The Franchise Woman

Rebecca Monet
  • 5.0 (1)
  • Entrepreneurship
  • Weekly

Welcome to The Franchise Woman podcast: Where Passion and Purpose Collide. We are on a mission to interview women (and the occasional man) about how their passion and purpose have collided to create healthy relationships and profitable businesses. We are sponsored by Zorakle Profiles. Zorakle Profiles provides profiling tools to franchisors and franchise brokers which help facilitate a right-fit between a prospective franchisee and franchise concepts.

  1. 34m ago

    From Franchisee to CEO: House of Colour's Ally Van Iten on Purpose, Confidence & Leadership

    What happens when you discover that your purpose is bigger than your job title? Ally Van Iten, CEO of House of Colour USA, joins Rebecca Monet on The Franchise Woman Podcast to share her remarkable journey from stay-at-home mother of four to successful franchise owner and ultimately CEO of the very brand that helped her rediscover her purpose. For Ally, the journey has always been about connection. Connection to ourselves, to our purpose, and to the people whose lives we have the opportunity to impact. In this inspiring conversation, Ally and Rebecca explore how understanding our identity can transform the way we show up in life, business, and leadership. They also discuss the realities of leading a growing franchise system, balancing individual franchisee freedom with brand consistency, and creating a culture where franchisees can thrive personally and financially. In this episode, you'll discover: •    How Ally transitioned from stay-at-home mom to franchise entrepreneur and CEO •    Why understanding your identity is essential to finding meaningful work •    How House of Colour helps clients build confidence through personal color and style analysis •    The leadership challenges of transitioning from franchisee to franchisor •    Why franchise growth requires alignment, systems, and a shared vision •    How to balance purpose-driven entrepreneurship with profitability •    Why connection, mindset, and stewardship are essential to effective leadership Ally's story is a reminder that success isn't simply about building a business. It's about discovering who you are, using your gifts, and creating opportunities for others to do the same. About Our Guest Ally Van Iten is CEO of House of Colour USA, a personal color and style analysis franchise dedicated to helping individuals discover their authentic style and show up confidently in the world. A former House of Colour franchise owner, Ally brings firsthand franchisee experience and a passion for connection, leadership, and personal transformation to her role. Learn more about House of Colour: https://www.houseofcolour.com/ About The Franchise Woman Podcast Hosted by Rebecca Monet, CEO and Chief Scientist of Zorakle Profiles, The Franchise Woman Podcast features conversations with inspiring women who are making an impact in franchising, entrepreneurship, and leadership. Subscribe for more conversations where passion and purpose collide, profits are made, and relationships forged. Learn more about Zorakle Profiles: https://zorakle.net/

  2. Oct 28

    Why Great Employees Leave: Dana DeVito on Leadership, Retention & the 3P Filter

    What if your employee turnover problem is actually a leadership problem? On this episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, host Rebecca Monet sits down with Dana DeVito—entrepreneur, executive coach, author of Now Hiring, former Jack in the Box and Scooter's Coffee franchise owner, and COO of Elite Performance Associates—to explore what it really takes to hire, develop, and retain great people. Dana experienced annual employee turnover rates as high as 250–300%. At one restaurant, he needed 22 employees to cover shifts but found himself with just seven. His turning point came when he stopped viewing employees as the solution to his staffing problems and began examining his own leadership. In this conversation, discover Dana's 3P Filter—Partners, Projects, and Problems—plus practical lessons on building trust, coaching developing employees, supporting high performers, establishing clear expectations, and giving timely feedback. Rebecca also connects these ideas to franchisee selection, leadership fit, and the challenges of growing franchise systems. Subscribe for conversations with the people shaping franchising. New episodes premiere Wednesdays at 4:00 PM CT on YouTube, Apple Podcasts, and Spotify.

