The Virtual Summit Show with Julie C Butler

Julie C Butler
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Welcome to The Virtual Summit Show … the podcast for established coaches ready to grow their email list, boost visibility, and bring in real income through virtual events. Hosted by Julie C. Butler, The Summit Queen, you'll get real talk, proven strategies, and behind-the-scenes insights to help you host summits that convert and scale your business with purpose.

  1. Big Deal Energy for Unstoppable Virtual Events [Ep65]

    2D AGO

    Big Deal Energy for Unstoppable Virtual Events [Ep65]

    Growing your business in 2026 doesn’t have to mean hustling harder, overthinking your strategy, or second-guessing yourself every time you hit launch. In this episode of The Virtual Summit Show, Julie sits down with audacity mentor and Big Deal Identity pioneer Leanne Sia to talk about the real reason some virtual events explode with momentum… and others quietly stall. Hint: it’s not the strategy. In this conversation, Julie and Leanne unpack the identity shift that changes everything — from silencing your inner critic before you launch, to navigating the mid-launch wobble without shrinking, to becoming the kind of magnetic leader people want to collaborate with, speak for, and buy from. If you’ve ever questioned whether you’re “ready enough” to host a summit, bundle, or virtual event… this one is your permission slip. Read the full blog post here:👉 https://juliecbutler.com/ep65 ------------------------------------------ What You’ll Learn in This Episode Why strategy is only 20% of your virtual event success What “Big Deal Identity” actually means (and why it’s different for everyone) How to turn down your inner critic before and during a launch What to do when the mid-launch wobble hits Why visibility expands when you back yourself fully How stepping into event leadership shifts how others see you Why nothing is off the table when you stop waiting for permission ------------------------------------------Meet the Guest: Leanne Sia Leanne Sia is an audacity and Big Deal Identity mentor helping ambitious women stop listening to their inner critic and step into their most powerful, unapologetic leadership. She challenges the industry obsession with strategy and teaches a radical truth: audacity is the strategy. Her work triggers identity upgrades that transform visibility, income, and impact. Website: https://www.leannesia.com/Instagram: https://www.instagram.com/_leannesia_/ ------------------------------------------Resources Mentioned The Big Deal CEO Scorecard: https://www.leannesia.com/scorecard ------------------------------------------Resources You Might Love Virtual Summit Success LAB: https://juliecbutler.com/labBundle Brilliance: https://juliecbutler.com/bbVirtual Event Idea Kickstart GPT (Free): https://juliecbutler.com/gpt

    45 min
  2. Grow Your Business Without Social Media in 2026 [Ep 64]

    FEB 11

    Grow Your Business Without Social Media in 2026 [Ep 64]

    Growing your business in 2026 doesn’t have to mean chasing algorithms, posting daily, or burning yourself out on social media. In this episode of The Virtual Summit Show, Julie sits down with visibility strategist and audience growth expert Kylie Kelly to talk about what actually works instead — email, collaborations, events, and relationship-based visibility that converts without burnout. In this conversation, Julie shares why she personally stepped away from social media in 2025 ... and how relationship-driven growth, summits, and collaborations have become a core part of her own visibility strategy going into 2026. What You’ll Learn in This Episode Why visibility has nothing to do with posting more content The real reason collaboration builds trust faster than solo marketing How audio summits create low-pressure, high-impact visibility How to grow your email list without paid ads or massive launches Why simple, relationship-led events work better in low-capacity seasons How visibility becomes easier when you lead instead of chase Meet the Guest: Kylie KellyKylie Kelly is a visibility strategist and audience growth expert who helps women grow their businesses without social media. After walking away from the algorithm in 2022, Kylie built a multi–six-figure business using collaborations, email marketing, and relationship-based strategies that prioritize alignment, sustainability, and real connection. Website: https://kyliekelly.com Resources Mentioned The Expansion Event by Kylie Kelly: https://kyliekelly.com/event Resources You Might Love Virtual Summit Success LAB: https://juliecbutler.com/lab| Bundle Brilliance: https://juliecbutler.com/bb Virtual Event Idea Kickstart GPT (Free): https://juliecbutler.com/gpt

