Photography to Profits

Humberto Garcia
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  • MARKETING
  • UPDATED WEEKLY

The Photography to Profits Podcast with Humberto Garcia about how to build a photography business it's enjoyable and profitable. We discuss marketing systems, marketing funnels, facebook ads, google adwords, SEO and email marketing. This is for the talented photographer trying to reach 6-7 figures. I was a special operations Marine turned photography studio marketer and now I share my experiences training photographers to market and sell in their studios. Join in the conversation with Humberto Garcia and various other photographers sharing principles and strategies into action for yourself.

Episodes

  1. 10/14/2024

    9 Portrait Photography Leads in 5 Days With This Simple Strategy

    The hosts provide a walkthrough of a strategy used to increase leads for a portrait studio. The speaker explains how they increased leads from zero to nine per week in five days by implementing a combination of Google Ads, a conversion-focused interactive quiz, and landing page optimization. The speaker emphasizes the importance of a well-functioning website and a solid call to action to ensure potential leads convert into paying customers. The speaker also discusses the importance of improving the studio's marketing budget and ultimately generating a solid return on investment.  Apply to work with us: https://photographytoprofits.com/apply DIY Quiz: https://magic.photographytoprofits.com/quiz-inquiry-machine/ 6th Grader Builds Your Quiz: https://magic.photographytoprofits.com/magic-lead-gen-quiz/

    10 min

  2. 10/09/2024

    StoryBrand for Photographers - Attract Clients and Make More Profit

    Are you a portrait photographer who wants to attract more ideal clients and create a business that lights you up? In this episode, we're exploring how to use Donald Miller's StoryBrand framework to connect with clients on a deeper level. Learn how to use the power of story to: Position your clients as the heroes of their own transformations. Create marketing materials that speak directly to their desires and insecurities. Showcase the emotional and confidence-boosting benefits of boudoir photography. Get more bookings from clients who are ready to embrace their authentic selves! Story Brand for Photographers at Photography to Profits.

    7 min

  3. 09/19/2024

    Paid Advertising for Photographers

    The speaker, Humberto, explains how to increase profits for a photography studio by using online advertising, specifically on Facebook and Meta. He suggests running targeted ad campaigns with strong offers and using various tools, such as landing pages and phone consults, to generate leads. He also emphasizes the importance of focusing on specific audiences and creating high-quality content to attract clients. Humberto then outlines a strategy that analyzes conversion rates, ad costs, and overall profitability to optimize campaigns and boost revenue. Finally, he encourages interested studios to contact him for personalized consulting and coaching.

    11 min

  4. 03/10/2023

    What’s the Best Genre of Photography for Growing a Business? Carolina Winata

    Caroline, an Indonesian-born artist who moved to California, discusses how she started her successful photography business, specializing in various genres such as boudoir, seniors, pets, people, and weddings. She attributes her success to her dedication to her craft, her team of great people, intentional networking, focus, and willingness to trust the process and be humble. Caroline also talks about how she uses social media and SEO to promote her business and has made connections with venues and vendors that have been useful in helping her grow. She also loves working with animals and finds peace in doing jigsaw puzzles. Furthermore, the video also discusses how Caroline and her team focus on providing great experiences for their clients through networking, Facebook ads, partnerships, and social media presence to nurture relationships. They have a Facebook group of 9,000 people, which they use to engage with clients and post fun questions, and they use Tiktok to post stories from behind the scenes. Additionally, Caroline discusses her hiring process and emphasizes the importance of asking tough questions to assess a candidate's values and fit into the team. They suggest breaking down tasks into smaller components to set employees up for success and to get to know the strengths and weaknesses of each team member. Finally, the video emphasizes the importance of having a team with diverse opinions and values. They share their experience of hiring a single mom who had gone through a bad situation. https://boudoirbyolin.com/ https://giggleandriot.com/ https://milouandolin.com/ About Photography to Profits and Humberto Garcia Humberto Garcia is the world's leading photography business growth expert. Founder of Photography to Profits and high-performance coach to multiple 6-figure photography businesses. Humberto coaches photographers from his special operations military experience and photography sales and marketing experience. After years of high performance in Marine Special Operations and building businesses, he knows what works. Want us to do your marketing? photographytoprofits.com Are you a portrait studio owner: https://members.photographytoprofits.com/start

    1h 4m

  5. 03/02/2023

    Uber Drive Turned Professional Boudoir Photographer | CoreyBrandon.com Interview

    Can me be boudoir photographers? Can you book client's from Tiktok? Join us for an exciting episode of Humberto Garcia's Photography Profits, where we sit down with Corey Garrison from Cory Brandon Boudoir. With a background in Uber driving and sales, Corey followed his passion for photography and created a thriving business in a traditionally female-dominated industry. In this interview, Corey shares his journey to success, including how he uses video to book clients and how he has achieved an impressive sales average of over $6000 per client. We also delve into Corey's experience as a man in a female-dominated industry and how he has navigated the challenges along the way. Tune in and discover the secrets to Corey's success as a former Uber driver turned boudoir photographer. Houston's Best Boudoir Photographer https://coreybrandon.com/ About Photography to Profits and Humberto Garcia Humberto Garcia is the world's leading photography business growth expert. Founder of Photography to Profits and high-performance coach to multiple 6-figure photography businesses. Humberto coaches photographers from his special operations military experience and photography sales and marketing experience. After years of high performance in Marine Special Operations and building businesses, he knows what works. Want us to do your marketing? photographytoprofits.com Are you a portrait studio owner: https://members.photographytoprofits.com/start

    1h 12m

  6. 02/23/2023

    Can Photography Studios Outside the United States Succeed With In-Person Sales?

    Today we sit down with the Dave and Mel Smalley from Boudoir by Angel Eyes to talk to them about their transition to In-Person Sales and boudoir over the last 3 years. They're located in Australia and have the answer most photographers outside of the United States ask when the topic of what to charge comes up. photographytoprofits.com

    59 min

  7. 02/13/2023

    How to Grow a Newborn and Maternity Photography Studio with Steinartstudio

    In this episode we're talking to Kristinka and Katelyn from Steinartstudio and learning how they moved from California to Orlando and were able to make $300,000 in revenue their first full year after their move and almost $500,000 in 2022.

    40 min

  8. 02/11/2023

    Building a Boudoir Photography Brand with Evoke Boudoir

    Danielle Tirserio from Evoke Boudoir talks to us about how she books clients in her boudoir studio, how she markets, and how she runs her commercial studio in northern virginia. She consistently earns 500,000 a year with the help of her team. https://evokeboudoir.com/

    1h 16m
  • 8 Episodes

About

The Photography to Profits Podcast with Humberto Garcia about how to build a photography business it's enjoyable and profitable. We discuss marketing systems, marketing funnels, facebook ads, google adwords, SEO and email marketing. This is for the talented photographer trying to reach 6-7 figures. I was a special operations Marine turned photography studio marketer and now I share my experiences training photographers to market and sell in their studios. Join in the conversation with Humberto Garcia and various other photographers sharing principles and strategies into action for yourself.

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