The Sales Ninja Show Podcast

Jay Lee
  • 5.0 (10)
  • Entrepreneurship
  • Updated Weekly

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

  1. 6h ago

    How to Scale a Contracting Business Using Virtual Assistants and AI Systems

    Michael Allen, VP of Sales at Sphere Rocket Virtual Assistants, shares how he has helped contractors and business owners remove themselves as the operational bottleneck by combining virtual staffing, leadership, and AI-driven systems. Throughout his career, he helped scale one business from $40,000 to $60,000 in monthly revenue to more than $200,000 per month, later earning an equity exit, before joining Sphere Rocket. Since arriving there, the sales organization has grown from 9 to 18 sales professionals in 19 months while supporting more than 170 virtual assistants and building a team of nearly 40 employees. The conversation explores how scalable businesses are built through repeatable systems rather than founder effort alone. Allen explains why virtual assistants should own administrative work, follow-up, appointment setting, quality control, and client communication so business owners can focus on revenue-generating activities. He also breaks down the performance metrics his team uses, including daily conversation targets, appointment-setting benchmarks, show rates, and recurring commission models that create long-term income and accountability. This discussion offers practical insight into reducing founder dependence, improving operational efficiency, hiring and managing virtual assistants, and using measurable sales processes to increase capacity without increasing complexity. It also highlights the role of leadership, culture, and consistent execution in building businesses that can scale beyond the owner. In this episode 00:00 Introduction to Sales Ninja Show and Michael Allen 03:17 Early Entrepreneurial Journey 10:16 Missionary Experience and Transition into Sales 12:37 Entering Remote Sales and Career Growth 14:05 Scaling a Business Through Equity 18:51 Joining Sphere Rocket Virtual Assistants 20:28 Growing the Sales Organization 24:17 Using Virtual Assistants to Remove Business Bottlenecks 27:21 Appointment Setting KPIs and Sales Metrics 29:24 Referral Networks and Performance Tracking More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Book a Free Game Plan Call with Sphere Rocket VA Sphere Rocket VA – Book Your Game Plan Call Follow Michael Allen’s Socials: Facebook | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  2. 16h ago

    How Financial Clarity Fuels Sustainable Small Business Growth

    Candice Noguera is the founder of a bookkeeping and CFO advisory firm that has supported more than 500 small businesses through startup and growth. After spending 10 years in corporate leadership and launching her firm 16 years ago, she built a team providing bookkeeping, financial reporting, and outsourced CFO services. The conversation also covers how her first business generated $20,000 in its first month and why many companies with strong revenue still struggle with profitability because they lack financial visibility. The discussion examines the systems that help business owners understand the financial health of their companies beyond bank balances. Candice explains the importance of accurate bookkeeping, separating business and personal finances, building financial forecasts, interpreting profit and loss statements, and using CEO dashboards to monitor key metrics. She also outlines how CFO advisory supports decision-making, lending preparation, margin improvement, and sustainable business growth through consistent financial reviews. This conversation explores practical approaches to building financial systems that support long-term growth, avoiding costly accounting mistakes, preparing for funding opportunities, and making informed business decisions using accurate financial data. It also provides guidance for entrepreneurs at different stages of growth, from solopreneurs establishing their first accounting processes to established businesses refining profitability and operational performance. In this episode 00:00 Introduction to The Sales Ninja Show 02:20 Candice Noguera's Background and Business Journey 06:08 Building a Bookkeeping and CFO Advisory Firm 09:53 Why Business Owners Misunderstand Their Numbers 12:08 Financial Cleanup and Costly Accounting Mistakes 14:02 CEO Dashboards and CFO Advisory 17:02 Financial Systems Every Startup Needs 20:23 Common Bookkeeping Mistakes During Growth 22:45 Separating Business and Personal Finances 25:00 Forecasting Business Growth 26:35 Preparing Financials for Business Funding 29:10 The Story Behind Pepe Jose and Animal Rescue More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Discover what's really driving your numbers with Candice Noguera's complimentary CFO Deep Dive. Get started here: https://bookkeepingsolutions5280.com/get-started/ Follow Candice Noguera’s Socials: Facebook | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  3. 1d ago

