is still true.• Timing: why the years that felt like delay were never wasted.Episode Chapters:00:00 Welcome and the season that started with panic attacks04:29 Choosing internal peace over the status quo09:02 The shedding: closing a marriage and examining old rules13:00 Telling the truth out loud and the panic that stopped14:30 Self-abandonment vs. self-honoring22:04 Conditional trust, external validation, and the Identity Gap30:42 Trusting the timing of it all37:28 Building Tangent Advisory and where to connect with TaraConnect with Tara Campbell:Instagram: @tangentadvisory (business), @tatstar (personal)Website: https://tangentadvisoryllc.com/Also launching a new podcast, What I Make Up About That. Follow @whatimakeupaboutthat on Instagram for the launch.Join the Conversation:This one is for the woman who has done the internal work, therapy, meditation, the personal inventory, and still feels a gap between how steady she feels inside and how unresolved her outside life looks. If you have been swallowing a true sentence because saying it out loud would make it real, this episode is for you.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.https://www.theselftrustcoach.com/the-floor-your-build

  2. Aug 12

    The Comparison Trap After Success | Jen Recla on Leadership

    Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep186-comparison-trap-after-successJen Recla's business was working. That is exactly when the comparison trap got louder, not quieter.Jen Recla is a leadership coach and the founder of Recla Coaching & Consulting, where she helps senior leaders build resilient, high performing teams after nearly 15 years across healthcare, nonprofit, and public sector organizations. Her second year in business hit real momentum, and the comparison spiral got sharper anyway. This conversation is about what happens when the safety you used to borrow from a job title has to be generated internally instead.In This Episode, We Explore:• The Comparison Trap: why the spiral got louder as Jen's results got better, not quieter.• Structure as the Downstream of Self-Trust: the difference between borrowing stability from a corporate title and generating it on your own.• The Lobby and the Inner Room: what changes when "am I doing enough" gets asked from curiosity instead of verdict.• The Gap and the Gain: measuring progress from where you started instead of the distance still ahead.• Data Over Drama: treating a quiet season, or a failed workshop, as information instead of proof of failure.• The Hollywood Chapter: what a season of shame in her twenties still teaches her about uncertainty today.Episode Chapters:00:00 Welcome and Meet Jen Recla01:06 The Comparison Trap When Business Is Actually Working04:26 Corporate Structure vs. Building It Yourself09:36 "Am I Doing Enough?": The Lobby vs. the Inner Room18:22 The Summer Spiral of 202421:26 The Gap and the Gain: Data Over Drama24:00 Going Backwards: Hollywood, Shame, and Resilience29:36 What Self-Trust Looks Like Today and Where to Find JenConnect with Jen Recla:LinkedIn: https://www.linkedin.com/in/jenniferrecla/Website: https://www.jenrecla.com/Free Tool: No Time to Think? Start Here!, https://www.jenrecla.com/notimetothinkJoin the Conversation:This one is for you if your business is actually working and you still catch yourself measuring your progress against someone six months behind you. You know the numbers are fine. The doubt arrived anyway.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.https://www.theselftrustcoach.com/the-floor-your-build

  3. Aug 5

    The Promise You Keep | Jenn Farrer on Follow-Through

    Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/ep185-the-promise-you-keep She's spent 20 years helping other people finish their hardest work. Her own sat unfinished for three years. My guest this week is Jenn Farrer, certified executive coach, keynote speaker, and author of Make Them Think: How to Coach for Ownership, Insight, and Action. Jenn has coached and trained thousands of executives, athletes, and teams. But this conversation is about the season most people never see, nearly three years into what was supposed to be a six month creative sabbatical, with nothing finished but a Notes app full of half-started ideas, and what it actually took to change that. In This Episode, We Explore: Staking the Ground: why putting your own point of view out is a different kind of vulnerable than helping other people thinkThe Real Fear: the specific worry underneath the freeze, and why it has nothing to do with actual competenceClearing the Creative Backlog: the phrase from a meditation teacher that finally moved Jenn off the sidelinesThe Public Deadline: what a twelve week timeline revealed about self-trust that years of achievement never hadData, Not a Verdict: how to receive feedback as information instead of proof of who you are Episode Chapters: 00:00 Introduction: The Hardest Thing She's Ever Done 01:18 Three Years Into a Creative Sabbatical With Nothing Finished 03:29 The Vulnerability of Staking the Ground 08:57 Why This Felt Harder Than Surviving a Stroke 11:21 The Real Fear: Being Seen as a Hack 17:31 The Turning Point: Clearing the Creative Backlog 22:56 Making the Twelve-Week Deadline Public 28:36 Redefining Self-Trust: From Outside In to Inside Out Connect with Jenn Farrer: Instagram: @jennfarrer Website: https://jenniferfarrer.com/ Additional resources: Make Them Think, available on Amazon and at barnesandnoble.com Join the Conversation: This one is for the expert who can solve everyone else's stall in five minutes and has been circling their own for years. You already know how to do this. The book, the framework, the offer, whatever it is, is waiting on the same permission you'd give a client on day one. Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your foundation is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your decisions are actually coming from right now, and exactly where to focus next. https://www.theselftrustcoach.com/identity-assessment-page Want to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework. https://www.theselftrustcoach.com/the-floor-your-build

