The Fit Pro Journey - Business Coaching for Fitness & Health Coaches

Ria Zervos - Business Coaching for Fitness & Health Coaches
  • 5.0 (21)
  • Entrepreneurship
  • Updated Weekly

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com

  1. 6d ago

    #177 How to Build Your Coaching Offer From the Ground Up (Without Overcomplicating It)

    Most health and fitness coaches don't struggle because they're bad coaches. They struggle because they don't know how to package their knowledge into an offer that people actually want to buy. In this episode of The Fit Pro Journey Podcast, I'm breaking down the simple framework I use to help fitness professionals and health coaches create a coaching offer from the ground up—without spending months building courses, creating endless PDFs, or waiting until everything feels perfect. If you've been stuck trying to figure out your niche, create your signature program, or confidently explain what you do, this episode will help you simplify the process and take action. You'll learn how to identify who you help, define the problem you solve, create a clear outcome, and build a coaching program that makes sense for where you are right now in your business. Remember: your first offer doesn't need to be perfect. It simply needs to help someone get a result. ✔️ The biggest mistake fitness coaches make when creating an online offer ✔️ Why your first coaching program should be simple ✔️ How to choose the right niche without boxing yourself in ✔️ The difference between selling coaching and selling a transformation ✔️ How to create a simple client roadmap ✔️ Why you should coach clients before building a course ✔️ How to price your offer with confidence ✔️ What I would do if I were starting my coaching business from scratch today Your coaching offer is not your worksheets, videos, PDFs, or coaching calls. Your offer is the transformation you help someone achieve. The clearer you are about who you help, the problem they have, and the outcome they want, the easier it becomes to attract clients and grow your coaching business. 🎁 Download: 9 Steps to Designing Your Signature Program 🎁 Download my free guide: Find Your Next Client Offline 🎁 Pinterest Masterclass for Health & Fitness Coaches   If you're a health coach, personal trainer, fitness professional, or wellness coach who wants to build an online business without spending all day on social media, let's connect. Instagram: @_ria_z   If this episode helped you simplify your offer and gain clarity in your business, please subscribe and leave a review. Your support helps us reach more fitness professionals who are building coaching businesses that fit their lives.

    13 min

  2. Jun 15

    #176 Why Your Online Fitness Business Still Isn't Working (And What to Do About It)

    If you're a fitness professional trying to grow your online business and you feel like you're always busy but never moving forward — this episode is going to hit home. The truth is, most fit pros aren't stuck because of social media. They're stuck because they don't have a clear, defined offer. And without that foundation, no strategy, platform, or content plan is going to get you to consistent clients. In this episode of the Fit Pro Journey we're breaking down exactly why so many fitness coaches and health professionals keep spinning their wheels — and what to do about it before you spend another dollar on a course or another hour on content. In this episode we cover: Why following too many coaches and strategies keeps you stuck in a cycle The three foundational pieces every fit pro needs before focusing on social media How to get clear on who you help, what you offer, and what you charge Why clarity on your offer creates confidence everywhere — not just online A simple three sentence exercise to define your offer today Why you don't need to be on social media 24/7 when you know exactly what you're selling If you're a personal trainer, fitness coach, or health professional ready to stop spinning your wheels and start building something real — this episode is your starting point. Grab a pen. You'll want to do the exercise at the end.   Connect with me on Instagram @_ria_z Design Your Signature Program: Start Here Grab my free guide:→ Find Clients Offline Pinterest Master Class: → Start Today ACN Waitlist: Join Today Start your day with medical grade Collagen

    13 min

  3. Jun 8

    #175 Stuck in Your Online Fitness Business? How to Stop the Cycle.