    37 min

  3. FEB 4

    Using AI to Plan Profitable Summits and Bundles [Ep 63]

    Feeling like hosting a summit or bundle is too much — too techy, too time-consuming, too overwhelming? In this solo episode, Julie C. Butler breaks down exactly how she uses AI to plan, organize, and host profitable summits and bundles without burning out or overcomplicating things. From clarifying your event idea to naming, messaging, speaker outreach, copy, images, and workflows, you’ll see how AI makes virtual events way more doable (even if you’re not “techy” or a copywriter). If you’ve ever thought “maybe I could host one… but not yet” — this episode is your permission slip. Resources Mentioned: Virtual Summit Success LABJulie’s signature program to help you plan, host, and scale a high-converting virtual summit from A to Z👉 https://juliecbutler.com/lab Bundle BrillianceTurn bundles into visibility, leads, and long-term growth — without burning out👉 https://juliecbutler.com/bb FREE Live Workshop (February)The Not-So-Secret Strategy Smart Online Businesses Are Using in 2026Learn when to host a summit, when to bundle, and how to grow your audience faster — without relying on social media or constantly wondering what the hell to try next👉 https://juliecbutler.com/live-workshop/ P.S. If this episode helped you see what’s possible, hit follow so you never miss an episode — and share it with a biz friend who’s been thinking about hosting an event but hasn’t made the leap yet 💛

    28 min
  4. Hosting Summits on Skool: How to Turn One Event Into Ongoing Growth [Ep 62]

    JAN 28

    Hosting Summits on Skool: How to Turn One Event Into Ongoing Growth [Ep 62]

    In this episode, Julie sits down with Brenda Rigney, midlife business coach and founder of the Aligned AF Community, to talk about a smarter, simpler way to host virtual summits—using Skool as a community-first platform. Brenda shares the behind-the-scenes of hosting a high-impact summit on Skool that brought in 4,600+ signups, generated $13K+ in revenue, and created ongoing momentum long after the event ended. This conversation is a must-listen if you’re curious about: hosting summits without tech overwhelm building real community (not just collecting emails) and creating events that continue to pay off after the live dates are over ------------------------------------------ ✨ In This Episode, We Talk About:→ Why hosting summits on Skool creates deeper connection than traditional email-only events→ How Brenda turned one summit into an ongoing community and revenue stream→ What actually contributed to 4,600+ signups (and what wasn’t required)→ Why community-first events are the future of online growth→ How Skool simplifies tech, affiliates, content delivery, and engagement→ The mindset shift from “one-time event” to long-term momentum→ How summits can instantly elevate your authority—even in a new niche ------------------------------------------👑 About the Guest: Brenda RigneyBrenda Rigney is a midlife business coach who helps women entrepreneurs build aligned, profitable businesses—without recreating the burnout of their corporate careers. After spending 27 years developing multi-million-dollar brands and coaching high-powered CEOs, Brenda rebuilt her life and business from the ground up. Today, she works with women in their 40s, 50s, and beyond to help them generate $10K+ months through one-to-one coaching, group programs, and her Aligned AF Community Membership. She believes wholeheartedly that the world needs more successful, innovative, unstoppable women in business—and she’s building the spaces to support them. ------------------------------------------🔗 Links & Resources Mentioned→ AI-Driven Business Summit: An AI-powered community helping women entrepreneurs turn skills into income streams—fast.👉 This is an affiliate link:Join the AI-Driven Business Summit here → Brenda’s Websitehttps://www.brendarigney.com/ → Follow Brenda on Instagramhttps://www.instagram.com/itsbrendarigney------------------------------------------ ✨ Resources You Might Love Virtual Summit Success LAB: Learn how to plan, host, and scale a high-converting virtual summit without overwhelm 🔗 ⁠⁠juliecbutler.com/lab⁠⁠ Bundle Brilliance: Turn bundles into visibility, leads, and long-term growth 🔗 ⁠⁠juliecbutler.com/bb⁠⁠ Virtual Event Idea Kickstart GPT (FREE): Clarify your summit, bundle, or virtual event idea fast 🔗 ⁠⁠juliecbutler.com/gpt⁠

