Meaningful Work, Remarkable Life

Brook McCarthy | Hustle & Heart
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Meaningful Work, Remarkable Life

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

  1. The new approach to hitting $10K+ months in today's economy

    4 DAYS AGO

    The new approach to hitting $10K+ months in today's economy

    Today, we dismantle the biggest myth in business - that hard work and expertise will automatically translate to income – if that were true, far more talented business owners would be thriving right now. Together, we rethink how to earn consistent 10K+ months in your business, not by working harder or earning more qualifications, but by shifting how you approach sales, marketing, and profitability. You'll learn: My mindset shift in mid-2024 that enabled me to increase revenue by 58% and profit by 84% in just six monthsWhy it's so important not to confuse your technical expertise with your business profitability The dangers of getting stuck in "apprentice mode" — and why learning more isn’t the answer to creating sustainable businessThe four most sustainable business models for consistent cash flow—without the constant hustleWhy "the right time” is keeping you stuck, and how to shift your attitude to create stability amid chaos. If you’re ready to stop playing small and start earning at your full potential, our Hustle & Heart program kicks off on Feb 25. Join us for six months of strategy, support, and smart business growth: ⁠https://www.hustleandheart.com.au/program108/⁠

    31 min

  2. FEB 17

    Joy and profit

    Today, we explore the powerful connection between joy and profit. We will rethink the way we approach our work, embracing experimentation, curiosity, and joy as essential tools for creativity, resilience, and earning (waaaaaaaay) more in our business. You'll learn: The surprising connection between experimentation, creativity and growth in business How joy makes work regenerative, helping you stay motivated without relying on willpower or endless hustle The power of the Momentum Effect – layering marketing campaigns, free and low-cost content events, and diverse offers, to build an engaged ecosystem around your business Practical ways to make joy part of your daily routine How to be your own hype girl – and why this is imperative Why conversations are the real currency of growth, and how opening more doors can amplify your results How joy turns into profit when you combine a light-hearted attitude with strategic action and relentless curiosity Ready to make business both profitable and enjoyable? Enrollments for my Hustle & Heart program have just opened. Let's magnify your impact: https://www.hustleandheart.com.au/program108/

    18 min

  3. FEB 9

    Hustle smarter, not harder

    Hustle is not the enemy. But there's a paradox in it, yes? Hustling all day, every day, turns you into a burnt out husk of a person. It's not good, not effective and not sustainable. Today, we tackle the paradox of hustle - why it’s works when it's paired with heart, strategy, and long-term thinking. We're rethinking the way we approach growth, ditching the obsession with quick wins, and building businesses that are not just profitable but sustainable and generative. You'll learn: Why so many businesses explode onto the scene and disappear within a year – and how to avoid this The dangers of all hustle, no heart — and why the reverse (all heart, no hustle) is just as bad How to build a business that isn’t just profitable, but also sustainable and enjoyable Why personal branding, thought leadership, and professional reputation are your greatest long-term assets The surprising reason so many experienced, talented professionals still struggle to make consistent income How to step into bigger earnings, stop underpricing, and build self-trust and confidence as a business owner. If you’re ready to move beyond the cycle of feast-or-famine and build a business that lasts, you're going to get so.much.value from the Hustle & Heart program. Join us at https://hustleandheart.com.au/program108

    34 min

  4. FEB 2

    When selfishness sells

    Does the idea of pitching, selling, and putting yourself forward feel selfish? Obnoxious? Acutely self-consciousness? It's time to challenge that.  We're going to rethink what it means to show up, boldly ask for what we want, and put ourselves in the right rooms — without guilt, hesitation, or the weight of outdated beliefs about worthiness. You'll learn: Why our Hustle & Heart Life's a Pitch!™ isn’t just for sales — it’s a mindset of optimism, confidence, and creative problem-solving The biggest pitch mistakes most people make that leave them looking and feeling like a doofus – and what to do instead Why micro and small businesses are the canary in the coalmine of the economy, and how to market and sell in times of uncertainty, crisis, and chaos The paradox of selfishness: why putting yourself forward actually deepens your empathy, connection, and collaboration My Life's a Pitch!™ approach to writing pitches that are clear, engaging, and impossible to ignore Why enthusiasm and energy is so much more important than qualifications How to turn cold outreach into warm, human-centered conversations that lead to real opportunities, and money in your bank. Tune in to learn how embracing your “selfish” side can unlock new opportunities, relationships, and success in business. I invite you to join our Life’s a Pitch!™ party, which kicks off February 10. It's FREE and it'll change everything: hustleandheart.com.au/pitch

