The Undiscovered Metric

Adverity
  • 0.0 (0)
  • MARKETING

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See acast.com/privacy for more information.

  1. 11/12/2025

    The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi

    Amar Vyas, Chief Data and Technology Officer at Fluency, M+C Saatchi's award-winning data and technology consultancy, discusses what it takes to build data systems that marketers can actually trust, and how to stop treating data quality as a one-time fix. Hosted on Acast. See acast.com/privacy for more information.

    22 min

  2. 09/30/2025

    The Undiscovered Metric - S3 E09 - The Art and Science of Marketing Creativity, LABOV

    In this episode of The Undiscovered Metric, author and two-time Ernst & Young Entrepreneur of the Year, Barry LaBov, shares why differentiation is the most important idea in marketing today, and how data can either strengthen or weaken it. Hosted on Acast. See acast.com/privacy for more information.

    21 min

  3. 08/28/2025

    The Undiscovered Metric - S3 E08 - How To Build Data Pipelines for Scale, HYDROGRID

    In this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights. Hosted on Acast. See acast.com/privacy for more information.

    21 min

  4. 07/28/2025

    The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media

    In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks. Hosted on Acast. See acast.com/privacy for more information.

    18 min

  5. 06/23/2025

    The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands

    In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See acast.com/privacy for more information.

    25 min

  6. 05/22/2025

    The Undiscovered Metric - S3 E05 - MMM in a Fragmented Landscape, Gain Theory

    As data privacy rules tighten and attribution becomes harder to trust, MMM is gaining fresh relevance as a strategic tool for understanding what’s really driving performance. To make it work, marketers need more than just a model. They need alignment, accessibility, and strong data foundations. Jonathan Sweeney is the Senior Director of Data at Gain Theory, a marketing effectiveness consultancy that’s been pioneering MMM since the 1970s. In this episode of The Undiscovered Metric, he joins host Mark Debenham to explore how MMM is being applied today, how MMM complements attribution, and what marketers need to do behind the scenes to get real insight. Hosted on Acast. See acast.com/privacy for more information.

    24 min
  7. The Undiscovered Metric - S3 E04 - Data Democratization Without the Chaos, Dreamdata

    04/23/2025

    The Undiscovered Metric - S3 E04 - Data Democratization Without the Chaos, Dreamdata

    Marketers have never had more data—or more confusion about what it means. Data democratization promises a fix: shared access, better visibility, and smarter decisions. But without strategy and structure, it’s just another buzzword in a stack of unread dashboards. Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B and how marketers can make it work across departments, not just within their own teams. Hosted on Acast. See acast.com/privacy for more information.

    17 min
  8. The Undiscovered Metric - S3 E03 - Scaling Marketing Ops on Solid Data Foundations, Riverside.fm

    03/27/2025

    The Undiscovered Metric - S3 E03 - Scaling Marketing Ops on Solid Data Foundations, Riverside.fm

    Marketing teams talk a lot about growth. More leads, more conversions, more revenue. But without solid data foundations, scaling your business can feel more like stacking cards in a windstorm than building something sustainable.  Diana Gonzalez, Director of Revenue Operations at Riverside, has seen what happens when businesses overlook data quality early on. In our latest conversation on The Undiscovered Metric, she laid out why strong data foundations are critical and what marketers can do to get them right. Hosted on Acast. See acast.com/privacy for more information.

    28 min
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About

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. https://hubs.la/Q01G3fW50 Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Adverity
  • Years Active
    2023 - 2025
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Adverity
  • Show Website
    The Undiscovered Metric