  3. Oct 21

    Why Some Franchisees Thrive and Others Struggle | Lisa Hudson, Fresh Coat Painters

    Why do some franchise owners thrive while others struggle, even when they have access to the same systems, tools, and resources? Lisa Hudson, President of Fresh Coat Painters, joins Rebecca Monet on The Franchise Woman Podcast to explore what really drives franchisee success, the importance of servant leadership, and why effective coaching sometimes requires tough conversations. Lisa brings a unique perspective to franchising. After spending more than 26 years with Macy's, she made the leap into business ownership as a Growth Coach franchisee. She later became President of The Growth Coach before moving into additional franchise leadership roles and ultimately taking the helm at Fresh Coat Painters. Having experienced franchising from both sides, Lisa understands that building a successful franchise system requires more than providing a proven business model. It requires trust, accountability, communication, and a willingness to help franchisees work through challenges. In this episode, Rebecca and Lisa discuss: Why some franchisees thrive while others struggle The power of going back to basics and following proven processes Tough-love coaching rooted in trust and accountability Will versus skill in addressing performance challenges Using KPIs, profitability, and operational metrics to guide decisions Servant leadership and helping others reach their potential One particularly valuable takeaway is Lisa's belief that when franchisees begin pulling away from the system, franchisors should lean in rather than pull back. Sometimes the biggest obstacle to success isn't the franchise model. It's a behavior, a missed process, or a difficult conversation that hasn't happened yet. Subscribe for more conversations about entrepreneurship, leadership, franchise development, and the intersection of passion, purpose, and profitability.

  4. Oct 14

    Building Toastique: Brianna Keefe on Trust, Teamwork, and Franchise Growth

    How do you grow a franchise brand while keeping each location connected to its community? For Toastique founder and CEO Brianna Keefe, the answer starts with the people around her. In this episode of The Franchise Woman Podcast, Rebecca Monet talks with Brianna about the journey from Division I cheerleader to restaurant founder and franchise leader. Brianna shares how she opened her first gourmet toast and juice café at 24, overcame the challenge of being taken seriously as a young entrepreneur, and learned to move from managing every detail to empowering a trusted team. She also explains why Toastique encourages franchise partners to become the face of their stores, how owner insight helped the brand discover opportunities in unexpected markets, and why long-term success means more to her than a location count. In this conversation, you will learn: ·        How competitive cheerleading shaped Brianna's understanding of trust and accountability ·        Why she combined her love of hospitality with fresh, convenient food ·        How complementary business partners helped bring the first Toastique to life ·        What changed as she moved from founder and owner-operator to CEO ·        Why personal connections matter to franchisee and customer relationships ·        How a Rapid City franchise challenged assumptions about where the brand could succeed ·        Why intentional growth and room for existing partners to expand matter to Toastique If you are building a business, leading a franchise system, or exploring franchise ownership, Brianna's story offers an inside look at the relationships and decisions behind a growing brand. Subscribe to The Franchise Woman for more conversations with women shaping franchising. Like, share, and tell us your biggest takeaway in the comments.

  5. Oct 7

    Keep It Simple: Franchise Marketing Lessons from Stretch Zone's Lindsey McFadden

    What makes franchise marketing effective? For Stretch Zone Chief Marketing Officer Lindsey McFadden, it starts with understanding what franchisees need and making it simple enough to put into action. In this episode of The Franchise Woman Podcast, hosts Rebecca Monet and Tracy Kawa talk with Lindsey about her journey from aspiring English teacher to consultant and marketing executive. She explains how moving inside the organization changed her perspective on growth, why marketing needs a closer connection with operations and training, and how friction in the customer journey can keep potential members from ever becoming leads. Lindsey also shares the leadership habits behind her approach: one-page campaign briefs, meetings with a defined purpose, room for her team to experiment, and clear boundaries that help her stay present with her family. Her advice for franchise leaders and prospective owners begins with one question: What am I doing here? In this conversation, you will learn: ·        Why marketing, operations, training, and technology need to work together ·        How simple campaign instructions can support franchisee adoption ·        Why customer acquisition conversations should include the people who never enter the funnel ·        How consumer marketing differs from franchise recruitment ·        How Lindsey encourages thoughtful risks and learning from mistakes ·        Why understanding your purpose matters in both business and life Whether you lead a franchise brand, support franchisees, or are exploring ownership, this episode offers practical ideas for making your work clearer and more useful. Subscribe to The Franchise Woman for more conversations with women shaping franchising. Share your biggest takeaway in the comments.