    How to Scale a Service-Based Business Using Leadership Systems and CEO Thinking

    Dr. Liz Martin built and scaled a multi six-figure acupuncture and wellness practice while leading a growing team of practitioners and support staff. After becoming pregnant during her first year in business, she shifted from working seven days a week as a practitioner to building systems that allowed her to step into the CEO role without sacrificing quality of care. The conversation also explores how personal adversity shaped her leadership philosophy, communication style, and commitment to helping other service-based business owners grow sustainably. Rather than relying on individual effort, Dr. Martin documents every operational process, from patient onboarding to daily clinic procedures, creating repeatable systems that simplify hiring and training. She explains how consistent team meetings, clear standard operating procedures, values-based hiring, and leadership accountability helped improve communication, strengthen company culture, and reduce founder dependence. The discussion also covers the importance of addressing difficult personnel decisions early and hiring for character, coachability, and alignment with company values instead of technical skill alone. This conversation explores practical strategies for scaling a service-based business through documented systems, effective delegation, and leadership development. It also examines how business owners can build resilient teams, create operational consistency, and transition from technician to CEO while avoiding burnout. In this episode 00:00 Introduction To The Sales Ninja Show 02:33 Introducing Dr. Liz Martin 04:01 Martial Arts, Acupuncture, And Early Career 09:02 Childhood Trauma And Personal Healing 15:09 Advice To Her Younger Self 23:37 Becoming A CEO During Motherhood 26:12 Building Systems And Standard Operating Procedures 29:47 Common Scaling Mistakes In Service Businesses 32:08 Hiring For Values, Culture, And Leadership 36:35 Leadership Challenges And Difficult Hiring Decisions More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Build a Business that can Grow Beyond You → https://drlizmartin.com/consulting-leadership Follow Dr. Liz Martin’s Socials: Facebook | Instagram Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  4. 1d ago

    How to Scale Outbound Sales Using AI Voice Agents and First-Party Data

    Eugene Chayko shares how his background in enterprise sales, entrepreneurship, and venture building led to the creation of AI-native businesses designed to accelerate growth. After helping scale a SaaS company from $300,000 to $3.6 million before its exit, he now leads a venture studio and developed Voice Uni, an AI voice platform that combines human sales teams with AI agents. The discussion includes case studies where businesses expanded outbound capacity, generated 17 to 18 additional appointments per day using AI, and reduced appointment costs to under $6 while supporting companies processing up to 150,000 outbound calls daily. The conversation centers on validating ideas before building products, speaking with customers early, and designing systems around measurable business outcomes rather than technology itself. Chayko explains why founders should leverage existing customer databases before acquiring new leads, integrate AI alongside human sales teams instead of replacing them, and build scalable infrastructure that supports qualified lead generation, follow-up automation, and compliant outbound communication. He also outlines how performance-based implementation and operational readiness determine whether AI produces sustainable growth. This conversation explores practical approaches to scaling outbound sales, integrating AI into existing business processes, and building systems that increase capacity without sacrificing customer experience. It also highlights how founders can validate demand, improve sales operations, and prepare their businesses to support higher volumes of qualified opportunities. In this episode 00:00 Introduction to AI Voice Agents 02:27 Eugene Chayko's Entrepreneurial Background 05:28 Early Entrepreneurship and Sales Journey 10:17 Leaving Corporate to Build a Business 12:00 Building Voice Uni 15:13 AI Voice Agent Case Studies 18:53 AI Qualification and Sales Handoffs 20:50 Ideal Clients and Business Readiness 23:01 Selling Outcomes Instead of Technology 25:42 First-Party Data and Outbound Compliance 31:10 Building AI Around Existing Sales Systems More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Grab their free resource here: Voice Uni demo and consultation Follow Eugene Chayko's Socials: Facebook | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  5. 2d ago

