The Fit Pro Journey - Business Coaching for Fitness & Health Coaches

Ria Zervos - Business Coaching for Fitness & Health Coaches
  • 5.0 (21)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com

  1. 4D AGO

    #159 If Your Business Can’t Survive a Missed Post, We Need to Talk

    For the first time in three years, I missed a podcast episode — and I didn’t panic. In this episode, I’m sharing what happened and the bigger lesson for online fitness coaches who feel pressure to post on social media 24/7. If your online coaching business only works when you never miss a post, it’s fragile. We’ll talk about building a sustainable fitness business rooted in conversations and relationships — not constant content. You didn’t leave the gym grind to recreate it online. Ready for more freedom in your business? DM me on IG. Connect with me on Instagram @_ria_z Design Your Signature Program: Start Here Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today

    15 min

  2. FEB 9

    #158 The Dirty Little Secret in Fitness — Self-Doubt & Showing Up Online with Katie Pulsifer

    The Dirty Little Secret in Fitness: Self-Doubt & Showing Up Online Many fitness professionals look confident on the outside — but behind the scenes, self-doubt quietly holds them back from showing up online. In this episode, I sit down with Katie Pulsifer, a life coach who helps high-achieving individuals build self-trust and clarity, to talk about the real reason so many fitness pros struggle online — and it’s not lack of skill, strategy, or consistency. We dive into how self-doubt shows up for experienced coaches, why confidence doesn’t come from followers or engagement, and how comparison keeps fitness professionals stuck. Katie shares practical mindset shifts and simple practices to help you quiet your inner critic, rebuild self-trust, and show up online in a way that actually feels aligned. If you’re a fitness pro or health coach who feels confident in person but hesitant online, this conversation will help you move forward with clarity — without needing to be louder, more polished, or everywhere at once. Katie Pulsifer is a Master Certified Life Coach, creator of the Golden Coaching Certification™, and a trusted guide for women who’ve outgrown the lives they spent years building. With over 13 years of experience—and five years as an executive leader at The Life Coach School—Katie has trained thousands of coaches and supported countless clients with her heart-led approach rooted in excellence, integrity, and meaningful results. Known for her blend of warmth, precision, and deep compassion, Katie helps high-achieving women move from overstretched and unfulfilled to grounded, clear, and purpose-filled. Whether they’re launching something new, stepping back to recalibrate, or redefining success on their own terms, Katie is a mentor to women ready to create lives they genuinely love. Katie Pulsifer | Master Life Coach for Women.jpeg www.katiepulsifercoaching.com Free Offer - Self Trust www.katiepulsifercoaching.com/selftrust Substack https://katiepulsifercoaching.substack.com/ LinkedIn https://www.linkedin.com/in/katiepulsifer/ Instagram https://www.instagram.com/katiepulsifer/ Facebook https://www.facebook.com/katie.p.martin.31   Connect with me on Instagram @_ria_z

    32 min

  3. FEB 2

    #157 February Is the New January (And Why This Is When People Need You Most)

    January is full of hype — but February is when real life sets in. In this episode, I share why February is actually the most important month for fitness professionals and health coaches. After the holiday chaos and “new year, new me” pressure wears off, this is when people realize they need support — not another free plan. I also share part of my own journey in the fitness industry, how burnout taught me the power of support, and why February is when real clients, real conversations, and real momentum begin. If you’re a fitness coach or health professional who feels behind or unsure how to gain traction this year, this episode will help you reframe February as your moment to lead, connect, and grow. Resources: The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today Connect with me on Instagram @_ria_z

    12 min

  4. JAN 26

    #156 What’s New in 2026 for Growing a Fit Pro or Health Coaching Business Online

    In this episode, I break down what’s new in 2026 for growing a Fit Pro or health coaching business online — and why posting more, being everywhere, and chasing the algorithm is no longer the answer. You’ll learn the biggest shifts happening in online business growth this year, including why belonging beats broadcasting, how intentional content outperforms constant posting, and why real conversations are now the fastest path to clients. I also share how my Authentic Connection Networking (ACN) method fits perfectly into the 2026 landscape — helping Fit Pros and health coaches grow sustainably through relationships, referrals, and strategic conversations both online and offline. If you’re ready to simplify your marketing, stop burning out, and build a business that doesn’t rely on social media 24/7, this episode is for you.   Resources: The Client Attraction Blueprint gives you a step-by-step plan to grow with clarity and confidence. → Start Today Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today Connect with me on Instagram @_ria_z

    19 min

  5. JAN 19

    #155 Planning Your 2026 Business From Alignment (Not Pressure)