  6. Sep 30

    Scaling Without Losing What Makes You Special | Kristen Denzer, Tierra Encantada

    What does it take to turn a personal need into a business, and then turn that business into a growing franchise without losing what made it special in the first place? Kristen Denzer, Founder and CEO of Tierra Encantada, joins Rebecca Monet and Tracy Kawa on The Franchise Woman Podcast to share the entrepreneurial journey behind the Spanish immersion early education brand. Kristen describes herself as a 99 out of 100 on the optimism scale, and that mindset has shaped much of her life. Long before Tierra Encantada, she launched businesses in consulting, event rentals, and dog daycare. Then becoming a mother led her to recognize another opportunity. She wanted a childcare experience that offered her children more: early Spanish language immersion, exposure to different cultures, fresh and diverse foods, and an environment designed to support children, parents, and teachers. So she created it. Tierra Encantada was founded in 2013 and has since expanded well beyond Kristen's original location. But when the opportunity to franchise first arose, Kristen hesitated. Her concern wasn't whether the concept could grow. It was whether it could grow without losing what made it special. In this episode, Kristen shares why choosing the right franchise partners is only the beginning. She talks about the importance of training, infrastructure, corporate support, delegation, listening to franchisees, and building systems capable of protecting the brand as it expands. Kristen also discusses one of the biggest transitions she had to make as a founder: learning to give other people room to make decisions, make mistakes, and sometimes find solutions better than her own. Kristen's story is a reminder that scaling a company isn't simply about replicating a business model. It's about creating the people, systems, support, and culture capable of carrying the original vision forward.

  7. Sep 23

    The Hidden Patterns That Make or Break Business Growth | Rion Westfall | The Franchise Woman Podcast

    Every successful business follows patterns—but so does every struggling one. In this episode of The Franchise Woman Podcast, Rebecca Monet sits down with business growth strategist Rion Westfall, founder of Own Your Revenue, to explore how entrepreneurs can identify the hidden patterns driving (or limiting) their growth. Drawing from more than 25 years of experience helping businesses around the world, Rion explains why simply increasing sales isn't enough. Sustainable growth comes from recognizing recurring patterns, improving leadership, creating accountability, and eliminating the chaos that quietly erodes profits. Together, Rebecca and Rion discuss how business systems and human behavior intersect—and why putting the right people in the right roles is essential for long-term success. In this episode you'll learn: ✔️ Why successful businesses are built on predictable patterns ✔️ How chaos grows faster than profit during expansion ✔️ The biggest leadership mistakes limiting business growth ✔️ Why accountability changes company culture ✔️ How franchisors can better support franchisee success ✔️ The relationship between people patterns and revenue patterns ✔️ Why scaling the wrong systems only multiplies problems Whether you're a franchisor, franchisee, entrepreneur, or business leader, this conversation will challenge the way you think about growth and give you practical ideas you can implement immediately. Subscribe for more conversations with the leaders shaping franchising and entrepreneurship.

  8. Sep 16

    Creating Community One Pizza at a Time | Kathleen Sears | Timber Pizza Co.

    What if your best marketing strategy wasn't advertising—but serving your community? This week on The Franchise Woman Podcast, Rebecca Monet sits down with Kathleen Sears, owner of two Timber Pizza Co. locations in Raleigh and Durham, North Carolina, to discuss how generosity, community involvement, and servant leadership have become the foundation of her business success. After beginning her career as a teacher and community outreach coordinator, Kathleen discovered that the same principles that build strong schools also build thriving businesses. Today, her restaurants are known not only for great pizza but for investing in local schools, nonprofits, volunteers, and families. In this episode, you'll learn: Why community involvement should be part of your growth strategy How donating more than 300 pizzas strengthened customer loyalty Building a people-first culture that improves employee retention Creating meaningful partnerships with schools and nonprofits Leading with mentorship instead of micromanagement Why fun, trust, and purpose create stronger teams Lessons every franchise owner can apply to their own business Whether you're a franchise owner, entrepreneur, business leader, or simply passionate about community impact, this conversation is packed with practical insights and inspiring leadership lessons. Subscribe for more conversations with today's leading franchise professionals. #FranchiseWoman #Leadership #SmallBusiness #CommunityImpact #Franchising #RestaurantLeadership #BusinessGrowth #TimberPizza #Entrepreneurship #ServantLeadership

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About

Welcome to The Franchise Woman podcast: Where Passion and Purpose Collide. We are on a mission to interview women (and the occasional man) about how their passion and purpose have collided to create healthy relationships and profitable businesses. We are sponsored by Zorakle Profiles. Zorakle Profiles provides profiling tools to franchisors and franchise brokers which help facilitate a right-fit between a prospective franchisee and franchise concepts.

Information

  • Creator
    Rebecca Monet
  • Years Active
    2023 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2022
  • Show Website
    The Franchise Woman

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