The Sales Ninja Show Podcast

Jay Lee

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

  1. 5D AGO

    The Psychology of High Performance Sales Teams

    Have you ever felt stuck at a revenue ceiling? Are you pushing your team hard but still not breaking into the next level? Do you wonder what really separates a $200K month from a multi-million dollar month? I’ve been there, and I know how frustrating that gap can feel. The good news is this jump is not about hype or pressure. It’s about structure, skill, and leadership. When you build the right foundation, growth stops feeling chaotic and starts becoming predictable. In this episode, I sit down with Assal Moradian, a powerhouse in high ticket sales and sales leadership. She shares how she went from zero confidence to leading teams inside a $100M company. We talk about what it really takes to scale from $70K months to multi-million dollar months without using pushy tactics. You’ll hear how she builds real sales systems, why buyers have changed, and how to eliminate what she calls “commission breath.” We break down the psychology behind objection handling, the importance of asking better questions on sales calls, and how to create a repeatable scaling sales teams model that actually holds under pressure. If you’re serious about revenue growth and want practical insight into high ticket closing, this episode will stretch the way you think about sales. Did you enjoy this episode? Let's keep the conversation going! Connect with Assal Moradian LinkedIn → https://www.linkedin.com/in/assalmoradian/ Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook Instagram → https://www.instagram.com/gosalesninjapro Facebook → https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

    57 min
  2. FEB 25

    LinkedIn Outreach Systems! How to Build Consistent B2B Sales in 90 Days with Strategic Conversations

    Are you sending connection requests but hearing crickets? Are you posting content and still not booking calls? Do you feel like you need more leads but don’t know which platform to trust? There is a simpler way to create predictable sales without chasing or convincing. In this episode, I sat down with Chris Baden, co-founder of FlowChat, to unpack how real LinkedIn outreach works when it’s done with intention. We talk about what most entrepreneurs misunderstand about direct message marketing, and why conversations beat content when you’re starting out. Chris shares the numbers behind his B2B sales system, including connection rates, booking percentages, and how to reverse engineer revenue goals from activity. If you’re selling high-ticket offers, this framework helps you build a steady stream of high-ticket leads without relying only on paid ads. We also dive into what it means to treat the DMs like the hallway of a live event. When you focus on real sales conversations instead of pitching too early, people lean in. That shift alone can change your lead generation results. What I love most is Chris’s discipline. From competing on American Ninja Warrior to logging over a thousand one-on-one calls, he proves that mastery comes from reps. The system works when you work it, and the math doesn’t lie. If you want to stop guessing and start building a repeatable pipeline, this episode will give you the structure and mindset to do it with integrity. Did you enjoy this episode? Let's keep the conversation going! Connect with Chris Baden: Facebook → https://www.facebook.com/chris.baden.55/ Instagram → https://www.instagram.com/thechrisbaden/ Twitter → https://x.com/TheChrisBaden LinkedIn → https://www.linkedin.com/in/thechrisbaden/ Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook Instagram → https://www.instagram.com/gosalesninjapro Facebook → https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

    40 min
  3. FEB 18

    How to Turn Buyer Psychology into High-Ticket Sales Using Instant Resonance Messaging

    Have you ever walked off a sales call thinking it was a sure yes, only to hear “I’ll think about it”? Do you ever feel like your offer is strong, but the way you explain it just doesn’t land? Are you tired of tweaking funnels and platforms when deep down you know the real issue might be your message? There is a better way. When your words truly connect, selling stops feeling heavy and starts feeling natural. In this episode, I sit down with Jacqueline Yvette to talk about instant resonance and why messaging that converts is the real leverage point in business. She shares how she helped a struggling boutique stay open by understanding buyer psychology, identifying real problems, and crafting offers around outcomes people actually wanted. We also unpack why so many entrepreneurs chase new strategies instead of fixing their sales messaging. Jacqueline breaks down the power of market message match, and how refining your high-ticket sales positioning can immediately increase engagement and revenue. We even do a live breakdown of how I could sharpen the Sales Ninja Pro Accelerator for coaches ready to scale. If you want better conversion rates without being pushy or salesy, this conversation will shift how you think about every email, post, and sales call. Did you enjoy this episode? Let's keep the conversation going! Connect with Jacqueline Yvette: Facebook → https://www.facebook.com/jyfournier/ Instagram →https://www.instagram.com/jacqueline_yvette/ Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook Instagram → https://www.instagram.com/gosalesninjapro Facebook → https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

