Meaningful Work, Remarkable Life

Brook McCarthy
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Meaningful Work, Remarkable Life

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

  1. 2 DAYS AGO

    The power of joy

    Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked. It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both your energy as well as your business success. You'll learn: Why joy is a KPI worth tracking, and how it can be a cornerstone of both personal and professional wellbeing How to create your own 'joy list' of accessible, low-cost activities that recharge your energy throughout the day Why disconnecting self-worth from productivity is crucial to your long-term success, and  includes ditching the belief that rest and rewards must be earned How to identify and plug the energy leaks that drain your enthusiasm and focus during the workday Why joy is not happiness (and why its fleeting nature makes it even more powerful and accessible) Practical ways to deliberately bring joy into your business operations, from marketing to client interactions How to pluck out worry and replace it with joy Ready to infuse your work with more energy, enthusiasm, and creativity? Tune in to discover how joy powers people, and people power business. Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

    19 min
  2. What they didn't teach you at school about getting what you want

    JAN 19

    What they didn't teach you at school about getting what you want

    Today, we challenge the lessons you learned at school that are holding your business growth back. Outdated beliefs about selflessness, modesty, and fitting in have a real impact on your relationship with power. If you want to earn more, and build your business on your terms, then it's time to embrace the season's theme of "the Summer of Selfish." You'll learn: Why turning insults into assets is the ultimate power move  Why putting yourself first isn’t selfish — and why believing selfish is an insult is keeping you stuck and small Why we burnout because of the myth of meritocracy and why working harder is not going to build the business you want Why “let your work speak for itself” is one of the most damaging lies — and how to become your own best advocate rather than feeling like a braggard  How the competency-likability trade-off harms female business owners The dangers of trying to be likeable on the internet. It's free to free yourself from the shackles of school, overcome outdated ideas, and build a business that works to your strengths, centres your values, and gives you what you need to thrive. Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

    28 min

  3. JAN 13

    Why selfish is a good thing

    Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability. Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to your next breakthrough? (It's not what you think.) We cover: Why judging our desires is like driving with the handbrake on, and how to shift this to unlock stunning results far faster and with much less angst. The surprising connection between joy and profit. The truth about “realistic” goals — and why being realistic might just kill your dreams. The damaging effects of three really common words that owners often use, and why it’s time to let them go. Practical steps to identify the voices that hold you back—whether they come from your past or society—and how to replace judgment with self-compassion. If you’ve been giving away your power by looking for permission or comparing yourself to others, you’ll learn how to reclaim your authority and own your desires unapologetically. Curious about collapsing your timeline for success, setting aligned goals, and redefining your business on your own terms? Season 5 promises to challenge your beliefs and inspire you to make bold, values-based choices in your work and life. Resources mentioned: Free video training: Aligned Goal Setting and Planning that *actually* works.

    21 min
  4. Promoting yourself

    12/08/2024

    Promoting yourself

    Isn't it about time that you gave yourself a promption? You've worked hard. You've done your time. As you're self-employed, you're the only person qualified to promote yourself. So let's do it! We talk about how to proactively elevate your business, your income, and your impact—on your own terms—while creating the future you want. You'll learn: When to know it's time to give yourself a promotion Elevating your attitude toward money and increasing your take-home pay The power of small, practical upgrades in transforming your daily efficiency and energy How to prioritise your spending and efforts – and why this is key to sustainable growth Taking care of yourself as the underpining for growth and profits (and why joy is a KPI worth tracking) Practical ways to create better boundaries for your long-term success Why your lifestyle, from daily routines to weekly structures, matters more than you think How to dream into your future by thinking like a futurist. As we wrap up season four’s theme of change, this final episode is all about empowering yourself to embrace growth and build the business and life you truly want. Podcast episodes mentioned: Season 4, Episode 37 - Calling in your next level clients. Season 2, Episode 11 - Redefining your relationship with your business