    50 min
  5. The Visibility Strategy More Entrepreneurs Should Be Using (But Aren’t) [Ep 61]

    JAN 21

    The Visibility Strategy More Entrepreneurs Should Be Using (But Aren’t) [Ep 61]

    A low-lift collaboration strategy that builds visibility, trust, and list growth. Struggling to get visible online — even though you’re showing up, posting, and doing all the “right” things? In this episode of The Virtual Summit Show, Julie C. Butler is joined by her good friend and Easy Events Expert Michelle Pontvert to unpack a visibility strategy more entrepreneurs should be using — simple, collaborative events that don’t require burnout, paid ads, or complicated tech. Julie and Michelle dig into why traditional visibility strategies feel exhausting, how collaboration fast-tracks trust and authority, and why low-lift audio summits are such a powerful (and underrated) way to grow your email list and nurture real relationships. If social media feels loud, launches feel heavy, and you’re craving a smarter, more sustainable way to get seen, this conversation will completely shift how you think about visibility. ================ What You’ll Learn in This Episode Why visibility has nothing to do with posting more content The real reason collaboration builds trust faster than solo marketing What makes audio summits such a low-pressure, high-impact strategy How to grow your email list without paid ads or massive launches Why simple events work better in low-capacity seasons of business How visibility becomes easier when you lead instead of chase ================ Meet the Guest: Michelle PontvertMichelle Pontvert is an Easy Events Expert who helps business owners grow their visibility and email lists through low-lift, collaborative online events. After leaving a career as a Hollywood Set Decorator and moving to Paris, she now supports entrepreneurs who want sustainable growth without overstretching their time, energy, or capacity. 🔗 Website:⁠ https://www.michellepontvert.com⁠ 🔗 Instagram:⁠ https://www.instagram.com/michellepontvert⁠ 🔗 Format Finder Quiz:⁠ https://www.michellepontvert.com/quiz⁠ ================ 🔗 Resources Mentioned Energy Savers Audio Summit: A free audio summit for scaling entrepreneurs who want to preserve their energy for the fun stuff 🔗⁠ https://go.michellepontvert.com/energy-savers-26/⁠ ================ ✨ Resources You Might Love Virtual Summit Success LAB: Learn how to plan, host, and scale a high-converting virtual summit without overwhelm 🔗 ⁠juliecbutler.com/lab⁠ Bundle Brilliance: Turn bundles into visibility, leads, and long-term growth 🔗 ⁠juliecbutler.com/bb⁠ Virtual Event Idea Kickstart GPT (FREE): Clarify your summit, bundle, or virtual event idea fast 🔗 ⁠juliecbutler.com/gpt⁠

    43 min

  6. JAN 14

    How to Stop Feeling Invisible Online and Get Seen by the Right People [Ep 60]

    Feeling invisible online can be one of the most frustrating experiences in business. You’re showing up, posting, sharing, trying all the things… and still hearing crickets. In this episode of The Virtual Summit Show, Julie C. Butler gets real about what it actually feels like when your content isn’t landing, your email list isn’t growing, and it seems like no one is paying attention — even though you know you have something valuable to offer. Julie shares her own experiences with social media silence, shrinking lists, and wasted effort, then walks you through the one strategic shift that changed everything for her. Spoiler: it’s not more posting, better algorithms, or paid ads. If you’ve been feeling stuck, overlooked, or unsure how to get visible in a way that feels aligned (and sustainable), this episode will help you see a different path forward. What You’ll Learn in This Episode: Why feeling invisible online has nothing to do with your talent or value The real reason visibility doesn’t come from doing more Why strategic collaboration beats hustle every time How hosting a summit or bundle can fast-track trust and authority What it actually takes to grow a warm, aligned email list Why visibility is about leadership, not algorithms The mindset shift that moves you from invisible to in-demand Resources MentionedVirtual Summit Success LAB Julie’s signature program to help you plan, host, and scale a high-converting virtual summit from A to Z. 🔗juliecbutler.com/lab Bundle Brilliance (BB) Turn bundles into visibility, leads, and long-term growth — without burning out. 🔗juliecbutler.com/bb Virtual Event Idea Kickstart GPT (FREE)A free AI-powered tool to help you clarify your summit, bundle, or virtual event idea — including your theme and title. 🔗juliecbutler.com/gpt P.S. Loving the show? Hit follow so you never miss a new episode. And if this one helped you, sharing it with a biz friend is the easiest (and best) way to spread the love 💛