    If you've been trying to grow your online fitness business since 2020 and feel like you're still in the same place — you are not alone. You've invested in programs, followed the strategies, and you're still juggling a full-time job while waiting for consistent clients to show up. It's exhausting. And honestly? It makes you want to quit at least once a week. In this episode, we're getting real about why so many fitness professionals feel stuck even when they're doing "all the right things" — and why the answer has nothing to do with your next strategy. We're talking about: Why hiring coaches and following experts still isn't getting you results The real reason nothing feels consistent in your online fitness business A simple 3-question exercise to reconnect with your why and reignite your motivation Why building on the wrong foundation keeps you spinning your wheels What actually needs to happen before you try another program, platform, or niche switch This episode is your reminder that the path to a sustainable online fitness business starts with clarity — not another funnel. Listen now and grab something to write with — you'll want to do this exercise.   Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Pinterest Masterclass: Start Here Connect with me on Instagram: @_ria_z Favorite Liquid Collagen: Click Here

    15 min

  4. Jun 1

    #174 Fitness Pros Stop Chasing 10K Months (Do This Instead)

    Stop Chasing 10K Months — Do This Instead Are you obsessed with hitting 10K months in your online coaching business? It might be the very thing holding you back. In this episode, we're flipping the script on the biggest money mindset trap in the fitness and health coaching industry. Instead of fixating on a revenue number, what if you focused on signing one client, serving them fully, and building your business from real results and referrals? That's exactly what we're breaking down today. We're talking about why the 10K month obsession leads to burnout, how to shift your focus to client-centered growth, and the simple offline conversations that consistently bring in new coaching clients — no complicated funnels required. If you're a fitness professional or health coach growing an online coaching business, this one is for you. In this episode: Why chasing revenue goals kills your coaching business momentum The one-client mindset that builds long-term referrals How to evaluate Q1 and reset for Q2 without the shame spiral Real strategies to sign your next online coaching client Why social media is your résumé — and where clients actually come from Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Pinterest Masterclass: Start Here Connect with me on Instagram: @_ria_z Favorite Liquid Collagen: Click Here

    19 min

  5. May 26

    #173 Your Summer Will Either Build Your Business… or Stall It

    Summer is loud — kids home, travel, and the "I'll start in September" mindset can quietly stall everything you've been building. In this episode, we're getting real about what consistency actually looks like when life gets chaotic, why you don't need more strategy (you need accountability), and how to make sure you hit September with momentum instead of regret. Plus, I'm sharing details on my Summer Voxer Accountability — limited spots for fit pros who are ready to stay consistent and keep building all summer long. DM me SUMMER on Instagram to get the details.   Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Pinterest Masterclass: Start Here Connect with me on Instagram: @_ria_z Favorite Liquid Collagen: Click Here

    17 min

  6. May 18

    #172 Stop Doing What Isn't Working: The Truth About Growing a Fitness Business Online

    Still posting every day and getting nowhere? It's time to stop the loop and build an online fitness business you actually own. Are you exhausted from posting every day and still not seeing results? In this episode of the Fit Pro Journey, we're getting honest about one of the biggest patterns holding fit pros back — doing the same thing over and over again and expecting something to change. We dig into why we stay stuck, why social media keeps us locked in a cycle that isn't building a real business, and what it actually takes to make the shift. If you're ready to stop depending on the algorithm and start building something you truly own, this one's for you. In this episode: Why effort and strategy are not the same thing How social media is designed to keep you dependent on it What it really means to build an online fitness business with staying power 3 things you can do this week to start breaking the loop It's time to stop renting your audience and start owning it. Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Pinterest Masterclass: Start Here Connect with me on Instagram: @_ria_z Favorite Liquid Collagen: Click Here

    15 min

  7. May 11

    #171 Are Fitness Jobs Being Cut? What the 'Open to Work' Trend on LinkedIn Means for Fit Pros

    The "open to work" posts are showing up more and more in the fitness industry — and it's not a coincidence. In this episode, we break down what's really happening, why numbers always win in corporate fitness, and how you can prepare your career or business before the ground shakes. Don't wait for a crisis to build your plan. This episode is your wake-up call — and your roadmap. Enjoyed this episode? Share it with a Fit Pro or Studio Owner who needs to hear it.   Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Connect with me on Instagram @_ria_z Favorite Liquid Collagen: Click Here

    13 min

  8. May 4

    #170 Stop Letting AI Speak for You: Why Fitness Pros Are Losing Their Authentic Voice

    Fitness coaches and health professionals are turning to AI to write their blogs, captions, and emails — but at what cost? On The Fit Pro Journey, we explore the dangers of over-relying on AI-generated content, why your audience can feel the difference, and how to use AI as a tool without losing the authentic voice that makes you stand out in a crowded market.   Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence. Connect with me on Instagram @_ria_z   Favorite Liquid Collagen: Click Here

    14 min
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5
out of 5
21 Ratings

About

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com

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