Raving Coaches

Endotype™
  • 4.5 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

  1. 2D AGO

    Why More Money Still Feels Like Not Enough with Teresa Romain (Clarifier Endotype)

    If you’ve ever hit an income goal and felt… nothing (or worse: pressure), this conversation will land. I sat down with Teresa Romain who’s been teaching abundance for 30 years and we went straight into the uncomfortable truth most coaches avoid: you can be doing “everything right” financially and still feel like you’re failing. Teresa talks candidly about debt, shame, bankruptcy, and the moment she realized her entire definition of abundance was built on external proof. We unpack what she calls The Abundance Trap: when abundance becomes a destination “out there,” and money becomes the metric that decides whether you’re enough. Teresa explains why the goalposts move even when your income grows, why “beans and rice” strategies can be useful but aren’t the same thing as abundance, and why sufficiency (not “more and more”) is where freedom starts to show up. This is one of those episodes that makes you rethink your  Guest Bio Teresa Romain is an abundance coach with 30+ years of experience helping people shift their relationship with money, scarcity, and self-worth. She’s known for naming the patterns most of us normalize pressure, chasing, hiding, proving and guiding clients into a more honest, grounded definition of abundance that isn’t dependent on external results. Guest Links  Teresa shares a “Find out if you’re in the trap” resource with 15 common symptoms and free downloads (linked in the show notes). Teresa’s April deep-dive event: The Liberated Experience (details on her website, linked in the show notes). Listen to Raving Coaches: ➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

    55 min

  2. FEB 24

    Why Coaches Aren’t Fully Booked Even When They “Do Everything Right” with Jenny Unsworth (Defender)

    If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead. We got into the ways coaches end up sounding proformative. Not because they’re fake—because they’re trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and you’ll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if you’re not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up. And the DM conversation in this episode? Worth the listen. Jenny reframes “selling in the DMs” into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so you’re not trying to force a pitch in message #4 like a desperate raccoon. Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. She’s known for spotting the “half tweaks” that keep people stuck and helping them lead with clarity, conviction, and real brand energy. Connect with Jenny on Instagram: @iamjennyunsworth

    51 min

  3. FEB 17

    Is Your Coaching Business Struggling Due to Trauma Responses with Sara Miley (Oracle Endotype)

    Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do? This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues. Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you’re over functioning just to feel safe, this is your episode. ➤ Learn more about Sara Miley: saramiley.com ➤ Follow her on Instagram: @CoachSaraMiley  ➤ Take the Endotype Quiz https://www.endotype.com

    1h 1m

  4. FEB 12

    Your Clients Don’t Want to Want To

    Enroll now in the Say This, NOT That workshop https://www.ravingcoaches.com/thisnotthat Have you ever sat hearing someone talk about a program or product and thought, “I should want to want that… but I don’t”? That disconnect is something we are talking about this week. Do your clients want what you are offering? If you don’t have a steady stream of clients, the answer is probably not. That disconnect between “I know I should want this” and them buying it happens in your marketing. I break down why your prospective clients logically know they need help… but still don’t book the call. There is something happening in your language that is moving them out of emotional engagement and into logical evaluation. If you’re ready for a steady stream of coaching clients, this episode will show you where the leak is. 👉 Enroll in the free Say This, Not That workshop: https://www.ravingcoaches.com/thisnotthat

    11 min

  5. FEB 10

    Podcast Guesting: What Actually Works with Laura Hulleman

    Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere. We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability. Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.   CTA: Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients: http://ravingcoaches.com/c&d

    20 min

  6. FEB 3

    Empty Nest, Same Stress Midlife Women Are Questioning the Rules with Debbie Harrell (Interpreter)

