Meaningful Work, Remarkable Life

Brook McCarthy | Hustle & Heart
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Meaningful Work, Remarkable Life

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

  1. Generosity, AI and Self-Censorship

    MAR 23

    Generosity, AI and Self-Censorship

    Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of. In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, messaging, and leadership. You'll discover: Why getting a new brand that properly represents you won't stop you from hiding in plain sight, even when you love itWhat you should never outsource in this age of AI – and why you need to hold onto this if you want to be the big deal that you know you are.You think people are hiring your services – what your clients are actually buying when they hire you.The one powerful shift that will unlock your ability to speak with boldness, clarity, and unshakable self-trust. If you’re ready to be seen, truly heard, and finally own your place as a leader in your field, without the constant overthinking, then join me inside my Ignite Visibility Accelerator: https://www.hustleandheart.com.au/ignite/

    28 min
  2. Selfish Marketing

    MAR 10

    Selfish Marketing

    If you’ve ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you’re not alone. Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode. Because we're exploring how the very thing you’re avoiding is the key that will unlock your lead generation, help you attract the perfect-fit people, turbocharge your profits, and make a (far) bigger impact. In this episode, we unpack why stepping into the spotlight is a non-negotiable in the AI digital age of marketing. In this episode, you'll learn Why self-censorship is keeping you invisible — and how to break free while feeling excited about what you're sharing.The most important lessons I discovered in 'the Year I Lost My Business Mojo'.Why the next evolution of marketing demands you at the center and the secret to doing this in a way that avoids you hating marketing.Two distinct marketing approaches — one client-focused, one personality-led — and how to choose what works best for you. If you’re ready to stop second-guessing and start showing up with confidence, join me for Reputation Revolution, a 2-day live course designed to help you step up and stand out: hustleandheart.thrivecart.com/reputation-revolution Read the full article about 'The Year I Lost My Business Mojo': https://www.hustleandheart.com.au/business-mojo/

    21 min
  3. Making Peace with Your Competitors

    MAR 3

    Making Peace with Your Competitors

    Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes. In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace. You'll learn: How to eject your competitors from squatting in your most valuable real estate – your brain. Why being different is better than being better. The surprising strategy for innovation in your service delivery, marketing, and branding. The difference between unhealthy and healthy competition. Practical tips for setting achievable, measurable goals that keep you motivated. Why we need to stop judging our emotions. How to turn competitiveness into a powerful, positive force. Want to stand out in this digital landscape? Join me at Reputation Revolution, a 2-day live course to equip you with the strategies to do so: https://hustleandheart.thrivecart.com/reputation-revolution/

    20 min
  4. The new approach to hitting $10K+ months in today's economy

    FEB 24

    The new approach to hitting $10K+ months in today's economy

    Today, we dismantle the biggest myth in business - that hard work and expertise will automatically translate to income – if that were true, far more talented business owners would be thriving right now. Together, we rethink how to earn consistent 10K+ months in your business, not by working harder or earning more qualifications, but by shifting how you approach sales, marketing, and profitability. You'll learn: My mindset shift in mid-2024 that enabled me to increase revenue by 58% and profit by 84% in just six monthsWhy it's so important not to confuse your technical expertise with your business profitability The dangers of getting stuck in "apprentice mode" — and why learning more isn’t the answer to creating sustainable businessThe four most sustainable business models for consistent cash flow—without the constant hustleWhy "the right time” is keeping you stuck, and how to shift your attitude to create stability amid chaos. If you’re ready to stop playing small and start earning at your full potential, our Hustle & Heart program kicks off on Feb 25. Join us for six months of strategy, support, and smart business growth: ⁠https://www.hustleandheart.com.au/program108/⁠

