Smarter Together: Phase 5’s Market Research Podcast

Phase 5
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Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.

Episodes

  1. 11/12/2024

    Episode 10: Introducing Phase 5's new Brand & Communications practice, Together with Michael Dolenko

    Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud.

    25 min

  2. 02/16/2024

    Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm

    Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies

    10 min

  3. 10/17/2023

    Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe

    Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.

    25 min

  4. 09/15/2023

    Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac

    An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.

    34 min

  5. 07/24/2023

    Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science

    Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.

    21 min

  6. 05/03/2023

    Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley

    Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.

    20 min

  7. 04/20/2023

    Episode 4- X4 Summit Highlights, Together with Andreas Noe

    Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.

    32 min

  8. 02/27/2023

    Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh

    Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.

    14 min

  9. 02/22/2023

    Episode 1: Integrated UX and CX, Together with Stephan Sigaud

    Our inaugural podcast discussing customer centricity, and the intersectionality of UX & CX.

    10 min

  10. 02/22/2023

    Episode 2: Intro to JTBD, Together with Steve Hansen

    Learn about Jobs to Be Done, an increasingly popular market research methodology.

    20 min
  • 10 Episodes

About

Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.

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