Meaningful Work, Remarkable Life

Brook McCarthy | Hustle & Heart
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We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

  1. Unconscious self-sabotage: how to get out of your own way

    1D AGO

    Unconscious self-sabotage: how to get out of your own way

    Most all people suffer from unconscious self-sabotage. If you ever find yourself arguing against the very thing you say you want, then please know, you're not alone. In this episode, I'm pulling back the curtain this very common (and frustrating) patterns that I see in business coaching. Self-sabotage can show up in surprising ways and it's costing you more than you think. If you know that you're hugely talented but can't seem to move forward, or if you're a coach who struggles with clients who say they want one thing, and then do the opposite, then this one's for you. We explore our invisible barriers, the role of our identity, and the exhausting energy cost of constantly fighting against our best interests. You'll learn: Why the most successful people still wrestle with this pattern (and what they do differently) The surprising connection between perfectionism and self-violence that nobody talks about What negative automatic thoughts are really protecting you from Why your "I am not the kind of person who..." statements give you a massive clue The counterintuitive relationship between doing, being, and having that changes everything How cynicism is actually grief in disguise (and what you're really mourning) The one coaching question that cuts through overthinking and gets you moving again. If you've ever felt stuck, caught yourself overthinking, or wondered why you keep getting in your own way despite knowing better, this episode is for you.

    31 min
  2. No Pedestals: Power, Gurus & Growing up in Business

    FEB 25

    No Pedestals: Power, Gurus & Growing up in Business

    When I was 18, I accidentally joined a cult. This left me with one indelible lesson that has shaped my entire career as a business coach: people are astonishingly quick to give away their power. In this episode, I unpack what that early experience taught me about authority, hierarchy, and how easily we project extraordinary qualities onto other people, especially in the coaching and online business world. We’re talking about pedestal-building, guru culture, quantum leaps, collapsed timelines, and why this dynamic is dangerous for clients as well as for coaches. Because when someone puts you on a pedestal, they’re not just flattering you. They’re relinquishing responsibility. And the fall, when it comes, can be brutal. If you’re a coach, consultant, leader, or ambitious woman building something meaningful, this important conversation will have you rethinking your views on power, impact, influence and psychology. In this episode, you’ll learn: Why my experience teaching meditation at 18 revealed a hidden dynamic about authority that most business owners never question The subtle but dangerous difference between respecting expertise and projecting magical thinking onto someone How pedestal-building actually gives you a “get out of jail free” card (and why that’s more costly than you think) The early warning signs you’re dealing with a guru, not a leader The small boundary violations that often precede the biggest coaching horror stories Why “just copy my blueprint” ignores systemic privilege, context, and lived reality The mature relationship to power that most values-based business owners were never taught A simple but powerful question to ask when a client puts you on a pedestal — and how it changes the dynamic instantly This episode is for you if you’ve ever caught yourself thinking, “She’s just different. I could never do that.” It's especially for you if you’ve experienced an energy vampire client, struggled with boundaries, or want to lead without becoming authoritarian. Many thoughtful, intelligent women in business have a complicated relationship with power. We’ve seen it abused. We may have experienced manipulation from others multiple times. We’ve been undermined. It's time for a new vision of power.

    29 min
  3. Hard Fun: my brutally honest 2025 business review

    FEB 10

    Hard Fun: my brutally honest 2025 business review

    What happens when everything you've done successfully for years stops working? When your flagship program bombs after a decade of success, when wait lists go cold, and when sales calls become an exercise in ghosting? This isn't your typical "crushing it" business recap. In this behind-the-scenes episode, I share what it really looks like when the market shifts beneath your feet—and what you do when the old playbook no longer works. You'll discover: Why the first quarter of 2025 felt like tap dancing in quicksand (and the exact date when everything changed)The strategy that I use to launch and sell my new Momentum MastermindThe marketing hierarchy that's working now—and why your email list alone isn't enough anymoreWhy someone paid $5,500 out of nowhere while my carefully nurtured wait list sat idle for 10 yearsThe uncomfortable question a creative writing teacher asked that's making me rethink everything about how I work with clientsThe trust recession phenomenon and why it cut my sales calls nearly in halfWhich "sure thing" bombed spectacularly (packed room in November, crickets in February)Why I'm questioning whether taking people's money when they won't do the work is empowering or enablingMy Sri Lanka story — and how not giving myself space almost derailed everythingThis episode gets pretty granular, personal, and occasionally uncomfortable. But if you're tired of highlight reels and want the real story, this one's for you.

    57 min
  4. Relentless: How efforts compound

    JAN 27

    Relentless: How efforts compound

    What if nothing you do in your business is wasted? Because all of your efforts are compounding, even if your results appear lacklustre? In this episode, I reflect on 2025, the year that demanded relentlessness — not hype, not hustle-for-show, but quiet, stubborn commitment when clients weren't buying and things aren't turning out the way you hoped. I share the behind-the-scenes story of launching Momentum Mastermind… and why it only worked on the third attempt. This episode about momentum that’s built, not manufactured. About effort that compounds long before results show up. And about why belief — not format, not funnels, not perfection — is often the missing ingredient. If you’ve ever wondered whether your work is leading anywhere… this conversation might land exactly where you need it. Why no effort is ever truly wasted — even when it feels like it went nowhere The real reason my first two versions of Momentum didn’t work (and what changed the third time) The question that quietly determines whether a group program thrives or fizzles Why commitment beats motivation — every time The one thing I do before designing any group program — and why skipping it keeps people stuck The manifesto principle that got me out of two years of “coulda, woulda, shoulda” The uncomfortable truth about why people don’t commit (and why it matters more than strategy) How to tell whether you’re over-engineering… or avoiding the real work Why business often only makes sense in hindsight If your success were inevitable and it was only a matter of 'when', would this stop overthinking? What effort would you keep making, even without proof? Join me on Feb 11, 2026 for our hands-on, practical workshop, Design your $400K Offerings Ecosystem for 2026.