    49 min
  4. FEB 9

    How Golf Teaches Focus and Discipline! How to Build Long-Term Success Without Burning Out

    Have you ever worked hard and still felt stuck? Do you put in the reps but wonder why progress feels slow? Have you questioned whether you’re focusing on the right things or just staying busy? I want you to know that there is a smarter path forward that doesn't require burning yourself out. I’ve been there, chasing results while juggling focus, energy, and expectations. Many of us are grinding in business the same way golfers grind on the range, hoping effort alone will break the plateau. This episode speaks to anyone who wants real improvement through focus, not frustration. My guest, Brixton Albert, brings lessons from Division I golf, sales, and entrepreneurship that translate directly into long-term success. We talk about how people actually learn, why most stall, and how intentional skill-building changes everything. His journey shows the power of mental grit and delayed gratification. You’ll hear how simplifying your approach creates momentum, why chasing too many tactics kills progress, and how identifying the root issue accelerates growth. We also explore learning mastery, leadership by example, and why early wins matter more than massive overhauls. This conversation will help you rethink performance coaching, eliminate distractions, and build habits that compound over time. Whether you lead a team or are rebuilding belief in yourself, this episode gives you a framework for skill development that actually sticks. Did you enjoy this episode? Let's keep the conversation going! Connect with Brixton Albert: Instagram → https://www.instagram.com/performancegolfzone/ LinkedIn → https://www.linkedin.com/in/brixtonalbert/ YouTube → https://www.youtube.com/@PerformanceGolfZone Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook Instagram → https://www.instagram.com/gosalesninjapro Facebook → https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

    42 min
  5. JAN 27

    How to Build Ethical High-Ticket Sales Using Offer Clarity and Human-Centered Conversations

    Have you ever felt uneasy after a sales call, even when the deal closed? Have you wondered why some conversations feel aligned while others feel forced? I want you to know that selling does not have to feel heavy or manipulative. There is a better way to do this and still win. If you have struggled with pressure-based tactics or scripts that feel unnatural, you are not alone. Many business owners want growth but do not want to compromise who they are to get there. I have been in those same conversations and wrestled with those same tensions. In this episode, I sit down with Jeremy Sandell to talk about what selling with integrity really looks like in real conversations. We unpack how his life experiences shaped his approach to ethical sales, and why trust always outperforms pressure in high-ticket sales. You will hear practical insights on offer design, what makes an offer sell without hype, and how to spot early signals that an offer can scale. Jeremy also breaks down how strong sales psychology and honest language increase client trust without sounding scripted. This conversation is for anyone who wants better closing techniques while staying aligned with their values. If you want to sell in a way that feels clean, confident, and human, this episode will meet you right where you are. Did you enjoy this episode? Let's keep the conversation going! Connect with Jeremy Sandell: X → https://x.com/jeremyjsandell Instagram → http://instagram.com/thejeremysandell Website → https://jeremysandell.com/ Skool Community → https://www.skool.com/stealth-closer-school Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook Instagram → https://www.instagram.com/gosalesninjapro Facebook → https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

    56 min
  6. JAN 25

    How to Scale a Business Using Clear Margins, Marketing Discipline, and Long-Term Thinking

    Have you ever felt like growth is pulling you in too many directions at once? Do your numbers look busy but still feel unclear? Are you working harder but not feeling more stable? I want you to know that scaling does not have to feel chaotic or overwhelming. In this episode, I sit down with someone who has quietly helped founders grow without hype or noise. Mike King has worked behind the scenes of some of the fastest-growing brands by focusing on scaling a business the right way. His approach is calm, disciplined, and deeply intentional. If you have ever tried to grow while juggling faith, family, and responsibility, you will relate to this conversation. We talk honestly about pressure, leadership, and why many founders burn out when they chase growth without clarity. You will hear how Mike uses data driven marketing, daily number tracking, and long-term thinking to build predictable results. We also unpack how personal discipline, faith, and decision-making show up in real business outcomes. This episode is especially helpful if you care about predictable growth, clean systems, and protecting your margins while scaling. We also cover profit margins, customer acquisition cost, and how to make marketing finally pay for itself. Did you enjoy this episode? Let's keep the conversation going! Connect with Mike King: Facebook → https://www.facebook.com/mikeyourmentor Instagram → https://www.instagram.com/mike_your_mentor LinkedIn → https://www.linkedin.com/in/mike-king-marketing-expert/ Website → https://www.kingfamilyconsulting.com/ Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook Instagram → https://www.instagram.com/gosalesninjapro Facebook → https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest where I help you to sell more to give more! Grab your guestpass here! https://pro.gosalesninja.com/live-workshop

