This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

Laura Sinclair
  • 5.0 (18)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama. Weekly Episodes Tune in for a mix of: Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.Practical Advice: Get actionable tips on everything from time management to marketing strategies.  This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams "This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.

  1. 2D AGO

    From $50k Year to $50k Month (Without Going Viral): Learn From This Mom Entrepreneur Success Story

    In this special solo episode, Laura shares a behind-the-scenes case study of a private client she’s worked with for nearly four years—someone who went from earning $39,000 in an entire year to celebrating a $52,500 cash month in January 2026. This isn’t a viral-moment success story or a one-off launch spike. It’s a realistic breakdown of how strong foundations, intentional systems, smarter pricing, delegation, and collaboration led to a business on track for a $500,000+ year—all while working full-time and becoming a new mom. If you’ve ever thought, “That kind of growth isn’t possible for me,” this episode is for you.   In this episode you will hear:  00:00 – Why this episode is different + celebrating a $52,500 cash month 01:15 – What this episode is (a realistic case study, not a one-off win) 02:24 – Key nuance: selling to students who don’t have much money 03:41 – The real problem: no systems, no intention, everything manual 04:48 – Facebook group → email list → funnel (Kajabi) 05:33 – Using segmentation to send the right offers to the right people 06:50 – Delegation (VA, website expert, tutors) 07:10 – Reminder: this growth happened over four years, not overnight 09:33 – Major shift: moving out of 1:1 tutoring into a tutoring agency model 10:56 – Year 1 results: $39K → ~$139K through systems alone 12:28 – Two ways to grow: more customers or more value per customer 14:23 – The biggest growth lever: selling to institutions, not individuals 15:20 – The “gatekeeper” strategy: who already has trust with your audience? 18:10 – Results of collaboration: bulk sales, stability, and scale 22:44 – Laura’s growth framework recap 25:05 – Ambition Mastermind opening soon + how to work with Laura   Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026 Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    29 min

  2. 6D AGO

    How to Perform Under Pressure in Business and Motherhood with Dr. Amy Athey

    In today’s episode of This Mother Means Business, Laura is joined by Dr. Amy Athey — a psychologist and leader in sports performance psychology who has worked with elite performers in sport, military, and business. If you’ve ever thought, “This doesn’t apply to me, I’m not an athlete,” think again. Dr. Amy introduces the concept of the “corporate athlete” — and reminds us that if you’re pursuing motherhood, entrepreneurship, a career, or any kind of growth, you’re already in the game. The question isn’t whether you’re a high performer… it’s how you support yourself to sustain performance over time. This episode is a powerful conversation about nervous system regulation, resilience, mindset, and what it really takes to show up in your moments that matter — without burning out.   In this episode you will hear:   (00:00) Meet Dr. Amy Athey + the idea of “corporate athletes” (03:34) Elite performers still struggle with self-doubt — and why that matters (05:57) Sustainable performance over time (not one perfect moment) (07:38) The five foundations of high performance (09:14) Nervous system regulation vs. willpower (13:11) What to do when things go wrong (and they will) (14:59) Two tangible tools: breathwork + “what’s important now?” (17:23) The “inner coach” exercise (and why some of us need a new one) (20:11) If your inner dialogue is harsh: how to start shifting it (23:25) Why no one succeeds alone: coaches, support, and your village (25:02) Change: when the discomfort of staying the same becomes too big (28:40) Dr. Amy’s upcoming book + where to follow her   Amy's Links: Instagram: https://www.instagram.com/dramyathey/ Website: https://www.atheyperformance.com/   Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026  Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    33 min

  3. FEB 16

    Marketing for Moms in Business: Knowing Your Minimum Viable Stack

    In this episode, Laura introduces the concept of Minimum Viable Marketing — a sustainable approach to marketing for mom entrepreneurs who are building businesses in real life, not ideal conditions. This conversation is about simplifying your marketing, reducing overwhelm, and focusing on the smallest set of actions that still move your business forward — especially in low-capacity seasons.   In this episode you will hear:  (00:00) Why Laura is returning to marketing conversations (01:15) Why daily posting and multi-platform strategies cause burnout (02:24) What “minimum viable marketing” means in low-capacity seasons (03:45) Choosing ONE primary visibility channel (04:47) Why your message needs to stay consistent (even if you’re bored of it) (06:05) Why relationships drive more clients than content (07:09) The four components of minimum viable marketing (08:30) Why repurposing content matters more than creating new content (09:31) How the free 30-day marketing plan app works   Lovable App: https://tmmbmarketing.lovable.app/   Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026    Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    14 min

