CVO Live by Omniconvert Podcast

Valentin Radu
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eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention. Valentin Radu & his guests will share how to nail Customer Value Optimization: A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value

  1. The CVO Live Podcast with Dan Gingiss: How to create remarkable CX as a Retail Leader

    11/24/2023

    The CVO Live Podcast with Dan Gingiss: How to create remarkable CX as a Retail Leader

    Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

    49 min
  2. The CVO Live Podcast with David Mannheim: The Personalisation Paradox

    11/24/2023

    The CVO Live Podcast with David Mannheim: The Personalisation Paradox

    Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

    51 min
  3. The CVO Live Podcast with Kurt Elster: Top 5 Ideas to Boost Your Shopify Store

    11/23/2023

    The CVO Live Podcast with Kurt Elster: Top 5 Ideas to Boost Your Shopify Store

    Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

    53 min
  4. The CVO Live podcast with Marty Greif: Understanding the Economics of Testing, A Conversation about What to Test

    06/09/2023

    The CVO Live podcast with Marty Greif: Understanding the Economics of Testing, A Conversation about What to Test

    This week's CVO Live episode features Martin Greif - President of SiteTuners, Speaker, and Author, for an exciting deep-dive into the Economics of Testing! Join him and Valentin Radu and uncover the economic value of testing, including how to assess individual tests and their impact on your business. See how CLV factors into the equation and gain insights into choosing the right tests for your goals. Valentin and Marty explore the power of celebrating successful tests and creating an inclusive testing environment that maintains its statistical relevance. If you're to take your business to new heights, don't miss out on this episode! Save your spot for the next session here: https://www.omniconvert.com/growth-knowledge/cvo-live/

    43 min
  5. The CVO Live podcast with Ronny Kohavi: Embracing the Long-Term Perspective for Customer-Centric Growth

    06/02/2023

    The CVO Live podcast with Ronny Kohavi: Embracing the Long-Term Perspective for Customer-Centric Growth

    In this CVO Live episode, we've managed to rope in a guest who's nothing short of a technological superhero: Ronny Kohavi, Vice President and Technical Fellow, fluent in Data Science, Engineering, AI, Machine Learning, and Controlled Experiments. He and Valentin Radu discussed: - The principles and challenges of being customer-centric and data-driven - The value of CLV as a metric - The role of A/B testing in decision-making And if you're hungry for more clarity in your experimentation game, you're on the right track! Ronny and Valentin also looked at the initial cost and unfamiliarity associated with running experiments but highlight the value gained from a robust experimentation platform. Are you ready?

    20 min
  6. The CVO Live podcast with Robert Craven: Strategy Obsession Unmasked

    05/26/2023

    The CVO Live podcast with Robert Craven: Strategy Obsession Unmasked

    We had a special guest for this CVO Live episode: Robert Craven, Director, GYDA.co (Grow Your Digital Agency) and "the BEST at growing your agency" - crowned by Dennis Yu.  Robert is known for helping agency directors get what they want. He achieves his mission by challenging presentations, asking tough questions, and helping agencies grow faster and more successfully. Even it means also helping them make tough decisions. So...  ...if you can't deliver anymore to the briefs you get from your clients...  ...or you can't close deals because everyone is doing the same things you are...  ...or you simply want to generate outstanding, earth-shattering, never-seen-before results for your clients...  Join us in the this CVO Live episode! Valentin Radu and Robert Craven had an amazing discussion on how CVO could skyrocket an agency and will help you understand more about the business models you're supporting.

    31 min
  7. The CVO Live podcast with Steen Rasmussen: Staying Ahead of the Curve in Digital Marketing

    05/19/2023

    The CVO Live podcast with Steen Rasmussen: Staying Ahead of the Curve in Digital Marketing

    Valentin Radu and Steen Rasmussen got together for a new CVO Live Episode.   Steen Rasmussen is the Co-Founder and Director of Data Innovation at IIH Nordic, with 20+ years of experience with leadership, data strategies, and communities. He is also an internationally recognized speaker in data and an acclaimed international business thinker and communicator. During CVO Live, Steen shared his insights on Leadership, Communication Silos (and overcoming them), Digital Maturity, and how these all fit into the greater CLV approach. He also shared his view on what's missing, what needs to change, and what should stay the same in the business world, to make the shift between building Startup after Startup to building the great product that sticks. Join us to learn more about why CLV matters, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more!

    31 min
  8. The CVO Live podcast with Russell McAthy: Doing attribution the right way in eCommerce

    05/12/2023

    The CVO Live podcast with Russell McAthy: Doing attribution the right way in eCommerce

    In today's market, everyone is doing attribution, regardless of the technology, channels, or strategies they use to reach more customers. What makes a business successful should not be defined by what the analytics platforms are telling them to look for, but measured by the KPIs that accurately measure the value of each customer by the channel they came from. Russel McAthy, CEO and Founder of Ringside Data, shared his best insights on creating a smart attribution model for eCommerce companies, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more! Follow Russell on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

    31 min
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About

eCommerce growth happens only if the company nails all the customer lifecycle phases, from Acquisition to Conversion, and then to Retention. Valentin Radu & his guests will share how to nail Customer Value Optimization: A-level experts, professors, book authors, and practitioners will help eCommerce and retailers level up their game by understanding how to improve the Customer Lifetime Value

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