    17 min
  5. 2026 is the year of ecosystems, not funnels

    JAN 14

    2026 is the year of ecosystems, not funnels

    Forget funnels; think ecosystems instead. In this episode, we explore a radical shift in how people find information, seek answers, and making buying decisions. From linear to circular, this episode explores practical ways to approach your marketing, sales, and business growth in 2026, that responds to how humans actually buy. You’ll learn: What an offering ecosystem is, how it differs from a typical offer “suite”, and why it mattersThe single most important approach to take to creating bingeable marketing contentHow to turn bingers to buyersThe marketing channel you're neglecting and why it can't be an afterthought if you want people to buy straight from your contentJoin me on Feb 11, 2026 for our hands-on, practical workshop, Design your $400K Offerings Ecosystem for 2026. Register now: https://www.hustleandheart.com.au/redirect-offerings-ecosystem/

    19 min
  6. Why clever loses and commitment wins: 10 lessons from 2025

    JAN 1

    Why clever loses and commitment wins: 10 lessons from 2025

    2025 marked my 17th year into business and 13 years in business coaching, and one thing was unmistakably clear: the people who are thriving aren’t the cleverest, the most polished, or the most strategic on paper. They’re the most committed. In this episode, I share the ten biggest lessons I’ve learned from my own business this year, alongside what I’ve witnessed across dozens of my client's businesses navigating uncertainty, changing buyer behaviour, and what many are calling a trust recession. We talk about ego and embarrassment, identity and conditioning, adaptability, collaboration, and why clarity consistently outperforms cleverness. We explore why some business owners are accelerating while others feel stuck, exhausted, or quietly disengaged, plus, what actually makes the difference. Why “cringe” (ego and embarrassment) is one of the biggest things holding business owners back—and how to stop letting it run your decisionsThe difference between unwavering commitment and conditional effort, and why it’s such a powerful separatorHow emotional regulation and social conditioning quietly shape your business resultsWhy adaptability mattered more than ever in 2025 – and what it really looks like in practiceHow to think about your offerings as an ecosystem, not a collection of disconnected servicesWhy asking directly for what you want is a business skill (and how many of us were conditioned not to)Why clarity consistently beats cleverness, especially for highly experienced expertsHow collaboration became a growth strategy in a trust-starved marketThe role identity plays in either accelerating or sabotaging your business growthWhy relationships, community, and genuine connection are becoming the real competitive advantageIf you’re building a values-led business, feeling the shift in how people buy, or questioning what actually matters now, then this episode will help you recalibrate and move forward with more confidence and conviction. Ready to design your 2026 Offerings Ecosystem? Join me on February 11. You’ll walk away with:

    30 min
  7. A conversation with Trudi Lebrón: Coaching for a future that doesn’t yet exist

    10/14/2025

    A conversation with Trudi Lebrón: Coaching for a future that doesn’t yet exist

    What if coaching wasn’t just a business model but a radical act of equity, care, and future-making? In this episode I sit down with Trudi Lebrón - author of The Anti-Racist Business Book, executive coach, DEI strategist, and thought leader reshaping the future of coaching. We explore what happens when coaching moves beyond sales tactics and into systems change, supporting not just individual transformation, but collective liberation. You’ll hear: How Trudi’s early work in theatre, youth development, and social psychology shaped her radically human approach to coachingThe surprising overlap between DEI work and coaching, and why both are essential in navigating this moment of cultural tension and changeThe critical difference between building a business and building a body of work, and how to know when it’s time for more meaningHow we can (and must) decentralise the coaching industry and equip everyone in human-facing roles with these essential skillsThis episode is a call to every coach, facilitator, and values-based business owner who wants to go deeper, lead better, and create a legacy that lasts.

    42 min
  8. Selling from your content

    10/08/2025

    Selling from your content

    What if your online content could close sales for you without a single sales call, pitch, or email funnel? Sounds good, yes? But here’s the thing – most small business owners are creating content that educates, entertains, and engages … but never actually sells. In this episode, I pull back the curtain on how to turn your marketing into a money-making machine. You’ll learn: The subtle yet powerful difference between content that builds authority and content that drives salesWhy so many skilled service providers are invisible to their dream clients (and how to fix this – fast)The future-proof platforms you should be focusing on and what you can ditchHow to warm people up enmass without them ever having to have sales conversations My Ignite Visibility Accelerator kicks off on Oct 27 for owners who want to sell direct from their content, while building their professional reputation: https://www.hustleandheart.com.au/ignite/ Grab your free copy of the Content Rebels Guide to GEO Success: https://contentrebels.com.au/shop/your-guide-to-geo-success/ Watch the recording to my Becoming Unforgettable masterclass: https://www.hustleandheart.com.au/becoming-unforgettable/

    21 min
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About

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

Information

  • Creator
    Brook McCarthy | Hustle & Heart
  • Years Active
    2023 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Brook McCarthy | Hustle & Heart
  • Show Website
    Meaningful Work, Remarkable Life