Getting Coaches Paid with Laura Hulleman

Laura Hulleman
  • 4.6 (9)
  • Entrepreneurship
  • Updated Weekly

Getting Coaches Paid with Laura Hulleman is for life coaches, business coaches, relationship coaches, health and fitness coaches, career coaches, executive coaches, and other professional coaches who want more clients, better leads, and a profitable coaching business. You may be an excellent coach and still have no idea how to consistently find coaching clients, explain what you do, generate leads, market your coaching business, or confidently sell your services. That's because learning how to coach and learning how to build a coaching business are two very different skill sets. Whether you're becoming a coach, starting your first coaching business, or you're already established and want to grow, the business problems are often the same: finding the right people, getting potential clients interested, talking clearly about what you do, making offers, having sales conversations, and getting paid for your work. Laura Hulleman is a business and marketing strategist for coaches and the creator of the Endotype Formula™. She helps coaches understand how they are wired, identify the business strategies that fit them, and build a coaching business they actually enjoy running instead of blindly following somebody else's formula. On Getting Coaches Paid, Laura talks about the practical business skills most coaches were never taught, including getting coaching clients, lead generation for coaches, marketing a coaching business, messaging, networking, offers, sales conversations, and growing a profitable coaching business. Some episodes are straight-talking strategy and teaching from Laura. Others feature coaches and business experts sharing what's actually working, what hasn't worked, and what they've learned along the way. The business of getting coaches paid.

  1. Jul 3

    How to Build a Coaching Business When Nobody Taught You How

    Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches Podcast  If you've ever wondered why starting a coaching business and getting coaching clients feels natural feels like an uphill battle? I don't think it's because you're bad at business. I think it's because nobody ever taught you how to build one. Most coaches have been coaching unofficially for years—in their churches, workplaces, communities, and families—long before they ever earned a coaching certification. Coaching isn't the new skill. The skill they have yet to learn are business skills for coaches.  In this episode, I share two stories from my years as a fitness coach that completely changed the way I think about business. One is about a business coach who walked into my gym and bluntly told me, "Your gym is weird." The other is about a client who couldn't hop because she simply hadn't done it in decades. Both stories reveal the same truth: we can't see our own blind spots, and we shouldn't expect ourselves to instinctively know skills we've never been taught. That's exactly what happens to so many coaches trying to build a business. If you're ready to stop guessing and build a coaching business that's designed around your strengths instead of someone else's formula, schedule a conversation with me about my Personal Masterclass in Your Coaching Business beginning July 15. All that starts with a conversation. Let’s talk!  www.endotype.com/calendar-30

    How to Build a Coaching Business When Nobody Taught You How

  2. Jun 16

    Why Coaches Lose Clients Before the Sales Call Even Starts

    Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast  You don’t have a strategy problem. You have a trust problem. In this episode, I’m breaking down the real reason coaches aren’t getting clients—even when they’re doing “all the right things.” We’ve been taught to believe people buy based on logic, information, and credentials. That’s not what’s happening. People buy because they trust you. And in this episode, I walk you through exactly where that trust is being built… and where you might be quietly losing it. We talk about how over-explaining your expertise actually weakens trust, why information-heavy marketing falls flat, and what it really means to be “visible” in a way that makes people want to work with you. I also share examples from networking conversations, websites, and branding decisions that either create connection or shut it down completely.

    Why Coaches Lose Clients Before the Sales Call Even Starts

  3. Jun 9

    How to Make Better Decisions in Your Coaching Business

    Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast  You’ve taken the courses. You’ve hired the coaches. You’ve learned the strategies. So why are you still second-guessing every decision in your coaching business? In this episode, I’m digging into something that quietly sabotages even the smartest, most capable coaches: trust. Not the fluffy version of trust—but the real, lived experience of trusting your own decisions when it comes to your marketing, your pricing, and your next steps. I share how “being smart” can actually become a protection mechanism, why so many coaches default to external opinions, and how to start recognizing the difference between true intuition and avoidance. We also talk about how to actually practice trust in your business—because most of us were never taught how to listen to ourselves in the first place. Whether you’re constantly tweaking your messaging, changing direction, or feeling stuck between “rest” and “push,” this episode will help you begin to find your own guidance.  If you’re tired of second-guessing your decisions and want clarity on what’s actually right for your business, take the Endotype Quiz: https://endotype.com/

    How to Make Better Decisions in Your Coaching Business

  4. May 19

    How Coaches With ADHD Can Build a Business That Actually Works for Them with Shannyn Schroeder

    Getting Coaches PAID with Laura Hulleman formerly the Raving Coaches podcast Start here (before you get distracted): Take Shannyn’s Executive Function Quiz → https://EFBombCoach.com/FB If you’ve ever found yourself staring at your computer thinking, “Why can’t I just get my crap together?” — this episode is for you. Shannyn Schroeder is an executive function coach who helps neurodivergent women, especially those with ADHD, build systems that actually work for their brains. We talked about why so many women are getting diagnosed later in life, what executive functioning really looks like in real life (not textbook language), and why traditional business advice often creates more chaos instead of less. What I appreciate about Shannyn’s work is how practical it is. She’s not trying to “fix” you and she is not giving you another dumb check list to follow. She’s helping you understand how your brain works so you can build a business that runs even on the days when your energy, focus, or motivation are all over the place. Guest Bio: Shannyn Schroeder is an executive function coach who helps neurodivergent women build sustainable systems for their lives and businesses. With over 10 years of experience—and as a mom to three neurodivergent kids—she brings both professional expertise and lived experience to her work. She specializes in helping women who receive ADHD diagnoses later in life move from “now what?” to clear, practical next steps. Links & CTA: Website → https://EFBombCoach.com Facebook → https://EFBombCoach.com/FB YouTube → https://EFBombCoach.com/YT Take the Executive Function Quiz → https://EFBombCoach.com/FB

