In this podcast, Chris Horn who is currently the General Manager at Gold Key Media, discusses his career path and answers our questions about the synergies between the Media and Hospitality. Gold Key Media has a hard earned and formidable reputation for quality and credibility in the industry for providing a reliable, competitive service and consequently represent all of the world’s leading hospitality brands with the world’s most respected and trusted publications. In addition to supplying some of the finest hotels in the world, the company now also supplies airlines, private jets, superyachts, private medical, Corporate HQ’s, UK Armed Forces, Embassies, Private Clubs etc. We ask Chris pertinent questions about how and why he created Gold Key Media and what are its vision, values and objectives. Chris also discusses the decline of media advertising and how this is affecting current media outlets. He shares his impressions and predictions of how media outlets will continue to evolve and change. Finally, Chris discusses his involvement with AICR and his personal ties to the hospitality industry and why young people should embrace careers in this ever-changing, ever-growing field. Chris Horn began his career in the media industry back in 1991 when he joined America’s largest newspaper, USA Today as Circulation Manager for Europe, before going on to become Circulation Director Asia Pacific, based in Hong Kong. He returned to the UK in 1996 to become Managing Director of Johnsons Inflight News, responsible for the distribution of international media to the world’s leading airlines, including global brands such as British Airways, Virgin Atlantic, Cathay Pacific and others. Chris set up Gold Key Media in 2020. Using the same “one stop shop” media distribution solution he’d successfully provided to the airline industry, Chris’s vision was to create a similar business model for the hotel industry. In his previous role at USA Today, Chris had established strong links with many of the world’s finest hotel concierges and had become an associate member of the prestigious and globally renowned Les Clefs d’Or, otherwise known as The Golden Keys Association. In his desire to forge a new working relationship with his new company, Chris asked the Golden Keys Association if he could call his new company Gold Key Media in recognition of the key role these individuals would play in the success of the new business. Since those early days, Gold Key Media has thrived and evolved into becoming the world’s largest provider of media to the hotel industry. Supplying over 4,000 hotels globally with print and digital media solutions for their guests. Chris’s first publishing client was world renowned National Geographic magazine, and his first hotel clients were Le Manoir aux Quat’Saisons, Cliveden Hotel and The Waterside Inn. They all remain as clients today, 24 years later. A testament to the quality of service provided. Gold Key Media is proudly associated with organisations such as The Master Inn Holders, The AICR Association, Institute of Hospitality and Chris is also a proud Ambassador for the industry charity, Hospitality Action.