    31 min

  5. FEB 17

    Joy and profit

    Today, we explore the powerful connection between joy and profit. We will rethink the way we approach our work, embracing experimentation, curiosity, and joy as essential tools for creativity, resilience, and earning (waaaaaaaay) more in our business. You'll learn: The surprising connection between experimentation, creativity and growth in business How joy makes work regenerative, helping you stay motivated without relying on willpower or endless hustle The power of the Momentum Effect – layering marketing campaigns, free and low-cost content events, and diverse offers, to build an engaged ecosystem around your business Practical ways to make joy part of your daily routine How to be your own hype girl – and why this is imperative Why conversations are the real currency of growth, and how opening more doors can amplify your results How joy turns into profit when you combine a light-hearted attitude with strategic action and relentless curiosity Ready to make business both profitable and enjoyable? Enrollments for my Hustle & Heart program have just opened. Let's magnify your impact: https://www.hustleandheart.com.au/program108/

    18 min

  6. FEB 9

    Hustle smarter, not harder

    Hustle is not the enemy. But there's a paradox in it, yes? Hustling all day, every day, turns you into a burnt out husk of a person. It's not good, not effective and not sustainable. Today, we tackle the paradox of hustle - why it’s works when it's paired with heart, strategy, and long-term thinking. We're rethinking the way we approach growth, ditching the obsession with quick wins, and building businesses that are not just profitable but sustainable and generative. You'll learn: Why so many businesses explode onto the scene and disappear within a year – and how to avoid this The dangers of all hustle, no heart — and why the reverse (all heart, no hustle) is just as bad How to build a business that isn’t just profitable, but also sustainable and enjoyable Why personal branding, thought leadership, and professional reputation are your greatest long-term assets The surprising reason so many experienced, talented professionals still struggle to make consistent income How to step into bigger earnings, stop underpricing, and build self-trust and confidence as a business owner. If you’re ready to move beyond the cycle of feast-or-famine and build a business that lasts, you're going to get so.much.value from the Hustle & Heart program. Join us at https://hustleandheart.com.au/program108

    34 min

  7. FEB 2

    When selfishness sells

    Does the idea of pitching, selling, and putting yourself forward feel selfish? Obnoxious? Acutely self-consciousness? It's time to challenge that.  We're going to rethink what it means to show up, boldly ask for what we want, and put ourselves in the right rooms — without guilt, hesitation, or the weight of outdated beliefs about worthiness. You'll learn: Why our Hustle & Heart Life's a Pitch!™ isn’t just for sales — it’s a mindset of optimism, confidence, and creative problem-solving The biggest pitch mistakes most people make that leave them looking and feeling like a doofus – and what to do instead Why micro and small businesses are the canary in the coalmine of the economy, and how to market and sell in times of uncertainty, crisis, and chaos The paradox of selfishness: why putting yourself forward actually deepens your empathy, connection, and collaboration My Life's a Pitch!™ approach to writing pitches that are clear, engaging, and impossible to ignore Why enthusiasm and energy is so much more important than qualifications How to turn cold outreach into warm, human-centered conversations that lead to real opportunities, and money in your bank. Tune in to learn how embracing your “selfish” side can unlock new opportunities, relationships, and success in business. I invite you to join our Life’s a Pitch!™ party, which kicks off February 10. It's FREE and it'll change everything: hustleandheart.com.au/pitch

    24 min

  8. JAN 25

    The power of joy

    Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked. It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both your energy as well as your business success. You'll learn: Why joy is a KPI worth tracking, and how it can be a cornerstone of both personal and professional wellbeing How to create your own 'joy list' of accessible, low-cost activities that recharge your energy throughout the day Why disconnecting self-worth from productivity is crucial to your long-term success, and  includes ditching the belief that rest and rewards must be earned How to identify and plug the energy leaks that drain your enthusiasm and focus during the workday Why joy is not happiness (and why its fleeting nature makes it even more powerful and accessible) Practical ways to deliberately bring joy into your business operations, from marketing to client interactions How to pluck out worry and replace it with joy Ready to infuse your work with more energy, enthusiasm, and creativity? Tune in to discover how joy powers people, and people power business. Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

    19 min
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    About

    We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

    Information

    • Creator
      Brook McCarthy | Hustle & Heart
    • Years Active
      2023 - 2025
    • Episodes
      50
    • Rating
      Clean
    • Copyright
      © Brook McCarthy | Hustle & Heart
    • Show Website
      Meaningful Work, Remarkable Life

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