  4. Jul 29

    Reversible Decisions | Ray Higdon on Walking Away

    Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep184-reversible-decisionsHe had every financial goal he'd ever set. And he still felt like something was missing.My guest this week is Ray Higdon, founder of Higdon Group, where he helps sales reps stop chasing and start closing with confidence. Since 2018, he's helped students generate over 300,000 new customers. But this conversation isn't about sales tactics. It's about the decision Ray made in November 2022 that cost him a multimillion dollar contract, reshaped his marriage, and changed how he runs his business, and what it actually takes to trust a direction that doesn't come with guarantees.In This Episode, We Explore:• Success Without the Feeling: why hitting every goal on the list doesn't automatically close the gap you built the goals to close• Reversible Decisions: the framework for telling the difference between a choice you can undo and the one cost that truly can't be undone, regret• The Real Risk: why staying exactly where you are can be riskier than the leap you've been avoiding• Releasing Instead of Adding: how dropping eight to ten projects that no longer fit created more freedom than any new offer could have• Naming the Idols: learning to spot the specific areas where emotion and desire get mistaken for true directionEpisode Chapters:00:00 Introduction: Trusting a Direction That Doesn't Make Sense01:00 Success on the Outside, Empty on the Inside04:00 The Moment Everything Changed: November 14th09:00 Waking Up a Different Person13:00 Learning to Trust the Voice in Prayer17:00 The Multimillion-Dollar Contract He Let Go Of27:00 Losing the YouTube Channel and Finding Freedom32:00 Reversible Decisions and the Real Risk of Staying PutConnect with Ray Higdon:Instagram: @rayhigdonWebsite: https://higdongroup.com/Youtube:  @saleswithrayhigdon  Join the Conversation:This one is for the entrepreneur who has hit the numbers everyone told them would feel like enough, and still feels the gap. You already know something needs to change. This conversation is about what actually happens once you stop waiting for certainty first.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.https://www.theselftrustcoach.com/the-floor-your-build

  5. Jul 22

    The Decision Before Clarity | Sam Yehia on Purpose

    Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/the-decision-before-clarityHe sold 13 businesses, retired, and came back for something that might never turn a profit.Sam Yehia spent 35 years building and scaling 13 businesses across hospitality, entertainment, and real estate before selling everything in 2019, just ahead of the pandemic. He didn't stay retired. He returned to build a platform for firstperson journalism, not because the math made sense, but because he decided it was necessary before he had proof it would work.In This Episode, We Explore: The Exit Before the Crisis: what it meant to sell everything right before theworld shut down, and why timing isn't always something you can plan for.The Pull Back In: why a venture with no clear financial case kept calling him back, and what that reveals about conviction versus justification.First Person Storytelling: the model behind his platform, and why verified, firsthand accounts matter more as trust in media erodes.Self-Trust as a Decision: how conviction, not clarity, is what actually moves people forward.The Honesty Question: what he believes everyone owes themselves before committing to a mission that might cost them. Episode Chapters:00:00  Introduction: Sam Yehia and thereturn to first person journalism00:58  Selling 13 businesses right beforethe world shut down04:06  What kept pulling him back to aventure that made no financial sense07:29  Building a platform on verified,first person storytelling13:47  Letting go of profit as the onlymeasure of success20:07  Redefining self-trust as adecision made ahead of time22:34  What to ask yourself before youwalk away from something that matters28:52  Where to find his work and connectwith himConnect with Sam Yehia:Website: https://orato.world LinkedIn: https://www.linkedin.com/company/oratoworldJoin the Conversation:This one is for the person sitting on a decision that doesn't fully add up on paper yet, who keeps circling back to it anyway because some part of them already knows it's necessary.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Becausethat is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced,structured, and built so you can establish the floor that makes ceilings unecessary.https://www.theselftrustcoach.com/the-floor-your-build