    You know what I hear from a lot of midlife women? “I did what I was supposed to do… and now I don’t know who I am.” Debbie Harrell calls that the autopilot problem—and in this conversation she names the rules underneath it: people-pleasing, martyr-mode, and decades of prioritizing everyone else’s needs until your own wants feel… inaccessible. Debbie shares why she chose the phrase “rebel life coach,” how rebellion can be deeply practical (not dramatic), and why the smallest micro-moments—five minutes without your phone, a breath, a check-in—can be the beginning of getting your life back. I also loved her point about “normal”: once you label one way as normal, you automatically label everything else as not-normal…and that’s where shame sneaks in. If you coach women, this is marketing gold too: Debbie is basically handing you language for the moment your client finally says, “Wait… why am I living like this?” We talk identity, values, and what it looks like to stop “shoulding” on yourself as your season of life changes.   Guest Bio (Debbie Harrell | Interpreter Endotype) Debbie Harrell is a certified life coach and the voice behind New World Normal, a platform helping women break free from limiting norms and live more aligned with their values. Through coaching and her podcast, she supports clients in questioning the “shoulds,” rebuilding self-trust, and creating meaningful change that ripples outward.    Guest Links + CTAs Website: https://www.newworldnormal.com/ (New World Normal) Apple Podcast: @newworldnormal_ (Apple Podcasts) Instagram : @livemorealigned (Instagram)

    48 min

  7. JAN 27

    Coaching Messaging Mistakes: Writing From Fear vs. Alignment

    If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from. In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels important to you but not to your clients, and how your true coaching superpowers create a completely different response. This is a deeper look at the Endotype Formula and how alignment changes not just your words, but the energy behind them. Timestamps 0:00 – Messaging from fear vs. alignment 3:30 – Sensory fear and marketing energy 7:05 – “I want to want this… but not from you” 10:30 – Naming client fears vs. writing from fear 13:20 – What your clients actually want to buy 15:00 – Next steps to audit your messaging CTA Take the Endotype Quiz at https://endotype.com/ and learn what your clients are actually responding to.

    16 min

  8. JAN 20

    Is Anxiety Making Your Life and Business Decisions with Victoria Duarte (Counselor Endotype)

    I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, and how to stop misreading silence as avoidance or defiance. Victoria breaks down somatic practices in a way that’s useful for real life: turning inward when anxiety spikes, noticing when your body shifts away from hope into distance, and learning quick tools to come back to the present—without forcing yourself to “talk it out” before you’re regulated. We dig into the idea her business partner, Mark Berry (retired Navy SEAL), teaches: there are two directions for energy—creative or destructive—and when you don’t express what’s in your body, you often take it out on the people you love. (Also yes: I tell the sock puppet story. It’s as ridiculous as it sounds, and it worked.) And here’s a phrase you’ll remember: “We can have quiet panic attacks.” If you’ve ever watched someone go still and thought they were checked out—this conversation will give you a whole new lens. Victoria also shares how Healing Arts Center was built around safe, trauma-informed care and includes modalities like medical hypnotherapy, yoga nidra, breathwork, and Reiki—with virtual options for people who aren’t local. Timestamps 3:24 — Why Healing Arts Center exists + “creative vs destructive energy” 7:03 — What somatic work is (body-centered, not just mindset) 10:40 — My sock puppet communication experiment 13:57 — Why “How are you?” can trigger shutdown 17:20 — Simple grounding tools (senses, breath, warmth, movement) 20:49 — “We can have quiet panic attacks.” 27:42 — Building a mission-led healing center + choosing safe practitioners 33:12 — Values-based marketing: “We don’t care about what sells.” 44:44 — Reminder: “You’re worth taking a minute.” Guest Bio Victoria Duarte is a somatic and mindfulness coach, writer, and co-founder of Healing Arts Center in Virginia Beach. Her work helps people understand nervous system patterns, listen to emotions without getting overwhelmed, and build grounded, compassionate relationships with themselves. She brings years of experience in education, community work, and trauma-informed practice to every session. Victoria also offers medical hypnotherapy, yoga nidra, breathwork, and Reiki. Guest Links + CTA Website: www.healingartsvb.com Instagram: https://www.instagram.com/healing_arts_center_vb/?hl=en LinkedIn: https://www.linkedin.com/in/healing-arts-center-2bb698292/ Listen to Raving Coaches ➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

    48 min
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4.5
out of 5
8 Ratings

About

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

Information

  • Creator
    Endotype™
  • Years Active
    2023 - 2026
  • Episodes
    168
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Raving Coaches

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