    1h 3m
  7. 12/19/2025

    Podcast storytelling meets faith! How to build authority and impact through authentic conversations

    Have you ever felt like you were called to something bigger but didn’t know how to share it? Do you struggle with putting your story out there without sounding like you’re performing? Do you wonder if your message is strong enough to truly move people? I want you to know there is a way to show up honestly and still make a real impact. Many of us feel stuck between wanting to serve and not knowing how to communicate what we carry. In this episode, I sit down with Rae Irelan to talk about how storytelling becomes a bridge between purpose and people. We unpack how your voice can create trust, connection, and momentum when it comes from a real place. If you’ve ever questioned how faith and business can coexist without conflict, this conversation will meet you right where you are. Rae shares her powerful journey and how clarity around calling reshaped her life and work. We talk about what it really looks like to build authority through authentic marketing and why people lean in when you stop performing and start sharing truth. This is especially important if you’re navigating growth as an entrepreneur or leader. We also dig into podcast growth and why relationships matter more than downloads. Rae explains how podcasting becomes a long-term asset when you focus on service first and structure second. If you’ve wondered how podcast monetization works without selling your soul, you’ll appreciate her perspective. We explore why relationship-based selling creates longevity and how your message matures when you let conversations shape your direction. This episode is for anyone who wants to build influence with integrity and trust the process God is walking them through. Did you enjoy this episode? Let's keep the conversation going! Connect with today’s guest: Instagram: @raeirelan LinkedIn: www.linkedin.com/in/raeirelan Skool Community: https://www.skool.com/evolved-podcasting-4684/ Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook IG: https://www.instagram.com/gosalesninjapro FB: https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest where I help you to sell more to give more! Grab your guestpass here! https://pro.gosalesninja.com/live-workshop

    53 min
  8. 12/17/2025

    AI Lead Generation Made Simple! How to Book Sales Calls 24/7 Without Burnout

    Do you feel stuck chasing leads that never reply? Are you tired of following up manually and still missing opportunities? Do you ever wonder if there’s a smarter way to book calls without living in your inbox? There is a better path forward, and it does not require working longer hours or pushing harder. I’ve seen so many coaches and consultants grinding every day while results stay inconsistent. You might already have a solid offer but leads slip through the cracks because timing and follow-up break down. I have been there, and I know how frustrating it feels when effort does not equal momentum. In this episode, I sat down with Marc-Andre Laframboise, a digital nomad entrepreneur who has built scalable systems across paid ads, Airbnb, and AI-driven businesses. We talk about AI automation, the reality of leaving a corporate career, and how preparation creates freedom instead of chaos. Marc breaks down how lead generation actually works when systems are in place. We unpack speed to lead, why the first five minutes matter, and how sales automation can nurture conversations while you sleep. This is practical and grounded, not theory. We also dive into the numbers behind paid ads, realistic expectations, and why most funnels fail without assets like testimonials and proof. If you want predictable client acquisition, this conversation will open your eyes to what really drives results. Did you enjoy this episode? Let's keep the conversation going! Connect with Marc-Andre Laframboise: FB: www.facebook.com/mlaframboise IG: www.instagram.com/digitalnomad123 Grab his FREE resource here: http://ebook.absolutech.co Join my Facebook group www.facebook.com/groups/salesninjacommunity Connect with me on IG and Facebook IG: https://www.instagram.com/gosalesninjapro FB: https://www.facebook.com/jayleesalesninja I’d love for you to join the Sales Ninja party as my personal guest where I help you to sell more to give more! Grab your guestpass here! https://pro.gosalesninja.com/live-workshop

    53 min
5
out of 5
8 Ratings

About

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.