The Consulting Side Gig

Chris Peters
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High performers embrace challenges whilst seeking autonomy and control of their future. More and more talented marketers are pursuing a better work-life balance, one that can incorporate a 9-5 and a consultancy “side gig”. This podcast is for those seeking a future in marketing consultancy and freelancing to complement their day job. We share the stories of those that have done it,  are doing it, and the lessons learnt along the way.  We'll unpack their tricks and tips to kick-start your very own consulting “side gig”.

  1. 09/14/2023

    TikTok drives most of my consulting pipeline

    Jade Tambini shares her story from nearly quitting B2B marketing to transitioning to a full time marketing consultant. I learnt so much from this conversation, and it was fascinating to learn her journey from corporate marketing and how she uses social media to fuel her own pipeline. Here are the takeaways I learned from this chat. “If I wanted more sales I made more calls      now I make more content”. Jade’s take on the evolving B2B buyer. Being more comfortable in her own skin,      and being happy to say I don’t know to her clients The role of content to help reposition      herself The importance of pushing back and being      honest with clients TikTok’s role in driving the majority of      her inbound opportunities How quickly your personal brand can fade      away if not maintained Knowing what works for you and doubling      down on it An example of somewhat relatively knew to      marketing who is crushing it social media

    26 min
  2. 40% income increase as a marketing consultant vs employee

    06/21/2023

    40% income increase as a marketing consultant vs employee

    When you’re stuck to a resume stack, how do you stand out? Covid at play, Michael Roberts decided to use Linkedin preempting the challenges ahead. His hunch was right, and unfortunately he was laid off. Fortunately he had already been building his personal brand, and side hustles. He used his severance and existing side hustles to extend his runway, and he hasn’t looked back since. Key things I learned about Michael's journey from employee to one man agency. Make sure you understand your why. Michael has built a consulting career around his life, he’s present for his three kids, wife, his hobbies. Whilst maintaining a consulting marketing practise The importance of a support network who are going down a similar path, he uses his friends as a soundboard on his strategic decision making His network was key to landing his first set of clients LinkedIn posts early on got over 100k impressions, he end up with 12 inquiries on the back of one post Conversion rate significantly increased on his proposals when he switched to his new framework pitch vs selling his experience Six months on, his salary has increased by 40%

    36 min
  3. Lockdown video making kick started his content creator career

    06/11/2023

    Lockdown video making kick started his content creator career

    Fascinating story that started with a bike ride from the UK to Japan, creating videos in lockdown, and building a career that allows him to live the life he wants. I spoke with Adam Faulkner on his inspiring story. Key learnings He made the most of his circumstances, despite being in lockdown he built a bar, created cocktail drinks video, and landed his first major client He reiterated the importance of getting exposure in front of the righr people, and using his client’s brand name to add credibility to his offering His early success was actually a hindrance to his positioning, he was seen as a content creator in confectionery Hustled his way into new categories, one by one, leveraged the brand names and not the category. But reiterated the need for resilience and patience. There was a lot of no’s, before he landed a yes The importance of LinkedIn and how he uses it as an “outlet for his thoughts”. He likes to use his voice to help other freelancers He uses LinkedIn to not only share his thoughts, but to help with his mental health He doesn’t chase likes, he is more considered with being positioned as a thought leaderLinkedIn Website Email

    35 min
  4. BBC journalists pivots to fully fletched B2B content freelancer

    05/07/2023

    BBC journalists pivots to fully fletched B2B content freelancer

    After spending over 17 years as a journalist, with most of his career at the BBC, Cosmo Shield shifts to becoming a full-time content freelance writer. Admittedly not a B2B expert, he leveraged his storytelling abilities to enable him to take advantage of a unique position in the market, which has enabled him to scale his freelance work and remain on course for a six-figure year. Reporting on constant negative stories was taking its toll, and the pandemic was the catalyst that forced him to reconsider his career. After chatting with his wife and friend, he found his 2nd career in B2B content writing. Key learnings from Cosmo. 3 months to start earning his monthly salary and remains on course for a six-figure year Stepping out of his comfort zone from LinkedIn lurker to content creator has helped build his network, find new clients and refine his positioning The importance of keeping in touch with former colleagues as you progress through your career Courses have fast-tracked his learning, but there's nothing better than taking action and learning first-hand The importance of showcasing your work on his socials and how that has helped win clients Using a cornerstone piece of content throughout the week, that is repurposed into different formats underpins his weekly content strategyThis, plus a ton more value! For more stories, check out https://adviseo.co/

    39 min
  5. 3 months to replace her salary and become a freelance content writer

    04/29/2023

    3 months to replace her salary and become a freelance content writer

    Melissa is a freelance content writer who took just 3 months from deciding to leave employment to recouping her salary and becoming a full time freelancer. Here are the key things I learnt from our discussion that can help you. Freedom of choice is what motivated her to make the leap, and how that differs from the perception of work/life balance Her very strict guardrails on the engagements she has with her clients The open conversation she had with her boss that enabled her work on side hustles whilst she prepared to go full time How she is working out pricing and what she envisages in the future How communities have helped her find work Simply asking for people for help, and how beneficial that was The simple finance and work balance goals that she has set for the next 18 months