    How Coaches With ADHD Can Build a Business That Actually Works for Them with Shannyn Schroeder

  5. May 12

    Why Your Coaching Website Isn’t Getting You Clients

    Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast  You can have a beautiful website… and still not get clients. In this episode, I answer a simple but powerful question: what’s the one thing your website needs to make people book instead of bounce? After working with hundreds of coaches and hosting over 150 podcast interviews, I’ve seen the same issue over and over again, coaches aren’t clearly explaining the problem they solve in language their clients actually understand. We dig into why “confidence coach” and “trauma coach” aren’t enough, how coach-to-coach language is hurting your business, and what it actually sounds like to communicate in a way that makes someone say, “Yes, that’s exactly what I need.” If you’re ready to fix your messaging and start getting real traction, book a Connection + Direction Call

    Why Your Coaching Website Isn’t Getting You Clients

  6. May 5

    How Coaches Use Human Design with Mary Clavieres

    Getting Coaches Paid with Laura Hulleman formerly Raving Coaches podcast In this episode we get into something that I love talking about. Building and running your business in a way that fits how you operate. If you’ve ever felt like you’re doing “all the right things” but still hitting a wall, this episode will land. Mary brings in Human Design as a way to understand how your energy actually works. We talk about why the standard way of building a business doesn’t work for most coaches, how burnout shows up differently depending on how you’re wired, and what it actually looks like to build something that fits you. Guest Bio Mary Clavieres is an executive and leadership coach who integrates Human Design and mind-body practices into her work. She helps high-level professionals make aligned decisions, navigate burnout, and lead in ways that actually fit who they are. Links & CTAs Connect with Mary and learn more about her book Mind-Body Connection Unlocked at  www.maryclavieres.com Get your free human design chart on her site at: https://www.maryclavieres.com/getyourchart If you’re tired of trying to force your business to work and want to understand how to build it around you, this is worth your time.

    How Coaches Use Human Design with Mary Clavieres

  7. Apr 21

    How to Choose Coaching Collaborations That Actually Bring You Clients

    Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast  Most coaches say yes to collaborations way too quickly—and then wonder why nothing comes from them. In this episode, I’m pulling back the curtain on collaborations: podcasts, summits, workshops, and all the “we should do something together” conversations that show up in your inbox or networking groups. Because the idea sounds great, but the execution? That’s where things fall apart. I share what I’ve learned from saying yes early in my business, what actually made a difference, and how I now evaluate every opportunity that comes my way. We talk about marketing plans (or the lack of them), audience size, quality of leadership, and the difference between someone who’s building a business and someone who’s just dabbling. If you’ve ever walked away from a collaboration wondering what the point was, this conversation will give you clarity. You don’t need more opportunities—you need better ones. Book a Connection + Direction Call and figure out what’s actually going to move your business forward:Schedule a call here

    How to Choose Coaching Collaborations That Actually Bring You Clients

  8. Apr 14

    How People-Pleasing Hurts Your Coaching Business with Robin Carr

    Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast  If you’ve ever felt like you’re “not quite saying it right” when you talk about your work you're going to enjoy this interview with Robin Carr. Robin talks about being unapologetically yourself, and what I appreciated is that she didn’t make it fluffy. She made it practical. This isn’t about confidence affirmations. It’s about how you talk to yourself, what you tolerate, and whether you’re actually willing to show people who you are. We also got into why coaches hold back in their marketing, how people-pleasing shows up in business, and why small daily choices (not big reinventions) are what actually create change. Robin Carr is a mindset coach and speaker who helps individuals break out of limiting patterns and step into a more confident, self-directed version of themselves. She is the founder of Thrive Unapologetically and creator of the Empower framework. Connect with Robin: Facebook: https://www.facebook.com/TheRobinCarr/ Linked In: https://www.linkedin.com/in/robin-carr-232ab3b0/ Take the Endotype Quiz → https://endotype.com Or explore: Why No ONE Understand What You Do as a Coach

    How People-Pleasing Hurts Your Coaching Business with Robin Carr
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About

Getting Coaches Paid with Laura Hulleman is for life coaches, business coaches, relationship coaches, health and fitness coaches, career coaches, executive coaches, and other professional coaches who want more clients, better leads, and a profitable coaching business. You may be an excellent coach and still have no idea how to consistently find coaching clients, explain what you do, generate leads, market your coaching business, or confidently sell your services. That's because learning how to coach and learning how to build a coaching business are two very different skill sets. Whether you're becoming a coach, starting your first coaching business, or you're already established and want to grow, the business problems are often the same: finding the right people, getting potential clients interested, talking clearly about what you do, making offers, having sales conversations, and getting paid for your work. Laura Hulleman is a business and marketing strategist for coaches and the creator of the Endotype Formula™. She helps coaches understand how they are wired, identify the business strategies that fit them, and build a coaching business they actually enjoy running instead of blindly following somebody else's formula. On Getting Coaches Paid, Laura talks about the practical business skills most coaches were never taught, including getting coaching clients, lead generation for coaches, marketing a coaching business, messaging, networking, offers, sales conversations, and growing a profitable coaching business. Some episodes are straight-talking strategy and teaching from Laura. Others feature coaches and business experts sharing what's actually working, what hasn't worked, and what they've learned along the way. The business of getting coaches paid.

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