    How to Build Real Estate Relationships and Scale a Business with Faith and Leadership

    Annette Seijas built one of Arizona's fastest-growing real estate investing networks by facilitating more than $20 million in transactions in under three years. After losing her airline job during the pandemic, she entered real estate with no established network and grew her business through consistent relationship building, wholesale dispositions, and investor partnerships. The conversation traces her journey from a difficult childhood and early setbacks to building Better Home Offer and leading a lean, high-performing team. Rather than relying on aggressive sales tactics, Annette credits disciplined networking, personal outreach, faith-driven leadership, and repeatable daily habits for her growth. She explains how sending hundreds of personalized introduction videos, investing in mentorship, and building strong systems created long-term business relationships. The discussion also covers how her company is implementing AI to automate deal packaging, improve sales operations, and increase productivity while maintaining a relationship-first approach. This conversation examines practical approaches to building trust, creating scalable business systems, avoiding entrepreneurial burnout, and integrating technology without sacrificing personal relationships. It also offers insight into leadership, hiring, mentorship, and sustaining long-term business growth through consistent execution. In this episode 00:00 Introduction to Annette Seijas 02:20 Building a Real Estate Business 05:18 Childhood, Hustle, and Early Work Ethic 10:40 Building a Life by Design 11:50 Faith, Adversity, and Business Leadership 16:02 Growing to $20 Million in Transactions 20:18 Daily Routines and Leadership Habits 22:16 Using AI in Real Estate Operations 28:00 Building Trust and Leading a Team 29:18 Burnout, Faith, and Sustainable Growth 32:32 Mentorship and Scaling a Business 34:24 Serving Sellers Through Real Estate Investing More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Better Home Offer helps Arizona investors scale strategically → https://betterhomeofferllc.com Follow Annette Seijas’s Socials: Facebook | Instagram Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  6. 2d ago

    How to Build a Powerful Business Network Using Owwll and Authentic Relationship Marketing

    Jason Hill is a tech entrepreneur, founder of the Owwll networking platform, and host of more than 500 podcast interviews with entrepreneurs and CEOs. Featured in Forbes and The Wall Street Journal, he built Owwll after years in financial services and podcasting, growing the platform to more than 11,000 users while focusing on meaningful business relationships rather than transactional networking. The conversation explores how Owwll replaces traditional networking with direct, paid 10-minute audio conversations backed by accountability metrics such as pickup rates, response times, and user reviews. Hill explains why he built the platform after experiencing low response rates on LinkedIn and networking events, and why controlled access, transparent reputation data, and relationship-first conversations create better business opportunities than cold outreach. Real examples include venture capitalists generating qualified conversations, students securing internships, and entrepreneurs turning low-cost calls into high-value clients. This discussion breaks down practical approaches to building authentic business relationships, improving first impressions, using measurable networking systems, and creating opportunities through consistent conversations instead of mass outreach. It also examines how entrepreneurs can use reputation, responsiveness, and community to generate referrals, partnerships, and long-term business growth. In this episode 00:01:12 Introduction to the Sales Ninja Show 00:02:23 Introducing Jason Hill and Owwll 00:04:03 Podcasting Journey and Entrepreneurial Background 00:07:18 Building Owwll After COVID 00:08:58 The Networking Problem Owwll Solves 00:11:06 First Impressions and Professional Credibility 00:15:52 Owwll Platform Walkthrough 00:17:02 How Paid Networking Works 00:22:55 Comparing Owwll to LinkedIn Outreach 00:29:10 Owwll University and Community Training 00:31:34 User Success Stories and Business Results 00:59:04 Authentic Networking and Long-Term Impact More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Download the Owwll app and use referral code NINJA to receive a $20 credit, giving you the opportunity to connect with up to 20 professionals through Owwll's paid 10-minute networking calls. It's a simple way to build meaningful business relationships, gain expert insights, and create new opportunities through real conversations. Follow Jason Hill’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  7. Jul 24