    24 min

  5. JAN 25

    The power of joy

    Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked. It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both your energy as well as your business success. You'll learn: Why joy is a KPI worth tracking, and how it can be a cornerstone of both personal and professional wellbeing How to create your own 'joy list' of accessible, low-cost activities that recharge your energy throughout the day Why disconnecting self-worth from productivity is crucial to your long-term success, and  includes ditching the belief that rest and rewards must be earned How to identify and plug the energy leaks that drain your enthusiasm and focus during the workday Why joy is not happiness (and why its fleeting nature makes it even more powerful and accessible) Practical ways to deliberately bring joy into your business operations, from marketing to client interactions How to pluck out worry and replace it with joy Ready to infuse your work with more energy, enthusiasm, and creativity? Tune in to discover how joy powers people, and people power business. Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

    19 min
  6. What they didn't teach you at school about getting what you want

    JAN 19

    What they didn't teach you at school about getting what you want

    Today, we challenge the lessons you learned at school that are holding your business growth back. Outdated beliefs about selflessness, modesty, and fitting in have a real impact on your relationship with power. If you want to earn more, and build your business on your terms, then it's time to embrace the season's theme of "the Summer of Selfish." You'll learn: Why turning insults into assets is the ultimate power move  Why putting yourself first isn’t selfish — and why believing selfish is an insult is keeping you stuck and small Why we burnout because of the myth of meritocracy and why working harder is not going to build the business you want Why “let your work speak for itself” is one of the most damaging lies — and how to become your own best advocate rather than feeling like a braggard  How the competency-likability trade-off harms female business owners The dangers of trying to be likeable on the internet. It's free to free yourself from the shackles of school, overcome outdated ideas, and build a business that works to your strengths, centres your values, and gives you what you need to thrive. Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

    28 min

  7. JAN 13

    Why selfish is a good thing

    Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability. Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to your next breakthrough? (It's not what you think.) We cover: Why judging our desires is like driving with the handbrake on, and how to shift this to unlock stunning results far faster and with much less angst. The surprising connection between joy and profit. The truth about “realistic” goals — and why being realistic might just kill your dreams. The damaging effects of three really common words that owners often use, and why it’s time to let them go. Practical steps to identify the voices that hold you back—whether they come from your past or society—and how to replace judgment with self-compassion. If you’ve been giving away your power by looking for permission or comparing yourself to others, you’ll learn how to reclaim your authority and own your desires unapologetically. Curious about collapsing your timeline for success, setting aligned goals, and redefining your business on your own terms? Season 5 promises to challenge your beliefs and inspire you to make bold, values-based choices in your work and life. Resources mentioned: Free video training: Aligned Goal Setting and Planning that *actually* works.

    21 min
  8. Promoting yourself

    12/08/2024

    Promoting yourself

    Isn't it about time that you gave yourself a promption? You've worked hard. You've done your time. As you're self-employed, you're the only person qualified to promote yourself. So let's do it! We talk about how to proactively elevate your business, your income, and your impact—on your own terms—while creating the future you want. You'll learn: When to know it's time to give yourself a promotion Elevating your attitude toward money and increasing your take-home pay The power of small, practical upgrades in transforming your daily efficiency and energy How to prioritise your spending and efforts – and why this is key to sustainable growth Taking care of yourself as the underpining for growth and profits (and why joy is a KPI worth tracking) Practical ways to create better boundaries for your long-term success Why your lifestyle, from daily routines to weekly structures, matters more than you think How to dream into your future by thinking like a futurist. As we wrap up season four’s theme of change, this final episode is all about empowering yourself to embrace growth and build the business and life you truly want. Podcast episodes mentioned: Season 4, Episode 37 - Calling in your next level clients. Season 2, Episode 11 - Redefining your relationship with your business

    20 min
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About

We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.

Information

  • Creator
    Brook McCarthy | Hustle & Heart
  • Years Active
    2023 - 2025
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © Brook McCarthy | Hustle & Heart
  • Show Website
    Meaningful Work, Remarkable Life

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