    18 min

  7. JAN 14

    Are Summits Dead? Three Reasons Virtual Summits Still Work in 2026 [Ep 59]

    Are summits dead? Short answer… no. Longer answer? They’ve evolved ... and they’re still one of the smartest visibility and list-building strategies you can use in 2026 and beyond. In this episode of The Virtual Summit Show, Julie C. Butler breaks down why virtual summits still work, how they’ve changed over the last few years, and what most people misunderstand about hosting events in today’s online space. Julie shares real numbers from her own business, including how hosting events has contributed to a significant portion of her income since 2022, and why summits continue to outperform many other strategies when it comes to list growth, authority, and long-term momentum. If you’ve been wondering whether summits are “over,” feeling unsure if it’s worth hosting one, or questioning whether your audience is too small ... this episode will bring the clarity you’ve been looking for. What You’ll Learn in This Episode: Why virtual summits are not dead — they’ve just evolved How summits still drive powerful email list growth Why authority and trust matter more than ever How hosting an event positions you as a leader Why summits are long-term business assets, not one-offs How small audiences can host successful summits Resources Mentioned: Virtual Summit Success LAB: juliecbutler.com/lab Bundle Brilliance (BB): juliecbutler.com/bb Virtual Event Idea Kickstart GPT (FREE): juliecbutler.com/gpt P.S. Loving the show? Hit follow so you never miss a new episode. And if this one helped you, sharing it with a biz friend is the easiest (and best) way to spread the love 💛

    21 min

  8. JAN 14

    Welcome to the New Era of The Virtual Summit Show (New Season + Rebrand) [Ep 58]

    We’re back… and everything has shifted (in the best way). In this kickoff episode of the brand-new season of The Virtual Summit Show, Julie C. Butler shares why the show has been rebranded, what this new season is really about, and how it’s designed to better support women entrepreneurs, coaches, creators, and educators. If you’ve been stuck trying to figure out what your next summit, bundle, or virtual event should even be… or you’ve had a million ideas and zero clarity… this episode sets the tone for what’s coming next. Julie talks about the evolution of her work, the focus on smarter visibility, and why clarity always comes before strategy. This season is about helping you move forward with confidence, not pressure… and definitely not burnout. ✨ Mentioned in this episode Virtual Event Idea Kickstart GPT (FREE): An AI-powered idea clarity tool that helps you figure out what your summit, bundle, or virtual event should be… including your theme and title… so you can move forward with confidence. 🔗 juliecbutler.com/gpt Virtual Summit Success LAB: Build, launch, and scale your virtual summit the smart way. 🔗 juliecbutler.com/lab Bundle Brilliance (BB): Turn bundles into visibility, leads, and long-term growth. 🔗 juliecbutler.com/bb P.S. Loving the show? Hit follow so you don’t miss a single episode. And if this one helped you, sharing it with a biz friend is the easiest (and best) way to spread the love 💛

    22 min
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Welcome to The Virtual Summit Show … the podcast for established coaches ready to grow their email list, boost visibility, and bring in real income through virtual events. Hosted by Julie C. Butler, The Summit Queen, you'll get real talk, proven strategies, and behind-the-scenes insights to help you host summits that convert and scale your business with purpose.

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