  4. FEB 12

    Growing Fast Without Doing Everything with Stephanie Fournier of People Agency

    In this episode of This Mother Means Business, Laura sits down with Stephanie Fournier, founder + CEO of People Agency, to talk about what it really looks like to build a fast-growing agency—without trying to do everything for everyone. They dig into long-term client relationships, referrals, reputation, leadership as a woman in male-dominated rooms, and the real sacrifices that come with building something big (while still being a present mom). It’s honest, scrappy, and full of “this is what it actually takes” energy. In this episode you will hear: (01:35) Who Stephanie is (and why intros are hard) (02:03) The moment she decided to change her career path (03:07) Corporate vs owning an agency (04:55) Why staying in your lane matters (05:51) Move one: resign + set up the business (07:22) Long sales cycles in this industry (08:45) Growth through long-term clients (09:14) Full-circle relationships + peers becoming decision-makers (11:59) Laura on sponsors: you’re always talking to humans (14:01) Where Laura finds relationships (events + intentional follow-up) (15:52) Reputation + integrity as the foundation (16:35) Laura’s referral rule: protect your name (18:44) Don’t burn bridges (your network comes back around) (21:32) Women in leadership: “aggressive” double standards (24:23) Women-owned business stats + male-dominated spaces (26:52) Training women (especially moms) to sell (27:35) The routines, the grind, and not unplugging (29:22) The trade-offs (and how she stays connected to her son) (30:40) Vision: incubating women-led businesses + fractional support (34:06) Where to find Stephanie + People Agency   Stephanie's Links: Website: https://peopleagency.ca/ LinkedIn: www.linkedin.com/company/pplagency   Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026  Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    38 min

  5. FEB 9

    Why Business Feels Heavy For Mom Entrepreneurs (And Why More Clients Won’t Fix It)

    In this episode of This Mother Means Business, Laura reflects on a conversation with a new client—a pregnant gym owner—and how it brought her back to her own experience of running a business while navigating early motherhood. From there, Laura explores why so many women feel a sense of heaviness in their businesses, why it’s not a mindset or motivation issue, and what that heaviness is really trying to tell you. If your business feels exhausting, overwhelming, or harder than it “should,” this episode will help you understand why—and where to start shifting things.   In this episode you will hear:  (00:05) Recording moment + episode intro (00:35) New client story: pregnant gym owner (01:40) Reflecting on early motherhood + business (02:45) When business feels heavy (03:35) “I just need more clients” (04:25) Why more clients don’t fix heaviness (05:25) Heaviness = over capacity (06:10) Capacity + decision overload (07:00) Cause #1: Misaligned focus (08:05) Not knowing what moves the business (08:55) Cause #2: Unsupported delivery (09:50) Boundaries, scope creep, systems (10:40) Cause #3: Decision overload (11:30) Heaviness as information (12:05) Diagnostic + closing thoughts   Try the Heaviness Diagnostic: https://thismothermeansbusiness.lovable.app/ Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026  Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    15 min

