The Fit Pro Journey - Business Coaching for Fitness & Health Coaches

Ria Zervos - Business Coaching for Fitness & Health Coaches
  • 5.0 (22)
  • Entrepreneurship
  • Updated Weekly

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com

  1. 10h ago

    #192 What If Your Business Isn’t Failing... You’ve Just Changed?

    What if your business isn’t failing... you’ve just changed? I recently listened to Mel Robbins’ conversation with Oprah, and one thing Oprah said really stuck with me: we’re allowed to change our minds. And wow, did I need to hear that. For the past several months, I’ve been asking myself some hard questions about my own business. Do I still want to coach? Do I have the capacity for six-month clients? Am I continuing to build something because I truly want it, or because I’m afraid of what people will think if I change direction? In this episode, I’m talking about my decision to step away from long-term coaching for now, why I’m leaning into mentoring sessions, ebooks and lower-ticket offers, and the difference between working hard for your business and forcing a business that no longer fits your life. Because changing your mind doesn’t mean you failed. Sometimes it simply means you’re paying attention to what you actually want now. If you’ve been questioning your business, your offers, or even whether you still want the same things you wanted a few years ago, this episode is for you. And I want you to ask yourself one question: If I didn’t care what anyone thought about my business, would I still build it this way?   Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here Your Guide To:→ The Offline Clients Blueprint Start your day with medical grade Collagen

  2. Sep 28

    #191 Q4 Reset: Changing How I Run My Business

    As we head into the final quarter of the year, I’m taking a hard look at how I want my business to look and feel moving forward. In this episode, I’m sharing what I’m changing, what I’m letting go of, and why sometimes growing your business means giving yourself permission to do things differently. If you’re a fitness professional building an online business and questioning what you want the next season to look like, this episode is for you.   Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here Your Guide To:→ The Offline Clients Blueprint Start your day with medical grade Collagen

  3. Sep 21

    #190 I Almost Quit Last Year (And Here's What Almost Nobody Tells You About That Feeling)

    I Almost Quit Last Year (And Here's What Almost Nobody Tells You About That Feeling) There was a week I looked at my PayPal balance and saw $5. Empty DMs, empty inbox, and a business I was ready to walk away from. In this episode, I get honest about the exact moment I almost quit my online business, the unexpected offer that changed everything, and why wanting to quit doesn't mean you're not cut out for this. If you've ever felt like giving up on your business and thought you were the only one — this episode is for you. Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here Your Guide To:→ The Offline Clients Blueprint Start your day with medical grade Collagen

  4. Sep 14

    #189 The Instagram Trend Trap: Why Fit Pros' Content All Sounds the Same

    Why Your Fitness Instagram Content Isn't Converting (It's Not the Trend) Everyone's Instagram content suddenly looks the same — same trending audio, same voiceover, same on-screen text. In this episode, Ria breaks down why copying viral formats isn't the problem (and why it can absolutely still work) — but only if you're actually you while you do it. She unpacks the real reason borrowed scripts and trends fall flat for fitness coaches, and what to do instead if your message doesn't feel "ready" yet. In this episode: Why fitness Instagram content trends keep recycling the same format The real reason copying viral reels doesn't convert to clients How to find your voice when you don't feel "ready" to be on camera An alternative way to market your fitness business offline   Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here Your Guide To:→ The Offline Clients Blueprint Start your day with medical grade Collagen

  5. Sep 7

    #188 The Money Conversation No Fit Pro is Having

    The Money Conversation No Fit Pro is Having Most fitness coaches are pricing to survive the month, not to build a business that lasts. In this episode, I open up about the exact number I used to charge for coaching, the moment I realized undercharging — not the industry — was making me tired, and the real story of how I raised my prices from $100/month to $1,600/month without ever feeling "ready." If you're a fitness professional or online coach wondering whether it's time to raise your rates, this one's for you.   Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here Your Guide To:→ The Offline Clients Blueprint Start your day with medical grade Collagen

  6. Aug 31

    #187 The Ugly Side of August (And Why I'm Walking Into September Anyway)

    August looked great on paper — until it wasn't. In this episode, I'm getting real about the loss that knocked me sideways, why I stopped pushing through when life got heavy, and why a month I had big plans for ended in silence instead of sales. If you've ever had a "slow month" in your online business and felt like you had to fake it anyway — this one's for you. Not every month is roses. Some months are just digging before you plant. Here's how I'm walking into September anyway — and a hint of what's coming on the show this month.   Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here Your Guide To:→ The Offline Clients Blueprint Start your day with medical grade Collagen

  7. Aug 24

    #186 Do You Actually Need to Become an Online Fitness Coach?

    There's an unspoken assumption in the fitness industry that every trainer's career is supposed to end the same way: online, scaled, and out of the gym. In this episode, Ria pushes back on that idea — not because online coaching is bad, but because it's not the only legitimate version of success. She talks through the massive middle ground between "employee" and "full-time online coach," why chasing someone else's business model usually backfires, and why the real goal isn't leaving the parts of this industry you love — it's building more options around how, where, and with whom you work. You'll Learn: Why "online coach" became positioned as the default escape plan — and why that's misleading The difference between wanting income that belongs to you and needing to go fully online Real examples of hybrid fitness businesses that don't fit the typical online-coach mold Why every business model comes with trade-offs (there's no model with zero downside) How to figure out what you actually want your fitness career to look like, apart from what's trending Before you decide to take your whole business online, listen to this — it might change the question you're asking altogether.   Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here Your Guide To:→ The Offline Clients Blueprint Start your day with medical grade Collagen

  8. Aug 17

    #185 September Is Closer Than You Think: What to Have Ready Before It Gets Here

    September is one of the biggest opportunity windows in the fitness industry — but the coaches who have momentum going into it started weeks earlier, not on September 1st. In this episode, Ria breaks down the five things she'd want in place before September hits: a clear offer, a clear picture of who she wants to work with, real conversations already in motion, a simple next step for interested leads, and an actual follow-up plan. Plus, why "not right now" from a past conversation might be closer to a "yes" than you think. You'll Learn: Why September acts like a "second January" for client interest The one question every fit pro should be able to answer about their offer Why waiting until September to start conversations is too late A simple framework for moving someone from interested to client Why follow-up is the most overlooked way to sign clients this fall Connect with Ria on Instagram: @_ria_z Design Your Signature Program: Start Here The Offline Client Blueprint:→ Find Clients Offline Start your day with medical grade Collagen

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5
out of 5
22 Ratings

About

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com

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