    28 min
  6. $15k spent on mentorship and provide 4x instant return

    04/23/2023

    $15k spent on mentorship and provide 4x instant return

    He spent $15k on a mentor to help him get started with consulting. The consultant helped him refine his positioning, learning how to pitch and win clients, as a result, he saw an immediate impact with more business, a higher conversion rate, more inbound and a 4x instant return. He moved away from being a marketing generalist to focus on becoming France’s number one LinkedIn specialist. Mony has a unique partnership process in place which means he doesn’t have to do any outbound. I made 8 videos for our content library, so tons of insights, here are the key things I loved. $15k spent on mentorship to help prepare for life as a consultant His why defines how we work with clients. Making this clear from the start of any client engagement. He optimises towards to freedom, to work with whoever he wants, wherever he wants Despite his success, he wishes he built his personal brand from day one He is on the path for a five-figure MRR Mony has a podcast which has helped attract clients he wants to work with. It has been extremely helpful for pre-positioning himself as a thought leader. With over 1000 downloads per month He has a unique partnership with complimentary peers, such as CMOs’. He pays them a lifetime commissions for any clients they recommend to him Community play a big part in his development, peer engagement, learning and finding clients

    29 min
  7. 4 months to achieve his former monthly salary

    04/02/2023

    4 months to achieve his former monthly salary

    Please meet Thiago Monteiro, he has been consulting for nearly a year now. Which consists of his own consultancy practices, and a fractional CMO service partnership. He took the leap nearly a year ago with one client, which took him 4 months to hit the monthly income he typically received from his previous employer. His long-term aspiration is to increase more of his time to his fractional CMO services because it has a higher yield whilst delivering more benefits for his clients. He has learnt that to be an effective growth consultant you need full access, and someone on a short-term hands-on contract doesn’t have the access and time to make the impact he wants.  This also renders your ability to have the short-term impact you need to reflect your abilities. One of Thiago’s biggest learnings was the need to shift his mentality,  going from employee to full-time consultant was a big step. He has quickly learnt the need to be more direct and the need to show results quicker, whilst also staying away from internal politics. Thiago acknowledges he needs to develop his sales ability, but quickly discovers you need to become your own SDR and learn what’s not working, and what works presenting your value proposition. He reiterates this is a “real life” experiment. One of the biggest obstacles he had to get over was the fear of reaching out, he explains what’s the worst that can happen. You can’t control the reaction from the other person, all they can do is not respond He tries to get a balance between offering his time up front for free, whilst being mindful of your time, is your product. Offering his opinions and feedback has helped him land long-term clients. LinkedIn Website

    34 min
  8. A diverse toolbag will help attract a broader clientbase

    03/26/2023

    A diverse toolbag will help attract a broader clientbase

    I spoke to the energetic Effie Moss about her progression from her head of marketing roles to owning her fractional CMO agency, The network effect has played an integral role in her growth, she reiterated the importance of organic relationship building and how that helps grow her businesses. She focused on her toolbag which is jammed packed with experience, and how that enables her to dip in and out when she needs to. Niching downing doesn’t work for her, and states that possessing knowledge of different areas of marketing doesn’t mean you’re a jack of all trades. Effie focuses on impact, and this has underpinned her objective of scaling. Consulting was limiting the impact she wanted to have on her clients, so she wanted to create a service that could take advantage of the wisdom and experience she has built over the years. She has focused on building a “magnetic” brand that helps attract the clients she wants to work with. Her brand reflects her, which is colourful, fun and bold, which is reinforced by brand characters, which are not often seen but help her stand out. She made a conscious effort to use these brand mascots, but also to ensure her language, comms and pricing reflect her value and provide a flavour of working with her. As a result, this attracts the types of clients she wants to work with. When it comes to finding clients, she speaks of the importance of having both an outbound and organic motion working in tandem to help improve the output of her own marketing. She has started to introduce outbound, but with a twist. She goes against the grain, avoids templates and “best practices”, she is very hands-on and provides guardrails to protect her brand. Effie focuses on value and experience, she knows what might be around the corner, using well-timed and well-thought-out outreach messages to try and find the types of clients she wants to work with. . Linked - https://www.linkedin.com/in/effiemoss/ Website - https://www.weareboostagency.com/

    34 min
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About

High performers embrace challenges whilst seeking autonomy and control of their future. More and more talented marketers are pursuing a better work-life balance, one that can incorporate a 9-5 and a consultancy “side gig”. This podcast is for those seeking a future in marketing consultancy and freelancing to complement their day job. We share the stories of those that have done it,  are doing it, and the lessons learnt along the way.  We'll unpack their tricks and tips to kick-start your very own consulting “side gig”.

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