  6. FEB 5

    Anti-Sleaze Copywriting: Selling Without Manipulation with Evie Tavares

    In this episode of This Mother Means Business, Laura is joined by copywriter and brand strategist Evie Tavares for a real, grounded conversation about copywriting in the age of AI — and why the words you use still matter more than ever. Together, they explore what copywriting actually is, how to write in a way that feels human (not sleazy), where AI fits and where it falls short, and how motherhood shapes the way we show up, market, and set boundaries in our businesses. This episode is part practical, part reflective — and a reminder that clarity, integrity, and empathy are still your biggest advantages.   In this episode you will hear: 02:22 — What a copywriter actually does (and what “copy” really means)  03:05 — Copywriting = words that sell (websites, emails, sales pages, ads, etc.)  04:11 — Evie’s philosophy: strategy + empathy  04:58 — Laura’s AI confession: outsourcing “humanness” + creativity  07:48 — Using AI as a tool, not a takeover  09:24 — Where to start when you don’t know what to write  10:18 — Storytelling + “your life is the content”  10:45 — Create a story bank (Notes app)  11:01 — Creation over consumption (and how scrolling kills creativity)  12:57 — Anti-sleaze copy: what it is (and why it matters)  13:16 — What Evie won’t do: false urgency + fear/shame marketing  14:31 — Pain points vs. integrity: how to sell without punching people in the face  15:29 — The balance: “I see you here” + paint the bridge to what’s possible  16:19 — Choosing marketing tactics  18:08 — A “kick in the butt” can work… if it’s aligned and empathetic  20:02 — Laura on income-based marketing + why she doesn’t use it  20:58 — “Everything works” — but not everything works for you  21:10 — How Evie handles clients who want stronger marketing angles  22:55 — Messaging is the foundation: clarity, positioning, and repeating themes  23:45 — Why it’s hard to write when you’re too close to your own business  24:17 — Mom life + business boundaries: what Evie struggles with  24:54 — Practical boundaries: “phone away at 5pm” + work-life separation  25:40 — The grumpy cat/happy cat office sign (visual boundaries for kids)  27:00 — Laura’s approach: “10 minutes, then you get 100% of me”  27:30 — Being where your feet are (the real definition of balance)  28:10 — Seasons of motherhood + work: what changes as kids grow  29:34 — Choosing the season you’re in (and letting it be what it is)   Evie's Links: Instagram: https://www.instagram.com/evietavaresbranding/ Website: https://www.evietavaresbranding.ca/ Listen on Apple - The Unfiltered Tea with Evie Listen on Spotify - https://open.spotify.com/show/513Km0G9Sc6znXDmLSNoF6?si=4qRLGSK_RNitz-iDROKaIw Tickets for This Mother Means Business LIVE Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    34 min

  7. FEB 2

    Simple Ways to Collaborate With Other Entrepreneurs (That Actually Lead to Clients)

    In this episode, Laura builds on last week’s conversation about relationships and business growth by diving into creative, strategic collaboration — not the vague “let’s support each other” kind, but collaboration that actually leads to clients. Laura breaks down why collaboration is one of the most underused growth levers for early-stage entrepreneurs, how to approach it with confidence, and the specific types of partnerships that create momentum without burnout. This episode is a practical, grounded look at borrowing trust, building relationships first, and growing your business without trying to do it all alone.   In this episode you will hear: 01:37 – What collaboration actually means (and what it’s not) 02:40 – Borrowed trust, shared authority, and proximity to buyers 03:47 – Who makes a good collaboration partner 05:05 – Relationship-first vs. bad pitch energy 06:12 – How Laura approaches collaboration conversations 07:20 – Where to meet potential collaborators 08:36 – Guesting inside paid or private spaces 09:55 – Co-creating shared assets 11:01 – Podcast guesting and podcast swaps 12:10 – Adjacent service and referral partnerships 13:21 – Why depth matters more than volume 14:25 – What to avoid in collaborations 15:10 – Growth comes from better rooms, not doing more 16:05 – Why connection matters at TMMB Live   Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026  Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    18 min

  8. JAN 29

    Good News, Good Parenting Isn’t Perfection (and Never Was) with Megan Lachance

    Parenting, ambition, and nervous system regulation collide in this deeply validating conversation with parenting coach Megan Lachance. After years of trying to make this conversation happen, Laura sits down with Megan to talk about the realities of modern parenting — especially for moms building businesses — and why perfection, guilt, and constant self-criticism are making parenting harder than it needs to be. This episode is permission-giving, science-backed, and incredibly grounding for any parent who has ever wondered, “Am I doing this right?”   In this episode you will hear: 00:00 – Meet Megan LeChance & why this episode was years in the making02:30 – What attachment really means (and what it doesn’t)04:59 – Why “perfect parenting” models don’t work for humans06:45 – What it actually means to be “a good parent”09:00 – Repair: why it matters more than getting it right11:25 – How un-repaired moments can lead to insecurity or trauma14:25 – Why even parenting coaches lose their cool17:10 – How our bodies default to old coping patterns20:54 – Breaking the shame cycle with self-compassion26:34 – The 30% rule for secure attachment29:22 – Why letting others care for your kids builds security32:26 – How to work with Megan & learn moreMegan's Links: Instagram: https://www.instagram.com/parentingwithmegan/ Website: www.parentingthroughconnection.ca Podcast: parentingthroughconnection.buzzsprout.com Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026  Why My Business Feels Heavy | This Mother Means Business A quick diagnostic to help ambitious mom entrepreneurs identify the #1 reason their business feels heavy and get a focused first step. Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

    36 min
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5
out of 5
18 Ratings

About

"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama. Weekly Episodes Tune in for a mix of: Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.Practical Advice: Get actionable tips on everything from time management to marketing strategies.  This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams "This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.

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