  6. Jul 15

    You Have to Be Not Great Before You're Great | Diondra's Self-Trust Story

    Read the full episode breakdown + show notes:https://theselftrustcoach.com/blog/when-results-outpace-self-conceptHer clients already believed in her. She wasn't sure she believed in herself yet.Diondra Filicetti is a learning and development professional, bestselling author of Engagement Economics, two-time TEDx speaker, and founder of Driven By Co.In this conversation, she shares the early season of her speaking career—when clients kept hiring her back, her workshops were landing, and her self-concept hadn't yet caught up to the value she was already creating.Then one question changed everything."Diondra... is this lucrative enough for you?"She had priced three workshops for less than her client expected to pay for one.What followed wasn't just a pricing shift—it was an identity shift.In This Episode, We Explore: Identity Lag: what happens when your results have already moved, but the way you see yourself hasn't caught up yet.Why Pricing Reveals Identity: why undercharging is rarely a numbers problem and almost always a self-concept problem.When Old Thoughts Return: how to relate differently to the thoughts that tell you you're not ready, not qualified, or somehow moving backward.From Persona to Results: why focusing on the value you create—not the title you hold—is what closes the gap between doubt and confidence.The Audacity Asymmetry: what it really means when someone less qualified is already doing the thing you're still questioning."I Can't" Is Still a Choice: how agency begins the moment you recognize the story you're telling yourself.📰Episode Chapters00:00 Cold open: grief, identity, and meeting people heart to heart09:04 Welcome and introduction10:20 You have to be not great before you're great14:00 When results outpace self-belief14:45 "Is this lucrative enough for you?" The pricing conversation that changed everything20:00 From persona to results: leading with the value you create22:21 When old thoughts return: relating differently to self-doubt28:48 The audacity test: someone less qualified is already doing it30:15 Diondra's current work and where to connect💫Connect with Diondra FilicettiWebsite: https://drivenbyco.com/Instagram: http://instagram.com/drivenbycoYouTube: https://www.youtube.com/channel/UCiWolo8cM_McaxL7IFA4LpgCompany LinkedIn: https://www.linkedin.com/company/drivenbyco/Facebook: https://www.facebook.com/DrivenByCo Book: Engagement Economics🗣️Join the ConversationThis conversation is for anyone whose results have already outgrown the way they see themselves.Maybe people keep telling you you're ready.Maybe opportunities keep showing up.Maybe your work is creating real impact.And yet part of you is still waiting to feel qualified before you fully step into it.👉If you have not yet taken the Self-Trust Identity Map,start there. Three minutes. It names exactly whereyou are and what is moving beneath your decisions.Take the Identity Map →https://www.theselftrustcoach.com/identity-map-assessmentAlready know your result? If you are ready to takethat information and build the decided ground beneatheverything you are working toward, The Floor: YourBuild is where that happens.Build my floor → https://www.theselftrustcoach.com/the-floor-your-build✨If this episode resonated with you, subscribe, leave a review, and share it with someone whose results may already be waiting for them to catch up to who they truly are.