    The Science of Executive Presence: How to Communicate with Confidence and Influence Under Pressure

    Tanya Memme has spent more than two decades building a career in television, hosting more than 10 TV series across networks including A&E, ABC, Fox, Hallmark, Netflix, and CBS. An Emmy-nominated television host and founder of Mastering the Spotlight, she shared how growing up on a Canadian sod farm, winning Miss Canada, and enduring more than 300 auditions before landing her first international commercial shaped her resilience and communication style. The conversation explores how executive presence is built through structure rather than memorization. Tanya explains her speech mapping methodology, the importance of leading with the core message, limiting presentations to three key points, adding context to statistics, and using personal stories to create trust. She also discusses coaching executives and investment teams on high-stakes presentations involving fundraising, investment opportunities, and multimillion-dollar pitches by making complex ideas concise, engaging, and memorable. This discussion offers practical guidance for founders, executives, sales professionals, and public speakers who want to communicate with greater clarity, improve investor presentations, strengthen executive presence, and deliver messages that connect with audiences in boardrooms, on stage, and on camera. In this episode 00:00 Introduction to Executive Presence 02:16 Introducing Tanya Memme 03:43 From Small-Town Canada to Television 07:36 Rejection, Resilience, and Persistence 09:10 Interviewing Celebrities and Building Trust 11:47 Coaching Confidence and On-Camera Presence 13:54 Speech Mapping and Executive Communication 18:27 Framework for Investor Pitches 21:00 Lessons from Infomercials and Live Selling 26:27 Transitioning into Executive Coaching 28:25 Lightning Round on Communication and Confidence More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Learn Tanya’s executive presence strategies at TanyaMemme.com Follow Tanya Memme’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  8. Jul 23

    The Viral Content System! How to Grow Your Personal Brand with AI Video Marketing

    Austin Armstrong, founder and CEO of Syllaby, shares how he transformed years of agency experience into an AI-powered content platform that has attracted more than 240,000 users. After experiencing burnout running a marketing agency, Armstrong built a software solution that automates the entire video creation workflow, helping businesses research topics, generate scripts, create videos, edit content, and publish across multiple social platforms. The conversation also highlights his experience building multiple seven-figure companies, generating billions of video views, and publishing more than 12,000 social media videos. Armstrong explains how Syllaby replaces time-intensive content production with a repeatable system built around audience search intent and AI automation. He demonstrates how users can generate topic ideas, produce scripts, create AI videos, build 30-day content calendars, manage publishing schedules, and customize content using integrated editing tools. The discussion also covers AI voice cloning, long-form storyboard generation, affiliate marketing, and practical considerations for monetizing AI-generated content while maintaining an organic marketing strategy. This conversation explores practical approaches to building a scalable video marketing system, using AI to reduce production time, and creating consistent content that supports lead generation and business growth. It also provides a detailed walkthrough of how founders, coaches, consultants, and agencies can automate content workflows without outsourcing every stage of production. In this episode 00:01 Introduction to Sales Ninja Show 01:51 Austin Armstrong and Syllaby Overview 03:33 From Marketing Agency to AI Software 07:55 Live Demonstration of Syllaby 10:47 Creating AI Videos from Search Topics 15:02 Storyboard and Long-Form Video Features 21:32 Social Media Publishing and Content Calendars 27:09 AI Content Planning and Script Generation 30:00 Storyboard Export and Video Editing Workflow 32:04 AI Voice Cloning and Platform Updates 34:23 Content Strategy, Search Data, and Organic Marketing 37:36 Giving Back Through Entrepreneurship and Community Support More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Book a 1-on-1 call with the Syllaby team: https://calendly.com/syllaby/syllaby-demo-support-call?back=1 Follow Austin Armstrong’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

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About

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

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