    Have you ever created a business plan that looked perfect on paper… but felt completely wrong once the year actually started? In this episode, I’m taking you behind the scenes of what came up while helping clients plan their 2026 life and business— and why I had to stop and re-plan my own year in a very different way. This isn’t about hustling harder, setting bigger numbers, or copying what everyone else is doing online. It’s about slowing down long enough to ask better questions — so your business actually supports your life, not the other way around. In This Episode, You’ll Hear: Why traditional yearly planning often leads to burnout (even when your goals look “right”) The difference between planning from pressure vs planning from alignment How I realized my original 2026 plan didn’t fit — and what I did instead The three powerful reflection questions that changed how I plan my year (inspired by Jenna Kutcher) Why starting with your life — not launches or content calendars — leads to better business decisions How clarity (not more strategy) is often what’s missing when things feel heavy or confusing Key Takeaways: Feeling stuck doesn’t mean you’re behind — it usually means you’re misaligned You don’t need to do more in 2026; you need to do what actually works Planning your vacations and time off first isn’t irresponsible — it’s strategic The most successful years often come from fewer, higher-leverage actions A business plan should create freedom, not obligation Who This Episode Is For: This episode is for online health & fitness coaches, personal trainers, and service-based business owners who: Feel overwhelmed or disconnected from their current business plan Are tired of following strategies that don’t fit their life Want clarity, sustainability, and momentum without burning out Are ready to plan 2026 intentionally — not reactively Ready to Plan Your 2026 With Support? If this episode resonated and you want help creating a 2026 plan that fits your life, energy, and goals, I’d love to support you. 👉 DM me the word “2026” on Instagram  @_ria_z or reply to my email, and let’s start the conversation. You don’t need a more aggressive strategy. You need a plan you can actually live with.

    16 min

  6. JAN 12

    #154 What I’m Focusing on in 2026 to Build a Coaching Business Offline—and What I’m Teaching My Clients

    If you’re a fitness professional or health coach who’s tired of chasing the algorithm, posting every day, and still not signing clients—this episode is for you. In this episode, business coach Ria shares exactly what she’s focusing on in 2026 to build a profitable coaching business offline, and how she’s teaching fitness pros to grow through relationships instead of social media burnout. You’ll learn how to stop relying on content to “hopefully” convert and start building a business rooted in real conversations, referrals, and reputation. This episode breaks down the specific systems, skills, and strategies fitness professionals can use to create consistent income—without needing to be everywhere online. What You’ll Learn in This Episode ✔️ Why funnels and follower counts are not the fastest path to clients ✔️ How to build a warm-lead ecosystem using people who already know and trust you ✔️ The exact conversation skills that lead to clients—without feeling salesy ✔️ How to build authority offline without stages, panels, or big events ✔️ Why reputation will matter more than reach in 2026 ✔️ How to design a coaching business that fits your real life (not hustle culture) ✔️ The difference between random networking and intentional relationship-based growth Key Takeaways for Fitness Professionals Social media is optional—but relationships are not Five intentional conversations a week outperform five posts a day Warm leads convert faster than cold audiences Authority is built through trust, not visibility A sustainable coaching business is built on people, not platforms This episode is for: Personal trainers transitioning to online coaching Health & fitness coaches struggling to sign clients online Fitness professionals burned out by social media marketing Coaches who want a sustainable, relationship-driven business Fit Pros who want more clients without posting every day Mentioned in This Episode Offline networking strategies for fitness professionals Relationship-based marketing for health coaches How to grow a fitness coaching business without social media Building referral-based coaching businesses Sustainable business models for online fitness coaches Ready to Build Your Business Offline? If this episode resonated with you and you’re ready to stop relying on algorithms to grow your business, you’ll want to stay close. This year, I’m teaching fitness professionals how to build real relationships, sign clients consistently, and create a coaching business that actually lasts—without being glued to social media. 👉 Connect with me on Instagram @_ria_z or join my email list to learn what’s coming next.

    20 min

  7. JAN 5

    #153 If I Were Starting My Online Coaching Business in 2026, I’d Do This

    Starting an online coaching business in 2026 doesn’t require more hustle, more content, or more overwhelm. In this episode, I’m sharing exactly what I would focus on if I were starting my online fitness or health coaching business today — knowing what I know now after years in the industry. If you’re a fitness professional or health coach who wants to build an online business without being glued to social media 24/7, this episode will help you simplify, get clear, and start moving forward with confidence. We’ll talk about what actually matters in the early stages of an online coaching business, what most coaches overcomplicate, and how to build a strong foundation that leads to consistent clients. If you’re unsure how to turn your skills and experience into a clear, sellable online coaching program, I created a workbook Design Your Signature Program Inside, you’ll learn how to: Clarify who you help Identify the problem you solve Design a signature program people can easily say yes to 👉 Download Here   If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!   My favoite liquid collagen: Click Here

    16 min

  8. 12/15/2025

    #152 The December Slow-Down: How I Pause, Plan, and Prep for the Year Ahead

    In this mid-December episode, I’m taking you behind the scenes of my own “December Slow-Down” — the intentional pause I take every year to reflect, reset, and plan for what’s ahead. I’ll walk you through the simple routines and questions that help me close out the year with clarity (not pressure), and the exact steps I take now so January doesn’t feel chaotic. If you’re an online health or fitness coach preparing for a bigger, more aligned year, this episode will help you slow down, get grounded, and step into the new year with confidence and direction.   If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

    11 min
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5
out of 5
21 Ratings

About

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com

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