  7. Jul 8

    Decision Before Confidence | Hailey Rowe on Going All In

    Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/decision-before-confidenceHailey Rowe didn't go all in on her business because she felt ready. She went all in the afternoon her startup let the entire team go, before any version of confidence had a chance to arrive.In this episode, Dawn sits down with Hailey Rowe, marketing and sales coach for wellness professionals, online entrepreneurs, and host of the top 1% globally ranked Health Coach Nation Podcast. Underneath Hailey's story is a sequence Melissa needs to see in real time. The decision came first. The practice came second. The expression of confidence came years later. Hailey made the all-in choice from a place she described as "not knowing," and the evidence she was hoping to feel before deciding only showed up after she had already decided.In This Episode, We Explore:• Choice → Practice → Expression: why Hailey's "you cannot fire yourself" moment is the sequence in real time, not a courage story• Waited-For Confidence Trap: the felt certainty most coaches are pacing around that has no mechanism to arrive• The Relitigation Loop: how reopening the niche, the price, and the offer is yesterday's work done with today's energy• Data Over Drama: Hailey's weekly evaluation practice that turns "this isn't working" into clinical information instead of a verdict on you• Outsourcing Your Safety: why the day job felt safer until it wasn't, and what internal safety actually rests on• Identity First, Strategy Second: two coaches with the same script, one closing from desperation and one closing from conviction, get very different resultsEpisode Chapters:00:00 The dream job that ended in a single afternoon04:30 Embarrassed at the question "how's your business?"08:30 Why the day job was never the safer bet13:30 Anchoring the decision vs. relitigating it17:30 Evaluate weekly for data, not drama19:30 Solving the right problem: the five core areas of a coaching business26:00 Why the same strategy works for one coach and not another31:30 What Hailey would tell her 2017 selfConnect with Hailey Rowe:Free class, From Crickets to Clients: https://haileyrowe.kartra.com/page/liveeventWebsite: https://www.haileyrowe.com Instagram: https://www.instagram.com/hailey_rowe Facebook: https://www.facebook.com/groups/themarketinghubgroup Podcast: https://anchor.fm/health-coach-nation Linkedin: https://www.linkedin.com/in/haileyrJoin the Conversation:This one is for the coach who has rewritten the bio, mapped the launch she hasn't taken live, and is privately waiting to feel like the kind of person who does this before she actually does it. The decision is what starts the thing. Not the feeling that hasn't shown up yet.✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next.👉: https://www.theselftrustcoach.com/identity-mapAnd if you're a coach or expert who already knows what's in the way — if you're done operating from almost and ready to claim the authority that makes your business vision a reality — Claimed is my private six-month coaching container for exactly that. Not a curriculum. Not someone else's strategy. Identity-level work that changes the person leading the business.👉: https://www.theselftrustcoach.com/claimed📩 Have a self-trust story to share?: https://www.theselftrustcoach.com/yourstory⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.

  8. Jul 1

    The Almost-Ready Loop | Brittni Schroeder on Readiness

    Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/ready-is-not-a-feelingYou have been almost ready for the same launch, the same offer, the same price increase for months, and you keep mistaking that hesitation for good judgment.In this episode, I sit down with Brittni Schroeder, business coach, marketing strategist, founder of the Compassion Club nonprofit, and former high school senior photographer featured in the Wall Street Journal and Good Morning America. We talk about what actually moved her from waiting to building, and why the readiness most entrepreneurs are chasing has no delivery mechanism.In This Episode, We Explore:• Waited-for confidence: why the "ready" feeling most entrepreneurs are waiting for has no mechanism, and what to choose instead.• Embodied competence confidence: how Brittni built a website in six months of one-hour days, and why that sequence (decide, do, repeat) is the only one that compounds.• Do It For Data: reframing a "failed" first summit, a launch that underperformed, or a challenge you have never run as data collection, not verdicts.• The Momentum Loop in real life: Brittni's bathroom sink story as a working illustration of decide, do, have your own back.• Identity Lag in costume: the entrepreneur who wants one more certification, one better website, one more credential before charging her real rate.• Choice before evidence: why self-trust is decided in front of the action, not earned after it.Episode Chapters:00:00 The early entrepreneurial path: photography, publishing, and learning by doing04:30 Two successful businesses and the discipline of outsourcing07:00 Loss, the Compassion Club, and discovering coaching13:30 Two kinds of confidence: past evidence vs. the leap16:00 Failure as a chapter of learning, not a verdict22:00 Ready is not a feeling: permission as a decision23:00 Awareness, thought, and the action that follows30:00 Where entrepreneurs get stuck before they scale31:00 The website she could not build, until she did35:00 Self-trust as identity, and the ripple effect outwardConnect with Brittni Schroeder:www.instagram.com/brittni.schroederwww.facebook.com/groups/redefineyourbizwww.linkedin.com/in/brittnischroederwww.pinterest.com/brittnijoFREE GIFT: http://brittnischroeder.com/funnelsJoin the Conversation:If you are the certified coach with the drafted launch, the half-built funnel, and the price you have been "almost" ready to raise for two quarters, this one is for you. You are not missing a credential. You are waiting for a signal that was never going to arrive.✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next.👉: https://www.theselftrustcoach.com/identity-mapAnd if you're a coach or expert who already knows what's in the way — if you're done operating from almost and ready to claim the authority that makes your business vision a reality — Claimed is my private six-month coaching container for exactly that. Not a curriculum. Not someone else's strategy. Identity-level work that changes the person leading the business.👉: https://www.theselftrustcoach.com/claimed⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.

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About

For entrepreneurs and leaders ready to grow their business, expand their impact, and build from overflow—not depletion. The Self Trust Solution Podcast features real conversations, tools and tips about the decisions, risks, and identity shifts behind sustainable growth. Season 3 shares powerful interviews, while Season 2 offers practical tools for clarity and follow-through. Start your next level with the Self-Trust Identity Map: theselftrustcoach.com/identity-map

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