    20 min
  5. Conflict as growth

    12/01/2024

    Conflict as growth

    Today, we explore the uncomfortable yet powerful realm of conflict in business. If you KNOW you avoid conflict, then I daresay you’re not yet tapping into its growth potential – so watch out! Because not only could you become great at handling conflict, but you could also unlock new levels of growth for yourself. Let’s rethink conflict as a catalyst for transformation – for ourselves, our businesses, and the people we serve. It’s time to embrace those uneasy conversations and uncertain moments to pave the way for deeper impact, stronger relationships, and bigger wins. You'll learn: Why conflict isn’t antagonism, but rather a willingness to embrace discomfort and challenge the status quo How pushing back with clients and wading into complexity can lead to breakthroughs (and how to approach it with respect and courage) Why we sometimes have tension in sales conversations, and why “not the right time” is oftentimes code for a deeper breakthrough How conflict in marketing – from critiquing the status quo to polarising opinions – attracts the right people while repelling those who don’t align Why conflict is essential in storytelling. Tune in and discover how leaning into tension can transform your business – as well as your life. Our Audacious Mastermind is open to new members for a short time only. For more information, visit the website: www.hustleandheart.com.au/audacious

    20 min
  6. Decluttering your business

    11/24/2024

    Decluttering your business

    Today, we tackle the clutter that weighs down your business, steals your time, and drains your energy. Let’s rethink what we actually need to keep around in our business, and what we’re better off letting go. By doing this, we create space for growth, focus, and true productivity, reclaiming the energy we need to thrive. You'll learn: The sneaky ways “busy work” creeps in, and why intentional learning time can help you steer clear of the endless research rabbit hole. Why your back-end processes might be holding you back – and how delegating, automating, or simplifying could save you hours each week. How low-profit, high-effort services drain your enthusiasm and how to “call it quits” on offerings that no longer serve you. Which clients you need to cut loose (yes, even the ones who pay). The power of tackling energy leaks, from outdated tech to desk clutter, so that you can start each day at your best. Why streamlining your marketing, sales, and client onboarding is the best-kept secret to a smoother, more fulfilling business. We’ll also dive into how to theme your days and months, making time for deep focus on what matters most.  Our Audacious Mastermind is open to new members for a short time only. For more information, visit the website: www.hustleandheart.com.au/audacious

    21 min

  7. 11/17/2024

    Calling in your next level clients

    Sooner or later, ourselves and our business needs to evolve, progress, and step things up. In this episode, we explore the process of calling in your next-level clients – clients who align with your evolving identity, values, and business goals. We look at the natural tension that arises when outgrowing your current clientele and the psychological challenges of stepping into a new version of yourself. This episode is a guide for business owners navigating growth, helping you embrace change and step confidently into your next chapter. You'll learn: Why it’s normal (and healthy) to outgrow your current ideal clients and how your identity is crucial to this The importance of shifting your messaging to attract new clients – and the crucial difference between clients who see your services as an investment rather than an expense Why focusing on what you *don’t* say is as important as what you do say.   The key differences between empowered clients and those in a state of emergency and why you need to repel the later The key boundaries you need to revisit to support your bold moves Strategies to handle weird vibes and behaviours from your peers, clients, and even family.  Why contradicting yourself is a GOOD thing. Our Audacious Mastermind is open to new members for a short time only AND we're running a special end-of-year promotion. For more information, visit the website: www.hustleandheart.com.au/audacious

    19 min

  8. 11/11/2024

    Overwhelmed, underpaid, over it

    Today, we tackle the pervasive feelings of overwhelm, underpayment, and burnout that so many business owners experience (if you haven't burnt out in your business yet, then I daresay you haven't been in business long enough). So let's rethink how we can handle our workload, set boundaries, and prioritise our individual, collective, and systemic wellbeing, to minimise the deleterious effects and maximise our profits, satisfaction, and happiness. You'll learn: Your earnings as self-care – why financial wellness is crucial for personal wellbeing as a business owner The value of compartmentalising to better manage your stress Why prioritising is oh-so-important and why this is the first thing we lose when we're overwhelmed The biggest misperception overwhelmed owners have and why you don’t need a 10-year plan The quick-and-easy hack to make better decisions when you're over it Setting better boundaries with clients and why this is oh-so-important when it comes to stress and energy management The highly dramatic, common misunderstanding that many owners have in relation to improving their cashflow, clients and confidence – and what to do instead Why November is an ideal time to evaluate your business and make adjustments before the year-end rush How to build systems in your business that enable smooth operations when you’re not at full capacity Building intimacy with strangers through screens – and why it also helps build your wellbeing and resilience. Are your Audacious? Our Audacious Mastermind is open to new members for a short time only.

    18 min
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About

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

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